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Segment Logo
Segment
4.6

( 518 )

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Segment Reviews & Product Details

Segment Overview
What is Segment?

Segment is a customer data platform that consolidates data from multiple sources to provide real-time insights and enhanced customer profiles. It enables businesses to personalize customer interactions by using AI-driven predictions and recommendations. Segment offers tools and integrations that help streamline data collection, management, and activation for targeted marketing campaigns and customer relationship management.

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5.0

( 1 )

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Ask Questions about Segment
What Segment is best for?
What are the best alternatives to Segment?
What are the pros and cons of Segment?
Segment Product Details
Capabilities
AI
API
CLI
Segment
Mid Market
Enterprise
Ease of use
Advanced
Deployment Cloud / SaaS / Web-Based
Support 24/7 (Live rep), Email/Help Desk, FAQs/Forum, Knowledge Base
Training Documentation
Languages English
Segment Media
Segment video thumbnail
Segment - Segment Homepage
Segment Screenshots
Segment Homepage
Segment Homepage
Disclaimer
Our research is curated from diverse authoritative sources and meant to offer general advice. We don’t guarantee that our suggestions will work best for each use-case, so consider your unique needs when choosing products and services. Feel free to share your feedback.
Last updated: December 08, 2025
Segment Logo
518 Segment Reviews
4.6 out of 5
Mid Market (51-1000 emp.)
Jan 09, 2020
 Source
Overall Rating:
5.0
Vladimir G. avatar
Vladimir G.
Vp Of Marketing
Share
"Early adopter reporting in"
What do you like best about Segment?

We at X-Cart use Segment since it's earIy days. I really like how simple is to enable a new system just to try. I don't remember when we spent time on new integration.

What do you dislike about Segment?

High cost for new users (and those who wanted to upgrade from archive plans). But this is business, I understand.

What problems is Segment solving and how is that benefiting you?

Time from an idea of attaching new system to integration is reduced from weeks to hours.

Small Business (50 or fewer emp.)
Nov 22, 2019
 Source
Overall Rating:
5.0
BW
Brian W.
Cto
Share
"Wonderful experience configuring analytics flows."
What do you like best about Segment?

We've used Segment to collection stats from multiple sources and send them to multiple destinations. The best part is that I can configure sources and look at the "debug" log to see records coming through without having to configure a destination. I also like how the destinations have different options for transforming and filtering the records before sending them through.

What do you dislike about Segment?

There isn't much that I dislike. If I had to choose something, I think that it would be some of the confusion in selecting destinations and what will be supported before configuring the destination.

What problems is Segment solving and how is that benefiting you?

We're using Segment for collecting analytics from web, server, cli, and mobile applications. We're able to see what features users are using and determine if there are things we need to modify, add, or remove based on real usage.

Small Business (50 or fewer emp.)
Nov 21, 2019
 Source
Overall Rating:
5.0
AG
Verified Reviewer
Founder
Share
"Amazing Product"
What do you like best about Segment?

Outstanding product. From the core event-tracking to their Protocols and Personas products, it all works really well and is very powerful. Easy to use and implement.

What do you dislike about Segment?

Pricing can get expensive as traffic scales, especially since you are charged for all anonymous traffic.

What problems is Segment solving and how is that benefiting you?

Customer behavior, marketing customization, and event collection for advanced analytics.

Mid Market (51-1000 emp.)
Nov 21, 2019
 Source
Overall Rating:
5.0
AG
Verified Reviewer
Founder
Share
"Tools that help little teams do big things"
What do you like best about Segment?

The entire on-boarding process was amazing, extremely helpful, and got us rolling in much less time than I'd had imagined. Additionally, the ease-of-use of the platform overall has been incredible, allowing one person to implement the entire event-ingestion portion of our platform single-handedly.

What do you dislike about Segment?

Nothing to report here. All of the problems I encountered were on our end, and Segment was always happy to help where they could to handle them.

What problems is Segment solving and how is that benefiting you?

Rapid implementation of event ingestion across multiple clients to multiple sources with ease I have not felt from any other platform I've worked with. This has made collecting new events unbelievably simple, and sending data to new locations something that can be done in minutes, instead of days.

Small Business (50 or fewer emp.)
Nov 20, 2019
 Source
Overall Rating:
5.0
DK
Denis K.
Co Founder
Share
"Must have service for SaaS."
What do you like best about Segment?

- do 1 integration with Segment and then scale it to 10 more integrations with less effort - best startup program from what i saw - a lot of integrations - very useful webinars from founders (How to grow your StartUp)

What do you dislike about Segment?

Its hard to write minimum characters about what i dislike in Segment because service is beautiful :)

What problems is Segment solving and how is that benefiting you?

Segment is money saving in a lot of integrations.We do integrations with Intercom, Fullstory, Amplitude much faster.

Small Business (50 or fewer emp.)
Nov 19, 2019
 Source
Overall Rating:
5.0
AG
Verified Reviewer
Founder
Share
"Flexibility for growing startups"
What do you like best about Segment?

I love that segment integrates with whatever tool or product you can think of - it makes getting your analytics stack in place easy.

What do you dislike about Segment?

The Visual Tagger needs more features and flexibility comparable to Heap or Pendo.

What problems is Segment solving and how is that benefiting you?

We started using Segment to track events and users in our product while we figured out what analytics tools we wanted to use, that way Engineering wouldn't be burdened if we needed to switch.

Enterprise (> 1000 emp.)
Nov 19, 2019
 Source
Overall Rating:
5.0
AG
Verified Reviewer
Founder
Share
"Amazing results"
What do you like best about Segment?

I love the way in which Segment integrate all our data in a single source of truth

What do you dislike about Segment?

Sometimes is pretty difficult to show data to our managing directors, should be pretty good if you have some reports based on personas or connections

What problems is Segment solving and how is that benefiting you?

All my customer data and analytics is now solved with segment

Small Business (50 or fewer emp.)
Nov 19, 2019
 Source
Overall Rating:
5.0
Nils J. avatar
Nils J.
Board Member
Share
"Great way to structure data collection and send to other tools"
What do you like best about Segment?

The combination of a great way to gather data on users and their actions, with the massive list of other tools it integrates with. It allows us to simply and quickly try out different tools, as the time to set them up is so low, as they can get all the data from Segment. This also allows us to be more flexible in changing the set of tools we use.

What do you dislike about Segment?

Like many SaaS tools, the pricing goes up real fast for all features, even for a small startup, and so we have had to rely on other tools for things that we could have used Segment for had the price for the full functionality been more reasonable.

What problems is Segment solving and how is that benefiting you?

1) Allowed us to develop a consistent method to get data on users from their first web site visit to deeper interaction in our app. 2) Enabled us to reuse this method across many different tools, and thus reduced the switching cost between such tools.

Mid Market (51-1000 emp.)
Nov 16, 2019
 Source
Overall Rating:
5.0
Peter Jozef (Jef) T. avatar
Peter Jozef (Jef) T.
Head Of Digital Commerce
Share
"Segment has the right focus"
What do you like best about Segment?

Segment describes itself as Customer Data Infrastructure and excels in providing that often neglected foundation for achieving the much sought after 360° view of the customer. In short, they live up to their brand's promise and offer just the right portfolio of functions.

What do you dislike about Segment?

They're growing fast and responses from customer service can suffer from it. Yet, there's always a willingness and drive to perform at its best.

What problems is Segment solving and how is that benefiting you?

Integrating disparate databases, fine-grained analytics. Savings on engineering time.

Small Business (50 or fewer emp.)
Nov 15, 2019
 Source
Overall Rating:
5.0
AG
Verified Reviewer
Founder
Share
"A maker dream"
What do you like best about Segment?

Having a simple implementation for all my event calls. The debugging options were truely lifesavers at many stages while testing the app in development. We could quickly analyze the events sent by our app.

What do you dislike about Segment?

Pricing is making in hard for smaller startups. But I am spoiled because as an early adopter I had all features free of charge for years. But now I am quite dependant on Segment :-)

What problems is Segment solving and how is that benefiting you?

Enhanced ECommerce, triggers, interactions after events.