Segment Reviews & Product Details

Love the UI/UX. Great number of potential integrations. Easily add multiple data streams to one place. Works with nearly every one of the products we use.

The price is a bit on the high side. Tough for a new startup to handle.

Easy access to all stats in one place. Not spending the time to login and check 10 different data sources.

The ease of adding new third party integrations is Segment's top feature.

I don't like how I can't add multiple codes for a specific app. IE: Multiple Google Analytics code (One for me and one for a client)

This has cut our development time AND code down tremendously. We only integrated Segment once, and can send events to GA, Mixpanel, and Intercom.

Infinite flexibility. Instead of going to your developer every time you want a new tool installed, Segment can be installed once and new tools can be added as your needs scale. Being able to measure events in analytics tools AND being able to trigger marketing automation workflows from the same events is powerful. Marketing can focus on what happens and fine tuning the funnel without the involvement of too many development resources.

I do wish the pricing was based more on usage and not on tiers. There are times where the upgrade to a higher tier of Segment will cost more than the integration itself.

Integrating multiple marketing tools without having to harass my developer every time marketing gets shiny object syndrome.

Segment is a great tool to use whenever you are considering tracking anything on your website using third party services. Easy setup, very powerful and reliable. The UI is a pleasure to use and the debugger makes it easier to check if everything is working fine from your side, helps a lot to debug during integration with other platforms. Their are offering a brand new integration with Amazon Redshift or Postgres as Data Warehouse and it looks very promising!

Nothing to dislike so far, haven't had to use any support so I can't comment much on that.

Made it much easier for us to try several different integrations and pick which one worked best for us.

Unified Customer View. Segment is excellent at offering a cohesive perspective of customer information. It aids in the creation of an extensive consumer profile by combining data from many sources.Segment also boasts extensive integrations which makes it easy to use.

The only drawback with segement is on cost.The price of Segment may be prohibitive for startups or smaller companies, particularly if they don't need all of its features.

Segment has helped with the issue of efficiet data collection for our firm. It simplifies the process and saves time and resources that would otherwise be used to manage several integrations independently by providing a single platform for data collecting.

Straightforward to set up. I can see events coming across almost immediately after setting up the js client on my page. The REST API also gets events set up fast. Documentation is very good - I can understand the limits and capabilities of the API without any real problems.

I'm only using one of the lower tiers, but it would be nice to have some callbacks or scripting areas to allow me to filter events. Segment may even have this, but I cannot access it.

Segment acts as a CDP, a source to funnel event data to other applications, including ours. It works very well for that purpose.

Pleasant experience using it as a distributer of the events. Their customer support system is also very helpfull.

Some integrations (HubSpot) might need some updating.

It distributes tracking events to multiple external track repositories.

The ability to centralize all data in the same tool is the best. You don't need to be implement multiple types of tracking pixels or trackers, Segment just takes care of all of that and we are able to push all the relevant customer data to all the tools that we need them to be in like dashboarding tools or email tools.

Integration implementation can vary widely from different tools, and the documentation could be better and updated. The pricing model can be a bit confusing, and it is difficult for us to plan the number we need to buy, but it depends on your business size. Beware not to track too many metrics which are high in volume, like website visits which can very quickly blow up your event budget, so better plan ahead of time and prevent overbilling. It might also lead to slow down your website if yu track too many events, but that is the case with almost every other tracking tool

We use Segment as an intermediary data platform where we push all the customer data that we need to track, then push that data into various other platforms where we need them to be. We save a lot of time implementing tracking in just one place rather than all the places where we need this data to be. It saves a lot of time for the Engineering team, and yet our Product and Marketing teams can get the data that they need in the format that they want

I am not an engineer nor a data science geek, but I have found Segment pretty intuitive. Also, accurate. The learning curve for a newbie was about 5 minutes and then I felt unleashed to figure out many other features.

It's yet another system to have to log into. But it's been a dependable backup with other software that is not functioning quite right. I keep it bookmarked at the top of my screen, and when I log in, I feel like anything is possible. But I have to log in, that's all.

I constantly need to check instrumentation to be able to look at customer behavior analytics. It's essential to find points of friction in actual customer behavior (it's part of my job in content design - to see where users are getting stuck).

I like the easy-to-use UI that Segment has. Another thing is the personas feature, easily merging anonymous with known user data without any interaction with the user.

I don't like the debugger feature in the sources which is showing only the latest events, so if you are searching for a past event it's difficult to find it there.

Having a unified customer view is the most valuable thing for using Segment. We are targeting people based on the Segment data and it has been really productive.

Easy to set up, set and forget. Simply implement their easy API and then you will have the ability to switch on many different integrations.

You'll need to reimplement the service's API itself if you want to do something segment doesn't support (e.g. using an id over an email for instance)

Solves the problem of having to spend a lot of time setting up each integration we need as a fast-growing start-up.

Web platform is perfectly designed for newbiees. Even if I don't have any prior experinces on CDP, event analytics world , I never faced any difficulties within platform

To be honest, I don't have any! But maybe a brief onboarding assets can be implemented when a new user signs up.

I am a business user and been trying to get insights on mixpanel. I can directly go to segment to see how our events are send to database, without asking to data people. It helps me save time and effort.

Segment provides native integrations to get events and data from most of the services we use to all of the places we need to see reports. This includes frontend analytics, payments, engagement metrics, etc.

It can be cumbersome to set up multiple instances of the same sources (i.e. web events) with different destinations (i.e. Mixpanel, GA, or your own reporting solutions). Ultimately it is possible and Segment has made significant improvements in allowing copying configurations, but setting up a complete graph of data connections still requires a lot of repetitive configuration.

Segment connects sources of data (analytics, engagement events, record collections for reporting, etc) with the places that data is used for reporting and further engagement (everything from Slack to Mixpanel to BI tools). We benefit from segment because our operations and executive team can easily see the results of product and sales efforts due to reporting made possible by Segment.

The simple and intuitive UI, all the necessary features and a great Customer support.

The documentation can be improved. It is a little bit inaccurate or outdated in some places.

We are using segment to collect, manipulate and send users data to different destinations for many IBM Offerings. Segment has been so effective and easy solution for us. It provides almost 0 delay event generation and stream. Our customer portfolio has been increased because of segment's capabilities.

- Extremely easy to setup and implement the SDK - SDK documentation and support is excellent - Largest range of integrations (destinations to pipe your data to)

- Expensive, although the tool is critical for us, as an early stage startup, it still feels very expensive compared with other tools we use - Customer support could be faster

We wanted to experiment with different analytics tools for our mobile application. Implementing segment gave us full control of our analytics data. Allowing us to store it in a data warehouse/lake but also feed it into a number of analytics tools, allowing us to assess a bunch of different tools but only having to integrate 1 SDK (Segments).

I love the audience-building feature. Being able to create custom audiences to push out to all paid social and display channels has helped keep our team aligned and working towards a consistent audience strategy.

It can be quite technical and requires a good bit of development resources. With the right team and strategy though, it can be super powerful.

We've been able to keep our acquisition and engagement teams aligned on a consistent audience targeting strategy. With IOS 14 making pixel retargeting less effective, we've seen great success pushing 1st party audiences to channels via segment. It makes it incredibly easy to have audiences automatically sent to channels so you're not manually uploading customer lists.

I am a Product Manager and Segment makes it extremely easy for nontechnical folks to access the platform and do what they need. A lot of times, the debugging tool or their new Protocols tool is useful for me to see how data flows from one platform to another.

The only thing that comes to mind here is trying to improve the health of the data across all the different sites. Naming conventions can be problematic and having a solution built into Segment would be ideal.

- Data Tracking - Naming Event, Screen, Identity, & Page calls

I think the features are well thought of for growth marketers like me who have less time to integrate new tools, Segment makes onboarding new tools and feeding data to these tools almost seamless. The practices and the concept of JSON tracking method are easy to follow and set a standard that the industry can follow and build their tools/microservices around Segment.

Duplication is one of the major challenges that many organisations face, I think the existing concept of calculating MTUs, it could be applied to deduplicate the data before it reaches the Destinations.

- Faster lead time in onboarding new tools - Standardized tracking method across all of the individual digital properties - Synchronous data present in all tools As many as the features offer.

I love that marketers can have control over where data is going and where data is coming from and create their own Picasso of customer data to enrich decisions.

I think there could be more templates for tracking specs made available to lower-tier customers. I also think they should provide more examples of snippets for very common tools. E.g. I work on analytics with no dedicated devs support, so being able to have more of an idea of what needs to be done would speed it up.

1. missing data. benefit = better decisions 2. revenue information = I can measure incrementally better and understand which channels are driving goals that affecting key revenues metrics.

lots of sources and destinations available, as well as custom sources and destinations to tailor to own needs if they currently aren't supported. Requires less dev resources than other competitors as far as im aware

Some destinations and source ownership between Segment and their partners can lead to a bit of back and forth (e.g. SDKs, missing features or bugs in functionality) with support teams.

Resolving customer identity and being able to conglomerate all activities a customer experiences in one place with Personas. Easy to set up server-side tracking as well to circumvent ad blockers and create a complete source of truth when it comes to event tracking.