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OptinMonster
Convert Visitors into Customers
4.3

( 90 )

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OptinMonster Reviews & Product Details

OptinMonster Overview
What is OptinMonster?

OptinMonster is a cloud-based software for lead generation and marketing automation that lets users create and A/B test a range of custom opt-in forms. OptinMonster users can build a variety of form types, including slide-ins, floating bars, inline forms, scroll boxes, lightbox popups, slide-ins, and more, fully customizable for their needs. It employs a drag-and-drop form builder that allows users to tailor form branding, messaging, images, and colors, without requiring any coding. 

Company Retyp, LLC
Year founded 2013
Company size 11-50 employees
Headquarters West Palm Beach, FL, United States
Social Media
OptinMonster Categories on Findstack
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Crevio
Sponsored
5.0

( 1 )

$29.00/month
Crevio is a platform for creators to sell digital products, services, courses and access to other 3rd-... Learn more about Crevio
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OptinMonster Product Details
Capabilities
API
Segment
Small Business
Mid Market
Enterprise
Deployment Cloud / SaaS / Web-Based
Support 24/7 (Live rep), Chat, Email/Help Desk, FAQs/Forum, Knowledge Base, Phone Support
Training Documentation
Languages English
OptinMonster Features
A/B Testing
Analytics and Reporting
Animation Effects
Behavioral Targeting
Campaign Scheduling
Click-Based Triggers
Conversion Tracking
Custom Fonts and Colors
Custom HTML/CSS Support
Customizable Templates
Drag-and-Drop Builder
Email Integration
Embedded Forms
Exit-Intent Technology
GDPR Compliance
Geotargeting
Live Preview
Mobile Responsiveness
Multi-Step Pop-Ups
Page-Level Targeting
Personalization Options
Real-Time Editing
Responsive Design
Retargeting
Scroll-Based Triggers
Social Media Integration
Template Library
Third-party Integrations
Time-Based Triggers
User Segmentation
OptinMonster Media
OptinMonster video thumbnail
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OptinMonster Screenshots
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Disclaimer
Our research is curated from diverse authoritative sources and meant to offer general advice. We don’t guarantee that our suggestions will work best for each use-case, so consider your unique needs when choosing products and services. Feel free to share your feedback.
Last updated: September 16, 2025
OptinMonster Logo
90 OptinMonster Reviews
4.3 out of 5
Small Business (50 or fewer emp.)
Aug 08, 2019
 Source
Overall Rating:
5.0
DE
Donald E.
Business Owner
Share
"Very friendly staff"
What do you like best about OptinMonster?

Seamless integration with Aweber and Wordpress

What do you dislike about OptinMonster?

I don't think there is anything I can say that's unhelpful, to be honest. The support team have helped me with any issues I've had and resolved all of them

What problems is OptinMonster solving and how is that benefiting you?

Creating aesthetic optin forms in tactical places throughout my blog

Small Business (50 or fewer emp.)
Jun 18, 2019
 Source
Overall Rating:
5.0
AG
Verified Reviewer
Founder
Share
"First Class Customer Service"
What do you like best about OptinMonster?

The support team at OptinMonster goes above and beyond to answer my questions in a timely manner and in great detail. And they even take it upon themselves to fix issues I present to them instead of just telling me what is wrong and making me figure out how to fix it. We are just getting started using the platform but so far all we have seen are amazing results. We can't wait to explore all the possibilities this has to offer.

What do you dislike about OptinMonster?

We love everything about OptinMonster. It is easy to use and gives us endless ways to improve our site experience for our customers.

What problems is OptinMonster solving and how is that benefiting you?

We needed a way to capture email addresses to grow our email marketing program. We were averaging 10 signups a month on our site. We have been using OptinMonster for a month now and we have 135 signups, that's a 1250% increase in signups in just one month!! We are beyond excited about that. We are also using it to direct traffic to our online application and we are bigging to see great results from those efforts as well.

Mid Market (51-1000 emp.)
May 29, 2019
 Source
Overall Rating:
5.0
Alan B. avatar
Alan B.
E Mail Marketing Specialist/Analyst
Share
"Thorough and easy-to-understand answers to problems"
What do you like best about OptinMonster?

The technical support is great. Setting up the logic behind campaigns can get confusing. And, if it's wrong, your results/conversions will suffer. Something as simple as the difference between OR and AND in the logic can really hurt you. On more then one occasion I had this set up incorrectly for my desired outcome and the OptinMonster support team showed me how to fix the logic problems and why. Explaining why is important, so I don't make the same mistake again.

What do you dislike about OptinMonster?

Sometimes the wait to get an answer to a problem can be a little long. But it is better than most support systems I use on a daily basis

What problems is OptinMonster solving and how is that benefiting you?

We are gaining subscribers at a faster rate since we started using the OptinMonster exit intent campaign for all of our brands, on both desktop and mobile platforms. And, we don't have visitors complaining about the campaigns being annoying, which is a concern I had at first. We had to shut down Thrive Leads because of customer complaints.

Small Business (50 or fewer emp.)
May 07, 2019
 Source
Overall Rating:
5.0
Daniel Vroman R. avatar
Daniel Vroman R.
Owner
Share
"1+ year customer, fully satisfied"
What do you like best about OptinMonster?

You know when you reach out to customer service and you dread it because you know 90% chance you are wasting your time and you're better off just not using that functionality until you have the time to learn and impliment it? Not here. Their customer service is A+, not to mention this product is solid and never, not once given me an issue.

What do you dislike about OptinMonster?

Nothing. Seriously, nothing. I guess if it was free that would make it perfect :D But happy to pay 2x the price

What problems is OptinMonster solving and how is that benefiting you?

Increasing revenue with targeting pop ups. I'm not techy, but their system is mostly easy. When it's not, I reach out and they do it for me.

Small Business (50 or fewer emp.)
Apr 30, 2019
 Source
Overall Rating:
5.0
AG
Verified Reviewer
Founder
Share
"Optins Made Easy"
What do you like best about OptinMonster?

It's so simple to create and add an optin to your website. Templates are great and the new template builder makes it easy to build an eye-catching pop-up. I've used OptinMonster for 4 years, and they're always innovating new and better ways to capture leads from your website.

What do you dislike about OptinMonster?

I can't think of any dislikes. Love using the tool.

What problems is OptinMonster solving and how is that benefiting you?

We've been able to capture hundreds, if not thousands of leads to from our website. Also, messaging our customers about promos and GDPR is incredibly simple to implement - without making any big changes to our website.

Small Business (50 or fewer emp.)
Apr 16, 2019
 Source
Overall Rating:
5.0
AG
Verified Reviewer
Founder
Share
"Great Customer Service, Great Product"
What do you like best about OptinMonster?

I love using OptinMonster to acquire email addresses. The tool is easy to use and works. I have a Wordpress based website and Optin Monster makes it easy to get their service up and running on that platform. One of the best parts is you can go from signing up to having the program running in a matter of almost minutes. It doesn't take very long.

What do you dislike about OptinMonster?

There's not a lot to dislike, honestly. I have had a great experience with this product.

What problems is OptinMonster solving and how is that benefiting you?

I needed an easy-to-use email opt-in solution so that I could acquire email addresses on my website. I am not a developer so I needed a solution that was WYSIWYG and intuitive for someone who doesn't code.

Small Business (50 or fewer emp.)
Apr 16, 2019
 Source
Overall Rating:
5.0
Jennifer V. avatar
Jennifer V.
Business Owner
Share
"Great software to use to generate leads"
What do you like best about OptinMonster?

OptinMonster allows visitors to make informed decisions based on their search on your website. They can be interested in something that you offer that may not necessarily be noticed their first visit. OptinMonster has allowed me to generate leads for my clients.

What do you dislike about OptinMonster?

It can slow down your website using another plugin from Wordpress but I feel that it is worth it since it allows potential leads to be streamlined into our sales funnel.

What problems is OptinMonster solving and how is that benefiting you?

OptinMonster allows businesses to solve problems with dropoffs without collecting the visitors information or turning that lead into a potential customer.

Small Business (50 or fewer emp.)
Jan 17, 2019
 Source
Overall Rating:
5.0
BW
Bailey W.
Account Manager | Digital Marketing Analyst
Share
"Impressive pop-up software"
What do you like best about OptinMonster?

I love using this software. It requires very little or no coding to set up a lead generating pop up on one of our client's sites. I'm not even a designer but it's pretty simple to make an attractive campaign that converts visitors.

What do you dislike about OptinMonster?

Reporting could be better. There's only visitors and conversions with 1 graph over time and a conversion rate. Default always shows last 30 days, and takes a few extra clicks to see a certain time frame.

What problems is OptinMonster solving and how is that benefiting you?

Lead generation. While conversion rates vary, and some say pop-ups don't work, these can help make a difference for a client. Either they generate leads or they can be used to draw people to the pages on a website you want them to go to.

Small Business (50 or fewer emp.)
Oct 22, 2018
 Source
Overall Rating:
5.0
LS
Luke S.
Founder
Share
"Super easy to setup and get quick results"
What do you like best about OptinMonster?

For those who just want to get going quickly and test ideas, there's a suite of templates you can use and quickly tweak to suit your brand.

What do you dislike about OptinMonster?

Out of the box I couldn't find a persistent tab option to display a really important offer. In saying that, they do have a top and bottom site bar that can continually display and there is a custom a code option, too. It's just that those two options wouldn't have worked for us since we had some UI impediments stopping us from trying the first and didn't have the developer resource to try the second.

What problems is OptinMonster solving and how is that benefiting you?

New customer acquisition. Since running the promotions to different site visitors we noticed an immediate lift in revenue.

Mid Market (51-1000 emp.)
Jan 19, 2018
 Source
Overall Rating:
5.0
Jordan L. avatar
Jordan L.
Digital Marketing Specialist
Share
"Killer lead gen for a great price"
What do you like best about OptinMonster?

The power you get for the price you pay. OptinMonster offers a suite of lead gen tools that anyone can add to their website in seconds. Compared to what competitors offer in terms of lead gen tools, OptinMonster really can't be beat for price and features. Plus it is dead simple to install and use.

What do you dislike about OptinMonster?

Some things are tricky to pull off but there's a lot of helpful documentation.

What problems is OptinMonster solving and how is that benefiting you?

Lead gen is the backbone of any successful B2B business. The more you can engage with website visitors the more chance they'll convert. OptinMonster helps with a variety of ways to intercept visitors and convert them.