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Later Social Media Marketing Software logo
Later
4.5

( 302 )

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Later Reviews: 4.5/5 — Highly Rated

Later Overview
What is Later?

The leading visual social marketing platform for Instagram, Facebook, Twitter, Pinterest, and TikTok. Plan, publish, and analyze your media.

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Later Product Details
Segment
Small Business
Ease of use
Beginner
Intermediate
Deployment Cloud / SaaS / Web-Based
Support Email/Help Desk
Training Documentation
Languages English
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Our research is curated from diverse authoritative sources and meant to offer general advice. We don’t guarantee that our suggestions will work best for each use-case, so consider your unique needs when choosing products and services. Feel free to share your feedback.
Last updated: April 21, 2026
Later Social Media Marketing Software logo
302 Later Reviews
4.5 out of 5
Mid Market (51-1000 emp.)
Sep 02, 2022
 Source
Overall Rating:
5.0
RC
Rodger C.
Information Security Specialist
Share
"Later makes scheduling of posts to be easier."
What do you like best about Later?

We have being using Later platform daily for our social media management especially for post publishing and scheduling. We love the suggested hastag feature which saves alot of time when publishing on Instagram. Later also have a very clean UI and its affordable.

What do you dislike about Later?

All good. It's a wonderful product. We highly recommend it.

What problems is Later solving and how is that benefiting you?

Later was able to link very well with our Instagram platform. It's makes easy to schedule post on Instagram unlike other products. It's very much affordable and customer support team is very reliable.

Mid Market (51-1000 emp.)
Aug 22, 2022
 Source
Overall Rating:
5.0
EB
Elizabeth B.
Software Engineer
Share
"Great option for social media scheduling ."
What do you like best about Later?

The scheduler feature is super easy to use and we are able to schedule posts a month in advance. Instagram analytics were very helpful in growing the company followers. Their pricing is aslo reasonable as compared to their competitors.

What do you dislike about Later?

Later has no issues at all. It's a well developed program with very minimal downtime. We like using the application alot.

What problems is Later solving and how is that benefiting you?

Customer support are doing a very great job in case an issue arises. It's easy to schedule post even months in advance using this application. Their pricing is aslo fairly good compared to other products in the market.

Mid Market (51-1000 emp.)
Aug 22, 2022
 Source
Overall Rating:
5.0
DK
Donald K.
Information Security Specialist
Share
"It's a highly reliable social media management application."
What do you like best about Later?

I love the way it's easy to connect with both Facebook and Instagram profiles. It's aslo easy to schedule posts using mobile or browser application. It's easy to add a link in bio and aslo I like the way it's have a very modern user interface.

What do you dislike about Later?

Honestly this application works as expected. No dislike.

What problems is Later solving and how is that benefiting you?

Scheduling of posts has been easier using this application. Technical support is very responsive. Later is very affordable for any company size and configuration and implementation are very simple.

Small Business (50 or fewer emp.)
May 25, 2022
 Source
Overall Rating:
5.0
NN
Nathaly N.
Founder
Share
"Tremendous tool for social media planning! I use it daily."
What do you like best about Later?

The desktop tool is my favourite. The hashtag finder is GOLD

What do you dislike about Later?

I wish I could tag directly from the desktop

What problems is Later solving and how is that benefiting you?

Time saver, better planning.

Small Business (50 or fewer emp.)
May 24, 2022
 Source
Overall Rating:
5.0
Raine B. avatar
Raine B.
Marketing Manager
Share
"Functional Easy-To-Use Interface"
What do you like best about Later?

There are many functional features, such as post scheduling across all different social media platforms, being able to monitor all of your communications (direct messaging, comments, etc.), being able to check your Analytics, best posting times, and posts with the most engagement.

What do you dislike about Later?

There are often glitches with the platform where features will be temporarily down while it is being fixed by Later. This could get frustrating if you go on the platform to use such features.

What problems is Later solving and how is that benefiting you?

The convenience of having everything social media related in one place. The Analytics tab is beneficial to know when it is best to post as well.

Mid Market (51-1000 emp.)
May 18, 2022
 Source
Overall Rating:
5.0
TB
Tom B.
Founder
Share
"The best thing since sliced bread."
What do you like best about Later?

I really like that there is a Free option for smaller companies like ours. I upload a month's worth of content on the days I need them to be on, then I have my boss go in and fill out the captions. I am hoping to convince them of the time savings, so I can hopefully get on the paid version and really start to learn the analytics side of Later.

What do you dislike about Later?

Nothing to report. I want more Later.com

What problems is Later solving and how is that benefiting you?

We are able to be more consistent with our posting times to allow for a more

Small Business (50 or fewer emp.)
May 18, 2022
 Source
Overall Rating:
5.0
AW
Amber W.
Founder
Share
"Just what I need"
What do you like best about Later?

I'm still fairly new and am still learning. I do like the media content and the scheduling availability the best. The ease of navigating through the website is great.

What do you dislike about Later?

I would like to be able to make one schedule post for multiple platforms in one location, not go to each platform. Like I mentioned earlier, I am fairly new and could be ,missing a step. Is there a way to schedule a post on Instagram and it links to Facebook, and twitter ?

What problems is Later solving and how is that benefiting you?

I am gaining a presence on my social media platforms due to more frequent post. I have realized the benefits of having quality photos. They are key to your business profiles.

Mid Market (51-1000 emp.)
May 11, 2022
 Source
Overall Rating:
5.0
KR
Korby Quan R.
Creative Director
Share
"Changing the game"
What do you like best about Later?

It feels very now. They listen to their audience, they adapt, and have their pulse on what we - as creatives or marketers or business owners - should know about the platforms we exist on (ex. newsletter always relevant and keeping me in the know).

What do you dislike about Later?

Nothing comes to mind! Some of things I didn't love, inability to schedule text posts or swap images in existing ones, have been added since - shows that they listen and adapt and I didn't need a mega ultimate pro account to access those features.

What problems is Later solving and how is that benefiting you?

Later helps us all keep in know about what we are putting out there on social media, what it looks like, and allows us to collaborate with the items if needed. It's so great.

Small Business (50 or fewer emp.)
Apr 21, 2022
 Source
Overall Rating:
5.0
AG
Verified Reviewer
Founder
Share
"Makes Life 10x Easier"
What do you like best about Later?

Oh, the days of receiving a notification to post instead of the post being uploaded automatically. Those are gone with Later, pretty much everything can be scheduled, it makes like much easier and allows everyone to collaborate.

What do you dislike about Later?

There is no option to approve, or disapprove posts on the platform, or leave notes on a scheduled post. I think that would make scheduling much simpler, and simple is great.

What problems is Later solving and how is that benefiting you?

The biggest problem was the team having to post things manually. But Later almost completely eliminated that problem since now other than a few things everything else can be posted automatically, even carousels most recently.

Small Business (50 or fewer emp.)
Jan 29, 2022
 Source
Overall Rating:
5.0
Carissa L. avatar
Carissa L.
Marketing, Pr, Events Leader
Share
"Great Content Scheduler"
What do you like best about Later?

Later makes it very easy to plan out content, I love the calendar feature and how you can preview how your feed will look after posting. They also send great tips through email and host events like Later Con

What do you dislike about Later?

There isn't anything I dislike.I think the product is continuously improving

What problems is Later solving and how is that benefiting you?

It has been super helpful to keep our content on track. I also like the easy access to stock photos and regular marketing tips