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OptinMonster Logo
OptinMonster
Convert Visitors into Customers
4.3

( 90 )

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OptinMonster Reviews & Product Details

OptinMonster Overview
What is OptinMonster?

OptinMonster is a cloud-based software for lead generation and marketing automation that lets users create and A/B test a range of custom opt-in forms. OptinMonster users can build a variety of form types, including slide-ins, floating bars, inline forms, scroll boxes, lightbox popups, slide-ins, and more, fully customizable for their needs. It employs a drag-and-drop form builder that allows users to tailor form branding, messaging, images, and colors, without requiring any coding. 

Company Retyp, LLC
Year founded 2013
Company size 11-50 employees
Headquarters West Palm Beach, FL, United States
Social Media
OptinMonster Categories on Findstack
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Crevio
Sponsored
5.0

( 1 )

$29.00/month
Crevio is a platform for creators to sell digital products, services, courses and access to other 3rd-... Learn more about Crevio
Ask Questions about OptinMonster
What OptinMonster is best for?
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What are the pros and cons of OptinMonster?
OptinMonster Product Details
Capabilities
API
Segment
Small Business
Mid Market
Enterprise
Deployment Cloud / SaaS / Web-Based
Support 24/7 (Live rep), Chat, Email/Help Desk, FAQs/Forum, Knowledge Base, Phone Support
Training Documentation
Languages English
OptinMonster Features
A/B Testing
Analytics and Reporting
Animation Effects
Behavioral Targeting
Campaign Scheduling
Click-Based Triggers
Conversion Tracking
Custom Fonts and Colors
Custom HTML/CSS Support
Customizable Templates
Drag-and-Drop Builder
Email Integration
Embedded Forms
Exit-Intent Technology
GDPR Compliance
Geotargeting
Live Preview
Mobile Responsiveness
Multi-Step Pop-Ups
Page-Level Targeting
Personalization Options
Real-Time Editing
Responsive Design
Retargeting
Scroll-Based Triggers
Social Media Integration
Template Library
Third-party Integrations
Time-Based Triggers
User Segmentation
OptinMonster Media
OptinMonster video thumbnail
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OptinMonster Screenshots
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Disclaimer
Our research is curated from diverse authoritative sources and meant to offer general advice. We don’t guarantee that our suggestions will work best for each use-case, so consider your unique needs when choosing products and services. Feel free to share your feedback.
Last updated: September 14, 2025
OptinMonster Logo
90 OptinMonster Reviews
4.3 out of 5
Small Business (50 or fewer emp.)
Jan 15, 2018
 Source
Overall Rating:
5.0
AG
Verified Reviewer
Founder
Share
"The most cost-effective solution for popups"
What do you like best about OptinMonster?

Optinmonster is the best solution for the money. Setup popups very easily and get results instantly.

What do you dislike about OptinMonster?

The reporting is somewhat unorganized, and the templates can become difficult to customize if you're not great with css or js.

What problems is OptinMonster solving and how is that benefiting you?

Launch popups and a/b testing on multiple pages easily.

Small Business (50 or fewer emp.)
Dec 29, 2017
 Source
Overall Rating:
5.0
AG
Verified Reviewer
Founder
Share
"Best opt-in software on the market today"
What do you like best about OptinMonster?

I like that they make it so easy to create email opt-ins. i can literally log into my OptinMonster account, select the templates I want, connect it to my email autoresponder/analytics and hit "publish" within five minutes. Their A/B split-testing features are also incredible - by testing over time, I've been able to massively improve my opt-in rate.

What do you dislike about OptinMonster?

I don't really have any complaints, but I must say that their MonsterLinks feature is kind of clunky and hard to understand if you don't know what you're doing.

What problems is OptinMonster solving and how is that benefiting you?

I am collecting more email addresses than ever before. It allows both me and my clients to stay in touch with leads that would've otherwise left forever.

Small Business (50 or fewer emp.)
Aug 09, 2017
 Source
Overall Rating:
5.0
Tiina W. avatar
Tiina W.
Founder
Share
"Best optin software"
What do you like best about OptinMonster?

It's very easy to create optins and share between pages

What do you dislike about OptinMonster?

nothing, I like all the features and will test more soon

What problems is OptinMonster solving and how is that benefiting you?

get a lot of leads

Small Business (50 or fewer emp.)
Nov 14, 2016
 Source
Overall Rating:
5.0
Razvan R. avatar
Razvan R.
Ceo
Share
"Great Lead Generation Software"
What do you like best about OptinMonster?

This plugin will offer out of the box integration along with the most popular email marketing services that would make the setup process so simple. On the last version, they added a new feature where you can add the same subscriber to your existing subscriber list and also to a drip campaign. For me, it is very useful. Another good thing is that i can use the same account for all my websites.

What do you dislike about OptinMonster?

It could be more templates. Also, more editing options will be good for a next upgrade. I think sometimes that I can not create the pop-ups to match my website style. Maybe in the future optinmonster staff will add some in house analytics. Right now if you want to add optinmonster to a website you need to add google analytics first and after that you will see how many impressions do yo have and how many clicks do you get on your pop-ups.

What problems is OptinMonster solving and how is that benefiting you?

If you value quality, innovative technology like exit intent, and a user experience that isn’t matched anywhere else on the market, then OptinMonster an investment worth making, especially considering building your email list is ultimately an investment in your business.

Small Business (50 or fewer emp.)
Dec 19, 2023
 Source
Overall Rating:
4.5
TG
Tina G.
Founder
Share
"Opt into this Monster!"
What do you like best about OptinMonster?

The most helpful thing about OptinMonster is the ease of use. Setting up a campaign is simple with OptinMonster!

What do you dislike about OptinMonster?

The downside of OptinMonster is the limited availability for the free version.

What problems is OptinMonster solving and how is that benefiting you?

OptinMonster help grow my conversions as well as my subscriber list.

Small Business (50 or fewer emp.)
Sep 27, 2023
 Source
Overall Rating:
4.5
Shane J. avatar
Shane J.
Content Marketing & Paid Media Freelancer
Share
"I used Optinmonster a few years ago ...why did I ever leave?!"
What do you like best about OptinMonster?

I love the context based timed scroll option popup for my Blog posts.

What do you dislike about OptinMonster?

Nothing really ...unless you'd like to make it less expensive :)

What problems is OptinMonster solving and how is that benefiting you?

Re-capturing browser attention and moving them to my email list

Small Business (50 or fewer emp.)
Aug 24, 2023
 Source
Overall Rating:
4.5
AG
Verified Reviewer
Founder
Share
"Great CS experience from Optin Monster team"
What do you like best about OptinMonster?

Customer support is very responsive! Always responds quickly to questions.

What do you dislike about OptinMonster?

Dislike is a strong word - perhaps improvement on the integrations, like direct integration to SendGrid.

What problems is OptinMonster solving and how is that benefiting you?

We use it for display banners on the site.

Small Business (50 or fewer emp.)
Aug 21, 2023
 Source
Overall Rating:
4.5
EC
Ellen C.
Founder
Share
"Easy to use and flexible"
What do you like best about OptinMonster?

It's a straightforward platform to jump in and start using. The targeting rules are flexible to allow your campaigns to show only when you want. Multiple design options range from in-your-face pop-ups to subtle banners, depending on how you want to integrate your pop-up into the customer journey.

What do you dislike about OptinMonster?

We have to create separate campaigns for mobile and desktop so I would like to see more responsive design options. I also would like a tool that would show what pages have campaigns showing on them so we can ensure that we do not have overlap of campaigns

What problems is OptinMonster solving and how is that benefiting you?

Our most common use of optinmonster is to alert users to information that we want them to act on. we have also found OIM helpful to quickly add new information to pages without going through our page developers for a site update.

Small Business (50 or fewer emp.)
Aug 12, 2023
 Source
Overall Rating:
4.5
Mohan Lal D. avatar
Mohan Lal D.
Automation Specialist
Share
"A software for quickly implementing Popups on the Website"
What do you like best about OptinMonster?

Easy to use, and doesn't require much time for getting started. Being able to use custom CSS for styling tweaks is one of my favorites. Has a variety of targeting options, tons of already created templates which make Pop-up creation a whole lot easier.

What do you dislike about OptinMonster?

Integrations in OptinMonster are plan-based e.g. in Basic, and Plus Plan you can't use InfusionSoft Integration. Plus, Optimonster has view limits based on the plans.

What problems is OptinMonster solving and how is that benefiting you?

We were using OptinMonster for showing targetted Lead Generation Popups.

Small Business (50 or fewer emp.)
Aug 04, 2023
 Source
Overall Rating:
4.5
AA
Ajayi A.
Founder
Share
"Just like the parent company, this is an awesome product"
What do you like best about OptinMonster?

The fact that I can retarget and also set Geo location targeting is what I love most about OptinMoster. They are the best. No lies

What do you dislike about OptinMonster?

It can be a little pricey for a budget person. But given its features, it's worth it

What problems is OptinMonster solving and how is that benefiting you?

Collecting leads easily and creating awesome pattern has never been easier