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Later Reviews: 4.5/5 — Highly Rated
Later is a SaaS platform for planning, scheduling and publishing social content, managing media assets, collaborating with teams, running influencer campaigns (Later Influence), and measuring performance. It includes visual planning tools (Instagram feed preview, calendar), Link in Bio pages, AI-assisted caption & idea generation, analytics and trend insights, and mobile apps for iOS and Android. Later offers tiered paid plans (Starter, Growth, Scale) with a 14-day free trial and Reporting API access for Influence reporting.
| Company | Later |
|---|---|
| Year founded | 2014 |
| Company size | 201-500 employees |
| Headquarters | Boston, Massachusetts, USA (also Vancouver, BC, Canada) |
| Capabilities |
AI
API
|
|---|---|
| Segment |
Small Business
Mid Market
Freelancer
Enterprise
|
| Ease of use |
Beginner
Intermediate
|
| Deployment | Cloud / SaaS / Web-Based, Mobile Android, Mobile iPhone |
| Support | Chat, Email/Help Desk, Knowledge Base |
| Training | Documentation |
| Languages | English |
Later Pros and Cons
- Strong visual content planning (Instagram feed previews, drag-and-drop calendar).
- Multi-platform support including newer platforms (Threads, Snapchat Spotlight, TikTok).
- Link-in-Bio included on lower-cost plans; AI content tools included.
- Robust analytics and trend/benchmarking tools on higher plans.
- Collaboration workflows, approvals, and team access controls.
- No permanently free plan—only a 14-day free trial.
- Posting limits per profile on lower tiers; Social Sets structure can restrict profile mixing.
- Some features and post types limited by profile type (e.g., Instagram personal vs business) or require Facebook Page linkage.
- Removed support for X/Twitter (may disrupt prior workflows).
- No public CLI or open source offering; limited public detail on data residency and UI language support.
Compare Later with other popular tools in the same category.
Later saves time & increases productivity. The analytics are a great way to augment our strategy.
Can't think of anything. Try it out for yourself.
Auto posting in multiple platforms allows me time for other things.
Auto-publishing has saved my business. It allows me time to focus on engagement and creating other content (which is easy and organized through Later)!
I've had some delays with customer service responses in the past. It would be nice to have a live chat feature. It would also be nice to have the original picture title saved when uploading to Later. My clients are photographers, and having those titles would save me time going back and adding notes to the photos.
Organization is hugely impacted! Keeping all my ideas in one place is great!
It is a very easy to use app, the controls are intuitive even for those who are not fluent in English. Effective and effective. I strongly advice it. It is easy to program and possibly edit the posts placed on the calendar. It is also possible to manage several different profiles.
If I really have to look for an aspect to implement I would say that it is very easy to use on PC less on the mobile app. Also I would like you to be able to make posts with multiple automatic photos and finally (but I'm not sure it's really impossible) I'd like the possibility to remove the audio from the videos when uploaded on the platform if necessary.
I can schedule precisely and monthly and posts for the Companies I follow. This helps me manage my time better and also devote myself to other things.
There is constant improvement and new features added. The demands of users are always taken into consideration. The Blog page and weekly newsletters are amazing to keep you up to date. Tons of useful features that save so much time especially if you are using it for multiple accounts.
Alhtough I have priority support, replies are quite late.
Auto publishing, changing the date and time of upcoming posts really do save a lot of time. Story publishing is also great (hope also soon be automatic)
The intuitiveness of the interface. You can post to Facebook and IG with one simple click, add linkin.bio without any hassle, preview postings and so on. I prefer Later far more than the facebook publishing tool.
The only annoying thing about later is the fact that when planned in later, you can´t see or edit them through Facebook. Very small thing and doesn´t really subtract from the overall experience at all.
Posting IG posts in a timeline, much quicker than doing it through IG itself saves me a ton of time. Being able to cross-publish from IG to FB and vice versa is really timesaving.
The customer service was brilliant. The help videos and prompts were excellent during the set up process.
Not having it available for Linked In.... that would be the icing on the cake.
Easy planning of social media posts for weeks at a time. Saves time and patience! Also, having the media library accessible by both desktop and mobile device has saved me hours and hours and hours. As a photographer my visuals have to be quality images, not just camera phone snapshots. So, organising my images with the media library and having them accessible by both devices was crucial.
Their user interface, their features and all the resources they create to help their users better! User experience - be it of the actual software or when it comes to communicating with the Later team for any issues!
I wish we could auto-publish schedule Stories (although this is not such a big deal) and but I would really want to be able posts on Linkedin! I use Later for all my accounts in the company but for brands who focus on Later I have to switch to other (not so reliable) softwares and that becomes a pain! Can we have a more comprehensive feature to find the best hashtags?
To be able to schedule all your content in one ago and then have a look at it to see how your calendar looks for the month! Auto-publish is a saviour! It has saved me a lot of time and helped me focus on actually engaging with my community. Linkinbio is a very useful feature - although I feel like a lot of people get confused as to what to when they visit that link. The simplicity of the software and how WELL it works has been amazing!
I like the scheduler best - I can plan social media messages across multiple platforms quickly and easily. Later allows you to tailor the message for each channel which is really helpful. I also like the fact that the Later team send emails with relevant news and information about the changes going on in social media marketing - it helps me keep up to date. We're a non-profit so the fact that the basic version is free to use is brilliant.
Sometimes it's a bit slow but that's probably my technology.
The ability to share messages across multiple platforms quickly and easily - Later has saved me a huge amount of time. Much of my limited resource is spent on digital marketing so a tool like Later to save me time on this aspect of my work is great.
This website is great, especially for scheduling Instagram posts and collecting links for those posts. It's easy to use and the FREE options making it great to use for businesses with a limited budgets.
It would be nice to schedule multi-photo posts for Instagram - at least in the free options.
I always forget about posting to Instagram because when I think about it is not when I want to post about it. Enter Later and I'm now able to schedule and forget! :)
The social media scheduler, the hashtag suggestions, and all the features are very helpful for my company. I also enjoy the blog posts as it helps me stay on top of trends and get the most out of my organic reach.
I don't have any dislikes at this time. Perhaps it would be helpful to add LinkedIn as an option for posting.
Benefits on scheduling ahead of time on multiple platforms.
Great time saver to manage social media accounts. It is so easy to use of it features. Have been using it for almost 12 months and have been completely satisfied. The support is good the product even better. Definite HAPPY Client. Totally recommend,
Would like to be able to have more social media accounts ...
I use this for posting to my followers each day. Its great to do it a few or weeks days in advance
I realy enjoy using analytics. Also,UI is very simple.
I don't like delays with analytics. A part of that everyting works well.
Easier to plan posts and track engagement
I love Later because it saves me time, I can better plan, and swap between my computer and phone very easily
Nothing much that bothers me. If I had to choose maybe to have a bit more high res photos when I click autopublish. Other than that, it's pretty awesome
Saving time and better organizing
From Later I love that I can see the Preview of my post, this is very helpful to plan a visually pleasing Instagram profile! Plus, with the pay version it is possible to schedule Carousel as well, amazing. And everything it's share in the team, we work 3 people at the time on the same Later account. :)
I think the Media section could be organized much better. It's a bit confusing sometimes. And I don't like you can't schedule an automatic posting for "Carousels" but you always need to approve the notification, and that take away the time you were saving doing it on Later. Also the hashtag suggestion is not that great and the Stories scheduling need an improvement to be easier to do and go live.
Faster planning on Instagram, I can plan a month in advance all the daily post! I don't need to save all the photos on my phone so they are all on Later directly and ready to be scheduled, and I can visually see the posts to decide which one will look better next to the other.
It’s easy and quick. Easy to understand.
The things I don’t like can Later not solve. This are limitations of Instagram (posting of multi picture posts are not automatically working …)
Saving time, easy planning and automatically posting.
I love being able to schedule stories, posts across multiple social media accounts and platforms, and the linkinbio feature for instagram shopping. Their tutorials and blogs are a wealth of information that drive results and growth.
I would love to be able to also post to linkedin.
Safes time and energy.
Tips and all the advice I get from them through their weekly newsletter and blog posts.
Nothing really. Maybe it would be nice to have a common image library for all the different accounts.
Time management had become so much easier! Storage problems are also no problems anymore. I really love all the tech and content support.
Later.com lets you manage profiles on Pinterest, Twitter, Facebook and Instagram. They have outstanding educational content and keep you up to date with social media updates, trends and best practices. With a user-friendly interface and many perks, such as a visual scheduler or quick scheduling, they really make the best out of the limitations a social media manager program has to work with.
It's a bit irritating that you can't, for example, add a Pinterest board from within the app (as you post) or that carousel posts and stories on Instagram can only be published through notifications. There are also no folders for your media, although you can organise and filter them with tasks. The connection to Facebook and Instagram has to be refreshed from time to time, which I suppose is more for security than anything else. Overall, there's really not much that bothers me.
Using Later, I can schedule and manage posts on Faceboko, Instagram, Twitter and Pinterest. I can schedule stories (Instagram) and manage comments. Collecting UCG to repost is easy - from within Instagram, or using URLs. With linkin.bio, I can transform my Instagram profile into a clickable experience and they even enable me to manage comments from within the program. Thanks to Later, my social media strategy is more streamlined and visually appealing. It saves a huge amount of time on scheduling and posting, leaving me free to focus on what's important: Interacting with my audience. Their advanced analytics (available on the paid plans) give me actionable insights into what's working and what needs to change.
scheduling and calendar workflows are extremely helpful
would like to have better support for pinterest
having our social media team be able to post on a regular basis without tons of wasted time
Clear design, complete solution, many possibilities
all is perfect, maybe the mobile app could be better
Complete managing Instagram and Pinterest account
We love the Later interface and find all of the features beneficial. We particularly like the linkin.bio integration and the ability to post to multiple platforms at once for each of our clients. Scheduling posts in advance has made management of numerous accounts a breeze.
Specific channel limitations by account can be a bit difficult as an agency with many clients. We also wish there was a way to post multiple image posts to Instagram through Later, although I don't know if this is possible with any platform.
We're able to manage all of our social posting for a number of clients within Later, streamlining our social posting and linking workflow significantly and really making the social media management process much easier.
I love that I can use Later on my desk top with easy drag and drop, plus I can add more than one social media account, FB, Pinterest, Twitter. I find it idiot proof for my business needs, makes planning my social media for the week or month very easy
I wish we could have coloured place holders, plus you only get a small window view of how your feed will look when planning, so I have to stop and start take a pic etc so a bit of a nuisance. Plus you use to have hash tag suggestions when writing a post and that seems to have gone and you have to find your own.
Once I took the plunge and subscribed it unlocked #hashtags I am not sure that I use them correctly, plus covering multi accounts is a great time saver, I know there are other platforms that do this, but I did not find the same ease of use.
Later has increased my productivity with social media no end. I love how visual the App is and how easy it is to amend and tweak things. I recommend it to so many people. The drop and drag feature, saving of captions and link in bio really make a difference to the speed I can do things and the engagement I get from the posts. I also love the analytics - they show really clearly what is doing well and what needs more attention.
The only think that I really wish I could do on Later is to be able to save @mentions so when you tag someone you don't have to re-write their user name each time. I'm not sure if this is something that you can work on. It's strange that you can tag on other schedulers for other social media platofrms like Facebook and Twitter. Just a small thing though.
The problems that using the Later app is solving for me includes increasing my weekly productivity, being more organised with my social media contnet and helping me plan a social media strategy. I use Later for my own scheduling and that of my clients. I find it easy to use and enjoy reading the Later blogs for insights and latest trends. I have also been really impressed with the customer service of Later. The repsonse time on queries I have had has been really quick. They have also been very generous with offer to trial upgraded plans for free. Compared to other scheduling tools, Later is by far my favourite.
The straight forward user experience and helpful staff at Later separates them from the crowd. They are incredible user centric.
Occasionally their servers may be slow in responding.
The ability to schedule Instagram posts and have a dashboard ready for displaying an analytics overview.
It posts it for you, a lot of them just have reminders for you to post it yourself.
It could work on the Pinterest feature, it isn't as robust as some of the others.
Time restraints, it also helps with choosing hashtags and inputting locations and tags before you post.
I recommend Later to all my clients that are serious about posting on Social Media. I use it for Instagram, FB, Twitter, and Pinterest. It makes posting way easier since I do not have to use my phone!
Nothing comes to mind. I have paid version to post videos as well.
Time management is the biggest problem.
It is very quick to setup a month's worth of posts. If posts are under 1 min they can post automatically. If between 1-2 minutes the workflow is very streamlined
A little slow for media to process. Browser must remain open and if you stop the processing it's difficult to not duplicate.
Efficient posting to instagram. Now we are consistent with insta and growing
I tell everyone about Later Media, it's helped me so much with managing the time I spend planning my social media content. Not even just for the planning, but the insights are amazing!
Genuinely have nothing bad to say about Later!
Time spent planning my feeds, creating captions & hashtag anaysis. Later makes it even easier with the automatic posting.
Later is one of the greatest tools there! I love link in bio feature, their interface which is easy and intuitive and customer care service!
would be great to have more detailed analytics: the number of views on Pinterest and Twitter
saving time while still being able to properly manage multiple social media channels
how simple it is and how many great tips and tricks they have for anything social related.
I don't like the IG preview platform, i wish we could switch out pictures instead of adding and deleting photos, sometimes that messes up my entire calendar when planning out the month.
not having to spend time on social platforms with posts.