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Zoho Analytics
Data Insights Made Easy
4.2

( 198 )

(Formerly Zoho Reports)
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Zoho Analytics Reviews: 4.2/5 — Solid Choice

Zoho Analytics Overview
What is Zoho Analytics?

Zoho Analytics is a business intelligence tool that allows users to transform raw data into meaningful insights and visually appealing reports. It stands out from the competition with its intuitive interface, flexible data modeling capabilities, and seamless integration with other Zoho apps. With features like data blending, advanced calculations, and customizable dashboards, Zoho Analytics makes data analysis accessible and actionable for businesses of all sizes.

Company Zoho Corporation
Year founded 2000
Company size 10,001+ employees
Headquarters Chennai, Tamil Nadu
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Zoho Analytics Product Details
Capabilities
AI
API
Segment
Small Business
Mid Market
Enterprise
Deployment Cloud / SaaS / Web-Based, Desktop Windows, Mobile Android, Mobile iPad, Mobile iPhone, On-Premise Linux
Training Documentation
Languages English
Zoho Analytics Features
Ad-Hoc Reporting
API Integration
Big Data Integration
Collaboration Tools
Customizable Reports
Dashboards
Data Blending
Data Cleansing
Data Connectors
Data Governance
Data Import/Export
Data Visualization
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Last updated: September 16, 2026
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198 Zoho Analytics Reviews
4.2 out of 5
Enterprise (> 1000 emp.)
Feb 22, 2017
 Source
Overall Rating:
4.0
Brandon W. avatar
Brandon W.
Marketing Communications Lead
Share
"Effective Data Review Tool That Pairs Well With Zoho Projects"
What do you like best about Zoho Analytics?

I like how well this tool implements with Zoho Projects. We use this tool to provide reports to leadership and review team goals. One small but important feature that I like is that I can show dates by ISO week. The charts and visualizations are useful for providing management. The price is at a good pricepoint for the level of utility we need.

What do you dislike about Zoho Analytics?

So far, I have not had many issues with Zoho reports. I'm using it heavily as a task/project reporting tool along with Zoho Projects so I am not able to provide too much insight into other uses.

What problems is Zoho Analytics solving and how is that benefiting you?

Project Planning and Project Reporting. It is beneficial for us to be able to give leadership members these reports instead of having them go through the individual projects. By connecting tasks to users, it also help our team see who is doing what and who is behind on what so we can allocate additional resources to a task.

Mid Market (51-1000 emp.)
Dec 14, 2016
 Source
Overall Rating:
4.0
SG
Sarah G.
Supply Chain Manager
Share
"Zoho Reports"
What do you like best about Zoho Analytics?

I like that it can pull data for my reports across multiple modules. I like that it can export my 100,000+ equipment inventory unlike the regular reports module in CRM.

What do you dislike about Zoho Analytics?

I dislike the limit of 5 pulls a day. I also dislike that's it's a big difficult (meaning I need to know a little bit of coding) in order to add different sections to my reports.

What problems is Zoho Analytics solving and how is that benefiting you?

Easier access to my information makes work more productive and efficient for me

Small Business (50 or fewer emp.)
Nov 11, 2016
 Source
Overall Rating:
4.0
AG
Verified Reviewer
Founder
Share
"Muy útil y fácil"
What do you like best about Zoho Analytics?

Es muy sencillo usar, se integra con otras herramientas de Zoho, permite construir rápidamente, vistas, tablas y otras herramientas. Además posee un SQL que facilita la construcción de otras tablas. Me gusta la posibilidad de compartir con otros por mail o por links.

What do you dislike about Zoho Analytics?

Los gráficos son muy elementales, podrían ser mejor.

What problems is Zoho Analytics solving and how is that benefiting you?

Hemos logrado utilizar Report para analizar la evolución de ciertas variables de nuestro negocio. Gracias a esta herramienta podemos compartir información con nuestros clientes y darles mejor servicio.

Enterprise (> 1000 emp.)
Aug 30, 2016
 Source
Overall Rating:
4.0
TV
Travis V.
Development Manager, Technology & Business Intelligence
Share
"Zoho Reports Review"
What do you like best about Zoho Analytics?

Ease of importing data, simplicity of updating data, ability to modify reports on the fly.

What do you dislike about Zoho Analytics?

lack of customization features to reporting, lack of variability in report types.

What problems is Zoho Analytics solving and how is that benefiting you?

Automation of reporting to save labor, putting information at the finger tips of program managers.

Small Business (50 or fewer emp.)
Oct 14, 2015
 Source
Overall Rating:
4.0
AG
Verified Reviewer
Founder
Share
"Good product"
What do you like best about Zoho Analytics?

works well with google drive and fairly easy to use.

What do you dislike about Zoho Analytics?

my issue most likely, but i would like training videos and maybe some more customization

What problems is Zoho Analytics solving and how is that benefiting you?

easy way to develop reports and distribute

Small Business (50 or fewer emp.)
Oct 09, 2015
 Source
Overall Rating:
4.0
SS
Susan S.
Performance Coach
Share
"Great way to analyze your data"
What do you like best about Zoho Analytics?

I like that it is easy to separate the data you are looking for and need to report on.

What do you dislike about Zoho Analytics?

The once a day update/refresh is a little hard to get use to.

What problems is Zoho Analytics solving and how is that benefiting you?

Monitoring Account Progress Tracking Sales Leads Allows us to look into the data further.

Small Business (50 or fewer emp.)
Oct 07, 2015
 Source
Overall Rating:
4.0
BF
Bryan F.
V Mware Engineering Consultant
Share
"Solid Reporting tool at a reasonable price"
What do you like best about Zoho Analytics?

Zoho Reports is cheap and powerful. You can create custom reports by importing data from a local database either manually or through using their built in scripts to automate it.

What do you dislike about Zoho Analytics?

The interface takes a little while to get used to. Automating data upload using the given script takes a fair amount of time to setup, and there's very little feedback to its success. It lacks a lot of the features of other more expensive tools (SAP Lumira, Tableau), but if you're not looking for something too advanced, this will work for you.

What problems is Zoho Analytics solving and how is that benefiting you?

We've successfully used this to complement our other reporting tools (which were more tabular based) by using ZR's very graphic oriented reports. They look very professional and can be branded with your own customer logos.

Small Business (50 or fewer emp.)
Oct 06, 2015
 Source
Overall Rating:
4.0
AG
Verified Reviewer
Founder
Share
"Simple and great way to build a dashboard type report"
What do you like best about Zoho Analytics?

Very simple to use. Took a few hours to get my first report out. Easy to publish via email to my team.

What do you dislike about Zoho Analytics?

Ease and ability of joining data from more than one source.

What problems is Zoho Analytics solving and how is that benefiting you?

Better sales transparency.

Small Business (50 or fewer emp.)
Oct 06, 2015
 Source
Overall Rating:
4.0
AG
Verified Reviewer
Founder
Share
"Best quality/price of the markeet"
What do you like best about Zoho Analytics?

Facility of use Ability to import and share easily any data Price Availability and benevolance of support team

What do you dislike about Zoho Analytics?

Regular slow down requiring the indexation of tables by Zoho Support Team It is a pity that Zoho does not offer the ability to combine sql data on one side and direct data input by users on the same table Support is not adapated to European working hours and is limited to English.

What problems is Zoho Analytics solving and how is that benefiting you?

Complex reporting from 30 agencies specialized in B2B services

Mid Market (51-1000 emp.)
Oct 06, 2015
 Source
Overall Rating:
4.0
BV
Brandon V.
Operations Manager
Share
"Great in-depth product for detailing reports and making key decisions."
What do you like best about Zoho Analytics?

I really enjoy being able to ad and remove uses as needed on the fly.

What do you dislike about Zoho Analytics?

I think the interface is a bit bland but super responsive. I believe it could also be integrated better with the CRM and given better accessibility.

What problems is Zoho Analytics solving and how is that benefiting you?

I use it to get more detailed information on the sales teams in my company and try to figure out what is working and what is not.

Mid Market (51-1000 emp.)
Oct 06, 2015
 Source
Overall Rating:
4.0
DL
David L.
Account Executive
Share
"Good product"
What do you like best about Zoho Analytics?

Very easy to set up customized reports. I have some requirements that Zoho CRM can't do on it's own. I have Reports setup to pull data from CRM every night and send me a summary of all my projects on the go. I have one client that I have set up to receive the same summary of the projects they have on the go. If they have nothing going, system doesn't sent them summary.

What do you dislike about Zoho Analytics?

Haven't found anything that I don't like.

What problems is Zoho Analytics solving and how is that benefiting you?

See above. Saves me a ton of time as I only have to setup once.

Enterprise (> 1000 emp.)
Jul 16, 2015
 Source
Overall Rating:
4.0
RB
Russ B.
Vice President Of Operations
Share
"Pretty solid reporting tool - if you are technically inclined"
What do you like best about Zoho Analytics?

Zoho reports lets you create reports pretty simply and it lets you join multiple data sources together in a single report. The various filters are very helpful and relatively easy to use as well.

What do you dislike about Zoho Analytics?

You need to be technically inclined to use the tool well. Understanding what data comes from where and how they relate to give you an accurate report is necessary, so this tool is not great for a novice or non-technical user.

What problems is Zoho Analytics solving and how is that benefiting you?

We were pulling data from various reporting sources and trying to bring them together in a central place where everyone could view them. We succeeded in increasing visibility as we had hoped.

Small Business (50 or fewer emp.)
Sep 19, 2023
 Source
Overall Rating:
3.5
AG
Verified Reviewer
Founder
Share
"Good platform to use if you use the Zoho Stack"
What do you like best about Zoho Analytics?

Fully integrated with the Zoho suite, making it simple to get all our data at the same place.

What do you dislike about Zoho Analytics?

Not the best tool out there for advance reporting.

What problems is Zoho Analytics solving and how is that benefiting you?

Get analytics report and integrate them with our Zoho CRM leads.

Small Business (50 or fewer emp.)
Aug 23, 2023
 Source
Overall Rating:
3.5
FB
Faith B.
Registered Psychotherapist And Researcher
Share
"Zoho is a cost effective and useful way to manage business finances"
What do you like best about Zoho Analytics?

The interface is easy to use, I feel I can manage all aspects of my finances for my business using its different tabs, I can create invoices. Send receipts, keep track of costs

What do you dislike about Zoho Analytics?

Sometimes the interface can be a little complicated. There are a lot of tabs in different mechanisms and sometimes I get a little confused with what exactly I'm looking at. But the analytics are still really important and I think I just need to keep practising using that the system

What problems is Zoho Analytics solving and how is that benefiting you?

The software helps me analyze my profit margins, how well, I'm doing in the quarter, who owes me money, which invoices are paid and patterns in sales of my services

Mid Market (51-1000 emp.)
May 31, 2023
 Source
Overall Rating:
3.5
Rishab J. avatar
Rishab J.
Manager Finance & Accounts
Share
"One of the best Analyrics and CRM tool out there"
What do you like best about Zoho Analytics?

Affordability, Wide range of features, Easy to use applications, Ability to integrate with different sources.

What do you dislike about Zoho Analytics?

Not much visualisation, Big data handling is an issue. A lot of features are turned off for light users.

What problems is Zoho Analytics solving and how is that benefiting you?

One can understand technical data easily, Data consolidation and reporting and Team collaboration.

Small Business (50 or fewer emp.)
May 17, 2023
 Source
Overall Rating:
3.5
HB
Heather B.
Founder
Share
"Useful tool for seeing all data in one place"
What do you like best about Zoho Analytics?

I like being to see all of my dashboards and easily toggle between different categories.

What do you dislike about Zoho Analytics?

The info does not update continuously, it only updates every four hours so when a change in made in our CRM, we cannot see the data right away.

What problems is Zoho Analytics solving and how is that benefiting you?

Zoho analytics solves the problem of looking in multiple places or running manual reports for data purposes. I can check my dashboards in the morning and afternoons without needing to go into our CRM to pull a report or create a new one.

Enterprise (> 1000 emp.)
Apr 27, 2023
 Source
Overall Rating:
3.5
ABHISHEK A. avatar
Abhishek A.
Assistant Manager Technical Program Management
Share
"Integration with other apps"
What do you like best about Zoho Analytics?

Integration with other apps makes it easy to make it a centralised product

What do you dislike about Zoho Analytics?

Ah, this comes with a hefty price to have and use a centralised product

What problems is Zoho Analytics solving and how is that benefiting you?

Use it for tracking the customer data and their sales

Small Business (50 or fewer emp.)
Jan 24, 2023
 Source
Overall Rating:
3.5
AG
Verified Reviewer
Founder
Share
"Used Zoho One for tracking customer usage for a SaaS product"
What do you like best about Zoho Analytics?

Ability to integrate it with our product seamlessly and generate the insights required.

What do you dislike about Zoho Analytics?

Nothing, overall the experience was good.

What problems is Zoho Analytics solving and how is that benefiting you?

Analytics from SaaS product usage, pulled on a custom dashboard which is updated in real-time.

Small Business (50 or fewer emp.)
Nov 14, 2022
 Source
Overall Rating:
3.5
AG
Verified Reviewer
Founder
Share
"Complex but robust tool to create reports"
What do you like best about Zoho Analytics?

The tool is very powerful and can create all sorts of robust and complex reports. I especially like how it allows me to see what my sales team is doing and track activity for certain marketing functions.

What do you dislike about Zoho Analytics?

While it is a powerful tool, it is complex to set up and often requires multiple calls to support to get resolution. Getting the issue resolved can take 2-3 calls if the first support person you talk to doesn't have expertise in that area or if you can understand them at all due to long distance and language.

What problems is Zoho Analytics solving and how is that benefiting you?

Zoho Analytics gives me a quick at a glance view of anything I need a report on from Zoho CRM. It helps my team to be more productive and focus on the activities that result in the best results.

Small Business (50 or fewer emp.)
Sep 18, 2020
 Source
Overall Rating:
3.5
Nichola C. avatar
Nichola C.
Director
Share
"Informative dashboards but some of the functionality can be frustrating"
What do you like best about Zoho Analytics?

The ability to merge different data sources into reports and create dashboards to group and display related charts and widgets.

What do you dislike about Zoho Analytics?

Some of the functions are buggy and frustrating such as the configuration sidebar disappearing and wiping all your settings if your mouse leaves the area when setting up scheduled email templates.

What problems is Zoho Analytics solving and how is that benefiting you?

Building reporting systems that allow easier analysis and identification of patterns in large data sets. The simple chart displays help to communicate this information at different levels within the business.

Small Business (50 or fewer emp.)
Mar 06, 2020
 Source
Overall Rating:
3.5
Kayla L. avatar
Kayla L.
Director Of Account Sales & Analytics
Share
"Impactful software with features to review data dynamically"
What do you like best about Zoho Analytics?

The best part about Zoho Analytics is the amount of different ways you can look at data and then dive deeper. You can cross two tables to show things against each other (i.e. time vs. sales) and really be able to analyze your data at another level.

What do you dislike about Zoho Analytics?

The only main downside is accessibility.

What problems is Zoho Analytics solving and how is that benefiting you?

We were providing summary data to clients in static form. We weren't able to get the detailed insight to inform our clients of what was happening with their business. Now, we are able to see exactly where and when changes are happening. Sometimes down to do the day.

Small Business (50 or fewer emp.)
Dec 31, 2018
 Source
Overall Rating:
3.5
WG
William G.
Owner/Operator
Share
"Zoho reports - small biz"
What do you like best about Zoho Analytics?

Easy to integrate with Zoho platform and other Zoho products. Quick reports of mail campaigns, sales performance and general activity

What do you dislike about Zoho Analytics?

Some strings of information should be able to talk to each other that cannot. Zoho has said they are optimizing the Reports app

What problems is Zoho Analytics solving and how is that benefiting you?

Easy to make quick charts and graphs for presentations. Reports can be accessed by team, shared and exported quickly

Mid Market (51-1000 emp.)
Feb 15, 2018
 Source
Overall Rating:
3.5
AG
Verified Reviewer
Founder
Share
"So far it has been good experience but sometimes I feel limitations."
What do you like best about Zoho Analytics?

Easy to use, drag and drop fields really helps

What do you dislike about Zoho Analytics?

It cannot be integrated with zoho people

What problems is Zoho Analytics solving and how is that benefiting you?

It has helped us a lot in creating reports, especially for zoho desk and zoho crm.

Small Business (50 or fewer emp.)
Nov 15, 2017
 Source
Overall Rating:
3.5
AG
Verified Reviewer
Founder
Share
"Zoho Review"
What do you like best about Zoho Analytics?

The access to different apps that all integrate. Our company uses Zoho Inventory, Books, Shopify, and Reports. All in which we have full up to date integration between flawlessly.

What do you dislike about Zoho Analytics?

There are options for payment processing, but rates are too high. We end up using Cayan and manually have to enter in transaction. The other thing is the search function is very limited. It isn't as flexible as Lightspeeds search engine for our inventory.

What problems is Zoho Analytics solving and how is that benefiting you?

We always had a problem with stock integration between Amazon, our website (Shopify) and ebay. This system allows us to make sure our stock is always accurate on our ecommerce platform.

Mid Market (51-1000 emp.)
Feb 15, 2017
 Source
Overall Rating:
3.5
AG
Verified Reviewer
Founder
Share
"zoho reports"
What do you like best about Zoho Analytics?

The dashboards are very helpful to our organization..

What do you dislike about Zoho Analytics?

Lack of ability to report on problem, change & projects.

What problems is Zoho Analytics solving and how is that benefiting you?

SLA compliance. Better ability to make data driven decisions.

Mid Market (51-1000 emp.)
Oct 14, 2015
 Source
Overall Rating:
3.5
AG
Verified Reviewer
Founder
Share
"Zoho Reports for Nonprofits"
What do you like best about Zoho Analytics?

There are many lightweight BI tools on the marketplace and also many heavyweights. Depending on your use cases, you might need one over the other. Zoho Reports does a good job straddling both markets -- it is a lightweight BI tool with some ETL (extraction, transformation, and loading) capabilities that are useful when you need to dive into some custom, SQL reporting building.

What do you dislike about Zoho Analytics?

Compared to some of the best lightweight BI tools on the marketplace it still has room to grow in the 'design' area - i.e., it doesn't look as pretty. Plus, there is no mobile phone app to date.

What problems is Zoho Analytics solving and how is that benefiting you?

We deal with many nuanced data problems in school districts. Zoho Reports, when applicable, has allowed us to jump in and solve some core problems quickly.

Mid Market (51-1000 emp.)
May 25, 2023
 Source
Overall Rating:
3.0
AP
Adyasha P.
Associate Consultant
Share
"Good Visualization tool"
What do you like best about Zoho Analytics?

Zoho provides a wide range of options starting from charts to pivot tables to dashboards. It has a straightforward interface that helps the user to access and visualize the data easily. It provides integration to various data sources including clouds . It also helps to perform advance statistical functions.

What do you dislike about Zoho Analytics?

It takes a longer time to understand complicated and complex analytics. Understanding the same takes longer, and processing capability is laid back for me.

What problems is Zoho Analytics solving and how is that benefiting you?

It solves various problems starting from data consolidation to analysis to visualization. It helps to give better insights to the data by performing advanced analytics using statistical modelling and machine learning.

Mid Market (51-1000 emp.)
May 18, 2023
 Source
Overall Rating:
3.0
Gopi T. avatar
Gopi T.
Staff Firmware Engineer
Share
"Zoho: Game changer for data analytics and reporting"
What do you like best about Zoho Analytics?

Zoho Analytics provides a wide range of options including charts, graphs, pivot tables and dashboards. And the interface is simple and easy to use allows complex things to be done in a simpler way. It provides seamless integration with various data sources including spreadsheets, databases, cloud etc. Ofcourse advanced analytics like statistical modelling and machine learning

What do you dislike about Zoho Analytics?

Sometimes understanding complex analytics, it takes a very long time. The learning curve to understand is much higher.. have to go step by step. The customization is very limited for visualizations. The performance of real-time data streaming and processing capability seems to the disliked feature for me personally..

What problems is Zoho Analytics solving and how is that benefiting you?

It solves several problems 1/ Data consolidation and analysis.. Data visualization and reporting Advanced analytics and insights, for better and enhanced forcasting and optimze processes,, identify growth opportunities and mitigate risks Better collaboration and sharing

Mid Market (51-1000 emp.)
May 11, 2023
 Source
Overall Rating:
3.0
AG
Verified Reviewer
Founder
Share
"Analysis of the required data points"
What do you like best about Zoho Analytics?

Easy to use, within a go can check all relevant and important data points

What do you dislike about Zoho Analytics?

Can be more elaborated, deeper insights missing

What problems is Zoho Analytics solving and how is that benefiting you?

Analysis made easy. Saving time

Mid Market (51-1000 emp.)
Aug 10, 2021
 Source
Overall Rating:
3.0
JG
Jeffery G.
Vp Of Special Projects
Share
"Analytics for Small/Mid-sized Businesses"
What do you like best about Zoho Analytics?

We really enjoy the intuitive nature of the user interface. Almost anyone can pick it up quickly and build data visualizations.

What do you dislike about Zoho Analytics?

Sometimes the processing speeds are slow and the platform can be glitchy at times. Also, change the name! It is hard to be taken seriously with a name like "Zoho."

What problems is Zoho Analytics solving and how is that benefiting you?

We have created an internal dashboard that displays client portfolio information. We have also designed a management report that we give to our clients to show them just how awesome we are.