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Buffer
Streamline Your Social Media
4.3
(1,002)
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Buffer Reviews & Product Details

Buffer Overview
What is Buffer?

Buffer is a social media management platform that lets users schedule, publish, and analyze their social media content. Buffer offers content planning and creation tools and delivers comprehensive social media analytics, while at the same time supporting team collaboration and ensuring better consistency and efficiency for users’ social media strategies.

Company Buffer Inc.
Year founded 2010
Company size 51-200 employees
Headquarters San Francisco, California, United States
Social Media
Buffer Categories on Findstack
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Buffer Product Details
Capabilities
API
Segment
Small Business
Mid Market
Enterprise
Deployment Cloud / SaaS / Web-Based, Mobile Android, Mobile iPad, Mobile iPhone
Training Documentation
Languages English
Buffer Features
API Access
Ad Campaign Management
Analytics and Reporting
Automated Posting
Brand Tracking
Bulk Upload
Campaign Management
Competitor Analysis
Content Calendar
Content Scheduling
Cross-Platform Publishing
Customer Engagement
Customizable Reports
Engagement Tracking
Hashtag Tracking
Image and Video Support
Influencer Tracking
Mobile App
Multi-Account Management
Performance Metrics
Post Publishing
RSS Feed Integration
Sentiment Analysis
Social Listening
Social Media Archiving
Social Media Monitoring
Target Audience Analysis
Team Collaboration
URL Shortener
User Permissions
Buffer Media
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Buffer Screenshots
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Disclaimer
Our research is curated from diverse authoritative sources and meant to offer general advice. We don’t guarantee that our suggestions will work best for each use-case, so consider your unique needs when choosing products and services. Feel free to share your feedback.
Last updated: August 07, 2025
Buffer Logo
1,002 Buffer Reviews
4.3 out of 5
Small Business (50 or fewer emp.)
Oct 31, 2018
 Source
Overall Rating:
5.0
AG
Verified Reviewer
Founder
Share
"Extremely efficient, convenient"
What do you like best about Buffer?

Buffer saves me time because I can schedule posts in advance all at once, rather than having to go into Instagram or Facebook every time I want to post something. It also gives me a clear way to look at all my recent posts on different platforms, so I can make sure I have enough variety in my copy and that I didn't accidentally post something twice or post too often. It's also just extremely easy to use with a really clean, user-friendly interface.

What do you dislike about Buffer?

The only thing I dislike is that Buffer won't let you click on the current date to schedule something, because it recognizes the whole current date as in the past. In order to schedule a post on the day of, you have to first click on a future date, and then manually edit the date afterwards. It took me awhile to figure out you could do that.

What problems is Buffer solving and how is that benefiting you?

Business problems we solve is time constraints! We are student-run, so the ability to schedule posts in advance is critical. Benefits we've realized is simply that our social media is much more clean, organized, and up-to-date because we can stay organized and ahead of schedule with Buffer.

Mid Market (51-1000 emp.)
Oct 30, 2018
 Source
Overall Rating:
5.0
AG
Verified Reviewer
Founder
Share
"Very Organized"
What do you like best about Buffer?

The reporting on buffer is very organized and user-friendly.

What do you dislike about Buffer?

Looking for more customer metrics than what the package offers.

What problems is Buffer solving and how is that benefiting you?

audience demographics and behaviors that we wouldn't have otherwise noticed.

Small Business (50 or fewer emp.)
Oct 30, 2018
 Source
Overall Rating:
5.0
AG
Verified Reviewer
Founder
Share
"Easy to manage multiple accounts"
What do you like best about Buffer?

I love how you can add multiple accounts on Buffer. You can post the same content across all accounts or you can optimize content to perform best of specific accounts.

What do you dislike about Buffer?

There isn't much I dislike on Buffer since the account I use is a paid account, however, for a small business or a personal account wanting to use Buffer to the best of its ability it would be nice to have more under a free account.

What problems is Buffer solving and how is that benefiting you?

The business problems I am solving with Buffer is managing multiple accounts during all hours of the day. The greatest benefit I've realized is being able to schedule content during the prime times of our customers being active.

Mid Market (51-1000 emp.)
Oct 29, 2018
 Source
Overall Rating:
5.0
AG
Verified Reviewer
Founder
Share
"Easy place to schedule posts across multiple platforms"
What do you like best about Buffer?

Buffer makes scheduling posts across multiple social media platforms simple and easy

What do you dislike about Buffer?

I honestly can’t think of anything that I dislike

What problems is Buffer solving and how is that benefiting you?

It helps reduce time, increase productivity, and allow management of social media platforms from one place

Small Business (50 or fewer emp.)
Oct 09, 2018
 Source
Overall Rating:
5.0
AG
Verified Reviewer
Founder
Share
"Easy to Use, Great Tool for Social Media"
What do you like best about Buffer?

Having the option of deciding WHEN to post

What do you dislike about Buffer?

Having to open Instagram to post videos after I’ve already scheduled them. That is an Instagram issue though.

What problems is Buffer solving and how is that benefiting you?

We are able to keep up a steady stream of posting

Mid Market (51-1000 emp.)
Oct 09, 2018
 Source
Overall Rating:
5.0
AG
Verified Reviewer
Founder
Share
"Buffer Works!"
What do you like best about Buffer?

I appreciate that it is easy and simple to use. I haven't had much problem loading documents that differ in size.

What do you dislike about Buffer?

For the amount and reasons that I use it, I haven't found too much to dislike. If I had to choose, maybe that it doesn't cater to all social platforms and also don't have more options that are particular with Buffer but hey it's free.

What problems is Buffer solving and how is that benefiting you?

I love the aspect of being able to pre-plan your posts. It's a time saver for sure.

Small Business (50 or fewer emp.)
Sep 24, 2018
 Source
Overall Rating:
5.0
AG
Verified Reviewer
Founder
Share
"Great scheduling platform"
What do you like best about Buffer?

Its simple to use, and offers great value. They also have a great company culture and are very transparent about their pay, diversity, etc.

What do you dislike about Buffer?

Now that they are compatible with Instagram I don't dislike anything about it at all!

What problems is Buffer solving and how is that benefiting you?

We are solving our social media scheduling, editing, and analytics problems with the use of Buffer

Small Business (50 or fewer emp.)
Sep 09, 2018
 Source
Overall Rating:
5.0
AG
Verified Reviewer
Founder
Share
"Best Customer Service for a Software as Service Company"
What do you like best about Buffer?

Buffer has the best customer service, hands down, for any company in the social media niche.

What do you dislike about Buffer?

Buffer is very slow compared to other Pinterest API Partners when it comes to changes Pinterest makes.

What problems is Buffer solving and how is that benefiting you?

Buffer is amazing for the ability to recycle Content that did great previously.

Small Business (50 or fewer emp.)
Sep 08, 2018
 Source
Overall Rating:
5.0
AG
Verified Reviewer
Founder
Share
"Great organizational tool!"
What do you like best about Buffer?

I enjoy being able to see all my social accounts in one place and when the lost successful times to powt are.

What do you dislike about Buffer?

I am not a fan of how it doesnt allow you to tag business on all platforms. That is a BIG part of marketing.

What problems is Buffer solving and how is that benefiting you?

The ability to track all accounts in one place. The Buffer short links are also great for analutic purposes.

Small Business (50 or fewer emp.)
Aug 26, 2018
 Source
Overall Rating:
5.0
AG
Verified Reviewer
Founder
Share
"A practical platform!"
What do you like best about Buffer?

This platform is designed to assist you on social media scheduled posts. Very easy to handle and you'll quickly get it.

What do you dislike about Buffer?

Not enough space of characters, but that depends on the social media platform of course. The basic version offers good features, but not enough scheduled posts.

What problems is Buffer solving and how is that benefiting you?

Advertising. You save time by scheduling posts ahead.

Small Business (50 or fewer emp.)
Jul 23, 2018
 Source
Overall Rating:
5.0
AG
Verified Reviewer
Founder
Share
"Overall a good experience"
What do you like best about Buffer?

The layout of the website and being able easily schedule and monitor posts on Instagram and Facebook.

What do you dislike about Buffer?

Not being able to do much with Instagram

What problems is Buffer solving and how is that benefiting you?

It was easy to monitor which and when posts were being posted. There's a lack of repeated content.

Small Business (50 or fewer emp.)
Jul 19, 2018
 Source
Overall Rating:
5.0
AG
Verified Reviewer
Founder
Share
"Simple and Easy-To-Use Social Media Management Platform"
What do you like best about Buffer?

Easy to use while also allowing a team to implement a social media presence (paid and organic) on a schedule.

What do you dislike about Buffer?

Could be more visually appealing and feature more analytics.

What problems is Buffer solving and how is that benefiting you?

Creating one avenue for social media to go through to be published, thus resulting in a uniform business approach to marketing.

Small Business (50 or fewer emp.)
Jul 11, 2018
 Source
Overall Rating:
5.0
AG
Verified Reviewer
Founder
Share
"Control all of your social media platforms in one place!"
What do you like best about Buffer?

Buffer is an awesome way to create, track, organize, and schedule posts to multiple social media platforms all at the same time. Despite the streamlined process, you can still customize a post to each platform in order to add hashtags.

What do you dislike about Buffer?

I did not like that I can not see any interactions we have from viewers or comments from people like we could in the previous software we used for social media.

What problems is Buffer solving and how is that benefiting you?

We are using Buffer to streamline our social media presence. It allows us to maintain a presence online but doesn't take up half the day like it used to.

Small Business (50 or fewer emp.)
Jun 16, 2018
 Source
Overall Rating:
5.0
AG
Verified Reviewer
Founder
Share
"Great platform to manage your social media "
What do you like best about Buffer?

I like the unlimited time free trial - it works great for 3 platforms and a limited number of posts.

What do you dislike about Buffer?

I wish the free version included 4 platforms - but I get it. I can still get a great idea of how it all works.

What problems is Buffer solving and how is that benefiting you?

Buffer gives me the opportunity to get organized with my social media for the week, which is great!

Small Business (50 or fewer emp.)
Jun 06, 2018
 Source
Overall Rating:
5.0
AG
Verified Reviewer
Founder
Share
"Absolutely adore buffer "
What do you like best about Buffer?

Ease of use. Instagram if you can't afford the latest and greatest smart phone is pain. Much easier with buffer.

What do you dislike about Buffer?

The icons are small and can get mixed up if you are not paying careful attention via feeds.

What problems is Buffer solving and how is that benefiting you?

I am now writing multiple feeds easily and effiencently

Small Business (50 or fewer emp.)
May 17, 2018
 Source
Overall Rating:
5.0
AG
Verified Reviewer
Founder
Share
"Easy app for scheduling social post"
What do you like best about Buffer?

Very easy to use and helpful tool in managing social campaigns. It does the work for you and keeps all your information in one app that is very effective and let's you properly schedule your post.

What do you dislike about Buffer?

I wish it would post directly through the app, rather then copy and opening instagram to post.

What problems is Buffer solving and how is that benefiting you?

For a clean and effective social campaign.

Small Business (50 or fewer emp.)
May 09, 2018
 Source
Overall Rating:
5.0
AG
Verified Reviewer
Founder
Share
"Great Scheduling Tool!"
What do you like best about Buffer?

Buffer makes it virtually effortless to post social media content on a daily basis.

What do you dislike about Buffer?

There is nothing I dislike about this software.

What problems is Buffer solving and how is that benefiting you?

We have solved the issue of forgetting to post to social media. Buffer allows us to schedule content daily, weekly, and even monthly. It is extremely easy to use!

Mid Market (51-1000 emp.)
Apr 24, 2018
 Source
Overall Rating:
5.0
AG
Verified Reviewer
Founder
Share
"Buffer makes it easy to schedule post"
What do you like best about Buffer?

I like that it is simple and easy to use. Quickly schedule posts for weeks ahead of time.

What do you dislike about Buffer?

Sometimes the images don't show correctly

What problems is Buffer solving and how is that benefiting you?

We have been able to work together as a team to schedule posts.

Small Business (50 or fewer emp.)
Apr 24, 2018
 Source
Overall Rating:
5.0
AG
Verified Reviewer
Founder
Share
"Awesome and easy to use!"
What do you like best about Buffer?

I love that Buffer is an app and my phone and I can schedule social media posts for up to 3 accounts for free.

What do you dislike about Buffer?

I have no dislikes about Buffer. I would definitely recommend to co-workers.

What problems is Buffer solving and how is that benefiting you?

Ease of managing social media accounts

Small Business (50 or fewer emp.)
Mar 22, 2018
 Source
Overall Rating:
5.0
AG
Verified Reviewer
Founder
Share
"Great for Beginners and Small Businesses"
What do you like best about Buffer?

Buffer has a great user-interface for individuals and small businesses. I love that they have Quuu that integrates with it. It makes content marketing a breeze!

What do you dislike about Buffer?

It is limited for larger businesses and can become cumbersome when you have a lot of channels.

What problems is Buffer solving and how is that benefiting you?

It is great for scheduling social media for my personal channels to keep my online presence updated.

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