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Xola Reviews: 4.5/5 — Highly Rated
Xola is a cloud-based, end-to-end booking, reservation, distribution and marketing platform built for tour, activity, attraction, and experience operators. It enables operators to manage bookings via website, phone, walk-ups, and resellers/OTAs; handle scheduling, pricing variations, inventory, staff/guide and resource management; send automated communications; run promotions and remarketing; connect to external platforms; run analytics and reporting; manage packages and gift offers; support web-checkout, point-of-sale, mobile/tablet apps, and more.
| Company | Xola |
|---|---|
| Year founded | 2011 |
| Company size | 51-200 employees |
| Headquarters | San Francisco, California, USA |
| Capabilities |
AI
API
|
|---|---|
| Segment |
Small Business
Mid Market
|
| Deployment | Cloud / SaaS / Web-Based, Mobile Android, Mobile iPad, Mobile iPhone |
| Support | 24/7 (Live rep), Chat, Email/Help Desk, Knowledge Base, Phone Support |
| Training | Documentation, Videos |
| Languages | English |
Xola Pros and Cons
- Full feature set covering booking, scheduling, inventory, staff management, packages and marketing.
- Transaction-fee model (no subscription) can reduce upfront cost for seasonal operators.
- Strong integrations with OTAs, waivers, payments and marketing tools.
- Flexible pricing rules for public/private experiences and packages.
- REST API, sandbox and webhooks for custom integrations.
- Transaction-fee model (percent + fixed) may be more expensive for high-volume operators.
- Published rates vary and are unclear for non-U.S. geographies.
- Some features (e.g., barcode/ticket scanning, hardware maturity) have limited/unclear documentation.
- No published subscription tiers or freemium; many pricing details require contacting sales.
Compare Xola with other popular tools in the same category.
Xola easy to use, integration w/OTAs, live help chat, instant updates.
I like everything about the platform and wouldn't change.
Xola allows me to do direct sales from my website, and manage a reservations calendar for my tour business. I can send professional looking pay links for private tours which gives customers confidence in booking with a credible tour company. They add and keep track of my digital liability waiver too.
Love how easy it is for customers to use
We offer kids camps. These camps are a week long. There is nowhere to identify the camp is a week long. When people go to book, they think it's a one-day program.
A few years ago, they updated the equipment feature. We have over 100 kayaks and paddle boards. We run multiple programs each day. Using the equipment management system, we have never overbooked. It's automatic, and that's the best part.
They offer great customer service on time.
I dont have anything bad to say about Xola.
When my site is down or when I need assistance with loading rates they are always available to assist.
We are an escape room and have been using Xola for almost 2 years. They are phenomenal to work with. The chat service when you have issues or questions is top notch and always available. We saw a huge increase in traffic and revenue upon switching. The fact that they automatically reach out to customers that have a room booking in a cart and haven't pulled the trigger yet has been amazing. Couldn't be happier and can't wait to see what the future holds for our partnership.
Honestly there isn't much that we haven't enjoyed.
Increase in traffic and revenue has been huge. And the waivers that can be auto linked helps us to track customers. The reports are great too to be able to see what rooms each client has done so it has allowed us to so targeted marketing.
Xola is SO easy to use and navigate through.
I really have no issues with using Xola.
It makes my job so much easier because the information is organized and right in front of me.
The best thing about Xola is that it allows me to integrate all my bookings - whether I've used their built in credit card processing or taken payment via another method - into one unified calendar.
I wish there were a few more ways that listings could be customized, as the options don't always match exactly what I want and I have to come up with work-arounds.
Xola allows me to take bookings online via my web site, but also create bookings on the back end, and integrate both into one unified calendar that lets me see our schedule in its entirety. The credit card processing rates are also very reasonable and the system is easy to use.
Anytime I need help they have a live chat support that answers my questions within minutes! I never have to wait long and usually receive immediate assistance. Easy to change listings too!
I would like it to automatically notify the assigned guide when a game is booked. That would help a lot with on-call shifts. Also would like to have a "Call to Book" listing that I don't have to assign a time to for it to be shown at the top of the page.
So easy to have guests book and alter bookings as needed. Plus it is visually nice to look at and not overwhelming or confusing like other software I have seen.
I love utilizing XOLA for our tourism booking software. We are able to customize our offerings and launch live on our website for guests to book. We can manage all reservations directly from the platform and message guests.
The calendar features are a little clunking and require extra toggling which would be easy to update.
It allows us to easily capture our tours performance and manage reservations. From collecting payments, to confirming bookings, we can do it all in one place.
The level of attention to detail was impressive. I am a low tech, and the communication on technical matters was perfect. The coordination and communication were seamless.
I did not dislike anything. However, I would have liked a bit more on how to get reviews. How does that work? I would have liked the Xola platform to send an email to the guests within 24 hours following the event/experience prompting them to leave a review/pictures. I do not think such an essential component of what fuels bookings (the reviews) should be left to me ( I do not have the technical skills to do it). I did get instructions from the support centre; however, I am unsure if I implemented the instructions correctly.
I was looking for a website /booking platform, and Xola delivered. It is so professionally done, intuitive, eye-appealing, and alive. The Xola team helped me showcase Toronto Waterfront Ecotours’ offering in a way that makes me proud
Good experience, great relationship with them and they are responsive to our needs and support. product is good but would like to see some basic feature improvements that make our lives and employees' lives easier vs more workaround. Overall I would highly recommend the product, especially knowing a revamped and improved version is on the horizon. Plus fairharbor is just annoying so out of principle, we will not work with them. Ease of use, we have been using this for some time now and have a great understanding of how to use the tool and get a lot of value from it. It has some great integrations, great text, email reminders for our guests and xola has invested in a lot of great improvements over the past 2 years that made our business better.
Lack of POS integration, our business is moving to sell more onsite with our guests, pre gratuity is huge in our space and XOLA lacks features for pre gratuity except to do an ADD on which auto charges taxes and the booking fee on gratuity. reporting is still lacking, and dashboards, for performance, are also lacking.
No one
Everyone's needs for booking platforms are different and we tried quite a few before landing on Xola. It has all the features we need like: - Location per event, - Lead-out time per event so we can clean the equipment - equipment assigning per event - great chat support, around the clock
- customers can't pay with "ideal" payment - blackout dates can be difficult to manage I can't think of anything I dislike
We're using Xola for all of our bookings every day. It's very efficient and saves us a lot of time. Naturally it integrates with our skipper's agenda's so they can see what their tours are assigned to them
Their customer service is top notch. Whenever we have a concern or need assistance we can always depend on our xola team to respond quickly with a solution. No other company has ever had the customer service we experience with xola.
When feature is missing request's for dev team can take some time. To be implemented. However a lot of the features we do or have requested have become useable features.
We are an escape room, and we depend on our booking software to ensure an organized easy to use software for tracking all of our bookings. We are able to deep dive all the data collected, easily take payments, easily offer discounts, and a simplified way to have our customers sign their waivers. The reporting and data that we can gather makes our accounting and crm extremely valuable
Xola makes it easy to make all kinds of adjustments to our trips. We are always adding trips, and changing trips, and Xola makes that easy. The color schemes on each trip make it quite obvious which days are busy and which days are open.
The filling out of waivers process could be smoother. It would be great if there was a manual override for minimum booking without having to change the listing.
Xola has streamlined our online booking process which makes our lives a lot easier. During some of busiest times of the season, a huge chunk of our sales come via online bookings. Xola allows us to communicate easily with customers via email to update them with confirmation email, payment info, etc.
Customer service! Quick & knowledgeable.
Payout schedule format :( Adds bank fees
Booking software Customer support and easy seamless booking process for our guests
Simple and modern user intreface. Simplifies the sales funnel and allows for a shortened learning curve for new employees. Great custom reporting, third party integrations, and tracability.
Current user interface limits customization of gift certificates and other guest touch points. We would like to see the ability to better customize to our brand without losing the simplicity of the current design.
Xola is one of our fundemental support systems for our businesss. Combining multiple solutions into one interface for both our customers and guests, has been beneficial on many fronts. With their continued updates, Xola has stayed ahead of the competition.
You can completely customize Xola for your booking software needs. My favorite features: abandoned bookings, waivers, text/email, custom listings
I have had zero issues, the chat support is always there to help.
Online bookings around the clock, Xola keeps our reservations are super organized.
Xola is easy to use and easily understandable!
Sometimes xola can be slow, when processing 5-10 reservations at once! Which is understandable!
The problems I'm solving with xola is booking guest reservations fast and changing reservations with a click of a button!
Xola is more than an online reservation system. It can track payments, create reports so you can see what trips sell better, which affiliate channels (Expedia, and other hotel concierges or that bartender that sends you all that business!) are better, helps reconcile month end billing, sends out reminders and after the event thank yous, prints out the daily manifests at the press of button, constantly improving the product...all that but the cherry on the top is their customer service. Always ready to help and always accessible.
When I get calls from their competitors and they try to explain to me why I should settle for less service and pay more by asking me to switch to something else (FareHarbor, PeekPro). Very annoying
Scheduling guides is easy, Billing and tracking affiliate payments is easy, Time saved over other lame products or (heaven forbid) using old paper system. Everybody that needs access to schedule can see it by logging in. Cloud system beats old central system hands down.
Xola was the first booking system that was able to seamlessly deal with my complex reservation system requirements without fear of overbooking my equipment or staff resources.
They have not yet integrated with Quickbooks Online and it would be great if the Gift Certificates were prettier and more printer-friendly.
I spend much less time on the phone scheduling and answering questions. Reservation rescheduling and payments are easy and it generates many more post-trip reviews.
We use Xola for our Virtual Reality Arcade business -- not a tour business -- and we've found that it works very well for offering a variety of experiences, easy payment options for customers, the option to ask for gratuity for our team in an automatic email after visits, etc. Very fast, helpful customer support as well.
The set-up of each experience takes a bit of time at first because the software is very customizable. But when it is done once, it's easy to replicate listings and customize.
Offering multiple different experiences using the same equipment. Our previous software only allowed one type of experience per equipment, so Xola has solved that for us.
Intuitive, helpful, organized, easy to use.
discounts on packages and gift cards for packages
They have a long process to get updates in place which is understandable. Some of the things can be fixed before new process go public
It's easy to use. Clear steps to make a booking and to make products. And if I have a problem I can directly chat with the customer service and solve my problem.
The only thing I would like to change is adding more translation options to my tours and being able to add iDeal (a Dutch payment system).
- Accepting Multiple bookings and having a reliable payment gateway - The organization of resources like boats and skippers. - The Reporting function, so I can see where my customers come from and how much tours I have sold
The live support is the best feature! I have always gotten to chat with someone within 1 minute of contacting them and they have always been super helpful and friendly!
The booking fee, but it is what it is! And that coupons apply to an entire booking rather than just 1 ticket. I may only have one person that qualifies for the discount but it gets applied to the entire group. Would also like to see it improve so that I can auto assign game masters when a game books (i.e. "Jane" gets auto notified if a game books that is is predetermined to host)
It is so easy to switch groups to different experiences/change arrival times, search customers, create coupons, and reserve games. Overall really enjoy the software. The only other one that I am familiar with for escape rooms is bookeo. That program is absolutely terrible, but I don't think I would be able to downgrade to anything else after using Xola.
After using several activity booking software for a few companies I worked for, I discover XOLA.com and I thought, finally a software that fits all my needs with a more than reasonable price. The best is the support!
The channel manager could have more OTA's integrated. More languages for the software
Booking engine, channel manager, resources management and so much more!
It has a lot of the options we need for our water park. It's easy to set up and when there is a challenge or question, support is right there every step of the way and they always find a great solution. Besides the ease on the back end, for the customer it's super easy for them to book packages and xola makes it easy for us to offer them upgrades and up-sells. It's absolutely worth the investment.
There are always upgrades or features I wish were there, but we do add them to the list and a few have them have already surfaced. Once again...amazing customer service & support.
It basically came down to having an easy solution for guests to reserve services from our company. And more importantly, a solution that easy for our staff to add offers, products & listings. It's allowed us to offer more and increase revenue as a result.
Ease of use and training staff members to use it.
There are a few features that I'd like to see and they sometimes take a while to come down the pipeline but they eventually come.
Enormous benefits in time saving and organizing the day-to-day, financials and more.
I have been using XOLA for the past 3 years and have really enjoyed the simplicity of the product when it comes to updates, corrections and bookings. The XOLA Team is always very helpful and responsive to my inquiries / questions.
Most of the issues have been corrected over the years regarding my listings and other items with creating tours in XOLA. They have done a good job addressing my needs.
I can book multiple tours on any given day using my fleet management options in XOLA. It allows me to maximize my revenue and tour utilization during the busy season.
Xola is hands down one of the most user-friendly platforms for a vendor/business to build out your packages, tours, experiences. I built out my five different tour experiences on their platform with very little need for support. While Xola is significantly more easy to use than some of their competitors, they also are much more robust in their integrated features for the same price. I have used two other similar booking platforms for my business- 1. Peek Pro and 2. Bookeo. Neither of these two come close to the category of Ease of Use- XOLA gets a 10.0 no contest. XOLA makes building your experience easy as well as maintaining it. I can say that with Peek, nothing was easy when it came to creating an activity. Their process was very complex and nothing like XOLA. XOLA you make an experience/ activity - your activity's availability was integrated into its development, I will say, is a BRILLIANT part from XOLA. On Peek, this was a completely separate process, and my GOD, it was complicated. Also XOLA makes it a breeze if you need to cancel out a day or period of time to attend to your personal lifes obligations. With Peek, it was not easy at all and took multi-steps just to get it accomplished.
SO Far, I can not complain one bit. The only thing I wish they had was Google 2-Way Calendar Sync Integration. Currently, they only have one-way.
I am solving the process of obtaining bookings without the upfront expense of a monthly fee and simply passing that cost down to the customer. It integrates well into my website and looks fantastic on a mobile device. In my opinion, if your booking experience looks complicated or tedious on your mobile device, then chances are your prospective clients will keep searching for other businesses to fulfill their goals/ purpose.
I like the interface, which is clean and easy to understand at a glance. There are a lot of options on what you can do for your business and changes you can make to edit a booking. I like that there are. different views, such as the main page is a dashboard for all bookings that day, where you can expand to see a summary of that booking, where you can then expand once again to get the full details of that specific booking and its history.
I dislike the lack of tracking when it comes to making some changes for the booking/reservation. Such as, if you reduce the number of spots available, it will not note who or when the change was made. It would also be nice to change the verbiage around to match specific businesses more.
We have a much more professional booking interface for our front facing systems that are more intuitive than our previous software. It is definitely more consistent with our website's polish and easier to train new employees on (we don't have to teach them the tips and tricks of older, more finicky software). We have a much more professional booking interface for our front facing systems that are more intuitive than our previous software. It is definitely more consistent with our website's polish and easier to train new employees on (we don't have to teach them the tips and tricks of older, more finicky software).
I like the ease in which I can make changes to a guests booking. Xola swapping experiences changing times are a cinch!
Sometimes things can be changed without a confirmation and it makes for an oopsie later on
Before our booking software was outdated and had 0 features. We solved all of our problems with the ease of use built in to xola!