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OptinMonster
Convert Visitors into Customers
4.3

( 90 )

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OptinMonster Reviews & Product Details

OptinMonster Overview
What is OptinMonster?

OptinMonster is a cloud-based software for lead generation and marketing automation that lets users create and A/B test a range of custom opt-in forms. OptinMonster users can build a variety of form types, including slide-ins, floating bars, inline forms, scroll boxes, lightbox popups, slide-ins, and more, fully customizable for their needs. It employs a drag-and-drop form builder that allows users to tailor form branding, messaging, images, and colors, without requiring any coding. 

Company Retyp, LLC
Year founded 2013
Company size 11-50 employees
Headquarters West Palm Beach, FL, United States
Social Media
OptinMonster Categories on Findstack
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Crevio
Sponsored
5.0

( 1 )

$29.00/month
Crevio is a platform for creators to sell digital products, services, courses and access to other 3rd-... Learn more about Crevio
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OptinMonster Product Details
Capabilities
API
Segment
Small Business
Mid Market
Enterprise
Deployment Cloud / SaaS / Web-Based
Support 24/7 (Live rep), Chat, Email/Help Desk, FAQs/Forum, Knowledge Base, Phone Support
Training Documentation
Languages English
OptinMonster Features
A/B Testing
Analytics and Reporting
Animation Effects
Behavioral Targeting
Campaign Scheduling
Click-Based Triggers
Conversion Tracking
Custom Fonts and Colors
Custom HTML/CSS Support
Customizable Templates
Drag-and-Drop Builder
Email Integration
Embedded Forms
Exit-Intent Technology
GDPR Compliance
Geotargeting
Live Preview
Mobile Responsiveness
Multi-Step Pop-Ups
Page-Level Targeting
Personalization Options
Real-Time Editing
Responsive Design
Retargeting
Scroll-Based Triggers
Social Media Integration
Template Library
Third-party Integrations
Time-Based Triggers
User Segmentation
OptinMonster Media
OptinMonster video thumbnail
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OptinMonster Screenshots
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Disclaimer
Our research is curated from diverse authoritative sources and meant to offer general advice. We don’t guarantee that our suggestions will work best for each use-case, so consider your unique needs when choosing products and services. Feel free to share your feedback.
Last updated: September 17, 2025
OptinMonster Logo
90 OptinMonster Reviews
4.3 out of 5
Mid Market (51-1000 emp.)
Mar 25, 2022
 Source
Overall Rating:
5.0
AG
Verified Reviewer
Founder
Share
"Relatively simple to launch"
What do you like best about OptinMonster?

We can continually test our optin messaging and offers.

What do you dislike about OptinMonster?

Segmenting the messaging based on specific URLs required me to manually add all of the URLs I want to have one version of the campaign run. To exclude I had to just leave those out to successfully have an alternate version run on those pages. Optin Monster makes it seem like you can just exclude by designating those URLs, but from my experience, that wasn't the case. With the amount of people we can see opting into our webinar the GA tracking seems to be off.

What problems is OptinMonster solving and how is that benefiting you?

Encouraging attendance to a live webinar

Mid Market (51-1000 emp.)
Nov 18, 2021
 Source
Overall Rating:
5.0
CS
Crystal S.
Digital Marketing Manager
Share
"Effortless integration and insights"
What do you like best about OptinMonster?

It easily allows me to integrate within the site and monitor traffic, progress, and build-outs.

What do you dislike about OptinMonster?

It took me a little while to get used to the way the design is programmed but other than that easy.

What problems is OptinMonster solving and how is that benefiting you?

Pop-ups, email subscriptions, and monitoring conversions

Small Business (50 or fewer emp.)
Apr 23, 2021
 Source
Overall Rating:
5.0
DM
David M.
Director Of Marketing
Share
"Great tool for simple lead gen and personalization!"
What do you like best about OptinMonster?

Easy to use. Very helpful support team (even writing CSS for us). Quite flexible for the low price.

What do you dislike about OptinMonster?

The reporting is below average. They don't provide much if any, flexibility. You need to connect with your analytics (GA really) to get value out of reporting.

What problems is OptinMonster solving and how is that benefiting you?

Looking for value for the price tool for lead gen and basic personalization. It's a flexible tool and can be bent in many ways!

Mid Market (51-1000 emp.)
Dec 15, 2020
 Source
Overall Rating:
5.0
DS
Dave S.
Senior Marketing Manager
Share
"A powerful and intuitive app, with great customer support"
What do you like best about OptinMonster?

The interface is amazing but the customer support is top-notch!

What do you dislike about OptinMonster?

Their constant marketing to upgrade . . .

What problems is OptinMonster solving and how is that benefiting you?

Improving conversion rates on our site. Allows us to avoid having to get our web developer involved for offers and promos.

Small Business (50 or fewer emp.)
Nov 19, 2020
 Source
Overall Rating:
5.0
TR
Tiago R.
Founder
Share
"OptinMonster is a Nice tool to use in your website"
What do you like best about OptinMonster?

Most used feature here in our team is Create Campaign like "popup on exit intention" or visual intervention when scroll when leads visits more then 5 pages... (criteria/triggers feature) And other examples.. Is a incredible tool to explore visual widgets for visitors with criterios

What do you dislike about OptinMonster?

More custom modules that I can insert html/javascript/css "standlone" inside a widget (like a exit popup with a thirt party chatbot inside)

What problems is OptinMonster solving and how is that benefiting you?

I can offer "relative" campaigns to my website visitors depending of their status (like... I can offer a ebook "X" for visitors that scroll more than 50% in some pages... and I can offer another "CTA button" if this user click in some interesting section).. Is very useful and is very good to realize Test AB and experiments of communcation

Small Business (50 or fewer emp.)
Jun 30, 2020
 Source
Overall Rating:
5.0
ZW
Zach W.
Operations Director
Share
"Great Product and Great Service"
What do you like best about OptinMonster?

The analytics and customization for each campaign are so great.

What do you dislike about OptinMonster?

Not a great setup for agencies. I am trying to work with 5-10 clients and there is not an agency portal for getting that set-up easily.

What problems is OptinMonster solving and how is that benefiting you?

Helping E-commerce companies grow their business. Gain more emails to sell more products!

Small Business (50 or fewer emp.)
May 05, 2020
 Source
Overall Rating:
5.0
CA
Carlos A.
Chief Servant
Share
"By Far The Best and Most Robust Plugin Technology for WordPress"
What do you like best about OptinMonster?

I have been building websites for decades and have tried countless popup type plugins over the years. And I testify that OptinMonster is by far the best tool in its class. Their backend toolset is robust, simple to use, and works just as it claims. We've only been using it for a handful of months and can't say enough about the power behind it and how it helped us increase lead generation and onsite conversion for our customers. Their support is exceptional. I am particularly impressed with the willingness to walk you through any issues or help you need. They even provide screenshots and step by step video walkthroughs on how to do things. I appreciate that more than they know. As an experienced WordPress web developer and digital marketer, I highly recommend OptinMonster. Your clients are going to love you for investing in this tool that I know from experience. You won't regret it. Keep up the great work, OptinMonster, and thanks for helping us, help our customers succeed.

What do you dislike about OptinMonster?

I have not found anything to dislike writing about. With anything good comes a learning curve. You have to be a student of the technology to maximize the potential it offers.

What problems is OptinMonster solving and how is that benefiting you?

As a digital marketer, its for certain one of the top tools we use to engage and convert visitors into leads and online purchases. And to think we've only touched the surface with the tool because there is much more depth to it, well, that's exciting. Our investment in OptinMonster has multiplied in return, and I am thankful we learned about it when we did.

Mid Market (51-1000 emp.)
Apr 23, 2020
 Source
Overall Rating:
5.0
MO
Mary O.
Digital Marketer
Share
"Easily implement & test on-site popups"
What do you like best about OptinMonster?

Built in A/B testing functionality allows for simple conversion tests.

What do you dislike about OptinMonster?

I do not have a technical background, so I find it somewhat difficult to manipulate the design to get it to look exactly how I want it to. I wish there was a sort of drag-and-drop functionality.

What problems is OptinMonster solving and how is that benefiting you?

We are able to trigger on-site popups as well as popups on our external third-party landing pages. We can use these as exit intent popups, time delay popups, click event popups, etc. We can A/B test copy, imagery, and offers on the popups easily.

Small Business (50 or fewer emp.)
Sep 24, 2019
 Source
Overall Rating:
5.0
Filip H. avatar
Filip H.
Majitel
Share
"Best customer service every"
What do you like best about OptinMonster?

We love tons of features and customizations. Also we really love exceptional and fast customer service.

What do you dislike about OptinMonster?

There is nothing that I would dislike about OptinMonster

What problems is OptinMonster solving and how is that benefiting you?

We are capturing visitors and converting them into Leads

Mid Market (51-1000 emp.)
Aug 16, 2019
 Source
Overall Rating:
5.0
AG
Verified Reviewer
Founder
Share
"My Optin Monster Review"
What do you like best about OptinMonster?

Easy to use, easy to set up, very mature plugin for collection of email from my readers and customers, easy to customize, zero knowledge of coding is required

What do you dislike about OptinMonster?

Optin Monster has been really useful in my line of business that j don't see anything bad in it

What problems is OptinMonster solving and how is that benefiting you?

I use Optin Monster majorly to collect e-mail from my readers and customers, it's very useful for my e-mail marketing strategy