Unclaimed: Are are working at Tailwind ?
Tailwind is a social media scheduling and analytics software that helps businesses create, schedule, and publish Pinterest and Instagram posts. It enables marketing teams to interact with social media influencers, views hashtag suggestions and conduct website analytics via a unified platform.
| Capabilities |
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|---|---|
| Segment |
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| Deployment | Cloud / SaaS / Web-Based, Desktop Mac, Desktop Windows, Mobile Android, Mobile iPhone |
| Support | 24/7 (Live rep), Chat, Email/Help Desk, FAQs/Forum, Knowledge Base, Phone Support |
| Training | Documentation |
| Languages | English |
Compare Tailwind with other popular tools in the same category.
The ease of use combined with the huge amount of possibilities that you have. The overall layout of the program is very user-friendly. Also, the addition of the auto post feature makes tailwind gold. With this feature, you can align all your marketing strategies at once.
It is a heavy web-based software package. Because my computer is a bit older, it is really noticeable. There is no quick "click and done" work that I can do. But then again, with a slightly better computer (read: after 2010) this should not be a problem :)
The automated posting feature makes the Pinterest work a lot easier. Because all the useful functions are onboard, you can tweak every post before it goes live. If you want, you could schedule for a full year in advance. This also works with the Instagram auto-post feature. You can align both schedules for maximum marketing results.
The only way for me to stay on top of my social media content for my business is to have it scheduled out in advance. Tailspin lets me set times for my pins to automatically update so that I can keep an active presence throughout the week while only having to dedicate one day to creating & scheduling content.
My least favorite thing is that to access the analytics about when your audience is most engaged, you have to upgrade to the paid version. I get that most of these businesses have a paid subscription option to get access more tools, but that seems like a pretty basic feature that most social media managing apps/programs include in the basic version.
Tailwind has been huge for letting me schedule all of my Pinterest posts for the week all on one day so that I can devote time and energy to that on one day, then set & forget for the rest of the week. It also has some great analytics so that I can monitor what content is getting engagement.
Scheduled campaigns! The option to auto post to Instagram is amazing!
Honestly, I'm still trying to find something I dislike!
Automation which is so important
I feel that this program is a lot like Buffer, but with one difference. Hashtags. Tailwind really helps you discover which hashtags are best to use. I don't always use Tailwind to upload, but I do put my images in to Tailwind to make sure that I am using the best tags for my post.
Like I said, I find this to be very similar to Buffer. And instagram's rules make it difficult to find this program as useful as it could be. If I could do all this work and then just leave the program to post for me, that would be wonderful. But the reminders, while useful, are not quite as useful as posting for me.
This really does help me schedule and reach as far in to my audience as I can with tags.
I like that you can schedule Pinterest posts
Not a fan of the user interface for the dashboard
Lead generation
There are so many things I enjoy about Tailwind. I mean, it's a scheduler! Anything that helps me keep my social media work under control is a plus for me! But tailwind is more than just a social media scheduler or pin scheduler. It's also a great way to continue promoting your tribe. Which is what my favorite part is. Tailwind Tribes make pinning from my biz besties so much easier!
I really wish there were options for looping pins. Having the ability to loop pins makes life so much easier; especially if you're needing to Pin your own content. And let's be honest... who isn't?
Pinning material is time consuming. As an entrepreneur, I'd rather devote my time to more important tasks. This solves the problem of having time to Pin. And it's freed up so much time for me!
I have been using Tailwindapp for less than 8 months and I love it. My favorite feature is the ability to monitor how my domain is being pinned by others. I can easily see recent pins from my site, what I'd normally do then is interacting with that pin (liking and commenting) as well as connecting to that Pinterest user. That has been working miracles in terms of growing meaningful connections and even improving my Pinterest referral traffic. I love it that I can schedule pins too: I have no idea why Pinterest wouldn't allow that! Tailwindapp offers very useful browser extensions (Firefox, Google Chrome and Safari) which allow you to schedule pins on mouse-over. Tailwind will also show your scheduled calendar for you to see how you are scheduling. Pinning from Instagram is another recent feature I really like: Makes it possible to reuse those Instagram photos of mine!
By nature, Pinterest is good for only some industries. If you are into less, non-visual niche, I wouldn't probably invest into Tailwindapp.
Scheduling pins, pinning from Instagram and domain monitoring: All three features have allowed me to do much more with visual marketing!
The intuitive functionality and good data points
I wish the publishing tool were easier to use
With Tailwind, I can get comprehensive and affordable analytics for Pinterest, which helps our team make better choices about our pins
I actually don't really use Tailwind for its primary intended purpose. Instead, I make the most of its AI Labs tool. This feature has a wealth of AI copywriting tools for a wide range of purposes, such as Pinterest titles and descriptions, and Facebook and Instagram captions. These are a great jumping off point for writing excellent copy.
It could be due to the API, but its Pinterest analytics are fairly limited, so I tend not to use these.
Its AI Labs tool is helping me increase my efficiency. As a SMB, this is hugely useful when posting at a high frequency. I have also seen greater impressions and saves on the Pins that have utilised the AI tool.