Bókun vs Xola

Take a look at how Bókun and Xola stack up against each other across pricing, features, and support using feedback from real users like yourself. Bókun scores 4.7 out of 5 from 13 reviews, while Xola has been rated 4.5 out of 5 from 67 reviews.
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Bókun Tour Operator Software logo

Bókun

4.7

( 13 )

Xola Tour Operator Software logo

Xola

4.5

( 67 )

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At a Glance
Bókun Tour Operator Software logo
Bókun
Starting at:
$49.00//month
Xola Tour Operator Software logo
Xola
Starting at:
$/ one-time
Overview
Bókun Tour Operator Software logo
Bókun
Bókun is a SaaS platform built for tour, activity, attraction, and experience operators. It combines reservation management, product & resource management, channel connectivity and distribution via a reseller marketplace and OTAs, online booking widgets, a website builder, CRM, reporting dashboar... Learn more
Capabilities
  • AI Enabled
  • API Available
  • Open Source
  • CLI Available
Xola Tour Operator Software logo
Xola
Xola is a cloud-based, end-to-end booking, reservation, distribution and marketing platform built for tour, activity, attraction, and experience operators. It enables operators to manage bookings via website, phone, walk-ups, and resellers/OTAs; handle scheduling, pricing variations, inventory, s... Learn more
Capabilities
  • AI Enabled
  • API Available
  • Open Source
  • CLI Available
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Pricing
Bókun Tour Operator Software logo
Bókun
Free trial available
Free plan available
Billing type Recurring Subscription
FREE
$0.00
/ month
START
$49.00
/ month
PLUS
$149.00
/ month
PREMIUM
$499.00
/ month
See all pricing
Xola Tour Operator Software logo
Xola
Free trial available
Free plan available
Billing type Usage Based
Transaction fee (published example)
Contact Us
See all pricing
Pros and Cons
Bókun Tour Operator Software logo
Bókun
Pros
  • Transparent pricing with low booking fees (1–1.5%)
  • 0% Bókun booking fees on Viator and offline bookings
  • Extensive channel / OTA integrations and large reseller marketplace
  • Rich feature set included in lower tiers (website builder, resource management, mobile app, POS)
  • Well-documented public API and strong support/onboarding
Cons
  • Multi-day itinerary, deposit and installment payment support not verified / appears limited
  • Some multi-language site fields (metadata, alt-text) are not auto-synced and require manual work
  • Dependency on TripAdvisor / Viator ecosystems may affect operator outcomes
  • Enterprise users with very high volume may find different economics elsewhere depending on booking mix
Xola Tour Operator Software logo
Xola
Pros
  • Full feature set covering booking, scheduling, inventory, staff management, packages and marketing.
  • Transaction-fee model (no subscription) can reduce upfront cost for seasonal operators.
  • Strong integrations with OTAs, waivers, payments and marketing tools.
  • Flexible pricing rules for public/private experiences and packages.
  • REST API, sandbox and webhooks for custom integrations.
Cons
  • Transaction-fee model (percent + fixed) may be more expensive for high-volume operators.
  • Published rates vary and are unclear for non-U.S. geographies.
  • Some features (e.g., barcode/ticket scanning, hardware maturity) have limited/unclear documentation.
  • No published subscription tiers or freemium; many pricing details require contacting sales.
Reviewer's Segments
Bókun Tour Operator Software logo
Bókun
Small Business
84.62%
Mid Market
15.38%
Enterprise
0.0%
Xola Tour Operator Software logo
Xola
Small Business
74.63%
Mid Market
22.39%
Enterprise
2.99%
Deployment
Bókun Tour Operator Software logo
Bókun
  • Cloud based
  • Desktop based
  • Mobile based
  • On-premise
Xola Tour Operator Software logo
Xola
  • Cloud based
  • Desktop based
  • Mobile based
  • On-premise
Support
Bókun Tour Operator Software logo
Bókun
  • 24/7 (Live rep)
  • Chat
  • Email/Help Desk
  • Knowledge Base
  • Phone Support
Xola Tour Operator Software logo
Xola
  • 24/7 (Live rep)
  • Chat
  • Email/Help Desk
  • Knowledge Base
  • Phone Support
Training
Bókun Tour Operator Software logo
Bókun
  • Documentation
  • Videos
Xola Tour Operator Software logo
Xola
  • Documentation
  • Videos
Integrations
Bókun Tour Operator Software logo
Bókun
Total integrations: 1
  • Zapier
Xola Tour Operator Software logo
Xola
Total integrations: 0
We could not find any integrations for this product.
Top Alternatives
Bókun Tour Operator Software logo
Bókun
See all alternatives
Xola Tour Operator Software logo
Xola
See all alternatives
Company Details
Bókun Tour Operator Software logo
Bókun
  • By Bókun, a TripAdvisor company
  • Located in Reykjavík, Iceland
  • Founded in 2012
Xola Tour Operator Software logo
Xola
  • By Xola
  • Located in San Francisco, California, USA
  • Founded in 2011