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Pulley Logo
Pulley
Equity management for hypergrowth startups.
4.8
(93)
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Pulley Reviews & Product Details

Pulley Overview
What is Pulley?

Pulley is a software platform designed to simplify and manage equity distribution within companies, particularly useful for startups and growing businesses. It helps companies manage cap tables, model fundraising scenarios, and issue equity to founders, employees, and investors, ensuring compliance with regulations. By automating these processes, Pulley aims to save time, reduce errors, and provide a clear view of equity ownership and its implications for both the company and its stakeholders.

Company Pulley Inc.
Year founded 2019
Company size 11-50 employees
Headquarters Mountain View, California, United States
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Pulley Product Details
Capabilities
API
Segment
Small Business
Enterprise
Deployment Cloud / SaaS / Web-Based
Training Documentation
Languages English
Pulley Features
409A Valuation
API Integration
Audit Trail
Cap Table Management
Compliance management
Custom Reporting
Data Import/Export
Dividend Tracking
Document Management
ESPP Management
Email Notifications
Employee Portal
Equity Plan Administration
Exit Modeling
Financial Reporting
Grant Management
Investor Relations
KPI Dashboard
Liquidity Event Planning
Mobile Access
Multi-Currency Support
Role-Based Access Control
Scenario Analysis
Scenario Modeling
Shareholder Communications
Stakeholder Management
Stock Option Tracking
Tax Reporting
Valuation Tracking
Vesting Schedule Management
Pulley Media
Pulley - Pulley Homepage
Pulley Screenshots
Pulley Homepage
Pulley Homepage
Disclaimer
Our research is curated from diverse authoritative sources and meant to offer general advice. We don’t guarantee that our suggestions will work best for each use-case, so consider your unique needs when choosing products and services. Feel free to share your feedback.
Last updated: June 25, 2025
Pulley Logo
93 Pulley Reviews
4.8 out of 5
Small Business (50 or fewer emp.)
Jul 01, 2021
 Source
Overall Rating:
5.0
HV
Harsh V.
Founder
Share
"Recommend this to all startups"
What do you like best about Pulley?

Fairly simple captable management for early teams and hands on support

What do you dislike about Pulley?

It addressed all our use cases. We didn't find anything to dislike

What problems is Pulley solving and how is that benefiting you?

Captable management, issuing esops and 409a

Small Business (50 or fewer emp.)
Jul 01, 2021
 Source
Overall Rating:
5.0
DK
Dmytro K.
Coo
Share
"Responsive team and easy to use."
What do you like best about Pulley?

The interface, the support and the explanations in front of terms that are not commonly known by a starting Entrepreneur.

What do you dislike about Pulley?

I would love to have even more explanations on the different stock options, etc.

What problems is Pulley solving and how is that benefiting you?

There is more clarity with who owns what shares, and the ease of use helps a lot.

Small Business (50 or fewer emp.)
Jul 01, 2021
 Source
Overall Rating:
5.0
AG
Aayush G.
Founder
Share
"Easy to use CapTable management tool that demystifies ESOPs"
What do you like best about Pulley?

Pulley is one of the most founder-friendly captable management softwares. Their 409A valuation pricing was also quite reasonable and the service was quick too.

What do you dislike about Pulley?

Nothing that I can think of. It's quite amazing

What problems is Pulley solving and how is that benefiting you?

We're using pulley primarily to model fundraising scenarios, and look at the effect of option pools as well.

Small Business (50 or fewer emp.)
Jul 01, 2021
 Source
Overall Rating:
5.0
BA
Brendan A.
Founder
Share
"Great product, easy to use, much more affordable vs competitors"
What do you like best about Pulley?

Pulley has a very user friendly interface!

What do you dislike about Pulley?

At the moment, the product does not come with as many add-on services as competitors, but they're quickly building it out!

What problems is Pulley solving and how is that benefiting you?

Pulley helps me to organize my cap table, and model conversion scenarios.

Small Business (50 or fewer emp.)
Jul 01, 2021
 Source
Overall Rating:
5.0
KF
Kajal F.
Head Of Ops
Share
"Love Pulley since Switching over"
What do you like best about Pulley?

I don't have time to learn the ins and outs of cap tables and 409A evals and Pulley makes it so I don't have to. Great customer success and response time. I can offload everything to them and not have to worry about it.

What do you dislike about Pulley?

Nothing so far - we've been using them since the beginning of the year (6 months)

What problems is Pulley solving and how is that benefiting you?

409A Evals that don't cost a ton of money, Cap table mgmt that doesn't cost a lot of money Not having the time to deal with the details

Small Business (50 or fewer emp.)
Jul 01, 2021
 Source
Overall Rating:
5.0
SH
Steve H.
Founder & Chief Executive Officer
Share
"Pulley - There Is No Substitute!"
What do you like best about Pulley?

The Pulley Team is the new standard for exceptionalism. In addition to being peerless subject matter experts, the Pulley Team is relentlessly and uncompromisingly committed to customer satisfaction. The Pulley Application is devastatingly effective and covers an expanse of functionality that is impressive beyond words. There is no question that Pulley is THE leader in their category and their growth will be meteoric.

What do you dislike about Pulley?

NO downside - as in absolutely NONE! The Pulley Team and App are a comet shooting due north in terms of value! I did not find any issues; in fact, seemingly every DAY new features and functions were being added. It is the equivalent of "receiving a bonus" every time you log in. Clearly Pulley's engineers are working VERY hard to not only create a bulletproof system but also are "listening to input" from customers. Truly admirable - using Amazon like parlance, it is 'Day One' EVERY day at Pulley.

What problems is Pulley solving and how is that benefiting you?

Our corporate governance was an EXTREME scenario - nearly a dozen friends and family agreements and four levels of SAFE Agreements. Pulley barely had exert itself to convert the "extreme" into an ideal, best-in-class cap table! This truly was epic and, candidly stated, I did have my doubts prior to using Pulley that ANY system in the world could handle the sophistication required by our situation.

Small Business (50 or fewer emp.)
Jul 01, 2021
 Source
Overall Rating:
5.0
IL
Ivan L.
Ceo
Share
"Keeps things simple, clean, organized!"
What do you like best about Pulley?

Pulley has made it very simple to keep my entire cap table organized. I use it to sync with my lawyers and employees - we are all on the same page when it comes to vesting options, investor ownership, etc.

What do you dislike about Pulley?

I have nothing to complain about so far.

What problems is Pulley solving and how is that benefiting you?

I ditched my spreadsheet and keep track of our entire cap table in one easy to use location.

Small Business (50 or fewer emp.)
Jul 01, 2021
 Source
Overall Rating:
5.0
SS
Sean S.
Controller
Share
"White-Glove Onboarding, Constant Product Development, Excellent Support Team"
What do you like best about Pulley?

The smooth onboarding and product updates

What do you dislike about Pulley?

They don't yet calculate stock-based comp

What problems is Pulley solving and how is that benefiting you?

Accurate, easy cap table management

Small Business (50 or fewer emp.)
Jul 01, 2021
 Source
Overall Rating:
5.0
LH
Lydia H.
Ceo
Share
"Great product!"
What do you like best about Pulley?

I like the projected dilution calculator! The team is also amazing and super responsive.

What do you dislike about Pulley?

Onboarding was a bit tough since this was my first time managing a cap table...ever, but Fil was very helpful! I don't think this is a flaw in the product and moreso just my initial lack of understanding on how to do everything.

What problems is Pulley solving and how is that benefiting you?

I need a way to manage my cap table.

Small Business (50 or fewer emp.)
Jul 01, 2021
 Source
Overall Rating:
5.0
LB
Leonard B.
Founder
Share
"Pulley is better than Carta and smart companies use it from the beginning."
What do you like best about Pulley?

Great graphs, easy to use, replace Carta

What do you dislike about Pulley?

Cant solve my legal problems yet. Would love to have it run my company's recruiting.

What problems is Pulley solving and how is that benefiting you?

Great cap table management, future fundraising projections, and financial planning.

Small Business (50 or fewer emp.)
Jul 01, 2021
 Source
Overall Rating:
5.0
JC
Julian C.
Ceo & Cofounder
Share
"Best customer support experience I've ever had"
What do you like best about Pulley?

Awesome to see them handle all my cap table management needs + additional areas like 409a valuation. Support has been super responsive and extremely helpful. Was deciding between Pulley and Carta - Pulley was an easy win. Speed - onboarding was done in 24 hours Support - Responded within minutes. Didn't send us to a boilerplate FAQ but actually helped get me all set up and answered all my questions

What do you dislike about Pulley?

Maybe more tool tips / descriptions on the forms? Overall, it's been a breeze so far and haven't seen anything I dislike yet.

What problems is Pulley solving and how is that benefiting you?

Migrate off messy Google Sheets for cap table management. Peace of mind knowing everything is squared away in Pulley. Also, helped with our 409A valuation - that was super easy to do straight from the dashboard

Small Business (50 or fewer emp.)
Jul 01, 2021
 Source
Overall Rating:
5.0
Kaitlin C. avatar
Kaitlin C.
Member
Share
"The best Financing software for startups!"
What do you like best about Pulley?

The UX/UI is phenomenal. You just cannot even compare it to Carta because the UI is so much better. The platform is incredibly easy to use and understand, and the customer support team is very responsive and helpful.

What do you dislike about Pulley?

It is a little expensive; however the team was willing to work with us.

What problems is Pulley solving and how is that benefiting you?

It allows us to manage our investors and all of the fundraising documents, allows us to easily and seamlessly get 409A valuations, and my favorite part is the Fundraising Modeling that helps predict dilution.

Mid Market (51-1000 emp.)
Jun 11, 2021
 Source
Overall Rating:
5.0
JM
Jake M.
Chief Of Staff
Share
"Cap table product that really cares about founders & employee"
What do you like best about Pulley?

Their support really is first class. I can ask them any question, and they really do respond in real time almost immediately. No emails back and forth, redirection to pointless FAQs etc. Pulley’s legal team is amazing!

What do you dislike about Pulley?

Pulley is not a transfer agent and could not support us at IPO today.

What problems is Pulley solving and how is that benefiting you?

Cap table management and 409A valuations

Small Business (50 or fewer emp.)
Jun 08, 2021
 Source
Overall Rating:
5.0
Hunter H. avatar
Hunter H.
Cofounder, Ceo
Share
"Fast 409A valuation and a great product"
What do you like best about Pulley?

Lots of things — Onboarding - Pulley took care of the onboarding process and I didn’t need to do anything. This was in contrast to my past experience of taking months to onboard a relatively simple cap table. Export - Their download cap table feature is great. It's fast and makes it easy for me to share my cap table with investors. My lawyers have signed off on the cap table Employee experience - Employees have found the experience of exercising options on Pulley straightforward. If they have any questions, I also know they will be taken care of through support. Pricing is clear - I never knew what I was paying for with Carta. Their growth plan especially is all encompassing - includes board approvals, exercising options, 409A valuations.

What do you dislike about Pulley?

A few questions popped up during onboarding. But they were generally fixed pretty quickly.

What problems is Pulley solving and how is that benefiting you?

Pulley makes equity management straightforward. It's been really great having them alongside me as my company grows. They are my own 'cap table experts'. Very responsive. If you want clarity on your cap table, go with Pulley.

Enterprise (> 1000 emp.)
Oct 31, 2023
 Source
Overall Rating:
4.5
MM
Maria M.
Founder
Share
"Great Platform"
What do you like best about Pulley?

I've only used Pulley a few times and I do really enjoy the Platform. They're are a lot of good things about the platform. The workflows are pretty user friendly and even though they don't have a direct phone number they're always very responsibe and helpful.

What do you dislike about Pulley?

I don't dislike anything really about Pulley.

What problems is Pulley solving and how is that benefiting you?

CTM management.

Small Business (50 or fewer emp.)
Feb 27, 2023
 Source
Overall Rating:
4.5
LG
Lydia G.
Founder
Share
"A modern, nimble product with first class customer experience"
What do you like best about Pulley?

As a small & learn team, we need to move quickly to resolve our employee's needs around equity and comp. Pulley makes it super simple and easy to find what I need, and get my team answers when they need it. It's also surprisingly powerful, and isn't as "lightweight" as I thought when first signing up. The best part of my experience with Pulley has been with their support team, who is responsive, helpful, and willing to jump in to solve specific hardstops I encounter. They work with their own engineering team to resolve issues for me on the backend within hours. It's really been a great experience.

What do you dislike about Pulley?

Pulley probably maxes out if you have a highly complex equity plan that requires a lot of edge-case handling. Fortunately, that's not us, but I would imagine you may need a more robust solution at 500+ employees.

What problems is Pulley solving and how is that benefiting you?

Pulley helps us effectively manage our equity, allows employees to self-serve questions about their equity, and get fast and easy board approvals.

Small Business (50 or fewer emp.)
Nov 29, 2022
 Source
Overall Rating:
4.5
KC
Kaitlin C.
Ceo
Share
"Incredible UI/UX, Great Customer Service, and Easy to Use"
What do you like best about Pulley?

The UX/UI, ease of use, and educational materials.

What do you dislike about Pulley?

Some of the more recent features you have added, such as the Employee Offer Letter require fields that we don't want to fill in. So we do not use those features because we don't want to fill in certain fields.

What problems is Pulley solving and how is that benefiting you?

Understanding the Cap Table

Small Business (50 or fewer emp.)
Nov 16, 2022
 Source
Overall Rating:
4.5
JD
Joe D.
Ceo
Share
"Experience has been great!"
What do you like best about Pulley?

Pulley has all of the features you'd be looking for as a founder managing your cap. A nice cherry on top is that their customer support is incredible. They clearly want you to get the most out of their products.

What do you dislike about Pulley?

Sometimes the UX feels a bit difficult to navigate. I've had to ask CS a couple times to help on seamingly basic tasks because I do not know how to get to that feature myself.

What problems is Pulley solving and how is that benefiting you?

Affordable end-to-end cap table management and support.

Mid Market (51-1000 emp.)
Nov 23, 2021
 Source
Overall Rating:
4.5
MM
Miyuki M.
Senior
Share
"pulley review"
What do you like best about Pulley?

what i like about pulley is the simplesty of the system. it is very straight forward and the webiste is very user friendly.

What do you dislike about Pulley?

there is not anything specific i dislike about pulley so far. i have not had any major issues that would cause such feelings.

What problems is Pulley solving and how is that benefiting you?

the problem we are resolving with pulley is having to keep track of a company's equity. pulley properly calculates and keep an audit trail of such documentation.

Small Business (50 or fewer emp.)
Jul 08, 2021
 Source
Overall Rating:
4.5
IM
Inderpal M.
Ceo
Share
"Effective equity management tool you will love"
What do you like best about Pulley?

Easy to self-administer; and to set up for a startup. Excellent chat support to help use the product. Ability to enter RSPAs, and to be abel to share. I plan to use the board consent feature as well.

What do you dislike about Pulley?

Nothing comes to mind. The product meets my needs, and I liked the experience and features. Also, new capabilities are being added regualrly.

What problems is Pulley solving and how is that benefiting you?

Managing equity cap table of the compay. Being able to share with potential investors. Ability to manage and view cap table without need to go through corporate attorney for every step.