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Buffer
Streamline Your Social Media
4.3
(1,002)
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Buffer Reviews & Product Details

Buffer Overview
What is Buffer?

Buffer is a social media management platform that lets users schedule, publish, and analyze their social media content. Buffer offers content planning and creation tools and delivers comprehensive social media analytics, while at the same time supporting team collaboration and ensuring better consistency and efficiency for users’ social media strategies.

Company Buffer Inc.
Year founded 2010
Company size 51-200 employees
Headquarters San Francisco, California, United States
Social Media
Buffer Categories on Findstack
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Buffer Product Details
Capabilities
API
Segment
Small Business
Mid Market
Enterprise
Deployment Cloud / SaaS / Web-Based, Mobile Android, Mobile iPad, Mobile iPhone
Training Documentation
Languages English
Buffer Features
API Access
Ad Campaign Management
Analytics and Reporting
Automated Posting
Brand Tracking
Bulk Upload
Campaign Management
Competitor Analysis
Content Calendar
Content Scheduling
Cross-Platform Publishing
Customer Engagement
Customizable Reports
Engagement Tracking
Hashtag Tracking
Image and Video Support
Influencer Tracking
Mobile App
Multi-Account Management
Performance Metrics
Post Publishing
RSS Feed Integration
Sentiment Analysis
Social Listening
Social Media Archiving
Social Media Monitoring
Target Audience Analysis
Team Collaboration
URL Shortener
User Permissions
Buffer Media
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Buffer Screenshots
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Disclaimer
Our research is curated from diverse authoritative sources and meant to offer general advice. We don’t guarantee that our suggestions will work best for each use-case, so consider your unique needs when choosing products and services. Feel free to share your feedback.
Last updated: June 25, 2025
Buffer Logo
1,002 Buffer Reviews
4.3 out of 5
Small Business (50 or fewer emp.)
Jan 12, 2022
 Source
Overall Rating:
2.5
AG
Verified Reviewer
Founder
Share
"Hootsuite is better"
What do you like best about Buffer?

It makes it easy to set up Tweets and other social networks in advance.

What do you dislike about Buffer?

It isn't the best in dealing with issues when Hootsuite is much better.

What problems is Buffer solving and how is that benefiting you?

Scheduling tweets and other social media posts.

Mid Market (51-1000 emp.)
Dec 09, 2021
 Source
Overall Rating:
2.5
AG
Verified Reviewer
Founder
Share
"Not all that!"
What do you like best about Buffer?

That I can schedule posts for multiple social media channels in one platform

What do you dislike about Buffer?

There are often errors, and posts don't publish when they are supposed to, not super intuitive, hard to add new campaign topics, drafts vs queue

What problems is Buffer solving and how is that benefiting you?

can save time by being able to schedule posts in one platform... as long as all goes correctly

Enterprise (> 1000 emp.)
Nov 12, 2019
 Source
Overall Rating:
2.5
AG
Verified Reviewer
Founder
Share
"Buffer for Twitter & LinkedIn"
What do you like best about Buffer?

Scheduling and retweeting. Mobile and desktop access.

What do you dislike about Buffer?

The article recommendation feature went away

What problems is Buffer solving and how is that benefiting you?

I watch social 24/7, but it's nice to know I don't have to.

Small Business (50 or fewer emp.)
Sep 24, 2018
 Source
Overall Rating:
2.5
AG
Verified Reviewer
Founder
Share
"Sometimes it works, sometimes it doesn't"
What do you like best about Buffer?

The ease in scheduling different things. It allows me to schedule everything I need to in an organized manner.

What do you dislike about Buffer?

It messes up a lot. Like more than it should.

What problems is Buffer solving and how is that benefiting you?

It really helps get all of my clients scheduled out in an organized fashion

Small Business (50 or fewer emp.)
Sep 03, 2018
 Source
Overall Rating:
2.5
AG
Verified Reviewer
Founder
Share
"Instagram integration doesn't work properly"
What do you like best about Buffer?

I like how quick and easy it is to post to your social media accounts (except Instagram) according to a pred-defined schedule. Buffer was one of the first to do this, but I imagine it's table stakes now.

What do you dislike about Buffer?

I dislike that the Instagram integration doesn't work even though it's being advertised. When I reach out to customer success, they send a long list of complicated instructions to fix it. I went through them, which fixed it before a day, and then the integration broke again.

What problems is Buffer solving and how is that benefiting you?

It makes managing multiple social media accounts more manageable.

Mid Market (51-1000 emp.)
Dec 29, 2017
 Source
Overall Rating:
2.5
AG
Verified Reviewer
Founder
Share
"User-Friendly, But Not Robust"
What do you like best about Buffer?

Buffer is a very user-friendly social scheduling platform. It allows you to easily switch between channels and provides basic analytics for posts you schedule through the app. I like that it shows you your most popular and least popular posts.

What do you dislike about Buffer?

I don't love the scheduling interface--but that's probably a personal preference.

What problems is Buffer solving and how is that benefiting you?

We've used Buffer to schedule social media posts so we don't have to post in real time, and we've been able to see what our higher performing content looks like.

Small Business (50 or fewer emp.)
Dec 20, 2017
 Source
Overall Rating:
2.5
AG
Verified Reviewer
Founder
Share
"Great software for combining social media ccounts"
What do you like best about Buffer?

The ability to post from multiple accounts from one place

What do you dislike about Buffer?

Buffer posts seem to be penalised by websites such as Facebook

What problems is Buffer solving and how is that benefiting you?

Buffer posts seem to be penalised by websites such as Facebook

Small Business (50 or fewer emp.)
Oct 26, 2017
 Source
Overall Rating:
2.5
AG
Verified Reviewer
Founder
Share
"Great, affordable app for basic social needs"
What do you like best about Buffer?

This is a great app for scheduling posts in advance for multiple accounts. It is an affordable option for up to 10 accounts.

What do you dislike about Buffer?

The Instagram connections are currently glitching for me and not pushing notifications to my phone, therefore I am missing posts. There is no way to tag individuals or companies on LinkedIn and Facebook posts, nor Instagram photos (can tag in the write up only on IG) which is a big loss for boosting engagement.

What problems is Buffer solving and how is that benefiting you?

I'm solving for having a personal calendar filled with notifications!

Small Business (50 or fewer emp.)
Sep 28, 2017
 Source
Overall Rating:
2.5
AG
Verified Reviewer
Founder
Share
"Fine , but there's better"
What do you like best about Buffer?

I liked that it had the option to post at an optimum time for you.

What do you dislike about Buffer?

I really enjoyed this product, but when hootsuite came along it had the same benefits plus more.

What problems is Buffer solving and how is that benefiting you?

It helped me schedule my social media and maximize my post's effectiveness.

Small Business (50 or fewer emp.)
May 04, 2017
 Source
Overall Rating:
2.5
AG
Verified Reviewer
Founder
Share
"Buffer is Hit or Miss"
What do you like best about Buffer?

Buffer, when working well, is a great tool for Twitter but it does take time to get set up and use properly.

What do you dislike about Buffer?

I didn't find it worth the money, and quit after a few months. They tried hard to get me to stay, but I just couldn't justify it.

What problems is Buffer solving and how is that benefiting you?

Freeing up time by automating social media and being able to plan my editorial calendar in advance.

Small Business (50 or fewer emp.)
Nov 08, 2018
 Source
Overall Rating:
2.0
AG
Verified Reviewer
Founder
Share
"Too easy to accidentally post"
What do you like best about Buffer?

I like how easy it is to plug in the online account information

What do you dislike about Buffer?

i dislike how easy it is to accidentally share things and the free analytics are garbage

What problems is Buffer solving and how is that benefiting you?

an alternative to hootsuite that is free

Small Business (50 or fewer emp.)
Sep 20, 2017
 Source
Overall Rating:
2.0
AG
Verified Reviewer
Founder
Share
"Great for small bloggers, but not for multiple social accounts. "
What do you like best about Buffer?

I enjoy the ability to schedule posts in advance. I like that it posts and sends reminders reliably. It would be great for an individual with multiple social accounts

What do you dislike about Buffer?

An upgraded account is expensive and is more limited than it's competitors. It doesn't offer the same degree of analytics as other social media tools. It's also limited to only 10 accounts. The bulk uploader is a great tool on other social media tools, but isn't available on this one. You can only upload one photo to an instagram post, but instagram allows multiple photo uploads.

What problems is Buffer solving and how is that benefiting you?

I used it to schedule multiple posts for multiple clients across social platforms. It showed me that we needed a more powerful tool. We switched to a different social media tool.

Mid Market (51-1000 emp.)
Jul 18, 2017
 Source
Overall Rating:
2.0
AG
Verified Reviewer
Founder
Share
"Easy to use but buggy on some platforms"
What do you like best about Buffer?

The ease of use is hard to beat. Also, I like the way Buffer syncs up to our social accounts. Having the edit and reorder functions are some more advantages.

What do you dislike about Buffer?

It's buggy on Safari, and the free version is fairly restrictive, as far as number of posts go. The stat package isn't a strong suit, even with the paid version.

What problems is Buffer solving and how is that benefiting you?

It 's helping us schedule our posts easily and quickly, saving us time and improving efficiency.

Small Business (50 or fewer emp.)
Dec 29, 2021
 Source
Overall Rating:
1.5
AG
Verified Reviewer
Founder
Share
"Unreliable"
What do you like best about Buffer?

It's nice to be able to schedule ahead of time on multiple platforms in one place.

What do you dislike about Buffer?

The scheduling tends to be unreliable; many times a post will miss its schedule and the user doesn't find out until later.

What problems is Buffer solving and how is that benefiting you?

Using buffer saves time scheduling on social media and allows staff to be offline as needed while still maintaining an active online presence.

Mid Market (51-1000 emp.)
Nov 08, 2021
 Source
Overall Rating:
1.5
AG
Verified Reviewer
Founder
Share
"Wouldn't recommend"
What do you like best about Buffer?

Modern interface and easy to subscribe to

What do you dislike about Buffer?

Hard to understand how to use, limited offerings for the free and first-tier subscription

What problems is Buffer solving and how is that benefiting you?

Social media scheduling and metrics collection

Small Business (50 or fewer emp.)
Jul 28, 2018
 Source
Overall Rating:
1.5
AG
Verified Reviewer
Founder
Share
"A Very Confusing Ordeal"
What do you like best about Buffer?

At most I like the concept of the app itself.

What do you dislike about Buffer?

Buffer comes off as a super easy, user friendly social media manager, but when I used it, the interface was very confusing for me so I gave up.

What problems is Buffer solving and how is that benefiting you?

Buffer seems to be able to help people manage their social media platforms and postings.

Small Business (50 or fewer emp.)
Jan 25, 2017
 Source
Overall Rating:
1.5
AG
Verified Reviewer
Founder
Share
"Buffer fails to post"
What do you like best about Buffer?

Creating the schedule is easy and can be accomplished in minutes.

What do you dislike about Buffer?

3 out of 4 times my posts failed in 24hrs.

What problems is Buffer solving and how is that benefiting you?

Public awareness of our organization. Increase in sharing via SM. Easy to schedule.

Small Business (50 or fewer emp.)
May 16, 2023
 Source
Overall Rating:
1.0
AG
Verified Reviewer
Founder
Share
"Doesn't work properly nor anyone solves the issue but the charges are always applied."
What do you like best about Buffer?

I dont like anything about BUFFER at all.

What do you dislike about Buffer?

The charges where the system failed to post for the last 2years.

What problems is Buffer solving and how is that benefiting you?

They are not solving anything nor ots benefiting us. We are loosing money for no services provided.

Small Business (50 or fewer emp.)
Feb 26, 2022
 Source
Overall Rating:
1.0
AG
Verified Reviewer
Founder
Share
"Questionable data"
What do you like best about Buffer?

The interface is good. Compared to other tools I'va used in the past it takes no time to learn how to use it.

What do you dislike about Buffer?

- Very expensive for what they offer. To be able to manage your social channels you need to buy : Publishing + Analytics + Engagement and they sell each of these sepratelly which makes it expensive, specially if you are running a small business like me. - Also I don't trust the data much. My instagram data is very different in buffer compared to Instagram insight. - The data doesn't update automatically and sometimes it takes so long till you can actually see them in Buffer. Unfortunatelly there is no way to reload it if you need realtime report.

What problems is Buffer solving and how is that benefiting you?

Social media management.

Small Business (50 or fewer emp.)
Apr 02, 2019
 Source
Overall Rating:
1.0
AG
Verified Reviewer
Founder
Share
"Junk Software that never worked for me"
What do you like best about Buffer?

Nothing. Never got buffer to work for me. spent countless hours trying to get it to work. Immense aggravation. DO NOT BUY!

What do you dislike about Buffer?

Horrible customer support, confusing instructions. Glitchee. Never sure if it was going to post to social media sites. Good concept. Terrible execution. Do no buy unless you want high blood pressure

What problems is Buffer solving and how is that benefiting you?

My personal aggravation

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