Unclaimed: Are are working at Tailwind ?
Tailwind is a social media scheduling and analytics software that helps businesses create, schedule, and publish Pinterest and Instagram posts. It enables marketing teams to interact with social media influencers, views hashtag suggestions and conduct website analytics via a unified platform.
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| Capabilities |
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|---|---|
| Segment |
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| Deployment | Cloud / SaaS / Web-Based, Desktop Mac, Desktop Windows, Mobile Android, Mobile iPhone |
| Support | 24/7 (Live rep), Chat, Email/Help Desk, FAQs/Forum, Knowledge Base, Phone Support |
| Training | Documentation |
| Languages | English |
Compare Tailwind with other popular tools in the same category.
I love Tailwind as it's easy to use. It makes scheduling stress-free and I can change once pins are scheduled. The added Smart-Loop schedule is great too and though I'm still on the trial version I will probably purchase this too. The Chrome Extension is brilliant and I use it all the time. While I use Tailwind mainly for Pinterest, I also use it for Instagram so switching between the two works well for me. The insights section is excellent as I can see how my pins and boards are doing on an almost daily basis.
There is no mobile app for android phones yet which is very disappointing. I check Pinterest several times during the day so it shows me more pins, however I can't add these to tailwind. Would like to see this app in use in the very near future. I find when I automatically post to my Facebook page (not personal) page, it doesn't come up with the right photo - maybe it's just me as I haven't checked with Tailwind about this problem. While the insight section shows me followers it would also be great to include monthly unique views and monthly engaged so I can see everything in one screen.
The greatest benefit is being able to schedule ahead - one time I have a full week schedule which was wonderful. The insights section is great for statistical information.
Tailwind offers me the opportunity to post my pins whenever I want to. It allows me to audit my posts and to save posts as drafts until I am ready to use them. Tribes and Loops are both two great features that help me to promote my pins. Tailwind analytics are great for seeing which pins are working.
There is nothing that I dislike about this app.
I have acquired more monthly viewers as well as monthly engagement. Traffic to my website has also improved.
I like the ability to bulk schedule across several boards and see robust analytics. Automatically posting a pin to Twitter is great also. I am just starting to use the Pin Inspector, which lets you go back and look at data on a per-pin basis to see what is working and reschedule pins that have done well.
I wish there was a way to create settings for a particular board. For example, many group boards have rules about how often you can post, and it can be a little painful to keep track of those while trying to schedule content out a month in advance! I also wish more of the reporting features were available on the lower-tier plans.
I simply would not be able to achieve the growth in traffic and email subscribers without being consistently active on Pinterest, and I would not be able to be active on Pinterest without this scheduling tool since I have a full-time job in addition to my own business. It's like being able to be two places at once.
I love that I can schedule posts to Pinterest and Instagram without worrying that they'll violate the terms of service for both platforms. The suggested times, hashtags and the ability to post to tribes helps me to save time and feel confident that I'm reaching my audience when they are online. Tribes are awesome for helping to reduce double posting or spamming - as long as you follow the prompts and don't post something when it flags that you've already posted that content.
I dislike how there's not more of a variety of hashtag suggestions, and that hashtag suggestions for Pinterest aren' yet available. I'm not a fan of how there's a limit of 30 days of data with the paid monthly or annual plan for individuals. I'd like to be able to see more data that can help me out, similar to the level of data included in an enterprise plan.
The benefits I've received from Tailwind include efficiency, saving time, being able to schedule posts way ahead of time, and being able to reach my audience.
The interface mimics Pinterest, so it's intuitive and easy to use. I also love the scheduled time slots to the side, so you can easily move pins around. Tribes is also an incredibly useful feature and can really help you up your reach on Pinterest. Also the base level is really affordable, great for small businesses or bloggers.
It would be really nice if your drafts showed up in order by board, instead of just random. Would also like to be able to schedule more than 150 drafts, but maybe that's an upgrade feature. The tailwind re-scheduler from Pinterest could also use some help, it's clunky and slow, and takes way too many clicks.
Pinterest is our biggest traffic driver, but I can't waste all day pinning things. Tailwind helps keep it organized, keep it regular, pin way more than I could on my own, and really helps expand reach and traffic through best practices and Tribes.
I love how easy it is to schedule pins from any website, rewrite the caption to include keywords and even ensure that they are directed to the correct website. I also love prescheduling posts to coincide with my blogging schedule
That there isn't a way to see more of a return on investment - instead of just number of clicks or visits, figuring out who inquires because they saw me on Pinterest
automation!
Tailwind cuts down time spend with Pinterest by 75%+!!! It's easy to use and I've seen Pinterest following and engagement increase. Highly recommended.
I don't like that Instagram and Pinterest are two separate payment options.
With a baby, a part time job, and running a business, Tailwind has increased my productivity. Viewing data is helpful and meeting new people to collaborate with is a huge plus.
Having the ability to sit for a bit, create content and schedule it out , has been a huge productivity changer. . To see what works and what doesn’t has been a revenue changer. Less time, more money. What’s not to like!
I still wish I could post to Pinterest, Instagram and Facebook with one image/text (fullu automated without major modifications). Unfortunately the image requirement differ for all three. I have tried using all the tips, but the images come out nusable on Facebook and Instagram.
Work less on social media marketing. Increase revenue by working smarter.
My favourite part of using Tailwind is the ability to use it on multiple devices, no matter where I am, to do my scheduling, for multiple social media platforms (Twitter, Facebook, Instagram and Pinterest - because they are all linked together seamlessly) - whether I am at home on my desktop, late at night on my tablet, or waiting for an appointment on my iPhone - I can spend a few minutes scheduling posts whenever and wherever it's convenient for me.
I can't particularly think of anything I dislike about the Tailwind app, it's more that it's difficult to plan content that fits within the guidelines of all four platforms - the character restriction in Twitter versus the image sizing in Instagram vs the infographic guidelines in Pinterest and so on.
I am solving the issue of time and scheduling. The benefit for me is freeing up my schedule for other things. I no longer have to spend hours and hours creating content, posting it, sharing it, tweeting it, uploading it to Facebook, turning it into a separate Instagram post, then pinning it to Pinterest, and repeating the process 20 or 30 times a day. Nevermind connecting with other people on all these channels. With Tailwind I get to socialize on my schedule. Spend a bit of time when it's convenient for me scheduling posts for the week or weeks in advance, knowing that they will happen on time without me having to worry about them. Then I can focus on building my following on each channel, tweet about other things, follow accounts that will build my following etc.
Marketing to my target market consistently takes time and energy, but, I can't be online 24 hours a day. That is why I love Tailwind. I can schedule social shares at the best times to post in advance even when I am away from my computer.
There is no magic wand that does everything for me...Just kidding.. Scheduling posts with Tailwind makes it so easy I don;t need a magic wand.
Saves me time and energy. Tailwind Allows me to put my feed up while I enjoy creating new images to social share on Pinterest, Facebook and Twitter to my target market