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Buffer
Streamline Your Social Media
4.3
(1,002)
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Buffer Reviews & Product Details

Buffer Overview
What is Buffer?

Buffer is a social media management platform that lets users schedule, publish, and analyze their social media content. Buffer offers content planning and creation tools and delivers comprehensive social media analytics, while at the same time supporting team collaboration and ensuring better consistency and efficiency for users’ social media strategies.

Company Buffer Inc.
Year founded 2010
Company size 51-200 employees
Headquarters San Francisco, California, United States
Social Media
Buffer Categories on Findstack
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Buffer Product Details
Capabilities
API
Segment
Small Business
Mid Market
Enterprise
Deployment Cloud / SaaS / Web-Based, Mobile Android, Mobile iPad, Mobile iPhone
Training Documentation
Languages English
Buffer Features
API Access
Ad Campaign Management
Analytics and Reporting
Automated Posting
Brand Tracking
Bulk Upload
Campaign Management
Competitor Analysis
Content Calendar
Content Scheduling
Cross-Platform Publishing
Customer Engagement
Customizable Reports
Engagement Tracking
Hashtag Tracking
Image and Video Support
Influencer Tracking
Mobile App
Multi-Account Management
Performance Metrics
Post Publishing
RSS Feed Integration
Sentiment Analysis
Social Listening
Social Media Archiving
Social Media Monitoring
Target Audience Analysis
Team Collaboration
URL Shortener
User Permissions
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Disclaimer
Our research is curated from diverse authoritative sources and meant to offer general advice. We don’t guarantee that our suggestions will work best for each use-case, so consider your unique needs when choosing products and services. Feel free to share your feedback.
Last updated: October 18, 2024
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1,002 Buffer Reviews
4.3 out of 5
Mid Market (51-1000 emp.)
Feb 15, 2022
 Source
Overall Rating:
5.0
apurvash k. avatar
Apurvash K.
Account Sales Representative
Share
"BEST SOCIAL MEDIA SCHEDULER"
What do you like best about Buffer?

I use buffer for my social media accounts to schedule posts throughout the day. I also encourage co-workers to use the buffer to share content throughout the day. so the content they want to share is not pushed out simultaneously. I am using it to schedule tweets at the beginning of the day. It saves a lot of time because we need about 15 minutes in the morning for scheduling, and we do not have to touch it again until the next day.

What do you dislike about Buffer?

There is nothing much to dislike i am using this and it is working as expected, scheduling tweets and all the social handles simultaneously.The technical support is great

What problems is Buffer solving and how is that benefiting you?

It gives you samples of tweets that work for us based on what we have tweeted in the past. It is organized and easy to use They have added new features, the best of which has been the content suggestion. They'll suggest content for us to share, and they make it easy to schedule

Mid Market (51-1000 emp.)
Feb 12, 2022
 Source
Overall Rating:
5.0
KK
Kratika K.
Web Developer
Share
"BEST FOR SOCIAL HANDLES"
What do you like best about Buffer?

It offers an easier way to approve or deny things when they are in different locations; I have also been able to efficiently control our accounts active and keep them always up to date. This platform has helped me achieve significant post coverage and great skills in content programming on my social netwrok

What do you dislike about Buffer?

I did not find any difficulty while using the buffer. It has offered me a lot of practical working skills. I am delighted with the product, and i will continue with this.

What problems is Buffer solving and how is that benefiting you?

It connects all social accounts in one handy place It allows to analysis results for better interactions Automates posting content when users are best to receive it.

Small Business (50 or fewer emp.)
Feb 01, 2022
 Source
Overall Rating:
5.0
Achir s. avatar
Achir S.
Growth & Operation Officer
Share
"Best tool for Managing your social media Accounts."
What do you like best about Buffer?

The thing which I really like about Buffer is its scheduling feature in Buffer. You can schedule your post anytime, which helps in saving a lot of time. Calendar view: It is lovely to have all my scheduled posts for all my campaigns displayed in one place.

What do you dislike about Buffer?

Even though Buffer is a great tool, I dislike using it for Twitter because Twitter only accepts 140 characters. We always make our Facebook posts longer than 150 characters. So, when we make a post on Buffer, it always shows an error for Twitter. Perhaps Buffer should create some Twitter-specific functions.

What problems is Buffer solving and how is that benefiting you?

Our Team productivity has also increased since we no longer have to spend time posting on one platform at a time. With Buffer, I can schedule my social media posts in advance and focus more on creating content.

Mid Market (51-1000 emp.)
Dec 22, 2021
 Source
Overall Rating:
5.0
Usman K. avatar
Usman K.
Digital Marketing Executive
Share
"Best Social Media Management Tool"
What do you like best about Buffer?

The simple to use interface with the availability of all necessary options required for social media management. What I like about this software are the frequent updates that keep you glued to using this software and remaining a loyal user.

What do you dislike about Buffer?

Hmm, I don't think I dislike anything since everything is pretty much crystal clear, starting from the dashboard to the streams and analytics. However, I think there isn't any option for social listening and monitoring at this point.

What problems is Buffer solving and how is that benefiting you?

Significant benefits of using Buffer are Social Media Management, Scheduling, Multi-Channel Posting, and so much more.

Small Business (50 or fewer emp.)
Dec 14, 2021
 Source
Overall Rating:
5.0
PG
Parth G.
Customer Champion
Share
"No one does it better then Buffer"
What do you like best about Buffer?

The fact that how simple it is to schedule and use makes it easier for new people in social media industry

What do you dislike about Buffer?

Nothing till date. I have loved all the features of Buffer

What problems is Buffer solving and how is that benefiting you?

I use it to schedule my social media post mainly for Facebook and Twitter

Small Business (50 or fewer emp.)
Dec 10, 2021
 Source
Overall Rating:
5.0
MF
Michelle F.
Director Of Community Engagement
Share
"Buffer does exactly what I need"
What do you like best about Buffer?

I have several clients using Buffer to manage social media. I love that you can add your own images even with a URL so that you can control what appears on social.

What do you dislike about Buffer?

I haven't found anything to dislike yet. The hardest part for me to figure out was where to update the time zone - but once you see where it is, it's easy to find again.

What problems is Buffer solving and how is that benefiting you?

I use Buffer for scheduling social posts well in advance, but I've also begun using it instead of posting natively on the social apps themselves, because it makes it super easy to post the same or similar messages to more than one platform at a time.

Small Business (50 or fewer emp.)
Dec 07, 2021
 Source
Overall Rating:
5.0
Cara S. avatar
Cara S.
Freelance Graphic Designer
Share
"Love this service - use it every week"
What do you like best about Buffer?

Buffer allows me to schedule posts to various social media outlets days or weeks in advance. I like that the first tier of the service is free. And it's affordable when you're ready to level up.

What do you dislike about Buffer?

Connecting to Instagram is tricky. The Instagram has to be linked to a FB account. This can be a problem if you're using multiple Insta accounts.

What problems is Buffer solving and how is that benefiting you?

I don't use Buffer for FB and Insta anymore since they offer in-app scheduling, but it is still convenient for scheduling posts to LinkedIn.

Small Business (50 or fewer emp.)
Dec 04, 2021
 Source
Overall Rating:
5.0
DR
Donielle R.
Owner
Share
"Best Automated Posting App"
What do you like best about Buffer?

I love the ease of use in the app. It is very user friendly and requires little to no research to operate.

What do you dislike about Buffer?

Sometimes Buffer will post ahead of the time I allotted for posting but this doesn't bother me as much.

What problems is Buffer solving and how is that benefiting you?

I can use my office time more productively and have eliminated the problem of forgetting to post for my business.

Mid Market (51-1000 emp.)
Nov 30, 2021
 Source
Overall Rating:
5.0
Hash M. avatar
Hash M.
Ceo/Founder
Share
"By far the most effective social media scheduling tool."
What do you like best about Buffer?

Buffer is a fantastic social media scheduling tool that can distribute posts across every social media accounts simultaneously. It also facilitates the sharing of several media formats. Custom URLs may be used to track all of the data transmitted via buffer. Buffer also offers actionable reports to help you enhance your social media operations.

What do you dislike about Buffer?

Manual submission, but we found a work-around for WordPress; there's a plugin called WP to Buffer Pro, utilized to schedule to all social media sites straight from WordPress, extremely easy. Aside from that, if you don't have a premium membership, the maximum number of planned tasks is limited to 10, requiring you to schedule often.

What problems is Buffer solving and how is that benefiting you?

It helps us save hours by devoting only half an hour in a month's worth of postings! It's rather large so that you may put that time to better use. In addition to the WordPress plugin, we use the Buffer API to schedule programmatically. That's also handy if you're a developer; you might want to check into it more.

Small Business (50 or fewer emp.)
Nov 29, 2021
 Source
Overall Rating:
5.0
MR
Matthew R.
Owner
Share
"Helpful tool"
What do you like best about Buffer?

I like that I can automate lots of social media posts at the same time. It helps me to save a lot of time.

What do you dislike about Buffer?

I don't have money with the exception of money.

What problems is Buffer solving and how is that benefiting you?

I am saving time by automating my social media posts.

Mid Market (51-1000 emp.)
Nov 25, 2021
 Source
Overall Rating:
5.0
Arneld C. avatar
Arneld C.
Network Associate
Share
"Buffer is the most intuitive way"
What do you like best about Buffer?

I like it because I can efficiently manage social media marketing. We can know who is interacting and schedule our posts at strategic times. I am delighted to have a plan focused on the development of online and digital marketing, and it has helped me achieve significant post coverage and great success in content programming on any social network. I have been able to get new leads thanks to Buffer.

What do you dislike about Buffer?

I wouldn't say I like the ability to optimize the content library because it seems less attractive. A minor update can solve the problem of accurate reporting and tracking of commitments. The Pro version is a bit pricey for small businesses, and you can't schedule posts with tagged firms or people. They removed the suboptimal sync feature that I used and found beneficial. I never knew why they completely removed it, but they should get it back. They have taken some features for free and included them in the paid version. Indeed, it is not that expensive ($ 100 a year), but it is a bit like throwing a rug at some users.

What problems is Buffer solving and how is that benefiting you?

It makes it easy for us to keep track of all of our interactions and strengthens our connection with our audience, saving us time and helping us improve our point of view, enabling us to work smarter, smarter, and not too harsh. We get information about what works on social media. Allows us to manage the content calendar of our social media sites through an easy-to-use control panel. Analytics also help us understand what types of content work and what types don't.

Small Business (50 or fewer emp.)
Nov 23, 2021
 Source
Overall Rating:
5.0
AB
Alan B.
Client Success Representative
Share
"Buffer is Set-It-and-Forget-It Magic"
What do you like best about Buffer?

At Flow, we have multiple clients that need content published during very tight time frames. Buffer, let's us get all of our content scheduled way ahead of time across multiple social media platforms. We use it every week!

What do you dislike about Buffer?

Oof. This is something that I hope can be added because we are having to manually do this right now. Tweet threads. Buffer can't handle it right now, and I'd hate to go to a competitor just because of this one feature.

What problems is Buffer solving and how is that benefiting you?

Before we started using Buffer, we'd have to make time on our daily schedule to publish to each social media platform during specific time frames. Now, I can set content weeks in advance to publish on a schedule. It's saved so much time.

Small Business (50 or fewer emp.)
Nov 22, 2021
 Source
Overall Rating:
5.0
Esther M. avatar
Esther M.
Multimedia Designer And Producer
Share
"The Leading Scheduling Social Media Tool You Will Ever Need"
What do you like best about Buffer?

Despite the fact of being the leading solution when it comes to social media post scheduling, Buffer is really great tool to outsource and maximize engagement on your business or personal pages.

What do you dislike about Buffer?

Nothing really. Buffer have a huge market share when it comes to social media scheduling tool and have ton of experience making their product truly effective for their users.

What problems is Buffer solving and how is that benefiting you?

Buffer is great for any aspiring social media content creator to small to medium or big businesses across the board. Anyone truly can benefits from this solution really.

Mid Market (51-1000 emp.)
Nov 18, 2021
 Source
Overall Rating:
5.0
AG
Alejandra G.
Content Manager
Share
"Buffer Makes it Easy!"
What do you like best about Buffer?

I've been using it for years and it's a very clean space to work on. The white background makes it easy. Love the analytics part, very helpful! Easy to work

What do you dislike about Buffer?

It can get pricey as you add multiple social accounts. And it disconnects from channels (but they all do) sometimes.

What problems is Buffer solving and how is that benefiting you?

The ability to post on multiple accounts and channels at the same time and to be able to view it all at once. To get the big picture.

Small Business (50 or fewer emp.)
Nov 11, 2021
 Source
Overall Rating:
5.0
Shane F. avatar
Shane F.
Owner
Share
"Perfect platform for social media management!"
What do you like best about Buffer?

A great platform for social media scheduling, social media analytics, social media monitoring, social media listening and many other features that we use every single day.

What do you dislike about Buffer?

There are a few features that we get errors with. Since Buffer is a third-party tool, sometimes the connection between Buffer and the social media platforms becomes disconnected so posts do not go through.

What problems is Buffer solving and how is that benefiting you?

We have used many different third-party tools and Buffer seems to be one of the best with the different features. I also like how they add new features as well to stay relevant.

Small Business (50 or fewer emp.)
Oct 10, 2021
 Source
Overall Rating:
5.0
DR
David R.
Ceo
Share
"Free post scheduler for Instagram account that actually works, best I had try, highly recommended."
What do you like best about Buffer?

I usually prepare posts for our startup Instagram account before; sometimes, we have many Instagram posts to prepare for different dates, it can become hard to maintain quickly. After finding Buffer, we didn't miss any dates, and users always get our event dates on time. This app is crucial because event promotions must be published in 3 or 4 months to achieve expected sales; with that time window is easy to forget to post some; fortunately, now we have Buffer.

What do you dislike about Buffer?

I wish they could provide the stories schedule with the free plan; we understand that developers need retribution for their work, but for countries where the dollar is not the primary currency, it is expensive to maintain a business account for the price.

What problems is Buffer solving and how is that benefiting you?

We promote and support local electronic music events. We use Instagram to reach a larger audience; Buffer has become our allie, let us relax, and when the time to post comes, we get a handy notification to remind us. This way, we have more time to focus on other tasks, and always be on time to get our followers informed.

Enterprise (> 1000 emp.)
Aug 17, 2021
 Source
Overall Rating:
5.0
HP
Haley P.
Marketing Communications Manager
Share
"Buffer is a super easy tool to help with social media scheduling!"
What do you like best about Buffer?

I like how user-friendly Buffer is. Even if you've never used a social media tool before, you'll be able to figure out how to use Buffer quickly and begin utilizing it immediately.

What do you dislike about Buffer?

The analytics section of Buffer could be more in-depth, but overall it still provides a decent overview.

What problems is Buffer solving and how is that benefiting you?

The main problem I am solving with Buffer is scheduling out social media posts across my company's LinkedIn, Instagram and Facebook pages. Using Buffer, I can schedule campaigns to be posted even when I am on PTO or over weekends.

Mid Market (51-1000 emp.)
Jul 08, 2021
 Source
Overall Rating:
5.0
Samuel [SAM] J. avatar
Samuel [Sam] J.
Marketing Manager
Share
"Best Social Media Tool for Small and Medium Scale Enterprises"
What do you like best about Buffer?

Buffer is an amazing social media organizing tool. Buffer can be used to share content on different social media channels at the same time without logging into respective accounts. Buffer supports multi-media format sharing. All the contents shared using buffer can be tracking using custom URLs. Buffer also provides actionable reports to improve social media activities.

What do you dislike about Buffer?

Buffer does not support Linkedin Groups integration.

What problems is Buffer solving and how is that benefiting you?

Buffer is a time-saving tool. We are using Buffer to engage with our social media followers. We have integrated Facebook, Twitter, and Linkedin handles with Buffer. Without doubt one can say that Buffer is one of the best tool for small and medium scale enteprises.

Small Business (50 or fewer emp.)
Jun 22, 2021
 Source
Overall Rating:
5.0
Surakat Opeyemi A. avatar
Surakat Opeyemi A.
Digital Marketer
Share
"Making posting easier than ever"
What do you like best about Buffer?

It's easy to schedule your social post with this. It's swift and very helpful for small business owners like me. Buffer makes it easier to carry out our tasks in a very straightforward and simple way.

What do you dislike about Buffer?

Buffer can't help you reply comments on social post, you'll have to do that yourself. It's sad

What problems is Buffer solving and how is that benefiting you?

Posting one by one through many accounts. Now I can schedule it and buffer will do the work for me.

Mid Market (51-1000 emp.)
Jun 20, 2021
 Source
Overall Rating:
5.0
Oluwasegun O. avatar
Oluwasegun O.
Social Media Manager
Share
"Best content scheduling tool for social media"
What do you like best about Buffer?

I can post content across other social media platforms like Facebook and Instagram, and Twitter all at the same time. It's easy to use, scheduling also very simple; I am confident new users will not find it challenging to use. I also like that I don't get signed out when my computer sleeps or my internet turns off.

What do you dislike about Buffer?

I cannot post videos! I don't know; maybe the feature is available on the premium version.

What problems is Buffer solving and how is that benefiting you?

Convenience, I manage three social platforms on one buffer account; before Buffer, I have to sign in to those pages to post, but with this, I only need to sign in once to access all three-channels

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