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Storylane Reviews: 4.8/5 — Highly Rated
Storylane is an interactive product demo platform that enables B2B teams (marketing, sales, presales, product, customer success) to create, share, embed, and track interactive demos: guided walkthroughs, HTML/CSS-powered sandboxes, downloadable screenshot/video/GIF exports, and conversational sales agents (RepX) powered by AI. The product is delivered as a cloud SaaS with tiered plans from Free through Enterprise and includes integrations, analytics, and enterprise security features such as SSO and SOC2/GDPR compliance.
| Company | Storylane Inc. |
|---|---|
| Year founded | 2021 |
| Company size | 51-200 employees |
| Headquarters | San Francisco, California, USA |
| Capabilities |
AI
API
|
|---|---|
| Segment |
Small Business
Mid Market
Enterprise
|
| Deployment | Browser Extension, Cloud / SaaS / Web-Based, Desktop Mac |
| Support | Chat, Email/Help Desk, Knowledge Base |
| Training | Documentation, Live Online, Videos |
| Languages | English |
Storylane Pros and Cons
- Very rich feature set: guided demos, HTML sandbox, AI avatars, voiceovers, multi-language, embedding, lead capture, analytics.
- Flexible use cases across sales enablement, onboarding, marketing and product tours.
- Tiered plans enable starting small (Free/Starter) and scaling to enterprise.
- Strong integration ecosystem with CRMs, analytics and collaboration tools.
- Enterprise-level features available: SSO, whitelabel, API, SOC2/GDPR compliance.
- Steep price jump between Starter and Growth tiers; many advanced features gated behind higher tiers.
- Some features/integrations require minimum seat counts.
- Enterprise-level features require custom pricing and negotiation; public pricing limited beyond Premium.
- No evidence of self-hosting or open-source option, which may limit control for some customers.
- Storylane's HTML Capturing is by far the easiest and most reliable to use out of other competitors. - Ability to enter and exit guided and non-guided modes within the same demo - Great pricing, great support team - Easy to share links, great use for product walkthroughs and tutorials
- Occasionally buggy - Unable to undo changes when editing guides. No version control and every change is saved automatically.
We created a demo tour that educates the customer how to use the most basic features of the product, proving that it is easy to use as well.
- Less dependency on other teams to create product tours and push live. Just like canva for marketers to create product tours.
- In-app live chat support is not there. Usually, I get a response in 4 or 5 hours. Which sometimes delays my deadlines.
Representing the growth team, the majority of my traffic is low intent. Unfortunately, the market I operate in is again new to adopt the product. In this case, getting a sense of how the product looks pushes the traffic either to take a demo request or free signup. This is the problem Storylane solves for me. Looking at the benefit, storylane product tours get a good share of demo requests for my inbound lead engine.
Interesting concept and the fact that the demos can be customised to each client's needs.
Price. One can always uibble about the price! :)
Sales is a numbers game, so Storyline was extremely helpful in filtering serious clients.
Really enjoyed implementing Storylane, it gives a realistic experience of using the platform I am demo-ing, while controlling variables. I found the set-up of my tours to be very user-friendly, and it is a vast improvement upon a different platform I was using before to do the same thing. Often commented upon how ":techy" the final product feels.
So far, very few downsides. Porbably would like to see more analytics.
Storylane is solving my need to demo a platform without being inside the platform.
I like how quickly and easily we can create & customize product demos to show specific use cases of our platform. It's a great tool to nurture prospects. Plus, you don't need engineers to get started.
I haven't found any downsides yet. Like any tool, there is a small learning curve but after getting the handle for the first one, we could set up different product tours pretty fast.
As we move to a more product-led approach, having product demos on our website really helps us create that experience. We can showcase specific use cases and get users to understand and see how the product works prior to talking with sales.
Storylane is simple and easy to get started with. It generated a sleak product tour for one of our new products that we were able to use both externally and also for internal audiences. We felt it really elevated how we were able to show off our product without a high monetary investment or level of effort. I'd recommend Storylane for lean marketing and enablement teams to show off simple and visual software or for arming your sales team with a tool to create their own demos.
I think we aren't taking advantage of the tracking and analytics as much as we should be but that isn't a fault of Storylane
Allows us to create an interactive tour of our product to easily showcase what we offer and how you can customize it
Storylane enriches our lead funnel tremendously. We can show targeted use cases, show industries how they can benefit from our PIM/DAM solution, and direct them to the right people at our company.
Storylane is very inexpensive for a single user without major integrations. However, if you want to have multiple users and, for example, a Salesforce connection, it can get expensive. So if you do, make sure you have enough time and get 100% out of Storylane!
Prospects have always wanted to see what our software looks like before talking to us about requirements and customizations. With Storylane, we now have the ability to bridge the gap between "Is this the right solution?" and "This is the right solution! Users watch the entertaining stories and then submit requests for further questions.
I love how you can film your product and bring customers and prospects on a guided journey through your product. Great ability to add tool tips and give a visual for what to expect.
We don't use it much for voiceovers, which I'd like to explore more.
It helps guide customers through new experiences in our product. Helps with onboarding and new feature launches. It benefits us by allowing us to scale education versus needed to meeting individually with each customer.
Users are much more receptive to the interactive nature of a storylane compared to an email or video. Very intuitive. Not overly complicated with multiple features, but does what it can extremely well
having to individually delete storylanes - needs to be a mass delete button.
Interaction and retention of tutorials, saving us time
The platform is intuitive and very easy to learn. The interactive demo creation tools are the best we've seen so far and allow a lot of flexibility when creating screens.
We'd like to be able to customize some functionality a bit for some unique use cases but everything off the shelf works for 95% of our needs.
Storyline allows us to very quickly create interactive demos for individual feature flows and even individual customers. Being able to edit a demo on the fly to include new features saves our team a.lot of time.
It's great how easily we were able to implement Storylane into our process. Right away we were able to create demos and if we had any questions, their support team was quick to reply with a solution. If we were looking for a feature they didn't have, they were quick to suggest it to the product team and see a change. We were able to integrate with our CRM (Hubspot) so our sales team, who are in the CRM every day, can easily see which demos have been viewed.
Since the company is relatively new, they are missing just a few features, mainly internal user-facing. An example would be helpful ways of organizing our demos while trying to localize them. Luckily, they are quick to develop new features and nothing they are missing has made us lose value with our subscription.
We wanted a way to show leads our product offering without them having to sign up for a trial. Now our sales team can send out these demos and collect great feedback from their potential buyers. With our current users, we can create demos of new features and send them out with our product blog, which has helped us drive adoption.
I was up and running with a product demo in 15 minutes having never used the program before. It's a simple, powerful tool that engages prospects on a different level than a simple video walkthrough or Loom.
I'd love to be able to choose a specific section on the page and have the view fluidly move down to that spot. I can't always fit everything in one snapshot and still keep the graphics/copy large enough for users to read easily.
It allows me to quickly spin up a demo of a feature of my product and add engaging interactivity to an otherwise bland blog post.
We onboarded storylane for better feature releases and announcing product updates. Soon we started using it for sales and onboarding as well. So best part about it is that you can use these demos across any team.
I think the cost is a bit high for companies who want to have multiple users on storylane.
Storylane has enabled me to announce features better. It helps me in creating demos that I can send to my customers so they can easily check out the latest product update.
It's really simple to start, you can duplicate any of your work and the customer loves it ! The all team is using it, for intern use and for the knowledge base.
You have to change design settings manually for each new demo (maybe because of our plan?)
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Things I liked about Storylane: User Friendly Interface: Storylane has an easy-to-user interface with easy navigation and switing between different type of tooltips on a single screen. Hassle Free Demo Creation: Another thing i liked about Storylane that you can record your screen while navigating to your platform using browser extention and can add helful content for user onboarding/Demo easily. Multiple tooltips: Storylane provides multiple tooltips such as hotspot, modalbox, tooltip, media model, video modal, etc to add media and text in your demo tours. Voiceover: Along with text and images, you can use audio voiceover to make your demo more interactive. AI for content creation: Storylane has an inbuild AI feature to create content and voiceover with a click. Budget Friendly: Storylane has most wallet friendly plans compared to other platform. Ease of Implementaion: Hassle free implementation for tour guides.
Things i disliked about Storylane: Poor Analytics:Integrated analytics is there but it doesn't show correct information about the audience and their organization. No Custom Template: There should be a custom template option so that content creators should not have to customize colors, buttons, designs everytime the create a new tour/demo. Poor Demo Organization: There is an option to organize your demos in folders but the newly created demos are automatically shifted to your root folder even if you create it inside a specific folder. No option to create subfolder.
We were looking for a tool to create interactive demos so that users can learn our platorm on the go. Currently we are using storylane for user onboarding and persona based demo creation and it serves our purpose beautifullly.
Storylane helped us set up a lead engine in just hours.
I don't have anything at this point. We are still experimenting with this platform and things look good at the moment
Using Storylane as a lead engine. Very easy to create product demos and can be implemented lightning fast
Very very affordable way to have cool interactive demo to show off progress
Importing screenshots manually is a lot.
We wanted to add a quick demo of the product so that people can get a feel for it without having to get a full demo
The ability to create hyper personalized demo experiences by tweaking a few elements on captured html pages helps a lot especially when selling to large enterprises. It also is a great way to onboard new employees, customers by enabling them to experience the product while learning about it. Choice of call outs and easy to use interface helped us build demos in minutes. The team is very accomodating and supportive
When building longer demos the UX can become a bit tricker to work with multiple screen captures Analytics is easy to use and clean.. but adding more visualizations could really elevate the experience
Custom Demos, Enablement
Our cloud management product is pretty robust and often hard to explain without providing demos to prospective customers. That is where Storylane comes in. It helps us create highly targeted "product feature tours" and insightful "how-to guides". These resources have been well received by both our customers and prospects, thus driving both product understanding and interest. One of the outstanding elements we enjoy about Storylane is its user-friendly interface, which makes getting started fast and easy. We found the process to be straightforward and intuitive, allowing us to quickly create robust, self-guided demos/product tours. We really like seeing the continuous development and release of new features and enhancements which allow us to benefit by creating even more powerful demos.
While we appreciate the value that Storylane brings to our demos and guides, there are a few areas where we feel it could be improved. Given the complexity of our product, our demos tend to be quite lengthy. It would be beneficial to have additional features that enable bulk editing of the demos. This would greatly streamline the editing process and save us valuable time. We would like to see the capability to move multiple "steps" in more of an editor fashion like you would do with your power point slides. Additionally, we would find it highly useful to have enhanced capabilities for starting, pausing, and stopping recordings within Storylane. This would provide us with more control during the recording process.
Storylane helps us to engage prospects earlier in their buyer's journey. It is great to provide prospects with product information before they typically commit to a live demo or product trial. Utilizing Storylane, we effectively complement our marketing content, including our website and email campaigns. It allows us to showcase product features and provide in-depth information, ensuring that potential customers have a clear understanding of what our product offers.
It allows our teams to work fas and make changes as we learn. It allows our customers to get a great feel for the product and we can finally show (not just tell).
I wish there were a few more design features (i.e. more fonts, more shapes, etc.) to make the look & feel of the demo a little bit more "on brand" and professional.
It allows us to showcase our product in an interactive way. Our website visitors can jump to the part of the product they are most interested in and can play with it themselves. This helps us to qualify our leads.
I liked the ease with which I could sign-up and start creating a demo myself within minutes. Post creating an interactive demo, I did share it with clients within a day. The engagement metrics are helpful.
The engagement metrics count me as a "View" as well. Only another IP should be considered a view. Other than that, it's a straightforward - without-fuss platform.
I needed an interactive product experience platform to be shared with clients after the demo. With Storylane I created one within few hours and shared it within the day and it lead to higher engagement with my prospects.
It's very straight forward and easy to navigate the platform and create comprehensive guides and demos to our prospects and customers. What use to take a few hours creating 1 guide, we can create multiple high quality guides and demos in that same amount of time. The ability to create personal experiences at scale is powerful.
We're still new to the product but I haven't found anything that stands out as a negative experience or workflow so far!
We want to be able to provide our customers a self guided guide to set up funtionalities on their own. We had videos and text on guides but to have something that supports customer each ste of the way has been immensely helpful to our customers.
It's easy to use, Anyone can literally start creating demo videos. share it with your customers. You get to see the number of people who clicked or watched and the engagement level as per the video duration. you get to know where they are spending more time. using which u can personalise campaigns.
Sometimes it's difficult to find a few buttons, I guess it is a small bug. HTML Way is still a thing to try out more, I found it quite hard also there are chances that customers might click on where you don't want customer to click.
Storylane will help sales teams and even implementation teams to create demos easily. So that not every time a sales guy is need to demo the tool since there is a demo available, you can share it with customers and your salesperson can concentrate on other activities in the process. Increased productivity at the same time increased outcomes
Signup and onboarding were easy, with the promise of support and some exciting new features coming soon. Competitively priced to other more established solutions, some generative ai, text-to-voice, prompting and more. Simple browser extension plugin that allows you to seamlessly: - Record screenshots with smart linking, scroll etc., as you click, kind of like a video (you can't remove or blur small sections of your product here) - Record HTML perfect for highly detailed editing of sensitive info; you can manually edit, adjust and set up as you like. - Easily add to existing demos or create a new demo Some of my most used features are the following: - Find & Replace is great for editing out large sets of sensitive information across multiple screens. - Test-to-speech prompts - Edit HTML is amazing for editing screens, especially when developing content for feature releases that are still in production with our team or customising certain fields like options of dropdown menus. The team are very supportive and responsive. Arjun has been amazing support so far.
Depending on the complexity of your product the HTML editing can be tricky and isn't always easily editable or responsive. You'll need to have a decent understanding of coding, so there may be a steep learning curve. Our main demo product has 100+ screens, all containing multiple sets of highly sensitive information. Navigating through these can be quite tedious, you also need to make sure you unselect "apply to all" pages when linking. Navattic has a better interface if you want to be able to demo mobile apps.
We're working towards product-led growth. A solution we hoped to address was allowing the target audience to view a curated demo and also be able to play around themselves after - so we could look to see where they saw the most value, but also perhaps where they don't understand the benefits our solution offers them. We also use it to train new staff and clients - as a step-by-step guide with text and hotspot prompts explaining the features of the product. We haven't had a chance to play around with all features yet, but we will also look to add video and images to some of guides.
A great way to show off products and provide helpful information for users
There's no way to exclude internal visitors from your analytics, e.g. team members with fixed IP addresses
It allows us to show off a relatively complex product without needing a human demo
The ease of use and the various features available.
Sometimes I am block to do things while bulding interactive demos such as the product tour button to not be able to place it at different place during the demo. By that I mean once you choose the button of the product tour it's not possible for only one step to change it from place
It helped us to show to our users how to use our POS system on our website
I like the ability to quickly build an interactive demo which could be used to educate our sales team or external customers. A video does not quick compare to an interactive demo for a customer to become more familiar with your app or platform.
Nothing to note for dislikes. I additionally liked the ability to create unique links for channel tracking tied to one demo.
Solves educating customers and sales team.
StoryLane was the fastest to implementation of new demos of all the products we tried, and we felt that the produced demos were of the highest fidelity - a nice one two punch
The only thing I was not able to do was simply record a video demo version rather than scraping html or screenshots to piece together, but our #1 priority was the latter there.
StoryLane is both going to serve as qualifying leads to our website to get a better understanding of our application to see if they want to move forward in speaking with our team, as well as content for user guides for users.
Storylane's system captures the full HTML/CSS and image assets from your app. We went through and captures just about every single page in our application. With its screen linking system, we can now give leads demo's of our app immediately, on the fly, with all of the state from when we captured. We no longer have to manage demo instances, clean/reset the data, or have anyone technical involved in preparing a demo. Our whole team can now just fire up the link, and show off our application and everything looks and feels real because of the HTML capture. Because it's all HTML, we can create variables. So 5 minutes before a demo, our sales person can inject the prospect's company name and logo, Storylane then spits out a special link for that prospect. This allows an incredibly personal experience for our sales calls, and all is done without needing to setup a real, special instance of our application, and doesn't require any technical know how at all. The other bonus benefit was, because Storylane captures each page, and you're linking and clicking through them...it removes the loading time a real instance would create. So when you're doing demos and in sales mode, knowing that you can click anything and will never get hit with unexpected seconds of loading time is a huge plus. Of course, that depends on your app. In the end, this tool has completely changed how we do sales. We have very particular demos setup to tell specific stories, and also one big one with almost our entire application captured. Whatever you pull up, it all looks and feels like our actual application!
I wish they had some more demo management features like versioning and locking production ready demos. When we have a really large demo with 50+ screens, it would be cool to have a way to go directly to a screen without having to navigate to it through the demo itself. These are minor things though, really hard to find any actual fault considering the value it gives us.
Prior to Storylane, for us to do a demo, we needed someone to carve out a demo instance of our application. Then given how many third party APIs we integrate with and want to show off, we had to clean and reset the data at every single system. This often required hours and multiple people to become ready for a demo.
I like how well the product is designed. The demos I create don't require a lot of customization since Storylane comes with good layouts from the get-go.
I'm hoping storylane starts recording scrolls and screens across different tabs - in the future.
It helps my website visitors easily understand how my products work.