Later Reviews: 4.5/5 — Highly Rated

Post scheduling because it makes my life easier.

Having to figure it out at first. But once you figure it out, it’s easy.

Targeting what posts work the best, which stories perform the best, and best times to post content.

Later helps me save a lot of time and energy! It is so easy to use. I love seeing all my posts on one page in the monthly calendar.

I can't think of any downsides. I'm happy with the service.

Better time management.

I love how easy it is to schedule, drag images, schedule multiple platforms at once with same text/images, auto posting, adding hashtags, tagging IG accounts, adding Geo location, customize image sizes according to social media, notifications on phone as reminder to post, linking out a website page. Plus, all the educational content!

The platform is very complete, so hard to say....but I can only think that we can't automate posting of photo gallery (multiple images) on Instagram.

More time. Great to schedule full week, month or months ahead of content on multiple platforms at once.

Later helps me organize social media ahead of time. I love the scheduling feature with multiple accounts. It's also free if you don't need premium options.

There is no chatting feature. Still need to use phone to chat with customer.

organizing IG layouts, plan ahead with precise timing launch.

Product performs consistently, the linkin bio feature which drives traffic to our site. The weekly analytics are easy to understand and share with my team. Easy upload of photos from mobile.

The photo editing and filters aren't the best. I also wish I could edit photos in mobile once they're already part of a post. SOMETIMES I lose image quality when posting from later.

We tried other social media planning tools and became frustrated that we couldn't plan our grid in advance. We love the drag and drop preview functionality of Later.

I love the ease of using Later to schedule my instagram/facebook and pinterest posts. The ability to tag customers ahead of time, use hashtags and create a first comment give me the ability not to be a slave to my phone.

Using the story feature is a little too overwhelming for me.

Time saver, ability to do research on my posts ahead of time, ability to schedule out a few weeks is amazing.

Scheduling posts Saving favorite hashtags that can be merged in different combinations The filters are super You can now apply text to your image

The scheduling for stories has to be improved! It is very clunky and awkward. I also don't understand what this refreshing of accounts with FaceBook and IG is all about.

I don't like to use the Stories feature, I just find it kind of confusing. If I'm doing a story, I do it direction on the IG app

Love that I can drop a whole bunch of images in the queue to post at future times. I have been able to carefully plan my posts. I've been creating theme weeks!

There's not much to dislike. I can do it on my phone, i can do it on my laptop.

I can plan my posts thoughtfully. It's upped my marketing game.

Later's automation and features kept me from having to hire an additional social media manager because I can schedule everything weekly or monthly and then just focus on conversations after it auto-posts to all channels.

It's maddening to not be able to pull @ mentions / tagging in real-time from Insta, Twitter and FB APIs -- but the positive features still make it indispensable for my workflow.

Later's automation and features kept me from having to hire an additional social media manager because I can schedule everything weekly or monthly and then just focus on conversations after it auto-posts to all channels.

The calendar view. And the fact that each post can have its own text so that we don't need Copy-Paste each time we want to post.

I don't like the fact that you don't have LinkedIn as one of the social channels on Later.

Social media managment. I have multiple channels and Later makes it easier to post on each one. With Later I don't need to switch between platforms to schedule my business posts.

I love that not only can I schedule posts, but I can also schedule stories! It makes managing multiple accounts so easy. I love the variety of training they have provided.

Only thing I have disliked is sometimes when they send out an email and ask you to join a challenge the links to don't seem to work.

Scheduling Instagram stories and post from my computer - making it easier to access all our company's photos.

Later has so many good qualities, but the ease of use stands out.

There's nothing to dislike on Later other than it's not a free service. However, it is an awesome service, and we understand you have to pay to get good service.

It's easy to post on social media.

I love that I can have different groups for my two different brands!

I wish sometimes the editing of sizes for different platforms was a bit easier, but if I am on top of it I load the right sized before I need to use this feature.

I manage several platforms and two of my own brands! This is the best and most cost effective way I have tried.

The ability to post to multiple platforms is fantastic, it saves so much time, it checks the amount of characters you have to use and the amount of features in the free version is bordering on too generous! (sshhhhh).

What's not to dislike? My only frustration is when I run out of posts, but that's down to me not paying a subscription! I should just pay the subscription!!

The ability to have consistent posts going out daily has increased my reach, follows etc on instagram and to some extent facebook. I can also keep a presence on twitter & pinterest without really trying...

The ability to easily add photos from an online article or hard drive to the media library. I also could not do my job without the scheduling/notification feature since social media is just a small part of my job. The new feature to be able to schedule stories, has also been super helpful, and I like the copy text feature that makes it easy to add the text when you are publishing your Instagram stories. Analytics for both posts and stories are super, super helpful. More importantly, Later provides the link in bio feature and it's super easy to use! Also, the price is really good. I hope they keep it that way so I can keep using it.

If it was a little more full featured for Facebook. There's also a little issue with putting the stories at the right time from the get go, but these are minor issues for me. Analytics sometimes were shown in a different time zone.

It allows me to manage a very heavy workload and make sure I cover Instagram in a strategic and effective way. Because of my work, if I didn't schedule the posts in advance, and had such an easy time collecting the content, I wouldn't be able to manage Instagram at all.

I love the link in bio feature as well as the ability to schedule posts ahead of time.

Not a dislike but more of a lacking feature that can be addressed/improved. Would definitely love the ability to arrange and re-arrange the photos and layout of IG photos without actually scheduling them first.

Time management as well as social media organization

It has made scheduling content SO easy! AND they offer incredible analytics that have helped me learn so much more about my profiles, my audience, and how to design effective social media content strategies.

I wish they had Linkedin! But other than that they are phenomenal and have everything I need.

It has massively solved the problem of automating content being posted for clients, instead of having to do it myself. And it tracks analytics and hashtags and posts I'm tagged in etc for me so I don't have to do the leg work.

I use later to schedule to FB, IG and twitter all at once. Their system is so easy to use, I'll never to back to posting to each platform individually.

The only limitations seem to be put in place by the social channels themselves (like, no pre-scheduled multi-photo posts on IG) and Later has come up with great workarounds to help make posting as simple as possible.

I save so much time, by prescheduling social posts and dealing with all platforms at once.

I love that Later is super user-friendly and visual. Preview Mode is such a useful tool to help me plan our magazine's Instagram Business account. I was also so excited with Link in Bio became part of the free account because it allowed our small brand to boost our brand awareness on Instagram while also direct traffic to our main website. It's actually starting to give us more social media deliverables.

I wish they could add a LinkedIn scheduler to their roster. That will definitely help us unify all our social media accounts into this one platform. I don't think that's a missing piece that a lot of social media management platforms haven't quite mastered yet. I still find the most reliable way to post on LinkedIn is right on its website.

Like I said before, when Link in Bio became part of the free account, it allowed our small brand to boost our brand awareness on Instagram while also direct traffic to our main website. It was useful to be present on Instagram but that's where our audience engagement stopped. We had no direct way of attracting that audience to our main website. Also, as an unexpected addition, the Later blogs have been great for inspiring marketing and content ideas for growing our brand on Instagram.

I love that I can schedule posts to all three of my social media accounts at the same time. It lets me pick the photos all at once and write text all at once. Then it gives me a chance to edit the text for each site and arrange/crop the photos differently for each site and then I can auto-publish at a future date/time. So I've set up my posts for the week and then not worried about it again! I don't get side tracked down the "rabbit hole" of looking at everyone else's posts. I create my posts and I'm out. LOVE it! For Instagram I have to manually push a few buttons when it is time to publish posts with multiple photos, but Later sends me a reminder and walks me through it. It takes about 10 seconds. Later has been a game changer for my social media work.

I hope in the future that we might be able to auto-publish multiple photos on Instagram.

I am saving my precious time and not wasting energy where I don't need to.

I love that the linkin.bio option can be used with the free account. Even though the limit is 30 posts per month I am satisfied that I get to be present on social media almost every day. Plus, by doing the posts week by week I am able to save lots of time during the week.

I find the upgrade a bit pricey for a solopreneur like myself.

- Get to be present on social media every day - Linkin.bio is driving traffic to my website - The interface is easy to use and intuitive - Love the fact that I can have more than one social media channel connected

I love Later's intuitive design and the fact that I can schedule not only single Instagram posts, but stories and carousel posts as well. I also really like the idea that Later is a close partner of Instagram, and able to share information about new features and how to use them as soon as they become available.

I would love to be able to autoschedule stories and carousel posts, but I'm confident that Later will make that possible as soon as the option is available :)

Thanks to Later, I'm able to post more consistently on Instagram, leaving me more time to actually engage on the platform.

It is very easy to learn how to use it. This friendly platform makes your daily use simple and manageable by any member of the team. Integration with other platforms such as drive or dropbox is a plus and its ability to automatically post on Instagram is the true added value of this tool. As a bonus: the tips and updates you receive via mail or that you can read on the blog.

Currently, nothing. I'm very happy with this platform.

Scheduling and creating a better feed on instagram thanks to their preview option.

Later really knows Instagram and had all the things you need to schedule a successful post, including link in bio, comment in the first comment, teaching and more. It allows me to optimize ever post for my client without having to go into the Instagram app and waste time. Also you can search and repost UGC right from the platform.

I wish it had the ability to scale to ask platforms including Google my business listing and LinkedIn.

I've gotten rid of multiple scheduling softwares that were costing me heaps. I now only use later and another for LinkedIn.

Robust and dependable. It does the job very well. I like their newsletters with tips on the latest in social media. I couldn't work without it.

I think there are a lot of features they could build that they don't seem to be doing. Also, having used it for a few years, I am not certain it scales as well as I would like to manage a huge library of media.

Later takes the headache out of posting continuously through the entire year. I've been able to post at optimal times every day for two years. That's solid.

I love that I don't have to check a post after it's scheduled to go out. The post goes out exactly when I specify and how it is specified. The ability to schedule a comment along with an Instagram posts makes a huge difference in my Instagram discoverability so I really only have to go to Instagram if I want to. I also love having one place where I can go to store, categorize, schedule, publish, and review my social media presence.

I honestly love everything that Later offers. They stay up to date with Instagram's capabilities and seem to be the leader in the marketing automation industry. If anything, I wish I could use their tool to schedule LinkedIn Posts and threads on Twitter. One thing that would be great in the future is to be able to schedule posts to Instagram, Twitter, and Facebook with the click of one button.

I am automating my social media marketing, finding relevant hashtags to use, finding content on Instagram for reposts. And adding links to my posts with their easy to use Link In Bio tool. I also use the tool to better understand my audience Instagram habits and how my posts are performing.

The link in bio feature makes it so easy to lead customers back to my website. Also, as a marketing manager for a small company, Later has given me my weekends back! I don't have to worry so much about posting on the weekends. I also love the info that the analytics manager provides, and the weekly analytics updates for each of my pages. Having used other scheduling programs in the past, I can say with confidence that this one is the best! The platform is so simple to use and I have never had a "non-post" glitch happen.

Nothing! As a single person marketing "team" Later has simplified my job so much.

- The link in bio feature is wonderful! - The platform helps me work less on weekends and days off to monitor and post on my business pages

Later is quite intuitive to use, there wasn't a learning period as usual with most social platforms. One of the initial reasons for subscribing to Later's Starter plan was the ability to use their Linkinbio functionality but it hasn't been the only benefit. The ability to create a library of content, gather content from mentions (usually it's hard to keep track of Instagram mentions), and being able to schedule out Instagram posts in advance has completely changed my workflow. Offering the ability to add the first comment when scheduling a post makes for a cleaner Instagram experience for our followers and lets us leverage hashtags properly.

Overall, I am satisfied with the product but I'd encourage the DEV team to look into adding a couple of "planner" feeds (apps like UNUM, Planner, etc) in the backend for us to properly plan out our feeds visually. There are ways to do this currently but I believe it requires you to schedule the posts (not just plan).

Later has really helped us: - Better schedule and plan out our Instagram posts for the month - Better insight into keywords - Ability to collect/better visualize UGC content from mentions and tags - Properly leverage the usage of hashtags in a post (and as a first comment - Hashtag suggestions have helped ensure we are using the most optimal and relevant hashtags to the post.

The analytics include demographics and how well each Hashtag rates. You can also lookup Hashtag suggestions and see how many posts are connected to those Hashtags. You can save the Hashtag lists and insert them into each post. But for the price, no other scheduling software has comparable analytics.

It is difficult to reach their customer service. It takes days to get a response back when you need to contact them.

I can strategize decisively because of the analytics they provide. I know exactly who is viewing the posts and the best time to post to reach my audience. They also have a Preview option which allows me to send a Preview to my client to approve before the posts become live.

This sotware saves your time BIG time. Absolutely easy to use and collaborate with your team. The instgram grid prevues is super usefull. After the update with stories scheduling, it simoly rocks. Last thing: there is a nice team behind it and always willing to help. You will never chat to a bot with this software. BIG fan here!

If you could incorporate linkedin in the scheduling platform, it would be great!

Saves time, improves thw visual layout of your inst feed, allows work flows and nice collaborarion with your team.