Segment Reviews & Product Details

The software is simple to use, saves a tonne of time and has unbelievable integrations. However, it is the service offered by the Segment team that stands out the most.

Nothing. There are just a few things that can be improved from a UX standpoint between the sheet based tracking plan and the Segment tracking plan.

Scaling our data infrastructure fast and enabling intact teams to use the best tech stack to achieve their desired use cases to ultimately impact their KPIs. We have seen many benefits: 1. the ability to run fast, 2. the wide range of integration, 3. impactful use of our data within a few weeks of kicking off the Segment project internally.

As a SaaS founder I have dozen of tools I pay monthly , and Segment sits very silently in the middle and give us a freedom to connect different tools to our tech stack. Before using a segment we used our internal development resources and it was always much more expensive and much longer.

Still there are some tools that we need to connect via Zappier

We transfer all the user behavior information around our tools

Segment's thought leadership as far as the "Segment Spec" goes is unrivaled in the industry. Their approach to customer-data analytics is certainly their best.

Each integration has its own nuance, I wish that was better categorized. For example, HubSpot needs an email passed down as a property, other integrations may not, etc... it ends up fighting against the streamlined-ness of Segment as an abstraction layer.

Segment allows us to write one integration, directly to segment, and then handle the syndication of all those integrations to all of our third party tools. This is a huge benefit for us. It also provides us with a nice methodology for our customer data by way of the "Segment Spec"

It's really good at integration with many different services

Sometimes some of the integrations don't work so well

You don't need to integrate each servixe separately

Segment solves a problem that has plagued almost every team I have worked on previously. The constant requirement to integrate a new customer tracking system gets in the way of more important work. Segment enables us to look like all stars when another team asks us to "integrate" a new tool into our ecosystem.

Nothing comes to mind. They do the exact thing I want them to do and they do it well.

Segment removes the need to constantly spend development time integrating new tools into our ecosystem. The also provide a great library of tools to search through and identify ways in which we can improve.

Full disclosure: I'm an ex-Segmenter. Despite that, you can certainly trust my opinion. Undoubtedly, Segment has led the CDP space since the category's inception. It's the simplest and quickest way to standup a marketing stack and it has an infrastructure that's unmatched in the industry (i.e. If you send the data to Segment you can rest assured that the data is delivered - if not, Segment even lets you know why via Event Delivery panel). Layer on Protocols and you now have guaranteed data quality at the API layer. Layer on Personas and you know how a single place to build and maintain audiences, which is a major timesaver and a fabulous way to maintain audience-equivalence across tools.

The UI could use a bit of freshening up, but the underlying infra is really what you need - and it's rock-solid.

1. Enabling a tech stack with the flip of a switch post-implementation. Data analysts, marketers, and product managers get value extremely quickly. 2. My current company uses Protocols to ensure data quality, which is an issue every single company has. We can now trust our data from the start, which is a very important step along the data-driven organization journey. 3. ETL customer data to our warehouse + grabbing data from Salesforce and Marketo. ETL is not trivial by any stretch of the imagination and Segment's ETL service is absolutely best-in-class (Believe me, I was there when it was launched and I know first-hand the value it brings)

Segment, like Google Tag Manager, let us manage many different sources of data but is also includes a wide range of destinations. Therefore, it has a better data instrumentation management, best organization and a clear guideline of name conventions (https://segment.com/academy/collecting-data/naming-conventions-for-clean-data/).

Some of the things I miss from the previous tools we used (Google Tag Manager) is the feature of having releases. For example, after we made a set of changes we would like to version it with a description so we can have a better traceability of the changes.

Segment helps us integrate all our analytics tools in one single place. That let us have more tools and not worry about the integrations of those with all the data infrastructure we built with Segment.

Segment has a lot of integration which makes it the best tool for data gathering for our products. Also, a variety of SDKs in a different language is also available. User management has improved a lot since our first used of segment. Testing and Monitoring data is easy.

Currently, segment doesn't have any process of customizing the data types that they are sending to destinations.

We are gathering as much data as we can in order for us to be able to identify our product's weaknesses and strengths. Through this, we are able to improve our product and focus our effort on the weaknesses to satisfy our customer's needs.

Love the simplicity and reliability of the service. With just one integration, you can control and manage how your data flows into various services.

So far there is nothing that we dislike. At times, the integration with third-party services gets outdated (deprecated), so it might take a while to reflect on the Segment (but, we can't really blame segment for this)

We needed a unified and reliable source of data for all the services that we used. With Segment, we're able to achieve that. Segment sends data to the services we care about reliability. And zero effort required on our end for any new integrations. We can constantly test and learn by trying out new services.

The fact that we can adjust the analytics sources and destination on the fly is very valuable. It also makes CCPA a breeze.

So far the tools have provided a great experience. No complaints.

We have discovered new methods and tools to gather and analyze data from our customers.