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Buffer
Streamline Your Social Media
4.3
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Buffer Reviews & Product Details

Buffer Overview
What is Buffer?

Buffer is a social media management platform that lets users schedule, publish, and analyze their social media content. Buffer offers content planning and creation tools and delivers comprehensive social media analytics, while at the same time supporting team collaboration and ensuring better consistency and efficiency for users’ social media strategies.

Company Buffer Inc.
Year founded 2010
Company size 51-200 employees
Headquarters San Francisco, California, United States
Social Media
Buffer Categories on Findstack
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What Buffer is best for?
How does Buffer compare to Zoho Social?
What are the pros and cons of Buffer?
Buffer Product Details
Capabilities
API
Segment
Small Business
Mid Market
Enterprise
Deployment Cloud / SaaS / Web-Based, Mobile Android, Mobile iPad, Mobile iPhone
Training Documentation
Languages English
Buffer Features
API Access
Ad Campaign Management
Analytics and Reporting
Automated Posting
Brand Tracking
Bulk Upload
Campaign Management
Competitor Analysis
Content Calendar
Content Scheduling
Cross-Platform Publishing
Customer Engagement
Customizable Reports
Engagement Tracking
Hashtag Tracking
Image and Video Support
Influencer Tracking
Mobile App
Multi-Account Management
Performance Metrics
Post Publishing
RSS Feed Integration
Sentiment Analysis
Social Listening
Social Media Archiving
Social Media Monitoring
Target Audience Analysis
Team Collaboration
URL Shortener
User Permissions
Buffer Media
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Buffer Screenshots
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Disclaimer
Our research is curated from diverse authoritative sources and meant to offer general advice. We don’t guarantee that our suggestions will work best for each use-case, so consider your unique needs when choosing products and services. Feel free to share your feedback.
Last updated: September 13, 2025
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1,002 Buffer Reviews
4.3 out of 5
Small Business (50 or fewer emp.)
Jan 14, 2019
 Source
Overall Rating:
5.0
AP
Alexander P.
Marketer
Share
"Great, affordable tool for managing multiple social accounts"
What do you like best about Buffer?

I love the ease of switching between social accounts and quickly customizing content for each channel. I also like that I can use it for free and still get the main functionality that I need (scheduling posts in advance, according to a schedule).

What do you dislike about Buffer?

The free version does limit the number of accounts you can connect, so if you're hoping to use this for all of your social accounts (or on behalf of a client) you'll have to pay. But it's a fair exchange for the functionality you do get, and they can't give everything away for free!

What problems is Buffer solving and how is that benefiting you?

Managing social media content, posting it regularly (and automatically) on a schedule.

Small Business (50 or fewer emp.)
Jan 10, 2019
 Source
Overall Rating:
5.0
JL
John L.
Thailand Editor & Managing Editor
Share
"Fantastic product, awesome company"
What do you like best about Buffer?

Buffer is amazingly good and easy to implement, but the team are even more awesome. The company has an amazing approach to customer satisfaction over profits.

What do you dislike about Buffer?

Absolutely nothing. why must I write 40 characters saying nothing?

What problems is Buffer solving and how is that benefiting you?

We are an independent, bootstrapped, news site based in Cambodia. Buffer enables us to save a minimum of four person-hours a day and a ton of stress in distributing our news and feature stories rapidly to social networks. During our morning news roll our we are publishing one story every two minutes. 'Employing' buffer enables provides our editors with additional time to focus on other things during a stressful 30 minute period.

Mid Market (51-1000 emp.)
Dec 18, 2018
 Source
Overall Rating:
5.0
RR
Ryan R.
Digital Marketing Manager, E Commerce
Share
"Easy to Use"
What do you like best about Buffer?

Ease of setup for each post and scheduling is no problem.

What do you dislike about Buffer?

Honestly there is not a lot to dislike here.

What problems is Buffer solving and how is that benefiting you?

Social Media Management

Small Business (50 or fewer emp.)
Dec 15, 2018
 Source
Overall Rating:
5.0
AG
Verified Reviewer
Founder
Share
"Very reliable "
What do you like best about Buffer?

Unlike social media management software I used before, Buffer is extremely reliable. After scheduling my posts for social media, no technical issues would interfere in the way. Plus, if you have an international audience as I do, it gives you the luxury of posting on your social media at different time zones.

What do you dislike about Buffer?

Facebook doesn't give you enough reach when posting Buffer posts. Buffer will need to find a solution for this issue.

What problems is Buffer solving and how is that benefiting you?

We have automated social media, which engage more with our audience in much less time that we normally used to do.

Small Business (50 or fewer emp.)
Dec 05, 2018
 Source
Overall Rating:
5.0
GG
Gail G.
Freelance Social Media Consultant
Share
"Excellent product, simple to use, easy scheduler"
What do you like best about Buffer?

You can set custom times for posting and just add your posts to the queue. Easy to use!

What do you dislike about Buffer?

You can’t just schrdule one post multiple times, they’d have to be individually posted.

What problems is Buffer solving and how is that benefiting you?

Saves time scheduling to different platforms and the analytics are in one place. Analytics are basic though.

Small Business (50 or fewer emp.)
Dec 04, 2018
 Source
Overall Rating:
5.0
MV
Mercedes V.
Lic. Mercedes Vivas
Share
"Compartir rápidamente en Twitter tus contenidos de Wordpress "
What do you like best about Buffer?

La rapidez u facilidad para usar. Puedo usar en varias redes sociales, la extensiòn para mi naveador Google Crhome facilita todo el trabajo para compartir mis publicaciones de Blog en Wordpress.

What do you dislike about Buffer?

Que la versión gratis sea tan limitante, antes podía hacer otras funciones pero luego las eliminaron

What problems is Buffer solving and how is that benefiting you?

La difusión de contenido por medio de Twiiter para apoyar el SEO Social desde Twitter

Mid Market (51-1000 emp.)
Nov 30, 2018
 Source
Overall Rating:
5.0
Gabe V. avatar
Gabe V.
Marketing Director
Share
"Best Mother Freaking App in The Market for Social Automation"
What do you like best about Buffer?

Not provided

What do you dislike about Buffer?

Not provided

What problems is Buffer solving and how is that benefiting you?

Not provided

Mid Market (51-1000 emp.)
Nov 28, 2018
 Source
Overall Rating:
5.0
SR
Samantha R.
New Media Coordinator
Share
"Makes twitter strategy easy!"
What do you like best about Buffer?

On buffer, you are able to schedule all of your tweets by the hour/minute and date. You can post as many or as little scheduled tweets per day/week. And it makes actualizing your bigger social media picture easier.

What do you dislike about Buffer?

The website only allows you to post certain kinds of photo file formats. Thus GIFs are hard to schedule. But regular JPegs are fine

What problems is Buffer solving and how is that benefiting you?

We are actualizing our long term social media marketing goals by using Buffer for Twitter. The benefits are rooted in consistency and landing the voice we wish to portray

Small Business (50 or fewer emp.)
Nov 14, 2018
 Source
Overall Rating:
5.0
AG
Verified Reviewer
Founder
Share
"Easy to use"
What do you like best about Buffer?

Buffer is incredibly user friendly. I loved the ease and support it provided.

What do you dislike about Buffer?

I don’t recall any issues while using Buffer, so no dislikes!

What problems is Buffer solving and how is that benefiting you?

It helped me be efficient in other areas by streamlining social posts ahead of time.

Enterprise (> 1000 emp.)
Nov 04, 2018
 Source
Overall Rating:
5.0
BW
Brianne W.
Administrative Associate, Global Engagement; Institute Of Agriculture And Natural Resources (Ianr)
Share
"A second set of hands for social "
What do you like best about Buffer?

Absolutely the in-app/in-program button that allows you to schedule an RT. It's ridiculously easy and allows me to pace out my social content at the times I want it to be.

What do you dislike about Buffer?

I don't have too many complaints. Quite happy with it!

What problems is Buffer solving and how is that benefiting you?

Being able to consistently share content during times/days I'm out of office, allowing myself to test the success rates of different posting times and frequencies., etc.