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Buffer
Streamline Your Social Media
4.3
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Buffer Reviews & Product Details

Buffer Overview
What is Buffer?

Buffer is a social media management platform that lets users schedule, publish, and analyze their social media content. Buffer offers content planning and creation tools and delivers comprehensive social media analytics, while at the same time supporting team collaboration and ensuring better consistency and efficiency for users’ social media strategies.

Company Buffer Inc.
Year founded 2010
Company size 51-200 employees
Headquarters San Francisco, California, United States
Social Media
Buffer Categories on Findstack
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What Buffer is best for?
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What are the pros and cons of Buffer?
Buffer Product Details
Capabilities
API
Segment
Small Business
Mid Market
Enterprise
Deployment Cloud / SaaS / Web-Based, Mobile Android, Mobile iPad, Mobile iPhone
Training Documentation
Languages English
Buffer Features
API Access
Ad Campaign Management
Analytics and Reporting
Automated Posting
Brand Tracking
Bulk Upload
Campaign Management
Competitor Analysis
Content Calendar
Content Scheduling
Cross-Platform Publishing
Customer Engagement
Customizable Reports
Engagement Tracking
Hashtag Tracking
Image and Video Support
Influencer Tracking
Mobile App
Multi-Account Management
Performance Metrics
Post Publishing
RSS Feed Integration
Sentiment Analysis
Social Listening
Social Media Archiving
Social Media Monitoring
Target Audience Analysis
Team Collaboration
URL Shortener
User Permissions
Buffer Media
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Buffer Screenshots
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Disclaimer
Our research is curated from diverse authoritative sources and meant to offer general advice. We don’t guarantee that our suggestions will work best for each use-case, so consider your unique needs when choosing products and services. Feel free to share your feedback.
Last updated: November 17, 2025
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1,002 Buffer Reviews
4.3 out of 5
Small Business (50 or fewer emp.)
Nov 01, 2020
 Source
Overall Rating:
5.0
Andrew W. avatar
Andrew W.
Structural Designer
Share
"Effective Social Media Management"
What do you like best about Buffer?

Buffer lets me post to both my Facebook & Twitter accounts with the same content saving me a lot of duplicating of work.

What do you dislike about Buffer?

A lot of features remain locked unless signing up for a monthly subscription.

What problems is Buffer solving and how is that benefiting you?

Eliminated having to log in to several social media platforms to post content.

Mid Market (51-1000 emp.)
Oct 09, 2020
 Source
Overall Rating:
5.0
Katzumoto Y. avatar
Katzumoto Y.
Digital Marketing Director
Share
"jajajajajaajajajajajajajajajajajajajajajajajajajaj"
What do you like best about Buffer?

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What do you dislike about Buffer?

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What problems is Buffer solving and how is that benefiting you?

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Small Business (50 or fewer emp.)
Oct 02, 2020
 Source
Overall Rating:
5.0
Maggie D. avatar
Maggie D.
Remote Office Management/Intake Coordinator
Share
"Easy for scheduling multiple platforms at once"
What do you like best about Buffer?

I like that you can schedule multiple platforms at once. You can select one platform to post on and content from that post will populate the other pages. You can select certain times of the day to schedule, select schedule next and the post will be automatically scheduled for that time. You can "post now."

What do you dislike about Buffer?

Sometimes content does not autopopulate when creating a post, this has led to content being posted but not fully ready. Uploaded pictures do not always transfer if scheduling for multiple platforms at once. It may appear on the original platform but secondary you must double check to see if it was added.

What problems is Buffer solving and how is that benefiting you?

Eliminating the need to post on each individual platform. The ease of posting being all in one place.

Small Business (50 or fewer emp.)
Oct 01, 2020
 Source
Overall Rating:
5.0
MP
Matthew P.
Founder
Share
"Buffer makes posting on multiple social media outlets so easy!"
What do you like best about Buffer?

I really like how you can post the same thing on multiple social media sites at the same time, while also being able to edit on each individual one also. Also being able to schedule when to do your posts and at what time makes things so convenient when you are posting social media as part of your job,

What do you dislike about Buffer?

One of the big dislikes is how on some pictures I try to post on Instagram, depending if the picture size is different than the normal then it will not post so I have to do it manually on my phone on Instagram which is a pain. That is really my only dislike about Buffer.

What problems is Buffer solving and how is that benefiting you?

I have been able to schedule so many posts for the weekend, when I do not work, so that they can be posted as usual and post at the times I want it to. This makes scheduling posts in advance so easy which is great for when I get busy and either have no time to post anything or if I just forget to post something. That way no matter what, something is being posted and keeping my work's social media up to date everyday.

Mid Market (51-1000 emp.)
Sep 30, 2020
 Source
Overall Rating:
5.0
Carlos H. avatar
Carlos H.
Social Media Strategist
Share
"Great social media solution"
What do you like best about Buffer?

As a social media professional, Buffer is great for helping to simplify scheduling and to make ideal images and posts to boost engagement. They are certainly a leader in the space and tend to offer services that not even the social media platforms themselves will have available. They have also developed tons of tools to help make your images and files ideal for social media platforms and have so much science behind it. I love it.

What do you dislike about Buffer?

It would be great if the Instagram features could be more advanced.

What problems is Buffer solving and how is that benefiting you?

It helps to simplify my job as a social media professional and to help grow business by creating data-driven online marketing.

Small Business (50 or fewer emp.)
Sep 21, 2020
 Source
Overall Rating:
5.0
KM
Kirti M.
Digital Marketing Specialist
Share
"Buffer is best social media management tool to help me schedule posts on social media"
What do you like best about Buffer?

I have been using buffer for last two years for scheduling posts on social media channels such as facebook and Instagram. This tool is quite easy to use. I can easily attach all my social media profiles with this tool and schedule posts on the best performing times on different social media channels. The analytics feature of this tool helps me to understand what kind of content is working for me on social media and what not.

What do you dislike about Buffer?

I use this tool for publishing content on social media and I have faced no problems with this toom

What problems is Buffer solving and how is that benefiting you?

This tool helps me to save a lot of time to schedule posts for my clients on social media and using this tool I can save a lot of time and provide in depth report to my clients. Using this tool, the engagement of my social media posts have increased

Small Business (50 or fewer emp.)
Aug 16, 2020
 Source
Overall Rating:
5.0
Ankita S. avatar
Ankita S.
Founder
Share
"Buffer is best tool to schedule posts on social media"
What do you like best about Buffer?

I am using a buffer to schedule social media posts on Facebook, Twitter, and other social media platforms. The interface of this tool is excellent and I can easily connect my social media profiles and easily schedule all my social media posts months in advance. Also, I can easily analyze the performance of all my social media posts. Moreover, I can directly schedule posts on Instagram.

What do you dislike about Buffer?

This tool is good and I did not face any problems using this tool

What problems is Buffer solving and how is that benefiting you?

Using this tool, I can easily schedule posts across several platforms at right time that helps me to increase the engagement rate and also helps me to save a lot of time that earlier would go into individually login and scheduling the posts

Small Business (50 or fewer emp.)
Jul 18, 2020
 Source
Overall Rating:
5.0
Kiera E. avatar
Kiera E.
Sr. Communications Planner And Digital Strategist
Share
"Intuitive, time-saving solution for social media marketing"
What do you like best about Buffer?

I love how intuitive Buffer is. The Chrome extension makes it easy to share content from any site across channels. Within the platform, you can create content and then customize for channels, saving tons of time.

What do you dislike about Buffer?

Analytics and insights are lacking. You only get basic post performance, and not comprehensive page analytics. Upgrades are expensive and make it difficult to manage multiple accounts affordably.

What problems is Buffer solving and how is that benefiting you?

I am managing multiple social media pages for my business and my clients. The intuitive features have saved me tons of time, allowing me to charge more affordable rates to my clients.

Small Business (50 or fewer emp.)
Jul 05, 2020
 Source
Overall Rating:
5.0
Alejandro P. avatar
Alejandro P.
Productor Ejecutivo
Share
"A must for social media management"
What do you like best about Buffer?

I have enjoyed the free plan for almost 2 years and I must say that it is more than enough for all the needs I have had. I can publish to 3 of the most important social networks, on a scheduled basis, and with great control over the look of my publications

What do you dislike about Buffer?

I think that the publishing interface could be a little more intuitive. It's not bad at all, but I thingthere are room for improve.

What problems is Buffer solving and how is that benefiting you?

Social media publishing is a tricky matter. With Buffer you can schedule all your future posts even at specific time. For me, that means pace of mind to don't forget publish anymore.

Small Business (50 or fewer emp.)
Jun 24, 2020
 Source
Overall Rating:
5.0
ES
Eva S.
Founder
Share
"Easy Scheduling for Multiple Social Platforms"
What do you like best about Buffer?

We use it to schedule our social media post across different channels ( Instagram, Facebook, Twitter, Linkedin ) well ahead. Great organization tool and allows easy queuing, re-ordering and good consolidated overview of what posts are going out in the next few weeks. Price is extremely reasonable as well. Design-wise, it also support GIFs and Videos and allow good preview ahead of publishing. The UI is great for beginners, with easy learning curve.

What do you dislike about Buffer?

The tools is generally great, however, there are times when I have to re-login again instead of staying logged in to the social media accounts I am managing (at least for a period of time) which is quite frustrating.

What problems is Buffer solving and how is that benefiting you?

Easy scheduling and management of social media accounts for company