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Pulley Logo
Pulley
Equity management for hypergrowth startups.
4.8

( 93 )

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Pulley Reviews & Product Details

Pulley Overview
What is Pulley?

Pulley is a software platform designed to simplify and manage equity distribution within companies, particularly useful for startups and growing businesses. It helps companies manage cap tables, model fundraising scenarios, and issue equity to founders, employees, and investors, ensuring compliance with regulations. By automating these processes, Pulley aims to save time, reduce errors, and provide a clear view of equity ownership and its implications for both the company and its stakeholders.

Company Pulley Inc.
Year founded 2019
Company size 11-50 employees
Headquarters Mountain View, California, United States
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5.0

( 1 )

$29.00/month
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What Pulley is best for?
How does Pulley compare to Carta?
What are the pros and cons of Pulley?
Pulley Product Details
Capabilities
API
Segment
Small Business
Enterprise
Deployment Cloud / SaaS / Web-Based
Training Documentation
Languages English
Pulley Features
409A Valuation
API Integration
Audit Trail
Cap Table Management
Compliance management
Custom Reporting
Data Import/Export
Dividend Tracking
Document Management
ESPP Management
Email Notifications
Employee Portal
Equity Plan Administration
Exit Modeling
Financial Reporting
Grant Management
Investor Relations
KPI Dashboard
Liquidity Event Planning
Mobile Access
Multi-Currency Support
Role-Based Access Control
Scenario Analysis
Scenario Modeling
Shareholder Communications
Stakeholder Management
Stock Option Tracking
Tax Reporting
Valuation Tracking
Vesting Schedule Management
Pulley Media
Pulley - Pulley Homepage
Pulley Screenshots
Pulley Homepage
Pulley Homepage
Disclaimer
Our research is curated from diverse authoritative sources and meant to offer general advice. We don’t guarantee that our suggestions will work best for each use-case, so consider your unique needs when choosing products and services. Feel free to share your feedback.
Last updated: September 04, 2025
Pulley Logo
93 Pulley Reviews
4.8 out of 5
Small Business (50 or fewer emp.)
Jan 18, 2024
 Source
Overall Rating:
5.0
RP
Russell P.
Founder
Share
"Amazing Experience with Pulley"
What do you like best about Pulley?

Pully gave me a quote pretty much immediately, responded at off-hours to questions and onboarding, and had a great price point. They handled the labor of switching off of a legacy platform. I got fully implemented with Pulley in 45 minutes of work over a span of 12 hours.

What do you dislike about Pulley?

It would have been nice if you provided more specific instructions on how to close my legacy cap table management software account.

What problems is Pulley solving and how is that benefiting you?

Saving money. Keeping investors and the business organized.

Small Business (50 or fewer emp.)
Oct 10, 2023
 Source
Overall Rating:
5.0
TG
Timothy G.
General Counsel
Share
"Simple and convenient Cap Table interface"
What do you like best about Pulley?

I like the fact that we can use our own documents, especially for options. Combine that and other futures with the competitive pricing and you have a win.

What do you dislike about Pulley?

So far I have no complaints about the service or the product.

What problems is Pulley solving and how is that benefiting you?

Pulley makes it easy for investors and option holders to review their equity and monitor changes to the cap table.

Small Business (50 or fewer emp.)
Aug 31, 2023
 Source
Overall Rating:
5.0
SM
Seema M.
Founder
Share
"User Friendly"
What do you like best about Pulley?

Easy to understand for adding details. Corrections can be made for an error if made. The support team is quick in responding and giving resolutions.

What do you dislike about Pulley?

Changes to documents to be used as templates are a bit time-consuming.

What problems is Pulley solving and how is that benefiting you?

saves manual updation of all CAP table management

Small Business (50 or fewer emp.)
Aug 29, 2023
 Source
Overall Rating:
5.0
AG
Verified Reviewer
Founder
Share
"Pulley is essential for streamlining your startup's cap table management"
What do you like best about Pulley?

Pulley has been a game changer for manaing our cap table. It's user-friendly and packed with features that are essential for cap table management. Pulley's UI is intuitive, it isn't overly busy, but is still feature-rich. Inputting stock agreements is super simple, including uploading new stock agreements for the same investor. Understanding your cap table at a glance is a key strength, especially for complex equity dynamics with multiple stock classes, SAFEs, etc. The standout features for me are 1) Pulley's Excel export function (it's perfect for diving into the details of the cap table or when you need to share it) and 2) Pulley's scenario modeling for future fundraising situations. I recommend Pulley to startup founders and entrepreneurs. It simplifies cap table management like no other tool I've used. Strongly recommended!

What do you dislike about Pulley?

The automated feature when uploading a stock purchase agreement or SAFE still needs work, but it can be helpful. Sometimes the navigation can feel a bit TOO layered, but this isn't a make or break issue for me.

What problems is Pulley solving and how is that benefiting you?

Pulley solves the problem of cap table management and understanding where your future equity ownership will fall, which is so important when raising on SAFEs in particular.

Small Business (50 or fewer emp.)
Jul 09, 2023
 Source
Overall Rating:
5.0
AG
Verified Reviewer
Founder
Share
"Absolutely amazing"
What do you like best about Pulley?

No other equity management tool even comes close to Pulley in terms of ease of use, support, features, and best of all - pricing.

What do you dislike about Pulley?

I can't think of any downsides. Pulley really does hit the mark for founders.

What problems is Pulley solving and how is that benefiting you?

Everything related to equity - primarily fundraising and keeping track of securities/options.

Small Business (50 or fewer emp.)
Jun 14, 2023
 Source
Overall Rating:
5.0
Nick D. avatar
Nick D.
Founder & Ceo
Share
"Super easy, good to work with"
What do you like best about Pulley?

Easier and cheaper than Carta, great team to work with

What do you dislike about Pulley?

Only feature I wish they'd improve is that you're required to upload an Excel cap table to start

What problems is Pulley solving and how is that benefiting you?

Cap table management. Carta is big, painful to work with, cumbersome. They are better. As a startup we don't want to waste time and money on cap table management.

Small Business (50 or fewer emp.)
May 16, 2023
 Source
Overall Rating:
5.0
MG
Mariana G.
Founder
Share
"Efficient answer"
What do you like best about Pulley?

Easy cap table, excellent customer service

What do you dislike about Pulley?

Lack of ability to edit stock purchase agreement templates

What problems is Pulley solving and how is that benefiting you?

Equity Management

Small Business (50 or fewer emp.)
Apr 30, 2023
 Source
Overall Rating:
5.0
AG
Verified Reviewer
Founder
Share
"A Stellar Experience Thus Far, Especially the Customer Service"
What do you like best about Pulley?

The experience with Pulley has been nothing short of exceptional over the last 2 years. The team at Pulley has demonstrated an unparalleled commitment to providing top-notch customer service, a lightning-fast response rate, and a deep well of expertise in the field. From the moment I engaged with Pulley, their team was attentive, professional, and genuinely eager to help. Their customer service representatives were always available to answer my questions, no matter how trivial or complex. I was particularly impressed by their ability to respond to my inquiries in a timely manner, often within minutes of receiving my email or phone call. This level of responsiveness is a rare find in today's business landscape, and it truly sets COMPANY apart from their competitors. One of the standout aspects of Pulley services is their knowledgeable team members. It is clear that they invest in hiring the best talent in the industry, ensuring that each team member possesses a deep understanding of the intricacies involved in cap table management. This expertise was evident in the way they meticulously handled every aspect of our cap table, from ensuring accurate documentation to providing insightful advice on best practices. The level of detail and care that Pulley's team demonstrated throughout the entire process was simply exceptional. They continuously kept me in the loop during onboarding, and they made sure to address any concerns or questions that arose along the way. This proactive approach to communication not only put my mind at ease but also contributed to the overall success of our project.

What do you dislike about Pulley?

The automated document system can be improved but has made significant additions over time. I think a slightly better documentation structure for some of the common flows would be helpful e.g. a swimlane type diagram and triggers / which variables are changed at each stage of the process.

What problems is Pulley solving and how is that benefiting you?

Staying compliant and up-to-date on all equity management, as well as a source of truth for all legal documentation, templates, automation, and support along the way for someone knew to the whole ecosystem.

Small Business (50 or fewer emp.)
Apr 12, 2023
 Source
Overall Rating:
5.0
BD
Brad D.
Founder
Share
"Moving off of Carta to Pulley was quick, easy, and worthwhile!"
What do you like best about Pulley?

Hands-on support, easy interface, flexibility to update cap tabel, and cost.

What do you dislike about Pulley?

I have been using Pulley for about six months, and I have not found anything I would change to date.

What problems is Pulley solving and how is that benefiting you?

Pulley helps us manage our equity effectively and accurately. It helps us save time and headaches when comparted to our old platform, Carta.

Small Business (50 or fewer emp.)
Mar 29, 2023
 Source
Overall Rating:
5.0
BB
Boris B.
Founder
Share
"Excellent platform, with all the features that I need for equity stakeholder management and beyond!"
What do you like best about Pulley?

Helps me convert new hires, explain equity value to employees, as well as manage all of existing equity stakeholders! Excellent usability.

What do you dislike about Pulley?

Haven't found any yet. I don't dislike anything.

What problems is Pulley solving and how is that benefiting you?

Employee hiring, value explanations to employees, equity management