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Xola Reviews: 4.5/5 — Highly Rated
Xola is a cloud-based, end-to-end booking, reservation, distribution and marketing platform built for tour, activity, attraction, and experience operators. It enables operators to manage bookings via website, phone, walk-ups, and resellers/OTAs; handle scheduling, pricing variations, inventory, staff/guide and resource management; send automated communications; run promotions and remarketing; connect to external platforms; run analytics and reporting; manage packages and gift offers; support web-checkout, point-of-sale, mobile/tablet apps, and more.
Xola is also often used as Tour Operator of choice in REST API and Mobile apps (iOS/Android) tech stacks.
| Company | Xola |
|---|---|
| Year founded | 2011 |
| Company size | 51-200 employees |
| Headquarters | San Francisco, California, USA |
| Capabilities |
AI
API
|
|---|---|
| Segment |
Small Business
Mid Market
|
| Deployment | Cloud / SaaS / Web-Based, Mobile Android, Mobile iPad, Mobile iPhone |
| Support | 24/7 (Live rep), Chat, Email/Help Desk, Knowledge Base, Phone Support |
| Training | Documentation, Videos |
| Languages | English |
Xola Pros and Cons
- Full feature set covering booking, scheduling, inventory, staff management, packages and marketing.
- Transaction-fee model (no subscription) can reduce upfront cost for seasonal operators.
- Strong integrations with OTAs, waivers, payments and marketing tools.
- Flexible pricing rules for public/private experiences and packages.
- REST API, sandbox and webhooks for custom integrations.
- Transaction-fee model (percent + fixed) may be more expensive for high-volume operators.
- Published rates vary and are unclear for non-U.S. geographies.
- Some features (e.g., barcode/ticket scanning, hardware maturity) have limited/unclear documentation.
- No published subscription tiers or freemium; many pricing details require contacting sales.
Compare Xola with other popular tools in the same category.
Xola easy to use, integration w/OTAs, live help chat, instant updates.
I like everything about the platform and wouldn't change.
Xola allows me to do direct sales from my website, and manage a reservations calendar for my tour business. I can send professional looking pay links for private tours which gives customers confidence in booking with a credible tour company. They add and keep track of my digital liability waiver too.
Love how easy it is for customers to use
We offer kids camps. These camps are a week long. There is nowhere to identify the camp is a week long. When people go to book, they think it's a one-day program.
A few years ago, they updated the equipment feature. We have over 100 kayaks and paddle boards. We run multiple programs each day. Using the equipment management system, we have never overbooked. It's automatic, and that's the best part.
They offer great customer service on time.
I dont have anything bad to say about Xola.
When my site is down or when I need assistance with loading rates they are always available to assist.
We are an escape room and have been using Xola for almost 2 years. They are phenomenal to work with. The chat service when you have issues or questions is top notch and always available. We saw a huge increase in traffic and revenue upon switching. The fact that they automatically reach out to customers that have a room booking in a cart and haven't pulled the trigger yet has been amazing. Couldn't be happier and can't wait to see what the future holds for our partnership.
Honestly there isn't much that we haven't enjoyed.
Increase in traffic and revenue has been huge. And the waivers that can be auto linked helps us to track customers. The reports are great too to be able to see what rooms each client has done so it has allowed us to so targeted marketing.
Xola is SO easy to use and navigate through.
I really have no issues with using Xola.
It makes my job so much easier because the information is organized and right in front of me.
The best thing about Xola is that it allows me to integrate all my bookings - whether I've used their built in credit card processing or taken payment via another method - into one unified calendar.
I wish there were a few more ways that listings could be customized, as the options don't always match exactly what I want and I have to come up with work-arounds.
Xola allows me to take bookings online via my web site, but also create bookings on the back end, and integrate both into one unified calendar that lets me see our schedule in its entirety. The credit card processing rates are also very reasonable and the system is easy to use.
Anytime I need help they have a live chat support that answers my questions within minutes! I never have to wait long and usually receive immediate assistance. Easy to change listings too!
I would like it to automatically notify the assigned guide when a game is booked. That would help a lot with on-call shifts. Also would like to have a "Call to Book" listing that I don't have to assign a time to for it to be shown at the top of the page.
So easy to have guests book and alter bookings as needed. Plus it is visually nice to look at and not overwhelming or confusing like other software I have seen.
I love utilizing XOLA for our tourism booking software. We are able to customize our offerings and launch live on our website for guests to book. We can manage all reservations directly from the platform and message guests.
The calendar features are a little clunking and require extra toggling which would be easy to update.
It allows us to easily capture our tours performance and manage reservations. From collecting payments, to confirming bookings, we can do it all in one place.
The level of attention to detail was impressive. I am a low tech, and the communication on technical matters was perfect. The coordination and communication were seamless.
I did not dislike anything. However, I would have liked a bit more on how to get reviews. How does that work? I would have liked the Xola platform to send an email to the guests within 24 hours following the event/experience prompting them to leave a review/pictures. I do not think such an essential component of what fuels bookings (the reviews) should be left to me ( I do not have the technical skills to do it). I did get instructions from the support centre; however, I am unsure if I implemented the instructions correctly.
I was looking for a website /booking platform, and Xola delivered. It is so professionally done, intuitive, eye-appealing, and alive. The Xola team helped me showcase Toronto Waterfront Ecotours’ offering in a way that makes me proud
Good experience, great relationship with them and they are responsive to our needs and support. product is good but would like to see some basic feature improvements that make our lives and employees' lives easier vs more workaround. Overall I would highly recommend the product, especially knowing a revamped and improved version is on the horizon. Plus fairharbor is just annoying so out of principle, we will not work with them. Ease of use, we have been using this for some time now and have a great understanding of how to use the tool and get a lot of value from it. It has some great integrations, great text, email reminders for our guests and xola has invested in a lot of great improvements over the past 2 years that made our business better.
Lack of POS integration, our business is moving to sell more onsite with our guests, pre gratuity is huge in our space and XOLA lacks features for pre gratuity except to do an ADD on which auto charges taxes and the booking fee on gratuity. reporting is still lacking, and dashboards, for performance, are also lacking.
No one