Later background blur-sm
Later Social Media Management Software logo
Later
All-in-one platform for social media management, analytics, and Link in Bio for brands, creators and agencies.
4.5

( 302 )

Why Findstack is free?
Findstack is free for users because vendors pay us when they receive web traffic and sales opportunities. Findstack directories list all vendors — not just those that pay us so that you can make the best-informed purchase decision possible.
Advertising disclosure: Findstack offers objective, editorially independent comparisons to help you find the best software. Some links on this page are affiliate links — we may earn a commission when you visit a vendor through our links, at no additional cost to you. Affiliate relationships never influence our ratings, rankings, or reviews. Disclosure policy | Methodology

Later Reviews: 4.5/5 — Highly Rated

Later Overview
What is Later?

Later is a SaaS platform for planning, scheduling and publishing social content, managing media assets, collaborating with teams, running influencer campaigns (Later Influence), and measuring performance. It includes visual planning tools (Instagram feed preview, calendar), Link in Bio pages, AI-assisted caption & idea generation, analytics and trend insights, and mobile apps for iOS and Android. Later offers tiered paid plans (Starter, Growth, Scale) with a 14-day free trial and Reporting API access for Influence reporting.

Company Later
Year founded 2014
Company size 201-500 employees
Headquarters Boston, Massachusetts, USA (also Vancouver, BC, Canada)
Later Categories on Findstack
Crevio E-Commerce Platforms logo
Crevio
Sponsored
5.0
(1)
Free plan available
Crevio is an AI-powered platform that runs your business while you sleep. Describe what you want to se... Learn more about Crevio
Ask Questions about Later
What Later is best for?
How does Later compare to Zoho Social?
What are the pros and cons of Later?
Later Product Details
Capabilities
AI
API
Segment
Small Business
Mid Market
Freelancer
Enterprise
Ease of use
Beginner
Intermediate
Deployment Cloud / SaaS / Web-Based, Mobile Android, Mobile iPhone
Support Chat, Email/Help Desk, Knowledge Base
Training Documentation
Languages English
Later Pros and Cons
Pros
  • Strong visual content planning (Instagram feed previews, drag-and-drop calendar).
  • Multi-platform support including newer platforms (Threads, Snapchat Spotlight, TikTok).
  • Link-in-Bio included on lower-cost plans; AI content tools included.
  • Robust analytics and trend/benchmarking tools on higher plans.
  • Collaboration workflows, approvals, and team access controls.
Cons
  • No permanently free plan—only a 14-day free trial.
  • Posting limits per profile on lower tiers; Social Sets structure can restrict profile mixing.
  • Some features and post types limited by profile type (e.g., Instagram personal vs business) or require Facebook Page linkage.
  • Removed support for X/Twitter (may disrupt prior workflows).
  • No public CLI or open source offering; limited public detail on data residency and UI language support.
Later Features
Ad account / paid ads data via API
Ad campaign creation / boosting posts
Ad campaign creation / management
Ad Campaign Management
Ad campaign management / paid ads
Advanced listening / web & news keyword monitoring
AI / content assistance
AI-powered content assistance
AI-powered content tools / ideation
Analytics and Reporting
Analytics (impressions, reach, engagement, followers)
Analytics & reporting (post, profile, trends)
Later Media
Later - Later Homepage
Later Screenshots
Later Homepage
Later Homepage
Disclaimer
Our research is curated from diverse authoritative sources and meant to offer general advice. We don’t guarantee that our suggestions will work best for each use-case, so consider your unique needs when choosing products and services. Feel free to share your feedback.
Last updated: October 07, 2026
Later Social Media Management Software logo
302 Later Reviews
4.5 out of 5
Small Business (50 or fewer emp.)
Jun 01, 2020
 Source
Overall Rating:
5.0
AG
Verified Reviewer
Founder
Share
"Later is a lifesaver!"
What do you like best about Later?

Later saves time & increases productivity. The analytics are a great way to augment our strategy.

What do you dislike about Later?

Can't think of anything. Try it out for yourself.

What problems is Later solving and how is that benefiting you?

Auto posting in multiple platforms allows me time for other things.

Small Business (50 or fewer emp.)
May 28, 2020
 Source
Overall Rating:
5.0
AG
Verified Reviewer
Founder
Share
"Easy. User-Friendly. Organized."
What do you like best about Later?

Auto-publishing has saved my business. It allows me time to focus on engagement and creating other content (which is easy and organized through Later)!

What do you dislike about Later?

I've had some delays with customer service responses in the past. It would be nice to have a live chat feature. It would also be nice to have the original picture title saved when uploading to Later. My clients are photographers, and having those titles would save me time going back and adding notes to the photos.

What problems is Later solving and how is that benefiting you?

Organization is hugely impacted! Keeping all my ideas in one place is great!

Small Business (50 or fewer emp.)
May 27, 2020
 Source
Overall Rating:
5.0
Desiree D. avatar
Desiree D.
Qualitative Free Lance
Share
"Best app for managing posts on social profiles"
What do you like best about Later?

It is a very easy to use app, the controls are intuitive even for those who are not fluent in English. Effective and effective. I strongly advice it. It is easy to program and possibly edit the posts placed on the calendar. It is also possible to manage several different profiles.

What do you dislike about Later?

If I really have to look for an aspect to implement I would say that it is very easy to use on PC less on the mobile app. Also I would like you to be able to make posts with multiple automatic photos and finally (but I'm not sure it's really impossible) I'd like the possibility to remove the audio from the videos when uploaded on the platform if necessary.

What problems is Later solving and how is that benefiting you?

I can schedule precisely and monthly and posts for the Companies I follow. This helps me manage my time better and also devote myself to other things.

Small Business (50 or fewer emp.)
May 27, 2020
 Source
Overall Rating:
5.0
AG
Verified Reviewer
Founder
Share
"Very useful tool for SMM that. Great value for money."
What do you like best about Later?

There is constant improvement and new features added. The demands of users are always taken into consideration. The Blog page and weekly newsletters are amazing to keep you up to date. Tons of useful features that save so much time especially if you are using it for multiple accounts.

What do you dislike about Later?

Alhtough I have priority support, replies are quite late.

What problems is Later solving and how is that benefiting you?

Auto publishing, changing the date and time of upcoming posts really do save a lot of time. Story publishing is also great (hope also soon be automatic)

Small Business (50 or fewer emp.)
May 27, 2020
 Source
Overall Rating:
5.0
MJ
Markus Jæger J.
Founder
Share
"Necessary for running any business IG page."
What do you like best about Later?

The intuitiveness of the interface. You can post to Facebook and IG with one simple click, add linkin.bio without any hassle, preview postings and so on. I prefer Later far more than the facebook publishing tool.

What do you dislike about Later?

The only annoying thing about later is the fact that when planned in later, you can´t see or edit them through Facebook. Very small thing and doesn´t really subtract from the overall experience at all.

What problems is Later solving and how is that benefiting you?

Posting IG posts in a timeline, much quicker than doing it through IG itself saves me a ton of time. Being able to cross-publish from IG to FB and vice versa is really timesaving.

Small Business (50 or fewer emp.)
May 26, 2020
 Source
Overall Rating:
5.0
Angela H. avatar
Angela H.
Business Owner
Share
"Easy, efficient app and amazing customer service"
What do you like best about Later?

The customer service was brilliant. The help videos and prompts were excellent during the set up process.

What do you dislike about Later?

Not having it available for Linked In.... that would be the icing on the cake.

What problems is Later solving and how is that benefiting you?

Easy planning of social media posts for weeks at a time. Saves time and patience! Also, having the media library accessible by both desktop and mobile device has saved me hours and hours and hours. As a photographer my visuals have to be quality images, not just camera phone snapshots. So, organising my images with the media library and having them accessible by both devices was crucial.

Small Business (50 or fewer emp.)
May 26, 2020
 Source
Overall Rating:
5.0
RB
Radhika B.
Founder
Share
"Later is the best software out there!"
What do you like best about Later?

Their user interface, their features and all the resources they create to help their users better! User experience - be it of the actual software or when it comes to communicating with the Later team for any issues!

What do you dislike about Later?

I wish we could auto-publish schedule Stories (although this is not such a big deal) and but I would really want to be able posts on Linkedin! I use Later for all my accounts in the company but for brands who focus on Later I have to switch to other (not so reliable) softwares and that becomes a pain! Can we have a more comprehensive feature to find the best hashtags?

What problems is Later solving and how is that benefiting you?

To be able to schedule all your content in one ago and then have a look at it to see how your calendar looks for the month! Auto-publish is a saviour! It has saved me a lot of time and helped me focus on actually engaging with my community. Linkinbio is a very useful feature - although I feel like a lot of people get confused as to what to when they visit that link. The simplicity of the software and how WELL it works has been amazing!

Small Business (50 or fewer emp.)
May 26, 2020
 Source
Overall Rating:
5.0
AG
Verified Reviewer
Founder
Share
"Simple time-saver for those with limited marketing resource"
What do you like best about Later?

I like the scheduler best - I can plan social media messages across multiple platforms quickly and easily. Later allows you to tailor the message for each channel which is really helpful. I also like the fact that the Later team send emails with relevant news and information about the changes going on in social media marketing - it helps me keep up to date. We're a non-profit so the fact that the basic version is free to use is brilliant.

What do you dislike about Later?

Sometimes it's a bit slow but that's probably my technology.

What problems is Later solving and how is that benefiting you?

The ability to share messages across multiple platforms quickly and easily - Later has saved me a huge amount of time. Much of my limited resource is spent on digital marketing so a tool like Later to save me time on this aspect of my work is great.

Enterprise (> 1000 emp.)
May 26, 2020
 Source
Overall Rating:
5.0
James A. M. avatar
James A. M.
Social Media Coordinator
Share
"Best Instagram Organizer AROUND, experts in their field"
What do you like best about Later?

This website is great, especially for scheduling Instagram posts and collecting links for those posts. It's easy to use and the FREE options making it great to use for businesses with a limited budgets.

What do you dislike about Later?

It would be nice to schedule multi-photo posts for Instagram - at least in the free options.

What problems is Later solving and how is that benefiting you?

I always forget about posting to Instagram because when I think about it is not when I want to post about it. Enter Later and I'm now able to schedule and forget! :)

Small Business (50 or fewer emp.)
May 26, 2020
 Source
Overall Rating:
5.0
HE
Haley E.
Founder
Share
"Helpful and essential tool for my company!"
What do you like best about Later?

The social media scheduler, the hashtag suggestions, and all the features are very helpful for my company. I also enjoy the blog posts as it helps me stay on top of trends and get the most out of my organic reach.

What do you dislike about Later?

I don't have any dislikes at this time. Perhaps it would be helpful to add LinkedIn as an option for posting.

What problems is Later solving and how is that benefiting you?

Benefits on scheduling ahead of time on multiple platforms.

Small Business (50 or fewer emp.)
May 25, 2020
 Source
Overall Rating:
5.0
RD
Robert D.
Founder
Share
"Definite HAPPY Client"
What do you like best about Later?

Great time saver to manage social media accounts. It is so easy to use of it features. Have been using it for almost 12 months and have been completely satisfied. The support is good the product even better. Definite HAPPY Client. Totally recommend,

What do you dislike about Later?

Would like to be able to have more social media accounts ...

What problems is Later solving and how is that benefiting you?

I use this for posting to my followers each day. Its great to do it a few or weeks days in advance

Small Business (50 or fewer emp.)
May 25, 2020
 Source
Overall Rating:
5.0
AG
Verified Reviewer
Founder
Share
"Great platform to use for SM planning and analysis"
What do you like best about Later?

I realy enjoy using analytics. Also,UI is very simple.

What do you dislike about Later?

I don't like delays with analytics. A part of that everyting works well.

What problems is Later solving and how is that benefiting you?

Easier to plan posts and track engagement

Small Business (50 or fewer emp.)
May 25, 2020
 Source
Overall Rating:
5.0
AG
Verified Reviewer
Founder
Share
"I love using Later"
What do you like best about Later?

I love Later because it saves me time, I can better plan, and swap between my computer and phone very easily

What do you dislike about Later?

Nothing much that bothers me. If I had to choose maybe to have a bit more high res photos when I click autopublish. Other than that, it's pretty awesome

What problems is Later solving and how is that benefiting you?

Saving time and better organizing

Small Business (50 or fewer emp.)
May 25, 2020
 Source
Overall Rating:
5.0
SP
Stefania P.
Founder
Share
"A very great tool that save you time!"
What do you like best about Later?

From Later I love that I can see the Preview of my post, this is very helpful to plan a visually pleasing Instagram profile! Plus, with the pay version it is possible to schedule Carousel as well, amazing. And everything it's share in the team, we work 3 people at the time on the same Later account. :)

What do you dislike about Later?

I think the Media section could be organized much better. It's a bit confusing sometimes. And I don't like you can't schedule an automatic posting for "Carousels" but you always need to approve the notification, and that take away the time you were saving doing it on Later. Also the hashtag suggestion is not that great and the Stories scheduling need an improvement to be easier to do and go live.

What problems is Later solving and how is that benefiting you?

Faster planning on Instagram, I can plan a month in advance all the daily post! I don't need to save all the photos on my phone so they are all on Later directly and ready to be scheduled, and I can visually see the posts to decide which one will look better next to the other.

Small Business (50 or fewer emp.)
May 24, 2020
 Source
Overall Rating:
5.0
Michael M. avatar
Michael M.
Owner
Share
"Later makes posting on Instagram and other social media platforms so much easier and quicker."
What do you like best about Later?

It’s easy and quick. Easy to understand.

What do you dislike about Later?

The things I don’t like can Later not solve. This are limitations of Instagram (posting of multi picture posts are not automatically working …)

What problems is Later solving and how is that benefiting you?

Saving time, easy planning and automatically posting.

Small Business (50 or fewer emp.)
May 24, 2020
 Source
Overall Rating:
5.0
AG
Verified Reviewer
Founder
Share
"I love Later for the ease of scheduling across multiple platforms, and functionality."
What do you like best about Later?

I love being able to schedule stories, posts across multiple social media accounts and platforms, and the linkinbio feature for instagram shopping. Their tutorials and blogs are a wealth of information that drive results and growth.

What do you dislike about Later?

I would love to be able to also post to linkedin.

What problems is Later solving and how is that benefiting you?

Safes time and energy.

Small Business (50 or fewer emp.)
May 24, 2020
 Source
Overall Rating:
5.0
AG
Verified Reviewer
Founder
Share
"Amazing service, free tips and tricks, works perfectly"
What do you like best about Later?

Tips and all the advice I get from them through their weekly newsletter and blog posts.

What do you dislike about Later?

Nothing really. Maybe it would be nice to have a common image library for all the different accounts.

What problems is Later solving and how is that benefiting you?

Time management had become so much easier! Storage problems are also no problems anymore. I really love all the tech and content support.

Small Business (50 or fewer emp.)
May 24, 2020
 Source
Overall Rating:
5.0
LC
Laura C.
Founder
Share
"User-friendly experience and out-of-this-world support"
What do you like best about Later?

Later.com lets you manage profiles on Pinterest, Twitter, Facebook and Instagram. They have outstanding educational content and keep you up to date with social media updates, trends and best practices. With a user-friendly interface and many perks, such as a visual scheduler or quick scheduling, they really make the best out of the limitations a social media manager program has to work with.

What do you dislike about Later?

It's a bit irritating that you can't, for example, add a Pinterest board from within the app (as you post) or that carousel posts and stories on Instagram can only be published through notifications. There are also no folders for your media, although you can organise and filter them with tasks. The connection to Facebook and Instagram has to be refreshed from time to time, which I suppose is more for security than anything else. Overall, there's really not much that bothers me.

What problems is Later solving and how is that benefiting you?

Using Later, I can schedule and manage posts on Faceboko, Instagram, Twitter and Pinterest. I can schedule stories (Instagram) and manage comments. Collecting UCG to repost is easy - from within Instagram, or using URLs. With linkin.bio, I can transform my Instagram profile into a clickable experience and they even enable me to manage comments from within the program. Thanks to Later, my social media strategy is more streamlined and visually appealing. It saves a huge amount of time on scheduling and posting, leaving me free to focus on what's important: Interacting with my audience. Their advanced analytics (available on the paid plans) give me actionable insights into what's working and what needs to change.

Small Business (50 or fewer emp.)
May 24, 2020
 Source
Overall Rating:
5.0
Chris H. avatar
Chris H.
Ceo
Share
"Later is an essential social media tool"
What do you like best about Later?

scheduling and calendar workflows are extremely helpful

What do you dislike about Later?

would like to have better support for pinterest

What problems is Later solving and how is that benefiting you?

having our social media team be able to post on a regular basis without tons of wasted time

Small Business (50 or fewer emp.)
May 23, 2020
 Source
Overall Rating:
5.0
AG
Verified Reviewer
Founder
Share
"Amazing app makes everything well organized and easy"
What do you like best about Later?

Clear design, complete solution, many possibilities

What do you dislike about Later?

all is perfect, maybe the mobile app could be better

What problems is Later solving and how is that benefiting you?

Complete managing Instagram and Pinterest account

Small Business (50 or fewer emp.)
May 23, 2020
 Source
Overall Rating:
5.0
Karen C. avatar
Karen C.
Chief Marketing Officer
Share
"Easily streamline social posting"
What do you like best about Later?

We love the Later interface and find all of the features beneficial. We particularly like the linkin.bio integration and the ability to post to multiple platforms at once for each of our clients. Scheduling posts in advance has made management of numerous accounts a breeze.

What do you dislike about Later?

Specific channel limitations by account can be a bit difficult as an agency with many clients. We also wish there was a way to post multiple image posts to Instagram through Later, although I don't know if this is possible with any platform.

What problems is Later solving and how is that benefiting you?

We're able to manage all of our social posting for a number of clients within Later, streamlining our social posting and linking workflow significantly and really making the social media management process much easier.

Small Business (50 or fewer emp.)
May 23, 2020
 Source
Overall Rating:
5.0
KM
Karen M.
Founder
Share
"Just Brilliant"
What do you like best about Later?

I love that I can use Later on my desk top with easy drag and drop, plus I can add more than one social media account, FB, Pinterest, Twitter. I find it idiot proof for my business needs, makes planning my social media for the week or month very easy

What do you dislike about Later?

I wish we could have coloured place holders, plus you only get a small window view of how your feed will look when planning, so I have to stop and start take a pic etc so a bit of a nuisance. Plus you use to have hash tag suggestions when writing a post and that seems to have gone and you have to find your own.

What problems is Later solving and how is that benefiting you?

Once I took the plunge and subscribed it unlocked #hashtags I am not sure that I use them correctly, plus covering multi accounts is a great time saver, I know there are other platforms that do this, but I did not find the same ease of use.

Small Business (50 or fewer emp.)
May 23, 2020
 Source
Overall Rating:
5.0
SF
Sarah F.
Founder
Share
"I Adore Later!"
What do you like best about Later?

Later has increased my productivity with social media no end. I love how visual the App is and how easy it is to amend and tweak things. I recommend it to so many people. The drop and drag feature, saving of captions and link in bio really make a difference to the speed I can do things and the engagement I get from the posts. I also love the analytics - they show really clearly what is doing well and what needs more attention.

What do you dislike about Later?

The only think that I really wish I could do on Later is to be able to save @mentions so when you tag someone you don't have to re-write their user name each time. I'm not sure if this is something that you can work on. It's strange that you can tag on other schedulers for other social media platofrms like Facebook and Twitter. Just a small thing though.

What problems is Later solving and how is that benefiting you?

The problems that using the Later app is solving for me includes increasing my weekly productivity, being more organised with my social media contnet and helping me plan a social media strategy. I use Later for my own scheduling and that of my clients. I find it easy to use and enjoy reading the Later blogs for insights and latest trends. I have also been really impressed with the customer service of Later. The repsonse time on queries I have had has been really quick. They have also been very generous with offer to trial upgraded plans for free. Compared to other scheduling tools, Later is by far my favourite.

Small Business (50 or fewer emp.)
May 23, 2020
 Source
Overall Rating:
5.0
NY
Nicholas Y.
Founder
Share
"Fantastic Instagram Management Tool"
What do you like best about Later?

The straight forward user experience and helpful staff at Later separates them from the crowd. They are incredible user centric.

What do you dislike about Later?

Occasionally their servers may be slow in responding.

What problems is Later solving and how is that benefiting you?

The ability to schedule Instagram posts and have a dashboard ready for displaying an analytics overview.

Small Business (50 or fewer emp.)
May 22, 2020
 Source
Overall Rating:
5.0
AG
Verified Reviewer
Founder
Share
"I've tried them all and later is the easiest and most user friendly social media scheduler!"
What do you like best about Later?

It posts it for you, a lot of them just have reminders for you to post it yourself.

What do you dislike about Later?

It could work on the Pinterest feature, it isn't as robust as some of the others.

What problems is Later solving and how is that benefiting you?

Time restraints, it also helps with choosing hashtags and inputting locations and tags before you post.

Small Business (50 or fewer emp.)
May 22, 2020
 Source
Overall Rating:
5.0
DS
Dotty S.
Founder
Share
"Highly Recommend Later.com"
What do you like best about Later?

I recommend Later to all my clients that are serious about posting on Social Media. I use it for Instagram, FB, Twitter, and Pinterest. It makes posting way easier since I do not have to use my phone!

What do you dislike about Later?

Nothing comes to mind. I have paid version to post videos as well.

What problems is Later solving and how is that benefiting you?

Time management is the biggest problem.

Small Business (50 or fewer emp.)
May 22, 2020
 Source
Overall Rating:
5.0
Phil W. avatar
Phil W.
Founder/Owner
Share
"Efficient Posting Tool"
What do you like best about Later?

It is very quick to setup a month's worth of posts. If posts are under 1 min they can post automatically. If between 1-2 minutes the workflow is very streamlined

What do you dislike about Later?

A little slow for media to process. Browser must remain open and if you stop the processing it's difficult to not duplicate.

What problems is Later solving and how is that benefiting you?

Efficient posting to instagram. Now we are consistent with insta and growing

Small Business (50 or fewer emp.)
May 22, 2020
 Source
Overall Rating:
5.0
ET
Emilee T.
Founder
Share
"Amazing platform!"
What do you like best about Later?

I tell everyone about Later Media, it's helped me so much with managing the time I spend planning my social media content. Not even just for the planning, but the insights are amazing!

What do you dislike about Later?

Genuinely have nothing bad to say about Later!

What problems is Later solving and how is that benefiting you?

Time spent planning my feeds, creating captions & hashtag anaysis. Later makes it even easier with the automatic posting.

Small Business (50 or fewer emp.)
May 22, 2020
 Source
Overall Rating:
5.0
AG
Verified Reviewer
Founder
Share
"Amazing social media scheduling tool"
What do you like best about Later?

Later is one of the greatest tools there! I love link in bio feature, their interface which is easy and intuitive and customer care service!

What do you dislike about Later?

would be great to have more detailed analytics: the number of views on Pinterest and Twitter

What problems is Later solving and how is that benefiting you?

saving time while still being able to properly manage multiple social media channels

Small Business (50 or fewer emp.)
May 22, 2020
 Source
Overall Rating:
5.0
TS
Taylor S.
Executive Assistant
Share
"Love this platform!"
What do you like best about Later?

how simple it is and how many great tips and tricks they have for anything social related.

What do you dislike about Later?

I don't like the IG preview platform, i wish we could switch out pictures instead of adding and deleting photos, sometimes that messes up my entire calendar when planning out the month.

What problems is Later solving and how is that benefiting you?

not having to spend time on social platforms with posts.