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Peek Pro Tour Operator Software logo
Peek Pro
Tour & Activity Operator Software — World’s most advanced AI operating system for experiences & attractions.
4.3

( 78 )

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Peek Pro Reviews: 4.3/5 — Solid Choice

Peek Pro Overview
What is Peek Pro?

Peek Pro is an all-in-one operations platform for tour, activity, rental, and attraction operators. It consolidates end-to-end functionality including online booking, reservations, dynamic pricing driven by AI, POS and walk-up sales, guest communications, digital waivers, staff and equipment scheduling, reporting and analytics, integrations via APIs/webhooks, and mobile apps for field staff. Pricing is not fully published publicly and is frequently reported as commission/booking-fee based with additional onboarding costs for larger operators.

Company Peek Travel, Inc.
Year founded 2011
Company size 201-500 employees
Headquarters San Francisco, California, USA
Peek Pro Categories on Findstack
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Ask Questions about Peek Pro
What Peek Pro is best for?
How does Peek Pro compare to Bókun?
What are the pros and cons of Peek Pro?
Peek Pro Product Details
Capabilities
AI
API
Segment
Small Business
Mid Market
Freelancer
Enterprise
Deployment Cloud / SaaS / Web-Based, Mobile Android, Mobile iPhone
Support Email/Help Desk, Knowledge Base
Training Documentation, Live Online, Videos, Webinars
Languages English
Peek Pro Pros and Cons
Pros
  • End-to-end platform covering booking, check-in, waivers, payments and follow-up.
  • Strong mobile and field-use capabilities for guides and staff.
  • Revenue tools including dynamic pricing, abandoned cart recovery, and upselling.
  • APIs and workflow integrations (Octo API, webhooks, n8n, Zapier) enable extensibility.
  • Comprehensive support resources: knowledge base, webinars and training.
Cons
  • Pricing and fee model are not transparently published; operators report difficulty predicting total costs.
  • Onboarding/implementation costs can be significant for larger operators.
  • Some user reports cite bugs, glitches and inconsistent escalation/support for technical issues.
  • Branding/customization and multi-currency support are implied but not fully documented publicly.
Peek Pro Features
Add-ons / Rental / Gear management
Agent / reseller accounts & commissions
Agent / reseller / OTA distribution / channel management
Agent / subvendor / multi-company support
Allocation rules / channel-specific seat allocation
API Access
API access / integrations with third-party tools
API / webhooks / developer integrations
API / webhooks / developer tools
API / Webhooks / Integration Tools
Automated Communications
Automated communications & notifications
Disclaimer
Our research is curated from diverse authoritative sources and meant to offer general advice. We don’t guarantee that our suggestions will work best for each use-case, so consider your unique needs when choosing products and services. Feel free to share your feedback.
Last updated: October 17, 2026
Peek Pro Tour Operator Software logo
78 Peek Pro Reviews
4.3 out of 5
Small Business (50 or fewer emp.)
Jul 18, 2021
 Source
Overall Rating:
5.0
MB
Michael B.
Software Engineer
Share
"Easy to use - allows me to focus on running my business"
What do you like best about Peek Pro?

Payment processing is easy The automated tasks, once configured, save me a lot of time I like the integration with Google calendar

What do you dislike about Peek Pro?

We need a better way to blackout dates on the calendar. Right now, I need to do them 1 day at a time which is cumbersome, especially when we have a 3-4 month period where we do not run our tours. We need a way to blackout parts of a day. For example, if I want to block out a morning or an afternoon but not the whole day, I don't think there's a way to do it. Rescheduling activities to a different date or time is cumbersome. Also, when we reschedule or cancel an activity, notifications are not sent out to the guide assigned to the activity. This bug needs to be fixed.

What problems is Peek Pro solving and how is that benefiting you?

Automated tasks like emails make my life easier. It saves me time and allows me to focus on other aspects of my business.

Small Business (50 or fewer emp.)
Jul 18, 2021
 Source
Overall Rating:
5.0
NH
Norman H.
Owner/Guide Norm Hann Expeditions
Share
"Really Great Product and Excellent Service and Support!"
What do you like best about Peek Pro?

I really appreciate the support I get when I have issues. I like the options and versatility of the booking system. The app is great.

What do you dislike about Peek Pro?

I have been having issues with the waiver links. Some clients will go to sign the waiver and the link does not work. I would also really like to receive the actual booking confirmation email that gets sent to clients vs an automated one that doesn't reflect the actual email. That way I can be sure that the email being sent to clients is correct.

What problems is Peek Pro solving and how is that benefiting you?

Efficiency and better communication with clients.

Small Business (50 or fewer emp.)
Jul 16, 2021
 Source
Overall Rating:
5.0
SD
Steve D.
Gm
Share
"Most Flexible Rental Software"
What do you like best about Peek Pro?

Peek allows you full flexibility when setting up complicated rental parameters. Different machines on different days at different times Etc

What do you dislike about Peek Pro?

The beginning usage was somewhat of a mess but they have really worked hard and text all of the bugs

What problems is Peek Pro solving and how is that benefiting you?

The only problem right now is sometimes sales tax will not show up on a report

Small Business (50 or fewer emp.)
Jul 15, 2021
 Source
Overall Rating:
5.0
RG
Robert G.
Owner/Lead Instructor, Primary Conent Contributor
Share
"Small business logistics simplified for classes with student registration needs"
What do you like best about Peek Pro?

Scheduling and prepayment are simplified making sure you aren't showing up to an empty classroom for no-call, no-show days when students had previously payed day of events. In my area of business, this is extremely important, as students who do not pay ahead of time, tend to not show up.

What do you dislike about Peek Pro?

You do need to invest some time to get all of the system working for you... especially ensuring automatic emails/communications go out correctly... there is a little difficulty when dealing with customers who have inccorectly reported charges as fraudulent... though Peek has instituted remedies to alllow for chargebacks to take place.

What problems is Peek Pro solving and how is that benefiting you?

I schedule all my class dates, take all of my payments and keep in communication with clients through their software platform. It is a one stop shop to handle the back end of my business and seemlessly integrates with my business website. The reports utilities are also extremely helpful in tracking business performance and maintaining financial records for accounting/tax purposes.

Small Business (50 or fewer emp.)
Jul 15, 2021
 Source
Overall Rating:
5.0
Kira L. avatar
Kira L.
Marketing Manager
Share
"Needed a fast solution when I was at the mercy of a different provider! PeekPro for the WIN!!!"
What do you like best about Peek Pro?

I was able to implement my online reservation calendar within the timeframe I needed. My onboarding specialist was FANTASTIC and consulted her colleagues regarding some unique scheduling needs with my business. Their solution is working quite well for me. I believe my quick success was rooted in my clear vision and understanding of what I needed and prior experience. Any person evaluating a 3rd party software should have a clear and translatable concept with detailed inventory/add on needs, including text/content/pics in the onboarding process. Don't wait to compile that when you sign up, you'll be behind the ball—your best chance at efficient and exact development of a system is in that short on boarding time. Relying on the next level of support to make significant changes will likely be less personal and take longer, but that is the name of the game with this type of tech implementation to your website. One-shot - get it right!

What do you dislike about Peek Pro?

I would like to see better functionality on the app regarding blackout dates and the ability to modify them for rentals.

What problems is Peek Pro solving and how is that benefiting you?

Less phone calls and easy visibility to my weekend schedule. I like how easy the console is to you.

Small Business (50 or fewer emp.)
Jul 15, 2021
 Source
Overall Rating:
5.0
SM
Sam M.
Owner Operator
Share
"Ease of configuring rental products. Excellent customer experience!"
What do you like best about Peek Pro?

Our rental operation is a little bit completed with multiple products and seasonality, prices, and mix-n-match options. This tool works quite good and any trouble setting it up is a phone call away! Quite an efficient service and customers love it because they can self serve and let me do my business.

What do you dislike about Peek Pro?

Sometimes I ask for features that are not in the system. Although, most of the time they have a workaround. There are some features in the "Product Activites" section of configuration that I wish were also in the "Product Rentals". But none were show stoppers and the tech folks provided satisfactory solutions.

What problems is Peek Pro solving and how is that benefiting you?

Easy to configure products, pricing, and calendar features. Configuring rental products was relatively easy. ricing and calendar setup is quite powerful and best of all customers love the seamless integration with my website and ease of completing a transaction.

Small Business (50 or fewer emp.)
Jul 15, 2021
 Source
Overall Rating:
5.0
AG
Verified Reviewer
Founder
Share
"Peek Pro continues to impress!"
What do you like best about Peek Pro?

The Callender and how taking reservations has gotten simpler for storing credit card info

What do you dislike about Peek Pro?

If customers could tip guides via credit CC after the tour

What problems is Peek Pro solving and how is that benefiting you?

We have run into a few issues that we couldn't solve on our end. Which we get, but is kinda of annoying

Mid Market (51-1000 emp.)
Nov 19, 2019
 Source
Overall Rating:
5.0
AG
Verified Reviewer
Founder
Share
"Best software ever"
What do you like best about Peek Pro?

Very affordable with only an installment fee. Very easy to use and helps me manage my business. There are so many things the software can do its amazing.

What do you dislike about Peek Pro?

There is nothing I dislike with the software it has surpassed my expectations.

What problems is Peek Pro solving and how is that benefiting you?

Reaching more people, having an online booking presence, collecting payment and staying organized.

Small Business (50 or fewer emp.)
Sep 15, 2019
 Source
Overall Rating:
5.0
AG
Verified Reviewer
Founder
Share
"Best tour operator booking platform"
What do you like best about Peek Pro?

Is that is very user friendly for the user to the company when you setup the platform, also is just 100 usd for everything and is easy to use very responsive.

What do you dislike about Peek Pro?

That all the final pricing they add their fee for instance if the tour cost 100 usd they charge to the guests 106 to 110 usd

What problems is Peek Pro solving and how is that benefiting you?

great booking flow easy for the user as client and as a company the easiest way to implement the booking flow

Small Business (50 or fewer emp.)
Mar 22, 2019
 Source
Overall Rating:
5.0
AG
Verified Reviewer
Founder
Share
"Best and easy booking system"
What do you like best about Peek Pro?

The service charges are mostly paid by customers. Very nice calendar and oversight of future cruises. Awesome fast customer service. Excellent know how. They are even able to add a "book now" button to my Vistaprint website!

What do you dislike about Peek Pro?

Nothing. It has a perfect and easy to use interface!

What problems is Peek Pro solving and how is that benefiting you?

Very nice calendar and oversight of future cruises.

Small Business (50 or fewer emp.)
Jun 14, 2018
 Source
Overall Rating:
5.0
AG
Verified Reviewer
Founder
Share
"Excellent, easy to use software"
What do you like best about Peek Pro?

Customer service is top notch! They have 24/7 support via live chat or phone, and I've found both methods to be very helpful.

What do you dislike about Peek Pro?

They're missing some functionality that I find really important, like support to loyalty programs and two-factor authentication. I would like to see them stay up on features like these that are standard in other areas of hospitality and software.

What problems is Peek Pro solving and how is that benefiting you?

Almost 100% of my booking process is automated, which saves a tremendous amount of time and allows customers to book without having to call me. Customers love the convenience of being able to book online.

Small Business (50 or fewer emp.)
Dec 20, 2023
 Source
Overall Rating:
4.5
SM
Sara M.
Founder
Share
"Frank Lloyd Wright's House on Kentuck Knob"
What do you like best about Peek Pro?

Easy to use. Able to schedule and move reservations easily. I like that we can process our own refunds and function independently but also have our own representative if we have questions.

What do you dislike about Peek Pro?

I wish we could move people from In-Depth and our regular Guided House Tours.

What problems is Peek Pro solving and how is that benefiting you?

Peek has helped with the ease of scheduling tours and has saved time and I defintely think our guests have had an easier time booking than we did with our previous vendor.

Small Business (50 or fewer emp.)
Mar 06, 2023
 Source
Overall Rating:
4.5
JK
Jeffrey K.
Sole Proprietor, Owner
Share
"Lots of features I have been looking for."
What do you like best about Peek Pro?

Flexibility in schedule views to display on website and cell phone display.

What do you dislike about Peek Pro?

Not exactly the same as the previous calendar provider, it is taking some time to learn and use comfortably.

What problems is Peek Pro solving and how is that benefiting you?

Increased bookings due to user interface and class minimums.

Small Business (50 or fewer emp.)
Sep 02, 2022
 Source
Overall Rating:
4.5
AB
Adam B.
Manager
Share
"Professional people, Customizable software"
What do you like best about Peek Pro?

They take care of every aspect of booking. They make sure to only offer times when it is available, provide confirmation and follow up emails automatically. They even send emails to people who started a booking but didn't complete it

What do you dislike about Peek Pro?

They are still making somewhat major changes to the software which comes with kinks they have these great features they are working on but I have no idea when the promised features are planned to be released. I have also experienced a few bugs with the software and when I created a help ticket they said they are aware and they are working on it, without telling me it is expected to be a week, a month, a year before it is fixed.

What problems is Peek Pro solving and how is that benefiting you?

Peek pro helped me go from spending 75% of my time organizing bookings to now spending only about 10% of my time with bookings. My customers are also getting instant confirmation whereas before it would take as long as 5 days.

Small Business (50 or fewer emp.)
Sep 02, 2022
 Source
Overall Rating:
4.5
AG
Verified Reviewer
Founder
Share
"Just great all around."
What do you like best about Peek Pro?

Helpful staff, great features, clean UI.

What do you dislike about Peek Pro?

Sometimes so many features overwhelming. The deeper functions could be a more forthright and step by step user friendly.

What problems is Peek Pro solving and how is that benefiting you?

Getting customers into tours increases revenue.

Small Business (50 or fewer emp.)
Sep 02, 2022
 Source
Overall Rating:
4.5
DR
Devin R.
Ceo
Share
"Peek has been a great resource for our business"
What do you like best about Peek Pro?

It is a straightforward system to run once implemented. It is very feature-rich and includes lots of functionality that we haven't even started to use yet! It covers all the needs of our rental business and more.

What do you dislike about Peek Pro?

The workflow/user interface could be more simplified - there are sometimes too many options. It would be nice to streamline it a bit, especially for checking in and returning customers.

What problems is Peek Pro solving and how is that benefiting you?

Peek is helping us pre-book rental activities and manage our rental fleet. It is helping manage waivers and customer communications and pushing for more reviews.

Small Business (50 or fewer emp.)
Sep 01, 2022
 Source
Overall Rating:
4.5
AG
Verified Reviewer
Founder
Share
"Makes our reservation process look a lot more professional"
What do you like best about Peek Pro?

Our orientation coordinator was very helpful. The program looks sleek. For most of our guests, it has been easy to navigate. The company seems interested in improving features based on our suggestions. It works perfectly for standard public (non-member) reservations.

What do you dislike about Peek Pro?

The member function is new and has room for improvement. I understand that is in the works, and I hope they'll take our suggestions for feature improvements quickly. Some of our members are computer-challenged, and we need to make it as easy for them as possible. I'd like to be able to enter members in myself and update their information once it's entered. I also want the option to add-on services to the membership. We've had a few glitches where members have trouble making reservations.

What problems is Peek Pro solving and how is that benefiting you?

Before we were using a hodge-podge approach to daily reservations, and Peek Pro helps us look a lot more professional. It's easy to set up on our side, and for most of our guests it's seamless on their side too.

Small Business (50 or fewer emp.)
Aug 28, 2022
 Source
Overall Rating:
4.5
AG
Verified Reviewer
Founder
Share
"Works perfect for rentals companies"
What do you like best about Peek Pro?

1. We like how easy and userfriendly is Peek Booking Flow on the website for customers 2. Like the Peek app. It needs some improvements but still cool to have access to all information from the phone 3. It works great with big equipment inventory

What do you dislike about Peek Pro?

1. Sometimes new updates happen on weekend and the website booking flow/app doesn't work for 1-2 hours. It will be great if it can be happening on weekdays when it's not that busy 2. App Rentals part can be updated a little more, so it will be showing how many boats customers have 3. App Rentals par"check out" process needs some improvments

What problems is Peek Pro solving and how is that benefiting you?

1. Easy booking flow on the website for customers 2. Collecting and filtering reviews 3. A lot of helpful reports 4. Ability to connect with resellers 5. Checking in process and waivers

Mid Market (51-1000 emp.)
Aug 26, 2022
 Source
Overall Rating:
4.5
NN
Nikolay N.
Ota Sales Manager
Share
"Peek is one of the most complete booking systems especially designed for tours & activities."
What do you like best about Peek Pro?

The variety of features that help tour operators drive direct sales, such as the easy-to-use widgets, bundles, add-ons and abandoned shopping cart follow-up emails.

What do you dislike about Peek Pro?

I believe Peek should focus on creating more API connections to OTA and agencies, similarly to some of their main competitors. Having a wide distribution network is always a plus.

What problems is Peek Pro solving and how is that benefiting you?

In our particular case, Peek Pro helped us integrate USD as a payment currency, which resulted in an almost immediate sales increase. Additionally, the integrated digital waiver feature is a great added value.

Small Business (50 or fewer emp.)
Aug 19, 2022
 Source
Overall Rating:
4.5
AG
Verified Reviewer
Founder
Share
"Peek employees are very knowledgeable and there when you need a question answered"
What do you like best about Peek Pro?

Same as above. They are quick to help an

What do you dislike about Peek Pro?

D answer any questions or problems that you might encounter. Dani and Shawn are awesome to work with. The site is easy and customers like using this for rentals.

What problems is Peek Pro solving and how is that benefiting you?

They helped me with customer cancellations and customer refunds. They also helped fix the business hours that the rentals from or company are opened. Also our boat rentals that we have have been fixed.

Small Business (50 or fewer emp.)
Aug 18, 2022
 Source
Overall Rating:
4.5
CE
Connie E.
Cmo
Share
"Peek Pro ! A great ticketing platform"
What do you like best about Peek Pro?

Peek Pro has a great set of tools that will make your life easier. They are always looking for ways to improve their platform. And it is undoubtedly one of the top booking platforms you can find.

What do you dislike about Peek Pro?

Since Peek Pro launched the company has grown really fast and the personal and tailored attention they used to have is no longer there. However, you can be sure they are improving each day their software and know the industry's needs, so as much I would love to still have the very personalized attention they had in the past, I completely still like their improvements and work.

What problems is Peek Pro solving and how is that benefiting you?

They deal with every possible aspect you may encounter from last-minute booking to dynamic pricing.

Mid Market (51-1000 emp.)
Aug 17, 2022
 Source
Overall Rating:
4.5
MW
Matt W.
Reservation Specialist
Share
"Overall, very easy to navigate and make edits and a few fixes will make it extraordinary."
What do you like best about Peek Pro?

Peek Pro is super easy to use and view pertinent information. The ease of making changes to a booking or a guest profile makes it very user-friendly. The UI is really easy to navigate.

What do you dislike about Peek Pro?

Often the base price is changed when making an edit based on business rules, so this would be great to fix so it didn't require as much user insight and manual fixes. As well, I would change the display for the weekly schedule to show spots booked vs. spots available in a different manner to make it more clear.

What problems is Peek Pro solving and how is that benefiting you?

I honestly am not certain which problems Peek Pro is attempting to solve. I would love to be privy to that information to help guide decisions as I am a user of the tool and also have a business analyst background with software design as the main part of that analyst work.

Small Business (50 or fewer emp.)
Aug 17, 2022
 Source
Overall Rating:
4.5
AG
Verified Reviewer
Founder
Share
"I've been using them since 2014 and they constantly improved their services. Great customer support"
What do you like best about Peek Pro?

Automatizations, customer support, workflow, back-office functionalities

What do you dislike about Peek Pro?

reportings, Viator integrations, fees have increased a bit too much recently.

What problems is Peek Pro solving and how is that benefiting you?

Abandoned cart is a great tool to increase profit

Small Business (50 or fewer emp.)
Aug 16, 2022
 Source
Overall Rating:
4.5
MB
Michael B.
Owner
Share
"Peek Pro is essential to our business"
What do you like best about Peek Pro?

We rely on Peek Pro to handle our scheduling. Without that feature, we simply would be lost.

What do you dislike about Peek Pro?

There are some features that we don't need. It would be nice to be able to tailor our menu to just the features we use. For ex: we don't use rentals.

What problems is Peek Pro solving and how is that benefiting you?

Peek pro captures our bookings in one location. We can manage those bookings manually or have them automated thru the website.

Small Business (50 or fewer emp.)
Apr 05, 2022
 Source
Overall Rating:
4.5
RS
Robert S.
Digital Marketing Lead
Share
"Excellent Software For Startups!"
What do you like best about Peek Pro?

The ability to install the software on our website and make lightning fast changes to it that reflect instantly on our site.

What do you dislike about Peek Pro?

I think the smart review feature could use a little bit of work. I have things setup properly but sometimes are reviews do not export to our Google Profile.

What problems is Peek Pro solving and how is that benefiting you?

It allowed us to launch a golf cart rental business and take bookings within days of launching our site. We had a full calendar within weeks of launch.

Small Business (50 or fewer emp.)
Oct 02, 2022
 Source
Overall Rating:
4.0
KH
Keshia H.
Owner
Share
"Easy to Use"
What do you like best about Peek Pro?

The onboarding process/ team was so patient and helpful. The Peek team was on it from beginning to end, helping me navigate all the tools and resources this company offers.

What do you dislike about Peek Pro?

I would like it if the activity screen could be displayed monthly, for example, from the 1st to the 30th. Not only by the four-week increments. Having a quick monthly/ yearly screen shot would be great.

What problems is Peek Pro solving and how is that benefiting you?

I have not had any issues with the online booking problem. It is all operator error and has nothing to do with Peek now. As things arise, I am confident that I can reach out.

Small Business (50 or fewer emp.)
Sep 06, 2022
 Source
Overall Rating:
4.0
AG
Verified Reviewer
Founder
Share
"Great system with room to grow."
What do you like best about Peek Pro?

Customer support is top notch! They have found ways to work around almost all scenarios.

What do you dislike about Peek Pro?

Although they have found ways to work around most scenarios, it can feel more like bolt-on solutions rather than being intuitive, you have to navigate many menus.

What problems is Peek Pro solving and how is that benefiting you?

I was not able to find a way to turn off most email notifications which fill up my inbox unnecessarily..

Small Business (50 or fewer emp.)
Sep 01, 2022
 Source
Overall Rating:
4.0
AG
Verified Reviewer
Founder
Share
"Peek provides an excellent visual experience for customers as they book trips."
What do you like best about Peek Pro?

I love the visual aspect! It truly does look beautiful on our website.

What do you dislike about Peek Pro?

There isn't great customization for texts or emails

What problems is Peek Pro solving and how is that benefiting you?

Peek allows us to have a more user-friendly booking process.

Small Business (50 or fewer emp.)
Sep 01, 2022
 Source
Overall Rating:
4.0
AG
Verified Reviewer
Founder
Share
"The booking site provides an professional representation of my business to my clients."
What do you like best about Peek Pro?

There no monthly bill. Navigate the site is helpful. I appreciate all of the qualities peek offer.

What do you dislike about Peek Pro?

There isn't a payout flat rate compared to others sites.

What problems is Peek Pro solving and how is that benefiting you?

Insuring I'm abreast to effectively utilizing software.

Small Business (50 or fewer emp.)
Sep 01, 2022
 Source
Overall Rating:
4.0
AG
Verified Reviewer
Founder
Share
"Great platform. Good support. Some customization options lacking."
What do you like best about Peek Pro?

It's very to use for customers booking rentals.

What do you dislike about Peek Pro?

I wish there were more customizations available as we allow early pickup and late drop off. I wish that the calendar for rentals going out each day was a little clearer. The interface could be streamlined a bit for employee use as it requires several trips back and forth to take deposits and assign equipment numbers and extra equipment customer is taking.

What problems is Peek Pro solving and how is that benefiting you?

Peek pro is allowing customers to easily check the availability of rentals online VS doing it all over the phone. This gives us more time to spend with customers in the store.