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OptinMonster Pop-Up Builder Software logo
OptinMonster
Convert Visitors into Customers
4.3

( 90 )

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OptinMonster Reviews: 4.3/5 — Solid Choice

OptinMonster Overview
What is OptinMonster?

OptinMonster is a cloud-based software for lead generation and marketing automation that lets users create and A/B test a range of custom opt-in forms. OptinMonster users can build a variety of form types, including slide-ins, floating bars, inline forms, scroll boxes, lightbox popups, slide-ins, and more, fully customizable for their needs. It employs a drag-and-drop form builder that allows users to tailor form branding, messaging, images, and colors, without requiring any coding. 

Company Retyp, LLC
Year founded 2013
Company size 11-50 employees
Headquarters West Palm Beach, FL, United States
Social Media
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Sponsored
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What OptinMonster is best for?
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What are the pros and cons of OptinMonster?
OptinMonster Product Details
Capabilities
API
Segment
Small Business
Mid Market
Enterprise
Deployment Cloud / SaaS / Web-Based
Support 24/7 (Live rep), Chat, Email/Help Desk, FAQs/Forum, Knowledge Base, Phone Support
Training Documentation
Languages English
OptinMonster Features
A/B Testing
Analytics and Reporting
Animation Effects
Behavioral Targeting
Campaign Scheduling
Click-Based Triggers
Conversion Tracking
Custom Fonts and Colors
Custom HTML/CSS Support
Customizable Templates
Drag-and-Drop Builder
Email Integration
OptinMonster Media
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OptinMonster Screenshots
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Disclaimer
Our research is curated from diverse authoritative sources and meant to offer general advice. We don’t guarantee that our suggestions will work best for each use-case, so consider your unique needs when choosing products and services. Feel free to share your feedback.
Last updated: July 31, 2026
OptinMonster Pop-Up Builder Software logo
90 OptinMonster Reviews
4.3 out of 5
Small Business (50 or fewer emp.)
Jan 30, 2023
 Source
Overall Rating:
5.0
AG
Verified Reviewer
Founder
Share
"Great interface, connects easily and great support"
What do you like best about OptinMonster?

Really easy to use and some great templates to get you started - support gets back to you quickly and sorts out any issues with comprehensive replies. Connects to shopify easily.

What do you dislike about OptinMonster?

You need a high cost subscription to use it with Shopify, I didn't initially realise this so had to upgrade and spend more than I initially wanted but I feel it's worth the extra cost

What problems is OptinMonster solving and how is that benefiting you?

We needed a good way to create popups and signup forms that gave us the option of what pages/where we wanted to show them, optinmonster does this with ease and integrates with Shopify and Klaviyo

Small Business (50 or fewer emp.)
Nov 29, 2022
 Source
Overall Rating:
5.0
sansern k. avatar
Sansern K.
Managing Director
Share
"Optinmonster makes conversion become simple, easy to make with real data."
What do you like best about OptinMonster?

The idea from the real use success case makes a lot of sense to understand and test with your adapted idea. All in all, it's easier than it looks to make visitors become actual customers.

What do you dislike about OptinMonster?

The response still needs to improve as it's still can see that the compatible idea still stuck and need to redo it every time, especially when comparing desktop to mobile.

What problems is OptinMonster solving and how is that benefiting you?

Create a whole new level of excitement for my real customer and also a competitor. This gains more excellent user experience along turn customer to become royalty to our brand.

Small Business (50 or fewer emp.)
Nov 17, 2022
 Source
Overall Rating:
5.0
Abdul-Muumin S. avatar
Abdul Muumin S.
Director General
Share
"Incredible lead generation software you need for your business"
What do you like best about OptinMonster?

It gives result quickly being it traffic generation or conversion

What do you dislike about OptinMonster?

The professional campaign that attracts visitors

What problems is OptinMonster solving and how is that benefiting you?

Conversion of visitors to yield my site result

Mid Market (51-1000 emp.)
Sep 22, 2022
 Source
Overall Rating:
5.0
BL
Brandon L.
Digital Marketing Manager
Share
"Became a core piece to our success right from the get go!"
What do you like best about OptinMonster?

If you're an e-commerce brand, Optinmonster is a must-have! It allows you to customize your website not just to your liking but based on what your users have or have not done. We use it to collect emails, offer discount codes, and fully tailor our buyer's journeys. It integrates so easily into Klaviyo and allows you to build campaigns that continue to generate leads and sales. It doesn't slow your site down and is backed by its huge library of training materials to ensure success. Plus, if you have any questions, their support team is always there!

What do you dislike about OptinMonster?

One of the downsides of using Optinmonster is their editor can be a tad difficult to use. It's not a big deal, but it's now flawless. It might take some getting used to but it is relatively easy to use.

What problems is OptinMonster solving and how is that benefiting you?

Generating leads and sales

Small Business (50 or fewer emp.)
Sep 22, 2022
 Source
Overall Rating:
5.0
Brian K. avatar
Brian K.
Marketing Manager
Share
"Would recommend this 10/10 times"
What do you like best about OptinMonster?

Functional and easy to use. You can teach this product to a person who has never used any sort of form creator ever before!

What do you dislike about OptinMonster?

You cannot create a form where people can upload files to. There are often times I want to create a form where users need to submit a file

What problems is OptinMonster solving and how is that benefiting you?

Generating email signups through pop up forms. This is our biggest use.

Small Business (50 or fewer emp.)
Sep 22, 2022
 Source
Overall Rating:
5.0
Federico B. avatar
Federico B.
Director
Share
"Lot of tools!"
What do you like best about OptinMonster?

Lot of tools! Im using many forms to engage clients

What do you dislike about OptinMonster?

Excessive mails in a week, I cant process so much info

What problems is OptinMonster solving and how is that benefiting you?

Im using OptinMonster recently, my first step was a perfect pop-up to newsletter suscriptions

Small Business (50 or fewer emp.)
Sep 22, 2022
 Source
Overall Rating:
5.0
JD
John D.
Director Of Information Technology
Share
"Great Integration for WordPress!!"
What do you like best about OptinMonster?

Pop-ups work great and are not too intrusive.

What do you dislike about OptinMonster?

Nothing so far,it has worked great for us.

What problems is OptinMonster solving and how is that benefiting you?

We have had a ton of new engagements since we deployed. This was recommended by our lead developer, and we are very satisfied.

Mid Market (51-1000 emp.)
Sep 22, 2022
 Source
Overall Rating:
5.0
BH
Ben H.
Director Of Markteing
Share
"Helpful Service"
What do you like best about OptinMonster?

They do a great job helping you get your campaigns set up correctly.

What do you dislike about OptinMonster?

There isnt anything we dislike about Opt In Monster

What problems is OptinMonster solving and how is that benefiting you?

We use optin monster to help drive us leads through targeted pop ups

Small Business (50 or fewer emp.)
Jun 16, 2022
 Source
Overall Rating:
5.0
Jake R. avatar
Jake R.
Director Of Marketing & Strategy
Share
"Great Marketing Solution"
What do you like best about OptinMonster?

The flexibility and ease of use are outstanding. I've used it for years and it is an essential part of our tech stack now as we continue to grow our business and serve our customers.

What do you dislike about OptinMonster?

Nothing really at all. The support team is outstanding and they continually update their products to keep it relevant.

What problems is OptinMonster solving and how is that benefiting you?

It help us keep qualified traffic on our site and allows for us to easily capture lead information. This information then gets to the right areas in our business, quickly.

Small Business (50 or fewer emp.)
Apr 08, 2022
 Source
Overall Rating:
5.0
LM
Laura M.
Director Of Marketing
Share
"So much flexibility and their team is amazing!"
What do you like best about OptinMonster?

There are so many different ways to use the campaigns. It seems like they've thought of pretty much everything. They are always coming up with new features and new ways to support clients. They have excellent support documents and their team is some of the best I've ever worked with. Everyone is always so friendly and helpful. The chat support is super convenient if I run into a quick question while trying to set something up.

What do you dislike about OptinMonster?

Really nothing! I just wish I had more time or a bigger team to help with creating, optimizing, and managing our campaigns. There is just so much potential and I want to make sure we're taking advantage of it all.

What problems is OptinMonster solving and how is that benefiting you?

We're using OptinMonster to help increase a variety of conversions on our website. We've created email optins with free downloadable resources for our blog articles, we have popups for our weekly demos, and we market our live educational webinars with popups, as well.