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Buffer
Streamline Your Social Media
4.3
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Buffer Reviews & Product Details

Buffer Overview
What is Buffer?

Buffer is a social media management platform that lets users schedule, publish, and analyze their social media content. Buffer offers content planning and creation tools and delivers comprehensive social media analytics, while at the same time supporting team collaboration and ensuring better consistency and efficiency for users’ social media strategies.

Company Buffer Inc.
Year founded 2010
Company size 51-200 employees
Headquarters San Francisco, California, United States
Social Media
Buffer Categories on Findstack
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Ask Questions about Buffer
What Buffer is best for?
How does Buffer compare to Zoho Social?
What are the pros and cons of Buffer?
Buffer Product Details
Capabilities
API
Segment
Small Business
Mid Market
Enterprise
Deployment Cloud / SaaS / Web-Based, Mobile Android, Mobile iPad, Mobile iPhone
Training Documentation
Languages English
Buffer Features
API Access
Ad Campaign Management
Analytics and Reporting
Automated Posting
Brand Tracking
Bulk Upload
Campaign Management
Competitor Analysis
Content Calendar
Content Scheduling
Cross-Platform Publishing
Customer Engagement
Customizable Reports
Engagement Tracking
Hashtag Tracking
Image and Video Support
Influencer Tracking
Mobile App
Multi-Account Management
Performance Metrics
Post Publishing
RSS Feed Integration
Sentiment Analysis
Social Listening
Social Media Archiving
Social Media Monitoring
Target Audience Analysis
Team Collaboration
URL Shortener
User Permissions
Buffer Media
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Buffer Screenshots
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Disclaimer
Our research is curated from diverse authoritative sources and meant to offer general advice. We don’t guarantee that our suggestions will work best for each use-case, so consider your unique needs when choosing products and services. Feel free to share your feedback.
Last updated: December 20, 2025
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1,002 Buffer Reviews
4.3 out of 5
Small Business (50 or fewer emp.)
Nov 14, 2019
 Source
Overall Rating:
5.0
AG
Verified Reviewer
Founder
Share
"Amazing "
What do you like best about Buffer?

Being able to schedule posts on social Media channel such as instagram

What do you dislike about Buffer?

That i can’t schedule it with one social media

What problems is Buffer solving and how is that benefiting you?

When i am busy it helps me to make sure i am paying attention to clients by schilling their post 1mth in advance

Small Business (50 or fewer emp.)
Nov 13, 2019
 Source
Overall Rating:
5.0
Gina Marie K. avatar
Gina Marie K.
Freelance Resume Writer
Share
"Social Buffer for Campaigns"
What do you like best about Buffer?

The ability to schedule out - ahead, in advance - image-heavy social media updates made my life at work 100% easier for my 4-year long tenure at a professional services firm. Campaigns became themed by week or holiday, contained quotes, images, calls to action - included multiple posts in a single day - and involved twitter, Facebook, and LinkedIn. At some point, an API configuration changed and I was no longer able to post to our company's LinkedIn profile through the platform; which was a bummer. That one social site became the only manual update I made. ON the flip side, I reviewed and replied to comments and monitored the likes we received, but it was sooooo hard to do all at one time (create, post, engage). Buffer closed the gap and made my social marketing worthwhile.

What do you dislike about Buffer?

It was easy to forget to go back onto the pages themselves to check how the audiences were reacting; I'm embarrassed to say it was about a week before I noticed the likes and potential comments I'd still need to tend to... luckily, no harm done.

What problems is Buffer solving and how is that benefiting you?

Being a one-woman marketing department of a small but busy company became easier - my social sphere of influence was larger - thanks to Buffer. Benefits included more reach on campaigns where I used social media channels as a traffic driver back to the company website.

Small Business (50 or fewer emp.)
Nov 08, 2019
 Source
Overall Rating:
5.0
Jasroop S. avatar
Jasroop S.
Managing Director
Share
"Buffer is helping me to manage my social media pages efficiently"
What do you like best about Buffer?

What i like best bout buffer is that it is so easy to use this smm tool. I can easily attach all my social media pages to buffer and schedule posts across all social channels. Also, i like the analytics feature of this tool which let me know how my social media posts are performing on different social channels. I like the visual representation of report which makes it easy for me to understand what went write and what went wrong on social channels

What do you dislike about Buffer?

This tool is best and I have faced no issues with this tool

What problems is Buffer solving and how is that benefiting you?

Using this tool I can easily manage my social media publishing and it saves a lot of my time and also I have seen the engagement of pages going up because I can analyze the best posting times for all my pages

Small Business (50 or fewer emp.)
Nov 05, 2019
 Source
Overall Rating:
5.0
AG
Verified Reviewer
Founder
Share
"Favourite social scheduler"
What do you like best about Buffer?

I have only used Buffer and Hootsuite for social media scheduling. Buffer was by far the easiest to use and easy to learn. I quickly switched all of my clients to Buffer. Their customer support is very good too.

What do you dislike about Buffer?

There is nothing that I particularly dislike about Buffer.

What problems is Buffer solving and how is that benefiting you?

Easy to schedule multiple social media posts, making it easy and quick to schedule all of my various client's content.

Small Business (50 or fewer emp.)
Nov 05, 2019
 Source
Overall Rating:
5.0
Suzie W. avatar
Suzie W.
Counsellor
Share
"Good basic app"
What do you like best about Buffer?

Easy to use for my 3 social media platforms. I can schedule up to 10 posts

What do you dislike about Buffer?

Probably more to do with Instagram, but how the image posting has to be a set size.

What problems is Buffer solving and how is that benefiting you?

Saving time with one post to the three social media platforms.

Small Business (50 or fewer emp.)
Nov 03, 2019
 Source
Overall Rating:
5.0
AG
Verified Reviewer
Founder
Share
"Buffer review "
What do you like best about Buffer?

Very easy to schedule out social media posts. I like that I can schedule different posts on different platforms

What do you dislike about Buffer?

nothing. Great tool. Upload a ton of different posts and they will be posted when you want them to.

What problems is Buffer solving and how is that benefiting you?

Creating a bigger social media platform. Can great a months worth of posts in just one day.

Mid Market (51-1000 emp.)
Nov 02, 2019
 Source
Overall Rating:
5.0
Violet G. avatar
Violet G.
Marketing Manager
Share
"Tool to manage and program contents in all social networks. ."
What do you like best about Buffer?

Buffer makes it easy to pre-program my social network postings and I can also manage several different accounts from one place. At our marketing company, it is also easy for customers to understand and use on their own time if they are on their phone or computer, I love using Buffer to plan my social network strategy. This is what I like most about this: 1) It easily integrates with Twitter, Facebook, and linkendin. It works with Pinterest and Instagram, but I only use it for Facebook, Twitter and Linkendin. 2) You can use it for free for up to 10 programmed publications at a time (as of this writing) and this allows you to be sure that it works for you and your needs. 3) The team behind Buffer is fantastic. The few times I needed to contact support helped me right away and my problem was solved that way.

What do you dislike about Buffer?

Here are four things Buffer could do better. 1) The user interface can be a bit clumsy at times. I think I could use a makeover. It's not terrible at all, but it can be confusing to find out. 2) Sometimes the extension doesn't connect properly and gets stuck in a load pattern. 3) I often have to go and re-authorize Twitter or Facebook to work again. It can be annoying to do this over and over again. 4)Connection problems occur quite frequently with LinkedIn; this may be more on the platform side than with Buffer itself, but nevertheless it is frustrating. In addition, Instagram features can be limiting, for example, not being able to schedule a video publication (or choosing a suitable cover image for the video). In general, these drawbacks are only slight and do not prevent me from loving Buffer.

What problems is Buffer solving and how is that benefiting you?

As a person who manages marketing in all fields of a company, including its traditional advertising, website maintenance and content, with HR next door, the buffer has allowed me to stay up to date with social networks without worries. I can take a day every few weeks and implement a plan that will run in the background while other tasks consume me. It's a real lifesaver.

Small Business (50 or fewer emp.)
Nov 02, 2019
 Source
Overall Rating:
5.0
Anmol D. avatar
Anmol D.
Chief Technology Officer
Share
"Best tool to manage all social media accounts at one place"
What do you like best about Buffer?

The best thing Buffer provides us is posts scheduling feature, it's really useful to get our blog posts live at a given time and I can even schedule posts for many days. Overall, Buffer is a must have for Social Media users who can't spend waking every hour to post.

What do you dislike about Buffer?

Honestly there isn't a lot I dislike about Buffer but sometimes the hashtag lists didn't displayed correctly and errors can be shown when tagging someone's profile. Overall, these cons are only very small ones and it won't stop me from using Buffer.

What problems is Buffer solving and how is that benefiting you?

Using Buffer our overall productivity is greatly increased, after using it we don't have to waste time to manually schedule each post on every social media channel and we can also use both of our mobile and pc's for this job.

Mid Market (51-1000 emp.)
Oct 29, 2019
 Source
Overall Rating:
5.0
Eric C. avatar
Eric C.
Senior Digital Content Strategist
Share
"Easy to navigate and onboard"
What do you like best about Buffer?

The UX is simple and easy to navigate. Very user friendly.

What do you dislike about Buffer?

The fact that Buffer Reply and Analyze are (somewhat) separate platforms so it doesn't feel all inclusive in the user experience.

What problems is Buffer solving and how is that benefiting you?

When I used it at my former employer (working on-site with the client), we used it as an enterprise platform where 50+ users were able to create and publish content on their social media channels.

Small Business (50 or fewer emp.)
Oct 23, 2019
 Source
Overall Rating:
5.0
AG
Verified Reviewer
Founder
Share
"Must-Have for Social Media Management"
What do you like best about Buffer?

I love how easy it is to schedule things when there will be decent traffic. It takes the guesswork out of when to post. I also like how it automatically shortens links, has built-in analytics, and avoids signing in multiple places to cross-post.

What do you dislike about Buffer?

I used to dislike the lack of Instagram integration, but that's improved. That integration still isn't as seamless as the twitter/facebook integrations, but it's getting there. Sometimes Buffer gets weird about images.

What problems is Buffer solving and how is that benefiting you?

It makes it more expedient to manage social media as a side-job. I have more time to do my main job. It also helps me map out the social media posts for the entire week in one sitting and on one platform.