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OptinMonster
Convert Visitors into Customers
4.3

( 90 )

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OptinMonster Reviews & Product Details

OptinMonster Overview
What is OptinMonster?

OptinMonster is a cloud-based software for lead generation and marketing automation that lets users create and A/B test a range of custom opt-in forms. OptinMonster users can build a variety of form types, including slide-ins, floating bars, inline forms, scroll boxes, lightbox popups, slide-ins, and more, fully customizable for their needs. It employs a drag-and-drop form builder that allows users to tailor form branding, messaging, images, and colors, without requiring any coding. 

Company Retyp, LLC
Year founded 2013
Company size 11-50 employees
Headquarters West Palm Beach, FL, United States
Social Media
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OptinMonster Product Details
Capabilities
API
Segment
Small Business
Mid Market
Enterprise
Deployment Cloud / SaaS / Web-Based
Support 24/7 (Live rep), Chat, Email/Help Desk, FAQs/Forum, Knowledge Base, Phone Support
Training Documentation
Languages English
OptinMonster Features
A/B Testing
Analytics and Reporting
Animation Effects
Behavioral Targeting
Campaign Scheduling
Click-Based Triggers
Conversion Tracking
Custom Fonts and Colors
Custom HTML/CSS Support
Customizable Templates
Drag-and-Drop Builder
Email Integration
Embedded Forms
Exit-Intent Technology
GDPR Compliance
Geotargeting
Live Preview
Mobile Responsiveness
Multi-Step Pop-Ups
Page-Level Targeting
Personalization Options
Real-Time Editing
Responsive Design
Retargeting
Scroll-Based Triggers
Social Media Integration
Template Library
Third-party Integrations
Time-Based Triggers
User Segmentation
OptinMonster Media
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OptinMonster Screenshots
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Disclaimer
Our research is curated from diverse authoritative sources and meant to offer general advice. We don’t guarantee that our suggestions will work best for each use-case, so consider your unique needs when choosing products and services. Feel free to share your feedback.
Last updated: January 05, 2026
OptinMonster Logo
90 OptinMonster Reviews
4.3 out of 5
Mid Market (51-1000 emp.)
Oct 17, 2017
 Source
Overall Rating:
4.0
KB
Katie B.
Director Of Acquisition
Share
"Easy To Keep Communication Lines Open With Slack"
What do you like best about OptinMonster?

Working Remotely, slack makes it super easy to communicate, stay connected and share ideas and documents with the rest of my team

What do you dislike about OptinMonster?

Honestly...nothing. It suits my needs just fine.

What problems is OptinMonster solving and how is that benefiting you?

Communication

Mid Market (51-1000 emp.)
Mar 28, 2017
 Source
Overall Rating:
4.0
AG
Verified Reviewer
Founder
Share
"Easy to Use, Good Lead Gen"
What do you like best about OptinMonster?

The best thing about OIM is how easy it is to create split tests and see the results. There are a lot of options at a really good price and it's been driving a decent amount of leads for us. If only one person becomes a customer from this, it pays for itself.

What do you dislike about OptinMonster?

There is no way to export data from the interface. The only reporting is in their UI.

What problems is OptinMonster solving and how is that benefiting you?

There is a part of our website that has historically not resulted in any leads/customers. It's the largest traffic source for the site, however, so we're using OIM to leverage that traffic.

Small Business (50 or fewer emp.)
Dec 09, 2016
 Source
Overall Rating:
4.0
AG
Verified Reviewer
Founder
Share
"Building Our Lists with OptinMonster"
What do you like best about OptinMonster?

Easy User Experience in building optins.

What do you dislike about OptinMonster?

Sometimes have a hard time getting them to display as I intend.

What problems is OptinMonster solving and how is that benefiting you?

Building our lists. Grown over 20k in last 6 months.

Small Business (50 or fewer emp.)
Oct 28, 2016
 Source
Overall Rating:
4.0
Graham M. avatar
Graham M.
Head Of Growth
Share
"Very flexible and easy to setup"
What do you like best about OptinMonster?

Integrations with Marketing Automation are extensive. Optinmonster plugs the gap in lead capture on site that some marketing automation software doesn't handle well. Integrates with more than some of their competitors I've tried which was pleasing

What do you dislike about OptinMonster?

Triggers/Rules are not very flexible. Being able to use simple AND/OR/NOT logic would greatly enhance Optinmonster. The present "Display Rules" is not very clear about whether a rule is AND or OR or XOR. Better rules system with good Regex or Logic would be a massive improvement.

What problems is OptinMonster solving and how is that benefiting you?

Softer and easier lead generation in areas that a full form would not suit. Timely pop ups for events. Very flexible on how we can use it.

Small Business (50 or fewer emp.)
Feb 14, 2023
 Source
Overall Rating:
3.5
RF
Rebecca F.
Founder
Share
"Great platform, yet support needs improvement"
What do you like best about OptinMonster?

I believe that OptinMonster is of the best in how many products it offers in one platform. There are a ton of ways you can use this platform to effectively gain customers and create the most conversions. You do all the hard work to get people to your website, let OptinMonster make do the work to get conversions to the people that do come to your website

What do you dislike about OptinMonster?

I wish their customer support was more available, responsive and able. I had an issue and it felt like I was asking a rock for help over and over again. I have been apologized to and have been contacted again, but it felt terrible knowing I couldn't get someone to help me when I needed it. I actually couldn't get OptinMonster to work at all during the trial period and had to cancel it completely and unplug it from my website as a result of terrible customer service. I, however, recognize the asset that OptinMonster can be to my business and have decided to give this platform another chance.

What problems is OptinMonster solving and how is that benefiting you?

I need to create campaigns to grow my contact list. I need a platform to give away prizes. I also need to successfully track users who abandon their carts. I want to make sure I'm capturing every sale I can.

Mid Market (51-1000 emp.)
Dec 19, 2021
 Source
Overall Rating:
3.5
AG
Verified Reviewer
Founder
Share
"Cool product features, doesn’t always work"
What do you like best about OptinMonster?

Cool product features like exit intent campaigns, interstitials, website banners, etc. Much easier to use than Google Optimize.

What do you dislike about OptinMonster?

Not always clear or straightforward how to implement/launch. Doesn't always operate as expected and support can take a while for respond.

What problems is OptinMonster solving and how is that benefiting you?

Helping reduce website bounce rate with exit intent campaigns. Also helpful when redirecting traffic through website sticky banners.

Mid Market (51-1000 emp.)
Apr 20, 2021
 Source
Overall Rating:
3.5
AG
Verified Reviewer
Founder
Share
"Effective lead capture tool with several integrations. Perfect for a starting blog."
What do you like best about OptinMonster?

There are so many integrations that make it helpful for blogs of many sizes. We used the WordPress, Google Analytics, and HubSpot integration the most, but there are many others. The tool offers lots of templates and ways to get started quickly, but there's also a lot of availability to customize your opt-ins and track their success. The A/B testing feature was also really helpful for us to constantly iterate and improve with ease. The analytics in the dashboard are also pretty helpful, and we were easily able to see the success in Google Analytics, too with how we used the tool and UTM tagged our content even in instances when we didn't use the information capture function.

What do you dislike about OptinMonster?

It can take quite a bit of time and learning to feel really ramped up with the tool and efficient with building opt-ins and adding them to your site.

What problems is OptinMonster solving and how is that benefiting you?

We wanted an easy, dynamic way to capture more leads and offer relevant opt-ins based on our blog content like topics, tags, specific URLs, etc. It increased our conversion rate the more we were able to customize our CTA/opt-in based on the topic or specific post or page.

Mid Market (51-1000 emp.)
Jan 24, 2018
 Source
Overall Rating:
3.5
AG
Verified Reviewer
Founder
Share
"Easy to understand Opt-in forms"
What do you like best about OptinMonster?

Great API with SharpSpring for easy setup of optin form tracking.

What do you dislike about OptinMonster?

doesn't always work properly and doesn't tell you why it doesn't work.

What problems is OptinMonster solving and how is that benefiting you?

Lead capturing and automation of lead management.

Mid Market (51-1000 emp.)
Jun 29, 2022
 Source
Overall Rating:
3.0
AG
Verified Reviewer
Founder
Share
"Good solution for creating custom popups and CTAs, yet a bit unfriendly"
What do you like best about OptinMonster?

It does its job by providing many customizable options for adding various blocks to your site and blog aimed at converting users. A/B testing and analytics are good too.

What do you dislike about OptinMonster?

User experience might be better as the visual editor is not that intuitive and it takes time to get used to it when creating campaigns. Sometimes it can conflict with your website/Worpress blog.

What problems is OptinMonster solving and how is that benefiting you?

We were looking for a solution to add custom CTAs to our blog in order to convert its readers. Now we are running different campaigns both on the website and blog and they work fine.

Small Business (50 or fewer emp.)
Jan 14, 2020
 Source
Overall Rating:
3.0
AG
Verified Reviewer
Founder
Share
"Easy to use tool for marketing lead generation"
What do you like best about OptinMonster?

The customization possibilities are very wide. You can customize the look and feel of your popups, forms and optins in many ways through colors, fonts, css and much more. Furthermore, the embedding process is very easy. It's integration with Hubspot helps us combine our lead acquisition efforts with our lead nurturing strategies by funnelling every lead into the correct nurturing path. It also helps us categorizing the lead in terms of interest, language and level of quality.

What do you dislike about OptinMonster?

I can sometimes be buggy. Referring to the management dashboard being slow or not showing some data properly sometimes.

What problems is OptinMonster solving and how is that benefiting you?

I am supporting and increasing my company's lead generation strategy though our content marketing assets by converting our simple visitors into actual leads.