Later Reviews: 4.5/5 — Highly Rated

Social Media Scheduling makes planning for feeds across platforms easier than imagined

One profile restriction for the free version

Pre-planning social media posts and schedule them at the most engaging times

What I like the most about Later is that I can Plan what to post on my Instagram and schedule when to post those pictures or commercials. It saves me a lot of time, and I never miss any posting deadline, and I always have content on my Instagram pages.

I have not found anything I dislike on Later so far.

Later is helping me plan and schedule content on Instagram pages. It helps us increase Engagement and drive traffic to our website. I can also measure the social engagement and other analytics that are crucial to that specific campaign for that given time using Later.

Later has the most reasonably priced upgrade options in my opinion - even the middle-of-the-road upgrade is under $25/month. I like the clean, white interface as it allows me to focus on my content rather than the scheduling site. I feel comfortable using Later to build out a content plan for the rest of the year

I wish that there was a way to use something other than Linkin.Bio to utilize the one Instagram link. I use a far more powerful link in bio tool so I don't need this feature in Later but pay for it anyway

Later helps me stay organized and look at the big picture of my social media presence. As I am currently going through a rebranding and rebirth of my blog, it's nice to feel capable of such a marketing undertaking

When first starting with Later, it was easy to navigate and learn. My team was able to pick it up quickly and start using it in their daily tasks. The features are excellent, especially for the price. It's a simple, yet effective tool. We've seen our ROI increase from the linkin.bio feature on Instagram.

The only complaint is that users are currently unable to schedule Facebook and Twitter posts without images.

We've seen our ROI increase from the linkin.bio feature on Instagram.

User interface, easy & intuitive to use, soooo convenient

Limited tracking metrics & subscription model

Social media scheduling, metrics tracking, remote posting, link in bio for instagram

I use Later for one of my side projects. Since the project isn't currently generating any revenue, I didn't want to break the bank looking for ways to schedule content. Later is the perfect solution.

I wish I could do more - I've used other social media scheduling tools in the past, and while Later is great, it does seem to have less capabilities than the others. I do understand that that's what comes with the free plan - there's a possibility that I'd upgrade in the future.

Social media scheduling!

I love that Later is an overarching social media management platform but my favorite thing is their link in bio feature.

I don't think I have any complaints. The free version is great.

It makes it easy to share posts with links to my Instagram account.

What I like best about Later is the ease of scheduling posts, rearranging, and timing items for the feed and stories. I especially appreciate the Preview feature, which allows you to view what your Instagram profile grid will look like with your scheduled posts. It will enable you to perfect the look and feel of your brand.

The only factor I dislike about using Later is that Instagram is no longer enabled to auto-publish. It is currently manual-publish only, which will hopefully change with future app updates.

My organization is solving so many problems with Later—specifically, time management. We no longer require an employee to work on our online presence in real-time. Instead, they devote one eight-hour day to planning for the entire month of social media posts. The benefits and cost-saving payroll factors far outweigh the purchase price.

The user experience is amazing, scheduling content on multiple platforms at once and being able to post on multiple accounts is amazing.

I would love if they included LinkedIn. Each time more this platform is more and more relevant and sometimes I have to get out of Later to use other platforms to schedule on LinkedIn.

Automatization, schedule, and post at the time of the day that I want independently from the place I'm at or if I'm in the middle of a commute.

My favorite thing about later is being able to visually see your Instagram feed as you plan/schedule out your posts. I also love being able to save hashtags that I use as well as the hashtag suggestion tool. My husband and I own several eCommerce stores so being able to manage all the different social media accounts (Instagram/Facebook/Pinterest) for each store in one account is a huge time saver.

Wish you could schedule posts with multiple photos. It would also be nice to organize the media files into folders.

Later has helped me with consistent posting to my social media accounts. I love being able to sit down for 1 hour and plan out the entire week or even month of content.

The multiple posting feature is nice because I can save work on each social network. Easy to drag and drop the files you want to attach. My bio link is straightforward and exciting to use. The publishing time is fast, no delays in the processes.

The mass scheduling of posts should be improved; a little more fluid, and without slowness would be excellent.

We can have links to my websites from using the software. The social networks we have managed with this program, we publish scheduled content to have a good complement of digital marketing and social networks. We have done a great job on Instagram.

Later is used in my organization to boost the social networks we manage; it has excellent planning and managing content for social networks that other tools don't have. Later has a simple, intuitive interface and good features for scheduling marketing campaigns and visual content posts on social networks. It is a powerful resource for boosting digital marketing at a reasonable cost.

Its ability to post content on social networks like Facebook and Twitter is not as optimal as it is on platforms like Instagram, Pinterest, among others.

Later has helped us boost our social media marketing management significantly, we are a company that does a lot of marketing via Instagram, and this tool has been effective in keeping our feed and stories up to date. Its ability to schedule and post stories to Instagram and its calendar feature are significant advantages that this tool has over other competing devices and greatly benefit us.

I like Later and everything it brings to improve the management of our digital marketing. Its interface is very intuitive and its ease of use is overwhelming, we get a lot done in a short amount of time when it comes to content planning for social media and marketing campaigns. Scheduling the publication of visual content couldn't be easier and faster.

It's a powerful tool for posting content to the more visual and illustrative social networks like Instagram, Tiktok, etc. But a little less practical when it comes to other social networks that involve more textual content like Twitter, Facebook, etc.

Later has benefited my organization in terms of effective digital marketing management and planning. Its ability to publish scheduled visual content on social networks has saved us time, energy and has allowed us to keep everything organized and our social networks always up to date, which is critical for channeling new customers.

It has everything you need. From the usability to all the analytics, it's amazing. It's super complete and there is not another tool that's as useful, or works as well.

Only the fact that you cannot manage YouTube from there, or that you cannot schedule threads in Twitter

It makes everything easier. From media management to content follow-up for all major social media accounts.

I wish I would have started using Later sooner. I got stuck thinking that it was only for Instagram, but I use it for Facebook and IG. Easy drag & drop image scheduling and simple but deliberate editing tools. The free version offers more than most other free scheduling tools out there.

I don’t have suggestions for changes. It’s the one tool I’ll have to actually subscribe to soon. Thank you for allowing users to do so much on your free version, it gives a great feel for the product and has sold me.

Instagram and Facebook image-based social media scheduling. I schedule in bulk and save so much time.

Scheduling and discovering best times to post

mobile app and hashtag suggestions aren't always great

Scheduling and planning ahead

IG preview mode drag and drop team functions simple UX saved hashtags link in bio feature

If I want to post manually on IG and I need a link, I can't add it to the link in bio feature so I have to go thru the Later app.

Later keeps our content consistent. streamlined a daily task into a weekly one.

it makes scheduling multiple posts ahead of time very convenient

it is not the easiest platform to learn and understand

hard to navigate at first but it is great for scheduling posts ahead of time

Most helpful using Later.com - is scheduling the same message across multi social media platforms lightning fast - it has cut the time uploading to each social media platform in half and makes it way easier to manage. I am not stressing out every time I am needing to post to multi social media platforms- i have a one stope shop using later.com

Downsides to later.com - I wish I could upload more than one photo to a post or a video with multiple pictures. If there is something you need to edit on the social media platform - you can't go in and edit the post that has been posted to facebook, instagram, twitter etc. because it was posted with later.com - unlike if you posted directly from one of these platforms you can go to the actual post and edit from the page itself. You can not edit what has been posted by later.com - then you have to delete the whole post and re-edit it.

saves employees time on scheduling social media posts

The auto publishing feature is the absolute best part of Later. Not having to wait for a push notifications, which is completely gates appointment scheduling in the first place, is a game changer. Their grid view feature while planning is a close second!

How many features are not available on certain tiers— ie writing within the calendar view is only available on two tiers up and beyond which feels like a very basic feature.

Being able to batch and plan content for client accounts as well as have a full visual of how it will look on their grid. Additionally, the in-depth analytics helps when pulling client reports.

The UI interface and scheduling capabilities.

I only use the free version and don't have any dislikes about it.

Being able to schedule social media posts for my freelance clients and giving them the ability to review those scheduled posts on the Later calendar.

Later is really simple to use. We love it. It's cost-effective, intuitive and they give you heaps of handy hints on how to improve your social media.

We don't dislike anything about it - everything is easy and intuitive.

We are saving so much time by not having to do multiple posts individually on our two social media pages. As a small charity, this is invaluable to us. It's great to see a weekly schedule and be able to move things around. Such a great program. Can't recommend it highly enough.

The most helpful thing about later is the ability to post to multiple social media platforms with an amazing hourly,daily,weekly and monthly layout.

The only thing that I dislike about later would have to be the way you have to manually post your Instagram posts through the site and then it takes you to Instagram where you have to fill in everything yourself and then post it from there. So instead of an automatic post like other social media sites it is just a notification to make a manual post for Instagram.

The main problem that I am solving with later is the fact that I can’t remember to post on all my social media sites multiple times per day. Later not only lets me plan the posts but also executes them at the exact time that I specify for them to go up. Making my social media presence better in return.

I can see at a glance what is scheduled on which of the three platforms we use: what date, time and the platform. I can drag and drop any post to reschedule it.

No in app watermark feature. I need a watermark on some images and no on others, so I need to first add the watermark using a different app. A watermark feature in the app would be good.

Scheduling, so I can take time off at weekends, knowing Later will be working for me automatically publishing the posts I've scheduled.

I love that you can see your content before its published.

I did have a few glitches in the beginning, BUT their support was on top of it and helped me throughout the way! They even gave me a discount for the month I was experiencing difficulty.

I was having some issues but support helped me and got it fixed right away!

Scheduling posts makes my life easier! I love being able to sit down and schedule 2 weeks of posts within 2 hours. It's awesome to be able to see all my profiles on one calendar and move them around and the auto-publish is invaluable. The hashtag suggestion tool is super helpful as well.

I wish I could utilize profiles I don't work with (like Twitter) and put those connections towards another profile. For someone like me with multiple account subscriptions, it would be a huge saver for me. I also wish they would add the ability to add a square background to a photo, so you don't have to use a 3rd party app for that. I wish tagging on Facebook was more seamless. But those small things are greatly outweighed by the pros.

I don't have to wonder what to post on a profile anymore. They make collecting UGC really simple and effective. The time-saver is the biggest take away for me.

I love that Later allows for people to schedule Instagram posts so far in advance. It saves so much time, and my team and I don't have to worry about manually posting to Instagram every day. It's especially great for businesses who have to post every day or frequently during the week. It's also great that we can preview the posts as well as move them around depending on the type of aesthetic that we are going for. Later is also amazing for showing the best times to post on the calendar. Later has made my job so much easier and I can't imagine going back to manually posting every day.

The Hashtag Analytics page do not show which hashtags helped the most. Sometimes the Hashtag Suggestions are irrelevant and don't fit.

Later helps so much with time management. Later's analytics page also helps greatly with weekly and monthly reporting.

There is so much to like! One of my favorite features is the fact that we can add hashtags..in a comment!! I also really love the hashtag suggestions for when I am needing some ideas.

Would love to be able to import text and photos somehow via spreadsheet. This would speed things up so much for me and would be a HUGE game changer. Would also like to make Boomerangs upload-able. Lastly, it would be nice to be able to edit posts without having to delete and start over.

Later has saved me so much time. Being able to set it and forget it, has changed my daily work-flow tremendously. I used to have a spreadsheet where I kept all of my scheduled content and it was such a drag to keep up with!

Later is very easy to use. Since i am using their service i am able to uniform the layout and improve the quality of the posts. By planning the posts for all month i finally enjoy my time off without worrying about leaving the accounts uncover.

I am using the free service and i don't have any complain. the application is really great.

I tried Later, as i need to be able to plan the post for the all month and so far is working perfectly for me.

I love being able to write copy for Instagram captions ahead of time using scheduling and having my photos planned out. Also love having access to LinkinBio!

The only thing I don't like is that I have not been able to setup automatic scheduling to my instagram profile.

I'm not having to spend tons of time in the Instagram app writing captions and messing with hashtags - and I can schedule almost a month's worth of content in one day!