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OptinMonster Pop-Up Builder Software logo
OptinMonster
Convert Visitors into Customers
4.3

( 90 )

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OptinMonster Reviews: 4.3/5 — Solid Choice

OptinMonster Overview
What is OptinMonster?

OptinMonster is a cloud-based software for lead generation and marketing automation that lets users create and A/B test a range of custom opt-in forms. OptinMonster users can build a variety of form types, including slide-ins, floating bars, inline forms, scroll boxes, lightbox popups, slide-ins, and more, fully customizable for their needs. It employs a drag-and-drop form builder that allows users to tailor form branding, messaging, images, and colors, without requiring any coding. 

Company Retyp, LLC
Year founded 2013
Company size 11-50 employees
Headquarters West Palm Beach, FL, United States
Social Media
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OptinMonster Product Details
Capabilities
API
Segment
Small Business
Mid Market
Enterprise
Deployment Cloud / SaaS / Web-Based
Support 24/7 (Live rep), Chat, Email/Help Desk, FAQs/Forum, Knowledge Base, Phone Support
Training Documentation
Languages English
OptinMonster Features
A/B Testing
Analytics and Reporting
Animation Effects
Behavioral Targeting
Campaign Scheduling
Click-Based Triggers
Conversion Tracking
Custom Fonts and Colors
Custom HTML/CSS Support
Customizable Templates
Drag-and-Drop Builder
Email Integration
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Disclaimer
Our research is curated from diverse authoritative sources and meant to offer general advice. We don’t guarantee that our suggestions will work best for each use-case, so consider your unique needs when choosing products and services. Feel free to share your feedback.
Last updated: September 13, 2026
OptinMonster Pop-Up Builder Software logo
90 OptinMonster Reviews
4.3 out of 5
Small Business (50 or fewer emp.)
Nov 11, 2023
 Source
Overall Rating:
5.0
AG
Verified Reviewer
Founder
Share
"Great tool, super explanation, installation easy and the results are gorgeous"
What do you like best about OptinMonster?

Easy to use - great results; support is super friendly

What do you dislike about OptinMonster?

that i didn't find it earlier and wasted my time with other apps

What problems is OptinMonster solving and how is that benefiting you?

Making advertising easily. Showing where costumers come from and improve so the strategy to gain more visitors.

Small Business (50 or fewer emp.)
Oct 04, 2023
 Source
Overall Rating:
5.0
OR
Olivier R.
Founder
Share
"Reactive and proactive"
What do you like best about OptinMonster?

Quick answer, accurate, and great follow up

What do you dislike about OptinMonster?

Nothing. Great customr care service. Happy to use it daily

What problems is OptinMonster solving and how is that benefiting you?

Pop up windows management

Small Business (50 or fewer emp.)
Jul 20, 2023
 Source
Overall Rating:
5.0
RR
Robert R.
Executive Director
Share
"Excellent functionality, easy to use, and the help from their team is exceptional"
What do you like best about OptinMonster?

The graphics of the pop ups, the ease of design of campaigns, and the integration with MailChimp.

What do you dislike about OptinMonster?

I have yet to come across a dislike about OptinMonster.

What problems is OptinMonster solving and how is that benefiting you?

OptinMonster is helping us establish identification and direct communication with our 93k global website users.

Small Business (50 or fewer emp.)
Apr 19, 2023
 Source
Overall Rating:
5.0
JM
John M.
Founder
Share
"The quality of the product is exceptional"
What do you like best about OptinMonster?

The quality of the product is exceptional, and it exceeded my expectations in every way.

What do you dislike about OptinMonster?

Not easy to navigate some of the sections

What problems is OptinMonster solving and how is that benefiting you?

The features are easy to use and the design is sleek and modern. I have used it every day since I got it and it has quickly become an essential part of my daily routine. I also appreciate the excellent customer service I received when I had a question about the product. The quality of the product is exceptional, and it exceeded my expectations in every way. The features are easy to use and the design is sleek and modern. I have used it every day since I got it and it has quickly become an essential part of my daily routine. I also appreciate the excellent customer service I received when I had a question about the product.

Small Business (50 or fewer emp.)
Apr 19, 2023
 Source
Overall Rating:
5.0
JS
Joshua S.
Founder
Share
"Great Product + Great Support"
What do you like best about OptinMonster?

It’s a great product with tons of customizability and features. Literally more options than you can try out. Diverse triggering abilities and easy integration with other platforms or webhooks. In addition, the customer support is top notch! (literally never had better, shoutout to Mustafa who has helped me countless times) Couldn’t be happier!

What do you dislike about OptinMonster?

So much customizability that it can be difficult to understand what to do at times. But after the initial learning curve and great customer support, you are able to do anything you want within the platform.

What problems is OptinMonster solving and how is that benefiting you?

Lead generation

Small Business (50 or fewer emp.)
Mar 30, 2023
 Source
Overall Rating:
5.0
AG
Verified Reviewer
Founder
Share
"Optinmonster is practical and easy to use"
What do you like best about OptinMonster?

I like the fact that it integrates well with many other platforms

What do you dislike about OptinMonster?

there is nothing I can think of that I dislike about optinmonster

What problems is OptinMonster solving and how is that benefiting you?

It's helping drive traffic and collect email and conversions through popups.

Small Business (50 or fewer emp.)
Mar 30, 2023
 Source
Overall Rating:
5.0
PG
Panos G.
Director
Share
"An excellent tool with amazing support"
What do you like best about OptinMonster?

It helps us experiment with lots of different CTA and lead gen campaigns without writing the code ourselves.

What do you dislike about OptinMonster?

Can't think fo anything. They've got everything we need covered.

What problems is OptinMonster solving and how is that benefiting you?

With OptinMonster we can quickly prototype and deploy lead gen campaigns without designing and coding campaigns ourselves.

Small Business (50 or fewer emp.)
Mar 27, 2023
 Source
Overall Rating:
5.0
JB
Jonathan B.
A
Share
"Great features with awesome support"
What do you like best about OptinMonster?

OptinMonster has all the features needed to implement pop-ups simply and effectively. Their support team is also super accessible and helpful!

What do you dislike about OptinMonster?

It would be nice to integrate some AI into it and give suggestions to reduce the length of a headline, create compelling copy, etc.

What problems is OptinMonster solving and how is that benefiting you?

I work in the email marketing department of a digital marketing agency. We use OptinMonster to collect leads for some of our clients. It has help them and us a lot in that way.

Small Business (50 or fewer emp.)
Feb 26, 2023
 Source
Overall Rating:
5.0
FB
Frances B.
Director Of Marketing
Share
"OptinMonster is so easy to use & increases conversions"
What do you like best about OptinMonster?

It's ease of use. I've never had a problem doing anything I want to do & they are always communicating & releasing new features.

What do you dislike about OptinMonster?

I honestly haven't found any. Everything is straightforward and intuitive

What problems is OptinMonster solving and how is that benefiting you?

Exit intents, growing our lead list. Helping to capture more site traffic visitor info.

Small Business (50 or fewer emp.)
Jan 31, 2023
 Source
Overall Rating:
5.0
SK
Simac K.
Ceo
Share
"High conversion tool - a MUST for all websites"
What do you like best about OptinMonster?

The ease at which you can create a campaign and follow up through. We have secured a number of leads on the entry and exit intent.

What do you dislike about OptinMonster?

None, that I have come across as I keep things simple

What problems is OptinMonster solving and how is that benefiting you?

Conversion for visitors as well as providing key information on targeted pages for a better and deeper experience. Other products will charge an arm and a leg for it. So a good use case for us.

Small Business (50 or fewer emp.)
Jan 30, 2023
 Source
Overall Rating:
5.0
AG
Verified Reviewer
Founder
Share
"Great interface, connects easily and great support"
What do you like best about OptinMonster?

Really easy to use and some great templates to get you started - support gets back to you quickly and sorts out any issues with comprehensive replies. Connects to shopify easily.

What do you dislike about OptinMonster?

You need a high cost subscription to use it with Shopify, I didn't initially realise this so had to upgrade and spend more than I initially wanted but I feel it's worth the extra cost

What problems is OptinMonster solving and how is that benefiting you?

We needed a good way to create popups and signup forms that gave us the option of what pages/where we wanted to show them, optinmonster does this with ease and integrates with Shopify and Klaviyo

Small Business (50 or fewer emp.)
Nov 29, 2022
 Source
Overall Rating:
5.0
sansern k. avatar
Sansern K.
Managing Director
Share
"Optinmonster makes conversion become simple, easy to make with real data."
What do you like best about OptinMonster?

The idea from the real use success case makes a lot of sense to understand and test with your adapted idea. All in all, it's easier than it looks to make visitors become actual customers.

What do you dislike about OptinMonster?

The response still needs to improve as it's still can see that the compatible idea still stuck and need to redo it every time, especially when comparing desktop to mobile.

What problems is OptinMonster solving and how is that benefiting you?

Create a whole new level of excitement for my real customer and also a competitor. This gains more excellent user experience along turn customer to become royalty to our brand.

Small Business (50 or fewer emp.)
Nov 17, 2022
 Source
Overall Rating:
5.0
Abdul-Muumin S. avatar
Abdul Muumin S.
Director General
Share
"Incredible lead generation software you need for your business"
What do you like best about OptinMonster?

It gives result quickly being it traffic generation or conversion

What do you dislike about OptinMonster?

The professional campaign that attracts visitors

What problems is OptinMonster solving and how is that benefiting you?

Conversion of visitors to yield my site result

Mid Market (51-1000 emp.)
Sep 22, 2022
 Source
Overall Rating:
5.0
BL
Brandon L.
Digital Marketing Manager
Share
"Became a core piece to our success right from the get go!"
What do you like best about OptinMonster?

If you're an e-commerce brand, Optinmonster is a must-have! It allows you to customize your website not just to your liking but based on what your users have or have not done. We use it to collect emails, offer discount codes, and fully tailor our buyer's journeys. It integrates so easily into Klaviyo and allows you to build campaigns that continue to generate leads and sales. It doesn't slow your site down and is backed by its huge library of training materials to ensure success. Plus, if you have any questions, their support team is always there!

What do you dislike about OptinMonster?

One of the downsides of using Optinmonster is their editor can be a tad difficult to use. It's not a big deal, but it's now flawless. It might take some getting used to but it is relatively easy to use.

What problems is OptinMonster solving and how is that benefiting you?

Generating leads and sales

Small Business (50 or fewer emp.)
Sep 22, 2022
 Source
Overall Rating:
5.0
Brian K. avatar
Brian K.
Marketing Manager
Share
"Would recommend this 10/10 times"
What do you like best about OptinMonster?

Functional and easy to use. You can teach this product to a person who has never used any sort of form creator ever before!

What do you dislike about OptinMonster?

You cannot create a form where people can upload files to. There are often times I want to create a form where users need to submit a file

What problems is OptinMonster solving and how is that benefiting you?

Generating email signups through pop up forms. This is our biggest use.

Small Business (50 or fewer emp.)
Sep 22, 2022
 Source
Overall Rating:
5.0
Federico B. avatar
Federico B.
Director
Share
"Lot of tools!"
What do you like best about OptinMonster?

Lot of tools! Im using many forms to engage clients

What do you dislike about OptinMonster?

Excessive mails in a week, I cant process so much info

What problems is OptinMonster solving and how is that benefiting you?

Im using OptinMonster recently, my first step was a perfect pop-up to newsletter suscriptions

Small Business (50 or fewer emp.)
Sep 22, 2022
 Source
Overall Rating:
5.0
JD
John D.
Director Of Information Technology
Share
"Great Integration for WordPress!!"
What do you like best about OptinMonster?

Pop-ups work great and are not too intrusive.

What do you dislike about OptinMonster?

Nothing so far,it has worked great for us.

What problems is OptinMonster solving and how is that benefiting you?

We have had a ton of new engagements since we deployed. This was recommended by our lead developer, and we are very satisfied.

Mid Market (51-1000 emp.)
Sep 22, 2022
 Source
Overall Rating:
5.0
BH
Ben H.
Director Of Markteing
Share
"Helpful Service"
What do you like best about OptinMonster?

They do a great job helping you get your campaigns set up correctly.

What do you dislike about OptinMonster?

There isnt anything we dislike about Opt In Monster

What problems is OptinMonster solving and how is that benefiting you?

We use optin monster to help drive us leads through targeted pop ups

Small Business (50 or fewer emp.)
Jun 16, 2022
 Source
Overall Rating:
5.0
Jake R. avatar
Jake R.
Director Of Marketing & Strategy
Share
"Great Marketing Solution"
What do you like best about OptinMonster?

The flexibility and ease of use are outstanding. I've used it for years and it is an essential part of our tech stack now as we continue to grow our business and serve our customers.

What do you dislike about OptinMonster?

Nothing really at all. The support team is outstanding and they continually update their products to keep it relevant.

What problems is OptinMonster solving and how is that benefiting you?

It help us keep qualified traffic on our site and allows for us to easily capture lead information. This information then gets to the right areas in our business, quickly.

Small Business (50 or fewer emp.)
Apr 08, 2022
 Source
Overall Rating:
5.0
LM
Laura M.
Director Of Marketing
Share
"So much flexibility and their team is amazing!"
What do you like best about OptinMonster?

There are so many different ways to use the campaigns. It seems like they've thought of pretty much everything. They are always coming up with new features and new ways to support clients. They have excellent support documents and their team is some of the best I've ever worked with. Everyone is always so friendly and helpful. The chat support is super convenient if I run into a quick question while trying to set something up.

What do you dislike about OptinMonster?

Really nothing! I just wish I had more time or a bigger team to help with creating, optimizing, and managing our campaigns. There is just so much potential and I want to make sure we're taking advantage of it all.

What problems is OptinMonster solving and how is that benefiting you?

We're using OptinMonster to help increase a variety of conversions on our website. We've created email optins with free downloadable resources for our blog articles, we have popups for our weekly demos, and we market our live educational webinars with popups, as well.

Mid Market (51-1000 emp.)
Mar 25, 2022
 Source
Overall Rating:
5.0
AG
Verified Reviewer
Founder
Share
"Relatively simple to launch"
What do you like best about OptinMonster?

We can continually test our optin messaging and offers.

What do you dislike about OptinMonster?

Segmenting the messaging based on specific URLs required me to manually add all of the URLs I want to have one version of the campaign run. To exclude I had to just leave those out to successfully have an alternate version run on those pages. Optin Monster makes it seem like you can just exclude by designating those URLs, but from my experience, that wasn't the case. With the amount of people we can see opting into our webinar the GA tracking seems to be off.

What problems is OptinMonster solving and how is that benefiting you?

Encouraging attendance to a live webinar

Mid Market (51-1000 emp.)
Nov 18, 2021
 Source
Overall Rating:
5.0
CS
Crystal S.
Digital Marketing Manager
Share
"Effortless integration and insights"
What do you like best about OptinMonster?

It easily allows me to integrate within the site and monitor traffic, progress, and build-outs.

What do you dislike about OptinMonster?

It took me a little while to get used to the way the design is programmed but other than that easy.

What problems is OptinMonster solving and how is that benefiting you?

Pop-ups, email subscriptions, and monitoring conversions

Small Business (50 or fewer emp.)
Apr 23, 2021
 Source
Overall Rating:
5.0
DM
David M.
Director Of Marketing
Share
"Great tool for simple lead gen and personalization!"
What do you like best about OptinMonster?

Easy to use. Very helpful support team (even writing CSS for us). Quite flexible for the low price.

What do you dislike about OptinMonster?

The reporting is below average. They don't provide much if any, flexibility. You need to connect with your analytics (GA really) to get value out of reporting.

What problems is OptinMonster solving and how is that benefiting you?

Looking for value for the price tool for lead gen and basic personalization. It's a flexible tool and can be bent in many ways!

Mid Market (51-1000 emp.)
Dec 15, 2020
 Source
Overall Rating:
5.0
DS
Dave S.
Senior Marketing Manager
Share
"A powerful and intuitive app, with great customer support"
What do you like best about OptinMonster?

The interface is amazing but the customer support is top-notch!

What do you dislike about OptinMonster?

Their constant marketing to upgrade . . .

What problems is OptinMonster solving and how is that benefiting you?

Improving conversion rates on our site. Allows us to avoid having to get our web developer involved for offers and promos.

Small Business (50 or fewer emp.)
Nov 19, 2020
 Source
Overall Rating:
5.0
TR
Tiago R.
Founder
Share
"OptinMonster is a Nice tool to use in your website"
What do you like best about OptinMonster?

Most used feature here in our team is Create Campaign like "popup on exit intention" or visual intervention when scroll when leads visits more then 5 pages... (criteria/triggers feature) And other examples.. Is a incredible tool to explore visual widgets for visitors with criterios

What do you dislike about OptinMonster?

More custom modules that I can insert html/javascript/css "standlone" inside a widget (like a exit popup with a thirt party chatbot inside)

What problems is OptinMonster solving and how is that benefiting you?

I can offer "relative" campaigns to my website visitors depending of their status (like... I can offer a ebook "X" for visitors that scroll more than 50% in some pages... and I can offer another "CTA button" if this user click in some interesting section).. Is very useful and is very good to realize Test AB and experiments of communcation

Small Business (50 or fewer emp.)
Jun 30, 2020
 Source
Overall Rating:
5.0
ZW
Zach W.
Operations Director
Share
"Great Product and Great Service"
What do you like best about OptinMonster?

The analytics and customization for each campaign are so great.

What do you dislike about OptinMonster?

Not a great setup for agencies. I am trying to work with 5-10 clients and there is not an agency portal for getting that set-up easily.

What problems is OptinMonster solving and how is that benefiting you?

Helping E-commerce companies grow their business. Gain more emails to sell more products!

Small Business (50 or fewer emp.)
May 05, 2020
 Source
Overall Rating:
5.0
CA
Carlos A.
Chief Servant
Share
"By Far The Best and Most Robust Plugin Technology for WordPress"
What do you like best about OptinMonster?

I have been building websites for decades and have tried countless popup type plugins over the years. And I testify that OptinMonster is by far the best tool in its class. Their backend toolset is robust, simple to use, and works just as it claims. We've only been using it for a handful of months and can't say enough about the power behind it and how it helped us increase lead generation and onsite conversion for our customers. Their support is exceptional. I am particularly impressed with the willingness to walk you through any issues or help you need. They even provide screenshots and step by step video walkthroughs on how to do things. I appreciate that more than they know. As an experienced WordPress web developer and digital marketer, I highly recommend OptinMonster. Your clients are going to love you for investing in this tool that I know from experience. You won't regret it. Keep up the great work, OptinMonster, and thanks for helping us, help our customers succeed.

What do you dislike about OptinMonster?

I have not found anything to dislike writing about. With anything good comes a learning curve. You have to be a student of the technology to maximize the potential it offers.

What problems is OptinMonster solving and how is that benefiting you?

As a digital marketer, its for certain one of the top tools we use to engage and convert visitors into leads and online purchases. And to think we've only touched the surface with the tool because there is much more depth to it, well, that's exciting. Our investment in OptinMonster has multiplied in return, and I am thankful we learned about it when we did.

Mid Market (51-1000 emp.)
Apr 23, 2020
 Source
Overall Rating:
5.0
MO
Mary O.
Digital Marketer
Share
"Easily implement & test on-site popups"
What do you like best about OptinMonster?

Built in A/B testing functionality allows for simple conversion tests.

What do you dislike about OptinMonster?

I do not have a technical background, so I find it somewhat difficult to manipulate the design to get it to look exactly how I want it to. I wish there was a sort of drag-and-drop functionality.

What problems is OptinMonster solving and how is that benefiting you?

We are able to trigger on-site popups as well as popups on our external third-party landing pages. We can use these as exit intent popups, time delay popups, click event popups, etc. We can A/B test copy, imagery, and offers on the popups easily.

Small Business (50 or fewer emp.)
Sep 24, 2019
 Source
Overall Rating:
5.0
Filip H. avatar
Filip H.
Majitel
Share
"Best customer service every"
What do you like best about OptinMonster?

We love tons of features and customizations. Also we really love exceptional and fast customer service.

What do you dislike about OptinMonster?

There is nothing that I would dislike about OptinMonster

What problems is OptinMonster solving and how is that benefiting you?

We are capturing visitors and converting them into Leads

Mid Market (51-1000 emp.)
Aug 16, 2019
 Source
Overall Rating:
5.0
AG
Verified Reviewer
Founder
Share
"My Optin Monster Review"
What do you like best about OptinMonster?

Easy to use, easy to set up, very mature plugin for collection of email from my readers and customers, easy to customize, zero knowledge of coding is required

What do you dislike about OptinMonster?

Optin Monster has been really useful in my line of business that j don't see anything bad in it

What problems is OptinMonster solving and how is that benefiting you?

I use Optin Monster majorly to collect e-mail from my readers and customers, it's very useful for my e-mail marketing strategy