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Storylane Reviews: 4.8/5 — Highly Rated
Storylane is an interactive product demo platform that enables B2B teams (marketing, sales, presales, product, customer success) to create, share, embed, and track interactive demos: guided walkthroughs, HTML/CSS-powered sandboxes, downloadable screenshot/video/GIF exports, and conversational sales agents (RepX) powered by AI. The product is delivered as a cloud SaaS with tiered plans from Free through Enterprise and includes integrations, analytics, and enterprise security features such as SSO and SOC2/GDPR compliance.
| Company | Storylane Inc. |
|---|---|
| Year founded | 2021 |
| Company size | 51-200 employees |
| Headquarters | San Francisco, California, USA |
| Capabilities |
AI
API
|
|---|---|
| Segment |
Small Business
Mid Market
Enterprise
|
| Deployment | Browser Extension, Cloud / SaaS / Web-Based, Desktop Mac |
| Support | Chat, Email/Help Desk, Knowledge Base |
| Training | Documentation, Live Online, Videos |
| Languages | English |
Storylane Pros and Cons
- Very rich feature set: guided demos, HTML sandbox, AI avatars, voiceovers, multi-language, embedding, lead capture, analytics.
- Flexible use cases across sales enablement, onboarding, marketing and product tours.
- Tiered plans enable starting small (Free/Starter) and scaling to enterprise.
- Strong integration ecosystem with CRMs, analytics and collaboration tools.
- Enterprise-level features available: SSO, whitelabel, API, SOC2/GDPR compliance.
- Steep price jump between Starter and Growth tiers; many advanced features gated behind higher tiers.
- Some features/integrations require minimum seat counts.
- Enterprise-level features require custom pricing and negotiation; public pricing limited beyond Premium.
- No evidence of self-hosting or open-source option, which may limit control for some customers.
Storylane is super easy to use, and at the same time allows us to offer our clients something extra that their users love.
More options in the free version would be great
Helping our clients' users undestand how a product works in detail
It's user friendly, and it looks very professional to potential and existing customers.
The css functionality is limited and not very user friendly. And it's hard to set it behind a login portal so we had to built one ourselves.
It gives potential customers a better idea about our product and therefore limit the number of useless demo's.
The intuitive UI, simplistic design and the ability to use the tool without any hassles
It is a powerful tool and doesn't have anything to dislike as such !
Storylane is helping us create great content which is helpful in providing the real feel and experience of our application
Storylane is easy to use, and the team has been very helpful
havent noticed any issues with the tool yet
reducing the friction in getting prospects to experience the product
It is super easy to use and the functionality blew my mind. As a product marketing manager I am struggling sometimes to get a demos and nice videos to showcase new functionaltiy fast and quickly. Usually I struggle with testing data that I cant present and video creation from scratch takes time. I can create create demos for users in a seconds. I am able to quickly record our app and it turns quickly into demo that I can adjust, change data and names to fit my different purposes. I started to use it for demo video, where I prepare demo recordings for video guy and he quickly edit and prepare video. On top of that customer service is top notch.
Sometimes it has tiny bugs, but customer service is something that I ve never experienced before. They are super fast and they solve all your problems quickly.
To show and communicate the new feature functionality fast
The positive reception from customers and prospects, driving product understanding and interest. Storylane's outstanding user-friendly interface ensures fast and easy start-up, with a straightforward and intuitive process for creating robust demos. We appreciate the continuous development and release of new features, enhancing our ability to create powerful demos.
Although we recognize the value Storylane adds to our demos and guides, we see opportunities for improvement. Due to the intricacy of our product, our demos are often lengthy. Introducing additional features for bulk editing would be advantageous, as it could significantly streamline the editing process and save us valuable time.
Storylane plays a crucial role in engaging prospects at an earlier stage in their buyer's journey. It's beneficial to offer product information to prospects before they commit to a live demo or product trial. Through Storylane, we successfully enhance our marketing content, incorporating it into our website and email campaigns. This platform enables us to highlight product features and deliver comprehensive information, ensuring potential customers gain a clear understanding of what our product provides.
The onboarding experience is great, the platform is easy to use and intuitive, and it's versatile for the different use cases we have. Our whole company is finding ways to use it and we've had great feedback from all of them.
There are a few restrictions, and it can be hard to get the aspect ratio right if you're using both HTML and plain screenshots. The responsiveness could be improved, when using on smaller devices.
Storylane allows us to create training and demos for various departments in our business. Product showcasing and demos, internal training, new feature walkthroughs to name a few.
Easy to use and feature-rich without the complexity I experienced from other interactive demo providers. My contact at Storylane, Nalin, has been a pleasure to work with, and he always keeps me updated on new feature releases. Speaking of releases, I've been super impressed by the relevancy of each feature that is being released.
No dislikes. There's an opportunity to bring these demos to life by providing a "wrapper" around the demo. The wrapper could be an outline of a cell phone or tablet. I want my prospects to feel like they're using my solution in real life. I know this could be achieved with a web designer on my side, but it would be awesome if available from Storylane out of the box.
I can't offer free trials of my enterprise software, so this gets pretty close to me being able to do so.
The UX of the finished product is what really stands out for me. The implementation and integration of storylane is super quick and flexible. We used it extensively for a few days and now it runs on autopilot until the documentations need to be changed again.
I find the dashboard coupled with the pricing model sometimes a bit confusing. I am excited for future use cases and features storylane may bring!
It helps our users to understand our product from their perspective, as they are being guided through various complications in "first person".
What we like most about Storylane is the user friendlyness and how it easily allows you to create quick intuititve demos/walkthroughs of your products. We use Storylane for all our product showcases to our customers, as well as custom manuals for our products. It is also very easy to share your showcases with a quick link or integrate/embed them in your own platform, when doing this there are many options available for tracking and analytics.
It is currently not possible to add videos to a product showcase in Storylane. This would allow us to showcase our products in even more detail. Edit: The option to add videos was added to Storylane a few months ago, so I retract my statement above.
Storylane is helping our business by being able to easily automate the creation of product demos and manuals. Previously we had to use manual screen recordings with voiceovers, but we found that it was more difficult to approach our customers this way.
My use case for Storylane is using it as a software training tool. I have clients that are learning to use Hubspot and I've created Storylane walkthrough demonstrations to use as training tutorials. I searched (mostly unsuccessfully) and tried another product or two for this purpose but nothing worked as well as Storylane. I appreciate how easy it is to capture web-based motions and to customize the on-screen prompts and actions. When I've had questions, their support is helpful and responsive and there seem to be regular improvements happening. It's great!
Every now and again, I'll come across some small moment of "I wish it did this..." (i.e. I wish I could copy steps from one demo to another demo) but overall, I have no complaints.
I have clients learning to use Hubspot and I use Storylane to provide training walkthroughs. Make it much easier on my clients for their teams to learn a new tool and provides a resource that's available 24/7 for learning.
- Ease of Use: Can create demos quickly, with simpler clicks. - Screen blurring: Saves me time in editing images to be used in demos (blurring & highlighting images) - Interactive way of walkthrough
Well, I feel there's room for improvement: - Backup options for demos created - AI Voice-over Tool: Needs improvement in the way it pronounces few texts. Also, the voiceover fails to auto-play in the first step of the demo - Option to enable/disable autoplay of voiceovers in the demo, when creating the demo
Interactive Walkthroughs - The demos are now more interactive and fluid.
Storylane has some incredible features that allows us to provide insight on our software. Easy to access visual demos, great for displaying tutorials for current users and much more. The implementation of the product is very simple and we use this every single day on our PPC landing pages and product pages.
Currently I have not found anything we dislike about the product. I will be sure to update this review if I find any.
We currently don't automatically deploy users or offer free trials on our software. Storylane solves this problem for us when we require to show our system to our new and exisitng user base.
Storylane offers a very easy-to-use system to create interactive demos that we use across our website. Clients like seeing the system at their own time and pace.
I do not see any problems with Storyline, it does what I need it to do and creates a very high-end, end product.
Storylane takes away the need to go back and forth with a client to book a demo of our software. The demo is interactive and the client can go through it at their time.
Storylane combines intuitive ease-of-use with powerful functionality. It's easy to pickup the basic functions quickly and start producing content right away. They develop and add great features all the time, so the product gets better and better. We have been able to complete an entire library of product tutorials and training tools using Storylane.
I'd like to see more flexibility in the choice of font and size.
We are using Storylane demos for both pre-sales product demonstrations as well as a library of user guides and tutorials. This has taken stress off our Customer Support team as many answers can be found in the tutorials.
It's fast & easy to create demos for pre-sales opportunities and customize to each unique opporunity.
I don't dislike much in Storylane, but there are some usability quirks when adding frames and callouts. Once you get used to it, it's not a big issue.
Storylane solves problem of creating rapid demos for B2B opportunities, removing the need to setup live demos. We can provision a demo in Storylane and have a unique url to share with prospects, without the hassle of setting up a live demo environment
Storylane is ready to go immediately. As soon as the account is created, you can get started. 100% no code.
The Premium model is very cost-intensive. This makes it more difficult to achieve an ROI with lower lead volumes (niche market)
Our product requires a great deal of explanation and differs in its user guidance from the usual and dusty competitors. Storylane helps us to communicate the benefits of the product so that sales staff have more time for selling.
Storylane allows us to have a robust yet controlled demo environment that can be guided by our sales team or visible to the public
All positive so far nothing to comment on.
Controlled Demo for Sales
What I appreciate most about Storylane is its remarkable ease in crafting polished product tours. Its intuitive interface design streamlines the process, enabling me to create high-quality, engaging tours with minimal effort. Additionally, the app's excellent analytics features are always useful, offering deep insights into user engagement and behavior. The Storylane team are also always rolling out new and innovative features consistently to enhance the user experience, ensuring Storylane remains ahead of other solutions I've tried. I end up using it most days, even if I'm just checking results. Oh, and it was very easy to integrate with HubSpot and alongside our other tools.
I don't have much to complain about with Storylane – it's priced competitvely, it's easy to use and I've seen great results. I suppose I would like the company identifier tool to be a bit more accurate but it's not a big issue at all!
Storylane helps me to deliver interactive product demos for both my internal teams and my customers, without needing to record lengthy videos. This is the main problem it solves: It's a useful demo tool to show off my product (which is quite technical and can be difficult to understand without the guidance of demos).
Very intuitive to use and very easy for users to follow. Many interactions with users available.
No video options available to creat even more interactive experience.
Before storylane we made demo videos. These video's did not met all the expectations that our users had. With storylane, users can scroll through or dive deeper in the demo and content.
We've found numerous ways to utilize Storylane, both for demand gen and customer assistance. We've created teasers to help our sales team set demos and used it to create walkthroughs to help customers with new features. It's been a great tool for us.
It could be a little more user-friendly out of the gate, but once you get the hang of it, it's not bad
Storylane helps us showcase the product when people can't get on a live demo call
- Ease of use: simple to get started with and navigate around. - The Clearbit integration helps us identify the companies that have accessed the interactive demo, making it easier for us to evaluate the demo's impact and provide more insights to the sales team. - Good pricing: compared to other tools, the price is reasonable based on our current needs and use cases. - Growth-oriented mindset: the product has been developing numerous features since we first started using it.
Would like to have the feature to edit the step names in the navigation bar at the bottom of the video.
- Create interactive demos for sales to share with their prospects - Showcase newly released features in a more straightforward style - Create self-onboarding tutorials
Story lane is an easy to use tool that enabled our team to showcase our product in an efficent and prompt manner. The learning curve is very small and it is quite easy to hit the ground running with it.
Nothing so far, it saves us so much time
It is allowing us to recycle the demo process and not need a human to do it.
Super easy to use, very user friendly iterface. I'm a non-technical founder and it takes me minutes (literally) to create a pofessional-looking walk-through click-demo. It was easy to integrate on my website as well as within my no-code app. Customer support is extremely fast, friendly, and efficient at solving glitches.
The only downside is the price but for my business needs - it's definitely worth it!
Storylane helps me create online click-through demo's of my product, for different use cases, that I can easily share and advertise. I use it for a quick product tour on my website and also to create use-case-specific demo's that I refer different groups of prospects to.
It's very easy to use and even with the starter subscription you have a lot of options. The customer support is very helpfull as well.
There is nothing to dislike. The integration is easy and we use it a lot.
We had some difficulties to provide trials for our customers. With Storylane we can grant 'access' to our product without dealing with the technicalities for a trials.
Storylane has been really intuitive and easy to use. The screen recording extension works well, the demos are easy to edit, and their customer support has been quick to respond to any questions or issues. The pricing is also really fair.
I don't think it's an issue with Storylane specifically, since I think all interactive demo tools have the same issue but I wish there was a better way to see these interactive demos on a mobile device.
It's giving us another option to show off our product outside of images, videos, and signing up for a free trial. It's great for site visitors that aren't yet ready to have a conversation with Sales or don't want to start a free trial just yet. We're seeing high engagement and completion rates with the demo we've launched so far - a great sign!
support of sales process, with tracking of the engagement, with custom links its easy to use, even for a non tech guy I use it once per week
hard to apply standards across the story.
provide prospects a experience of the solution
Its easy to use with very little training. I had a demo, then had free access and then we went ahead with the enterprise package. I found I needed very little training, and their training guides are very straight forward and simple to use. Our account contact is really quick to come back to use, and the support team have been great in being able answer any of my questions and help with the set up of our SSO for example. I'm using it daily, and getting better at using it, it was extremely easy to integrate with Salesforce and our SSO.
You can only use it on web browser applications and not mobile applications, there are some enhanced functionality that would work really well but I dont know how to suggest it
Increased customer engagement and reducing the amount of time spent on a demo which allows us to demo to more people.
I have several training courses. All the hands on and step by step parts in my course are on storylane, which is an incredible tool that really brought my courses to another level!
No downsides, everything is excellent and easy to use.
Normally, I would have to record myself doing the hands on activity. Anytime something is changed in the software, I have to redo the entire hands on demo. With Storylane, all I have to do is change a particular scene.
If you have a technical product that is difficult to articulate without photos or screenshots - Storylane will be your best friend. Its "screen capture" feature allows you to drill-down a typical demo into a GIF, or clickable feature tour. Excellent for conveying hot features, immediate value, and user interface.
There are limits on how creative you can get with callouts / branding / color coding.
Solving the issue of needing to get a call on the calendar to demonstrate a product. This makes your features available to casual prospects.