Similarweb Reviews & Product Details

THe platform has been really useful when looking to review the whole competative landscape as well as for individual opportunities. The user interface is really intuative. The competitor analysis info is superior and more accurate that other systems which claim to do the same thing. My sales team use the system every day, and find it very useful insight to take into customer meetings.

Quite a pricey solution. Would like to be able to break data down into weeks as well as months. Integration can be long winded.

Appearing as a consultative and trusted partner to our sales prospects is a key driver for us, utilising the insight into their website traffic that Similarweb provides helps us to bring value to each interaction.

I always make comparisons between social media platforms to know where our clients are. Every time I have an issue or can't find something within the tool, the customer service team helps me, including providing training for the team. They do so with excellent teaching skills and high quality.

The tool has a somewhat unintuitive design and a layout reminiscent of older websites.

Knowing where my audience is and determining where I can allocate more investment.

Similarweb provides a great easy to implement solution that aids you in your research endeavour. Not to mention that it's quite easy to use and with just a few clicks and a url you instantly have Website Analytics that rival GA. The solution integrates easily to your day to day research or even overall strategy and is a must have if you wish to stay ahead of the curve in this tight and ever growing competitive landscape. It is ok if you dont know how to start using the platform, there's great resources (less than 5 minute video Guide or if you're not a fan of videos, a guide you can read through or reference to) meaning that in less than 15 minutes you'd be ready to analyse web traffic of the site of interest and kick off some awesome insights. Dont worry, if you break something or see something missing, just mail the customer support email address or your account manager and they will hel you get going again. Another nice thing to have here is that you wont be splashed with a million ads on the site. This is a purpose built solution that lets you get to the information you need as quickly as possible leaving time for you to optimize and improve your webistes performance. I have a good place to start my research when looking into competitor research and I just hope they're not going anywhere anytime soon.

I havent come accross any downsides since using Similarweb. The solution works as expected and it provides information at the most understandable/readable level, you dont have to be a Web analytics pro to read the info.

Multiple, for example if we wish to use an advertiser like moneyweb.co.za, we can use Similarweb to see their traffic, how they acquire users, look at theiri incoming and outgoing traffic to check the % traffic share and immediately identify who we will be competing with in this space. We can place our competitor's site side by side and just by selecting our site we can see similar sites and compare up to 5 of them, view keywords used per url plus just see at a glance who has the largest market share by channel (Display) I'm covered using Similarweb in any of my market research projects

I used to work at Similarweb, which is how I got introduced to the platform and the different solutions. Now that I'm at another company I still use Similarweb all the time. My most-used features are the lead generator (in Sales Intelligence), the various keyword research tools, and company overview (I look at traffic and engagement analytics at sites my company owns vs. competitors, etc.). As a customer now, I've found the support team to be really present. Our account manager reached out to me right away when I got access and has checked in a couple times to see if I need help.

There can be a little learning curve at the beginning when it comes to the more complex features. Knowledge Center is helpful there (and account manager).

1) Getting the right traffic to our website(s) 2) Targeting the right companies with our sales outreach Re: #1, increasing brand awareness, lead gen, TOFU activity Re: #2, I actually don't know of another tool that could perform the kind of lead gen we need. We need a lot of online analytics to know whether a company is a good target for us, and Similarweb has it all.

SimilarWeb is a game-changer for digital marketers, offering unparalleled insights into online performance. Its user-friendly interface provides accurate data on website traffic, audience demographics, and competitor benchmarks. The customizable dashboards and reports simplify complex analytics, making it easy to communicate findings with stakeholders.

The data time frames are a bit too short (25 months is the max after which you have to pay a bit more)

Aggregating real-time data especially across products while offering a holistic view of the digital market. This assists in identifying emerging trends, consumer preferences, and potential opportunities for growth.

The comparison and breakdown of each segment in understandable way.Customer support is so good.

The data available for export is not till latest date which hampers dashboard build.

It helped me in building my dashboard by giving competitor data.Which helped my clients to concentrate on the drawbacks of our website compared to the competitor

What I appreciate most was their technical team and their documentation of their API's. We have been using this tool for years and the team that support us have always been professional and accessible. They have been generous and lenient with their support during huge digital transformation projects for the last 18 months in a number of teams across Moet Hennessy.

The lack of app data is a real sore point for us. We notice that web traffic is going down in our industry and cannot find out whether it is related to apps cannibalising that traffic.

getting accurate data on websites that are otherwise impossible to obtain, as well as allowing easy integration through their API's to our core systems

Similarweb excels in comprehensive website analytics, offering detailed insights into traffic sources, competitor benchmarks, and user demographics. Its user-friendly interface facilitates data-driven decision-making, empowering businesses to refine marketing strategies and stay ahead in the dynamic digital landscape.

The downside is that some reports don't have yet all data availeble. Some os then only have data from mobile, and others have some limitations, but it's nothing a big problem. Probably latter they will include this missing data in future updates.

Similarweb addresses key challenges in understanding online performance by providing comprehensive website analytics, competitor benchmarks, and detailed traffic source analysis. This benefits us by enabling informed decision-making, refining marketing strategies, and staying ahead in the competitive digital landscape.

I love the UI, the way it's structured, the insights we can glean, and our rep and his training team have been fantastic in our onboarding and understanding how we can maximize usage and engagement with the tool.

Probably in development, but would like to get better insights around creative messaging without having to dig too much.

It gives us a great overview of the lending market. Who is pushing, who is pulling back, and which channels and sites/partnerships are they leveraging. It also gives us insight into how our partners are doing across their porfolio, ie LendingTree.

Able to find intelligence and insights about the landscape of any niche. The interface is user-friendly and support is incredibly helpful.

Nothing, really. I haven't encountered any downsides.

Similarweb helps me find out more about the niches I am involved in.