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Buffer
Streamline Your Social Media
4.3
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Buffer Reviews & Product Details

Buffer Overview
What is Buffer?

Buffer is a social media management platform that lets users schedule, publish, and analyze their social media content. Buffer offers content planning and creation tools and delivers comprehensive social media analytics, while at the same time supporting team collaboration and ensuring better consistency and efficiency for users’ social media strategies.

Company Buffer Inc.
Year founded 2010
Company size 51-200 employees
Headquarters San Francisco, California, United States
Social Media
Buffer Categories on Findstack
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Ask Questions about Buffer
What Buffer is best for?
How does Buffer compare to Zoho Social?
What are the pros and cons of Buffer?
Buffer Product Details
Capabilities
API
Segment
Small Business
Mid Market
Enterprise
Deployment Cloud / SaaS / Web-Based, Mobile Android, Mobile iPad, Mobile iPhone
Training Documentation
Languages English
Buffer Features
API Access
Ad Campaign Management
Analytics and Reporting
Automated Posting
Brand Tracking
Bulk Upload
Campaign Management
Competitor Analysis
Content Calendar
Content Scheduling
Cross-Platform Publishing
Customer Engagement
Customizable Reports
Engagement Tracking
Hashtag Tracking
Image and Video Support
Influencer Tracking
Mobile App
Multi-Account Management
Performance Metrics
Post Publishing
RSS Feed Integration
Sentiment Analysis
Social Listening
Social Media Archiving
Social Media Monitoring
Target Audience Analysis
Team Collaboration
URL Shortener
User Permissions
Buffer Media
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Buffer Screenshots
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Disclaimer
Our research is curated from diverse authoritative sources and meant to offer general advice. We don’t guarantee that our suggestions will work best for each use-case, so consider your unique needs when choosing products and services. Feel free to share your feedback.
Last updated: November 25, 2025
Buffer Logo
1,002 Buffer Reviews
4.3 out of 5
Small Business (50 or fewer emp.)
Nov 22, 2021
 Source
Overall Rating:
5.0
Esther M. avatar
Esther M.
Multimedia Designer And Producer
Share
"The Leading Scheduling Social Media Tool You Will Ever Need"
What do you like best about Buffer?

Despite the fact of being the leading solution when it comes to social media post scheduling, Buffer is really great tool to outsource and maximize engagement on your business or personal pages.

What do you dislike about Buffer?

Nothing really. Buffer have a huge market share when it comes to social media scheduling tool and have ton of experience making their product truly effective for their users.

What problems is Buffer solving and how is that benefiting you?

Buffer is great for any aspiring social media content creator to small to medium or big businesses across the board. Anyone truly can benefits from this solution really.

Mid Market (51-1000 emp.)
Nov 18, 2021
 Source
Overall Rating:
5.0
AG
Alejandra G.
Content Manager
Share
"Buffer Makes it Easy!"
What do you like best about Buffer?

I've been using it for years and it's a very clean space to work on. The white background makes it easy. Love the analytics part, very helpful! Easy to work

What do you dislike about Buffer?

It can get pricey as you add multiple social accounts. And it disconnects from channels (but they all do) sometimes.

What problems is Buffer solving and how is that benefiting you?

The ability to post on multiple accounts and channels at the same time and to be able to view it all at once. To get the big picture.

Small Business (50 or fewer emp.)
Nov 11, 2021
 Source
Overall Rating:
5.0
Shane F. avatar
Shane F.
Owner
Share
"Perfect platform for social media management!"
What do you like best about Buffer?

A great platform for social media scheduling, social media analytics, social media monitoring, social media listening and many other features that we use every single day.

What do you dislike about Buffer?

There are a few features that we get errors with. Since Buffer is a third-party tool, sometimes the connection between Buffer and the social media platforms becomes disconnected so posts do not go through.

What problems is Buffer solving and how is that benefiting you?

We have used many different third-party tools and Buffer seems to be one of the best with the different features. I also like how they add new features as well to stay relevant.

Small Business (50 or fewer emp.)
Nov 11, 2021
 Source
Overall Rating:
5.0
AG
Verified Reviewer
Founder
Share
"Post once and update on all social platform you select"
What do you like best about Buffer?

The best part is tool is very robust. We can login at one place and easily update the post and also set the time. The post will get updated on your selected social platforms.

What do you dislike about Buffer?

I don't find anything in the app to dislike, have been using from the last 2years for my clients.

What problems is Buffer solving and how is that benefiting you?

Easy posting, save my time, can easily set time for social post, can post on diff platform. Can easily manage accounts.

Small Business (50 or fewer emp.)
Nov 10, 2021
 Source
Overall Rating:
5.0
AG
Verified Reviewer
Founder
Share
"The best social dash for PUBLISHERS around"
What do you like best about Buffer?

The adiditon of calendar + the entire suite of products tie together the publishing workflow perfectly. If you're concerned with publishing quality content quickly with a small-ish team, buffer cant be beat.

What do you dislike about Buffer?

The lack of social listening (@'s , replies etc) without the separate app can make the overall social 'management' trickier. If you deal with customer replies / support online you may need another app.

What problems is Buffer solving and how is that benefiting you?

Having a small marketing / social team means that the less time we spend maneuvering a social app, the more time we can focus on streamlining publishing and timing for max impact.

Small Business (50 or fewer emp.)
Nov 09, 2021
 Source
Overall Rating:
5.0
AG
Verified Reviewer
Founder
Share
"Buffer allows me to easily schedule posts for clients."
What do you like best about Buffer?

I like how easy it is to create an account and use the scheduling system

What do you dislike about Buffer?

I dislike how you can schedule carousel-based posts.

What problems is Buffer solving and how is that benefiting you?

I'm solving a need to be able to schedule IG and FB posts for multiple clients at once.

Small Business (50 or fewer emp.)
Oct 20, 2021
 Source
Overall Rating:
5.0
AG
Verified Reviewer
Founder
Share
"Makes managing & analysing my social media campaigns a breeze"
What do you like best about Buffer?

I am absolutely in love with the calendar view, seeing all my scheduled posts from all my campaigns in 1 neat place. And now with the enhanced Analysing view, being able to discern which posts perform well & understand my social metrics in 1 easy to digest view makes me job loads easier & more enoyable.

What do you dislike about Buffer?

Now with the multi-campaign, multi-channel month calendar view & Analysis & Engagement tools, I have nothing to complain about. These were my biggest pain points earlier this year, but Buffer has listened to their customers & given us this much-requested functionality.

What problems is Buffer solving and how is that benefiting you?

I am a 1-person marketing department & I manage a global brand, so being able to plan my social media calendars across various channels, schedule content out weeks & months in advance, as well as be able to easily understand what content on what channels is performing best for our strategy is priceless for me & my limited time.

Small Business (50 or fewer emp.)
Oct 10, 2021
 Source
Overall Rating:
5.0
DR
David R.
Ceo
Share
"Free post scheduler for Instagram account that actually works, best I had try, highly recommended."
What do you like best about Buffer?

I usually prepare posts for our startup Instagram account before; sometimes, we have many Instagram posts to prepare for different dates, it can become hard to maintain quickly. After finding Buffer, we didn't miss any dates, and users always get our event dates on time. This app is crucial because event promotions must be published in 3 or 4 months to achieve expected sales; with that time window is easy to forget to post some; fortunately, now we have Buffer.

What do you dislike about Buffer?

I wish they could provide the stories schedule with the free plan; we understand that developers need retribution for their work, but for countries where the dollar is not the primary currency, it is expensive to maintain a business account for the price.

What problems is Buffer solving and how is that benefiting you?

We promote and support local electronic music events. We use Instagram to reach a larger audience; Buffer has become our allie, let us relax, and when the time to post comes, we get a handy notification to remind us. This way, we have more time to focus on other tasks, and always be on time to get our followers informed.

Small Business (50 or fewer emp.)
Aug 19, 2021
 Source
Overall Rating:
5.0
AG
Verified Reviewer
Founder
Share
"Awesome time Saver"
What do you like best about Buffer?

I love how you can post all your posts for the week instead of having to post each day or time you want to post. This gives you have the freedom to post any day anytime. You can also schedual posts before you go on vacation. This platform also gives you the option to post on multiple social meida platfoms as well. This is were you save time when you are posting the same thing to all your social platforms.

What do you dislike about Buffer?

I'm not too fond of the fact that the videos, album posts need to be pushed through. It would be awesome if they would have it automatically post like the others. Another thing that is not that great is when the post does it actually post as it should. I feel like they need to move buttons around on the site it does get confuing and I put the wrong button and I accdently posts when I was not ready to do that. Then I have to go back and update each account if i have to change wording or time to post.

What problems is Buffer solving and how is that benefiting you?

We are saving time getting all our posts out for the week or the following two weeks. I spend 20-30 min to post for 1-2 weeks of posts which saves tons of time for me when time is tight. This allows us to get our face out in the community to help us drive in more business. This also solves the repedativeness of posting the same thing on 4 different social accounts. This is where is comes in the most handy.

Enterprise (> 1000 emp.)
Aug 17, 2021
 Source
Overall Rating:
5.0
HP
Haley P.
Marketing Communications Manager
Share
"Buffer is a super easy tool to help with social media scheduling!"
What do you like best about Buffer?

I like how user-friendly Buffer is. Even if you've never used a social media tool before, you'll be able to figure out how to use Buffer quickly and begin utilizing it immediately.

What do you dislike about Buffer?

The analytics section of Buffer could be more in-depth, but overall it still provides a decent overview.

What problems is Buffer solving and how is that benefiting you?

The main problem I am solving with Buffer is scheduling out social media posts across my company's LinkedIn, Instagram and Facebook pages. Using Buffer, I can schedule campaigns to be posted even when I am on PTO or over weekends.