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OptinMonster
Convert Visitors into Customers
4.3

( 90 )

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OptinMonster Reviews & Product Details

OptinMonster Overview
What is OptinMonster?

OptinMonster is a cloud-based software for lead generation and marketing automation that lets users create and A/B test a range of custom opt-in forms. OptinMonster users can build a variety of form types, including slide-ins, floating bars, inline forms, scroll boxes, lightbox popups, slide-ins, and more, fully customizable for their needs. It employs a drag-and-drop form builder that allows users to tailor form branding, messaging, images, and colors, without requiring any coding. 

Company Retyp, LLC
Year founded 2013
Company size 11-50 employees
Headquarters West Palm Beach, FL, United States
Social Media
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Crevio
Sponsored
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Free plan available
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OptinMonster Product Details
Capabilities
API
Segment
Small Business
Mid Market
Enterprise
Deployment Cloud / SaaS / Web-Based
Support 24/7 (Live rep), Chat, Email/Help Desk, FAQs/Forum, Knowledge Base, Phone Support
Training Documentation
Languages English
OptinMonster Features
A/B Testing
Analytics and Reporting
Animation Effects
Behavioral Targeting
Campaign Scheduling
Click-Based Triggers
Conversion Tracking
Custom Fonts and Colors
Custom HTML/CSS Support
Customizable Templates
Drag-and-Drop Builder
Email Integration
Embedded Forms
Exit-Intent Technology
GDPR Compliance
Geotargeting
Live Preview
Mobile Responsiveness
Multi-Step Pop-Ups
Page-Level Targeting
Personalization Options
Real-Time Editing
Responsive Design
Retargeting
Scroll-Based Triggers
Social Media Integration
Template Library
Third-party Integrations
Time-Based Triggers
User Segmentation
OptinMonster Media
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OptinMonster Screenshots
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Disclaimer
Our research is curated from diverse authoritative sources and meant to offer general advice. We don’t guarantee that our suggestions will work best for each use-case, so consider your unique needs when choosing products and services. Feel free to share your feedback.
Last updated: January 04, 2026
OptinMonster Logo
90 OptinMonster Reviews
4.3 out of 5
Enterprise (> 1000 emp.)
Aug 01, 2017
 Source
Overall Rating:
4.5
Brandon H. avatar
Brandon H.
Customer Experience Manager
Share
"Fantastic Way to Drive Leads"
What do you like best about OptinMonster?

OptinMonster is an extremely powerful tool that is great for driving leads or increasing conversions. It is so versatile and offers many display tools to customize your user's experience. Also easily integrates into many popular CRM's.

What do you dislike about OptinMonster?

Honestly haven't found anything particularly bad about this software. We had some trouble at first getting my campaigns to show up, but once we got that all figured out, it was easy. A more technical onboarding could have solved that.

What problems is OptinMonster solving and how is that benefiting you?

We are using OptinMonster on our blog to drive signups to our email list. We have also used the exit-intent functionality in the past on our cart to offer discounts to customers who are about to abandon their cart.

Small Business (50 or fewer emp.)
Feb 14, 2017
 Source
Overall Rating:
4.5
KS
Kent S.
Digital Marketing Consultant
Share
"Effective Visitor Engagement"
What do you like best about OptinMonster?

Great flexibility to create different types of optin pop-ups.

What do you dislike about OptinMonster?

Monsterlinks can be a bit difficult to configure into a WordPress menu item.

What problems is OptinMonster solving and how is that benefiting you?

I use OptinMonster on client sites to engage site visitors. Often clients use Optins to sign visitors up to their newsletter or capture their name before they download an item.

Small Business (50 or fewer emp.)
Nov 15, 2016
 Source
Overall Rating:
4.5
AG
Verified Reviewer
Founder
Share
"Super easy to use lead generation tool "
What do you like best about OptinMonster?

I have no dev experience and setting it up is incredibly simple.

What do you dislike about OptinMonster?

I wish there was more customizable ways to edit form fields. There is an option to custom code in form fields however some more built in ones in the platform would be appreciated.

What problems is OptinMonster solving and how is that benefiting you?

This has helped us grow leads for several of our clients immensely.

Small Business (50 or fewer emp.)
Jan 11, 2024
 Source
Overall Rating:
4.0
Rosana S. avatar
Rosana S.
Diseñadora De Páginas Web
Share
"Get OptinMonster for your website!"
What do you like best about OptinMonster?

I found OptinMonster by chance, it turns out it can be used for free when you get the plugin directly from WordPress and I didn't know that when I was looking for an option for getting subscribers from my website. It turns out to be a great choice for building great subscriber boxes. What I love about this plugin is the easy way to install and set up on WordPress, besides the fact that can be used for free with a lot of things offered inside. If you use the pro version you can get the most out of it, especially when comes to data and analytics which is extremely useful in any online business.

What do you dislike about OptinMonster?

I didn't like how to customize the pop-up, turns out to be not too friendly for someone who hasn't used this tool before. But it's all about learning the tricks and finding a way to make it cool for you.

What problems is OptinMonster solving and how is that benefiting you?

I like that I can see how the pop-up looks on mobile and on the website because it allows me to change anything that I need based on how it looks for the customer.

Small Business (50 or fewer emp.)
Aug 18, 2023
 Source
Overall Rating:
4.0
AG
Verified Reviewer
Founder
Share
"So easy to use"
What do you like best about OptinMonster?

Was amazingly easy to setup and implement. Highly recommended for small businesses establishing a website using wordpress.

What do you dislike about OptinMonster?

Implementing somesort of logic on exit like do this if... and then do this ...

What problems is OptinMonster solving and how is that benefiting you?

Giving a professional engagement opportunity with visitors

Mid Market (51-1000 emp.)
Mar 21, 2023
 Source
Overall Rating:
4.0
AR
André R.
Marketing And Advertising
Share
"Useful software for lead capture"
What do you like best about OptinMonster?

Their new custom fields feature was much needed and works nicely. Quite happy with it and styling fields is also much easier and intuitive now. Support is quick to answer and helpful too.

What do you dislike about OptinMonster?

I haven't had much success with location targeting display rules to be honest. It would be nice to show a different form to users depending on their location, but we couldn't get it to work reliably. Editing forms can also be quite annoying, with the text editor box getting in the way quite often. Wish they would fix that.

What problems is OptinMonster solving and how is that benefiting you?

We use OptinMonster for lead capture, specifically to create fixed forms and exit pop-ups. We also experimented with HubSpot forms, but OptinMonster's look and feel better.

Small Business (50 or fewer emp.)
Nov 23, 2021
 Source
Overall Rating:
4.0
AG
Verified Reviewer
Founder
Share
"Great tool for conversions!"
What do you like best about OptinMonster?

The templates are easy to set up and the display rules are straightforward. I really like how it integrates with Constant Contact, our email service. Once a user opts-in, they get a customized email right from us! Support is great, too!

What do you dislike about OptinMonster?

Our company has the OptinMonster Growth Yearly plan and it is enough for us, but we don't get all the features as with other plans like advanced reporting and analytics. Using the Page Builder is also a bit more detailed than using the Drag and Drop feature. It is pretty expensive, too.

What problems is OptinMonster solving and how is that benefiting you?

We are getting a lot of conversions using the opt-ins for Cart Abandonment and Exit-Intents. This has allowed our sales to increase tremendously! We love how we can really target the pop-ups based on so many different display rules.

Mid Market (51-1000 emp.)
Feb 25, 2021
 Source
Overall Rating:
4.0
Michal W. avatar
Michal W.
Member
Share
"A great tool for focused pop-ups. Not too crowded with over functionality."
What do you like best about OptinMonster?

Easy to design and create compelling banners. Has a lot of great templates

What do you dislike about OptinMonster?

A bit cumbersome to figure out how to connect the web platform with the wordpress implementation,

What problems is OptinMonster solving and how is that benefiting you?

Ability to direct traffic to high value assets. Keep people on the site.

Mid Market (51-1000 emp.)
Jan 14, 2019
 Source
Overall Rating:
4.0
AG
Verified Reviewer
Founder
Share
"Slick Pop-Up & Lead Capture Tool for Your Website"
What do you like best about OptinMonster?

What's best is they provide a bunch of templates (and a code base) to work off of. You don't need a web developer and designer to start using OptinMonster. It's a great tool for capturing blog subscribers and sending out alerts for news/events/product releases.

What do you dislike about OptinMonster?

As you want to use OptinMonster for more advanced tactics, it requires a web developer to make sure everything is tracked appropriately. We did have some trouble with cross-domain tracking.

What problems is OptinMonster solving and how is that benefiting you?

lead capture for blog subscribers and content downloads. It's a great tool for mentioning events and contests as well.

Small Business (50 or fewer emp.)
Jan 17, 2018
 Source
Overall Rating:
4.0
Christian K. avatar
Christian K.
Ceo
Share
"A great tool to build your email list"
What do you like best about OptinMonster?

OptinMonster is easy to install and set up. They also offer a host of customizable themes to help your optin boxes stand out.

What do you dislike about OptinMonster?

Some of the controls could be easier to use.

What problems is OptinMonster solving and how is that benefiting you?

Building your email list on your blog or website.