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Peek Pro Tour Operator Software logo
Peek Pro
Tour & Activity Operator Software — World’s most advanced AI operating system for experiences & attractions.
4.3

( 78 )

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Peek Pro Reviews: 4.3/5 — Solid Choice

Peek Pro Overview
What is Peek Pro?

Peek Pro is an all-in-one operations platform for tour, activity, rental, and attraction operators. It consolidates end-to-end functionality including online booking, reservations, dynamic pricing driven by AI, POS and walk-up sales, guest communications, digital waivers, staff and equipment scheduling, reporting and analytics, integrations via APIs/webhooks, and mobile apps for field staff. Pricing is not fully published publicly and is frequently reported as commission/booking-fee based with additional onboarding costs for larger operators.

Company Peek Travel, Inc.
Year founded 2011
Company size 201-500 employees
Headquarters San Francisco, California, USA
Peek Pro Categories on Findstack
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Ask Questions about Peek Pro
What Peek Pro is best for?
How does Peek Pro compare to Bókun?
What are the pros and cons of Peek Pro?
Peek Pro Product Details
Capabilities
AI
API
Segment
Small Business
Mid Market
Freelancer
Enterprise
Deployment Cloud / SaaS / Web-Based, Mobile Android, Mobile iPhone
Support Email/Help Desk, Knowledge Base
Training Documentation, Live Online, Videos, Webinars
Languages English
Peek Pro Pros and Cons
Pros
  • End-to-end platform covering booking, check-in, waivers, payments and follow-up.
  • Strong mobile and field-use capabilities for guides and staff.
  • Revenue tools including dynamic pricing, abandoned cart recovery, and upselling.
  • APIs and workflow integrations (Octo API, webhooks, n8n, Zapier) enable extensibility.
  • Comprehensive support resources: knowledge base, webinars and training.
Cons
  • Pricing and fee model are not transparently published; operators report difficulty predicting total costs.
  • Onboarding/implementation costs can be significant for larger operators.
  • Some user reports cite bugs, glitches and inconsistent escalation/support for technical issues.
  • Branding/customization and multi-currency support are implied but not fully documented publicly.
Peek Pro Features
Add-ons / Rental / Gear management
Agent / reseller accounts & commissions
Agent / reseller / OTA distribution / channel management
Agent / subvendor / multi-company support
Allocation rules / channel-specific seat allocation
API Access
API access / integrations with third-party tools
API / webhooks / developer integrations
API / webhooks / developer tools
API / Webhooks / Integration Tools
Automated Communications
Automated communications & notifications
Disclaimer
Our research is curated from diverse authoritative sources and meant to offer general advice. We don’t guarantee that our suggestions will work best for each use-case, so consider your unique needs when choosing products and services. Feel free to share your feedback.
Last updated: September 22, 2026
Peek Pro Tour Operator Software logo
78 Peek Pro Reviews
4.3 out of 5
Small Business (50 or fewer emp.)
Aug 25, 2022
 Source
Overall Rating:
4.0
AG
Verified Reviewer
Founder
Share
"A good platform with excellent customer service"
What do you like best about Peek Pro?

I love the fact that Peek is always looking to improve their platform and regularly listens to feedback from partners who use it to help improve their service.

What do you dislike about Peek Pro?

With recent updates and added features, the system has become more complex, with room for more technical issues to arise.

What problems is Peek Pro solving and how is that benefiting you?

Peek has helped us streamline our bookings and (minus the waiver system, which is currently being addressed) helps us spend less time on the phone taking reservations.

Small Business (50 or fewer emp.)
Aug 22, 2022
 Source
Overall Rating:
4.0
KW
Karl W.
Directeur De La Ville, Paris
Share
"There are some very nice elements"
What do you like best about Peek Pro?

Scheduling: When I schedule a guide they get an email and a text and everyone can see who is working and when.

What do you dislike about Peek Pro?

Customer service is on US hours. It would be great if they had EU hours as well.

What problems is Peek Pro solving and how is that benefiting you?

I can't say it is solving a problem.

Small Business (50 or fewer emp.)
Aug 17, 2022
 Source
Overall Rating:
4.0
AG
Verified Reviewer
Founder
Share
"Great service, great people"
What do you like best about Peek Pro?

The people behind PeekPro care about their clients! They're always quick to help and always follow up to find a solution. In addition, they're comparatively low-cost.

What do you dislike about Peek Pro?

The platform does experience glitches from time to time, which Peek staff are always quick to assist with. We have had some issues, but all of which were resolved.

What problems is Peek Pro solving and how is that benefiting you?

Allows our small business to integrate with large online OTAs, as well as keep scheduling straight for our small guide team. PeekPro is essential to our growth.

Small Business (50 or fewer emp.)
Aug 16, 2022
 Source
Overall Rating:
4.0
AG
Verified Reviewer
Founder
Share
"Seems that issues are not being attended to"
What do you like best about Peek Pro?

Automation of booking/confirmations easily look up reservations

What do you dislike about Peek Pro?

Text message confirmation is formatted incorrectly. I've contacted Support three or four times and other Peek employees and still the problem persists

What problems is Peek Pro solving and how is that benefiting you?

Ease of customers to book reservations and see availability

Small Business (50 or fewer emp.)
Jan 16, 2022
 Source
Overall Rating:
4.0
AG
Verified Reviewer
Founder
Share
"Good value. User friendly"
What do you like best about Peek Pro?

Guest can book easily from our website with widget

What do you dislike about Peek Pro?

Would like a 20% group of 6 or more auto gratuity

What problems is Peek Pro solving and how is that benefiting you?

We believe people look and book vs look and nothing

Mid Market (51-1000 emp.)
Aug 25, 2022
 Source
Overall Rating:
3.5
KA
Kenneth A.
Reservations Manager
Share
"There some thing you can continue improving, you will reach this point soon!"
What do you like best about Peek Pro?

It has an excellent visualization, so easy to understand, find bookings, and make changes very quick. The support we have from Peek is great too!

What do you dislike about Peek Pro?

Sadly they can't connect with our system, so I have to update the availability every day, It´s impossible to have this 100% updated because we are selling in other ways all the time, and we have to deny many booking requests from our clients.

What problems is Peek Pro solving and how is that benefiting you?

Peek help our clients to book easily our activities and it´s a great tool for us to help our clients with daily modifications. We´re getting more sales due to the easy way our clients can book through our website

Mid Market (51-1000 emp.)
Apr 20, 2018
 Source
Overall Rating:
3.5
Melissa M. avatar
Melissa M.
Tour Guide
Share
"Not reliable after updates"
What do you like best about Peek Pro?

The interface and easy use. It's simple enough to train others to use and has everything we need together in one place

What do you dislike about Peek Pro?

Peek pro has been force quitting, not pulling up correct dates, and no longer let's you change the amount of people attending the tour upon check in.

What problems is Peek Pro solving and how is that benefiting you?

Not solving business problems per say, but the benefits are that tour guests can see what's available before reserving or coming in.

Small Business (50 or fewer emp.)
Sep 08, 2022
 Source
Overall Rating:
3.0
AG
Verified Reviewer
Founder
Share
"Good but not great"
What do you like best about Peek Pro?

Great variety of features that allow us to diversify and think ahead. Our program person is great.

What do you dislike about Peek Pro?

Customer support (outside our program/manager person). Our old system would do a lot of the background work for us. When support says they will send help documents they almost never do and then I am sifting through what does arrive.

What problems is Peek Pro solving and how is that benefiting you?

Online tour sign-up. It allows us to have set times and for some people to sign up ahead of time. Question at the bottom asked if we were more productive? No, but only because it is such a hassle to make changes and updates, with our limited knowledge and support being very unhelpful.

Small Business (50 or fewer emp.)
Sep 01, 2022
 Source
Overall Rating:
3.0
AG
Verified Reviewer
Founder
Share
"Great Features If You Don’t Mind Your Customers Paying Extra"
What do you like best about Peek Pro?

There's an abundance of features for most any configuration.

What do you dislike about Peek Pro?

Experience with customer support is so-so. Waited over a week for a callback that never came, even the support rep admitted the feature should work as we thought it did. Turns out it doesn't. Email/ticket support takes 24-48 hours. Chat is generally good but most of the time the answer to our questions is no. Feature requests exist but like most companies they work on a most requested basis, which makes getting features like store credit that applied to add ons (instead of just the main product) almost impossible. A way to internally create gift cards would also be nice. Also, they follow a convenience fee price model, so if your business pays part of the fee you end up paying far more than a monthly software, or if you have your customers pay they get charged a lot of extra money for booking online. We dislike this model and would rather pay $100/month flat than a 6% fee (not to mention CC processing fees).

What problems is Peek Pro solving and how is that benefiting you?

Online activity bookings are convenient for guests and us.

Small Business (50 or fewer emp.)
Feb 24, 2022
 Source
Overall Rating:
3.0
Mike H. avatar
Mike H.
Owner
Share
"Good widgets for getting tours booked"
What do you like best about Peek Pro?

The calendar booking widgets that you can put on your front page are easy to install on the page, and they look good. From a customer purchase standpoint, they raised our ticket sales.

What do you dislike about Peek Pro?

If you have locations in more than one time zone, you're going to have to split them up into different accounts and there's no way to look at all your sales in one place. As a payment processor, they're not as robust as Stripe and if you have to do a return they will make you pay for it with a credit card and even charge you a transaction fee on that return! So, don't use them as a payment processor if you already have a relationship with Stripe. If you are moving to them from a previous ticketing agency, double and triple check the reservations to make sure they are all in there or you are in for a bumpy ride on your first month.

What problems is Peek Pro solving and how is that benefiting you?

We needed a calendar ticket widget on the front page of our website that could specifically show certain tours based on the booking page people were going to. The variety of purchase widgets and the customizability of them has been good for sales.

Small Business (50 or fewer emp.)
Mar 12, 2019
 Source
Overall Rating:
3.0
AG
Verified Reviewer
Founder
Share
"Clean and simple, but perhaps not capable enough"
What do you like best about Peek Pro?

Peek's clean interface and compatibility on all devices makes for easy management of the day or week's activities. The calendar view is the backbone of our shop's daily activities. We can see all scheduled bike tours, rentals, and service appointments at a glance, and easily add a new booking for any one when needed.

What do you dislike about Peek Pro?

Reports are not customizable enough to find exactly the information I require at times. One notable example is the inability to pull a report of all "Reseller" emails (going through and doing this manually for 100+ resellers is BRUTAL). Additionally we find that the pages that peek defaults to when opened, "Dashboard" and "Manifest", are all but useless to our business. Not sure why those are the required startup screen for Peek, but our shop runs 85% of the time off the Calendar view and Activities Schedule.

What problems is Peek Pro solving and how is that benefiting you?

Peek Pro manages our bike shop's very busy booking schedule of tours/rentals/service appointments etc.We have a very busy schedule and having it live in one place is key to our success. Additionally we've integrated custom booking options for users when they book a tour or rental with us. When they book, the user can add a variety of options at that time like a built-in gratuity or tshirt purchase...

Small Business (50 or fewer emp.)
Feb 24, 2022
 Source
Overall Rating:
2.5
NF
Nathan F.
Owner And Operator
Share
"Great for tour businesses operating rentals, but may not be best fit for this particular client."
What do you like best about Peek Pro?

The onboarding process is wonderful and helpful. The support seems to be pretty great as well.

What do you dislike about Peek Pro?

There were a couple of issues post-launch with this client, and we have had some feedback from customers booking through peek, feeling that the experience was not intuitive and generated some confusion.

What problems is Peek Pro solving and how is that benefiting you?

This particular client was solving the issue of wanting to try another operator from Fare Harbor but is not fully convinced that they will remain on Peek Pro at this early stage.

Small Business (50 or fewer emp.)
Feb 14, 2019
 Source
Overall Rating:
1.5
AG
Verified Reviewer
Founder
Share
"Over promised and under delivered"
What do you like best about Peek Pro?

The backend of the site is easy to use once it is set up.

What do you dislike about Peek Pro?

No "shopping cart" feature so users can't book more than one style of bike at a time - like an adult bike and a kids bike; Can't book by date - users have to select a bike first, and then see if its available the date they want it, which it often is not, as we have one of each style of bike. The waiver is not part of the booking process, so if the customer reserves in person, they have to reserve on our website (no booking app exists) and then switch to a table to fill the waiver. Too many steps for people on vacation.

What problems is Peek Pro solving and how is that benefiting you?

We rent bikes and schedule guided trips and need an online booking software that could do both. They still need massive refinement of the rental booking portion.

Mid Market (51-1000 emp.)
Dec 26, 2023
 Source
Overall Rating:
1.0
AG
Verified Reviewer
Founder
Share
"This systems makes my business look bad."
What do you like best about Peek Pro?

I like a feature that allows guests to leave gratuity at the end of their experience but it is only because we won't process payment until the guest closes out at the end. That said, the "tipping feature" that caused us to choose Peek Pro in the first place above Checkfront and Fareharbor is actually an incredibly unreliable feature and we have had to refund hundreds of guests after receiving reports of double charges. Their gratuity system is not clear, and has caused an unmeasurable amount of frustration from both our guests and our staff.

What do you dislike about Peek Pro?

Everything. For one, the customer servie is absolutely horrible. No one who works for Peek Pro knows anything about it. You may as well call a local McDonalds and ask them somehting about Peek Pro and the representative on the phone willl know just at much. Most importantly. I used Peek Pro for the entire 2023 season. I honestly can tell you what our actual sales were, how many rentals we had or how many guests because every report I pull form them is inconsistent. I contacted support. Its been almost 3 weeks and no one can answer the simple question "What were our sales". I could go on about this but I would caution anyone who cares anything about their business to choose an alternative service if possible.

What problems is Peek Pro solving and how is that benefiting you?

We use Peek Pro to pocess sales and reservations for our rentals. That said, it has never worked in a reliable way that actually helps our business.

Mid Market (51-1000 emp.)
Apr 15, 2022
 Source
Overall Rating:
1.0
AG
Verified Reviewer
Founder
Share
"They had a good thing and ruined it"
What do you like best about Peek Pro?

The actual PeekPro 5 was very good and user-friendly.

What do you dislike about Peek Pro?

The new PeekPro 6 is all the opposite. We made so many complaints about their ïmprovemnets." but they don't care. With the new Peek Pro 6, as a salesperson, you need to take more steps to make a reservation, reschedule, and collect the payment. The reservations don't have all the details that we need on the first page like before. So many things are just simply wrong. There are 2-3 good upgrades, but then 5-6 bad downgrades, so it is not worth. There are so many different reservation systems on the market that will actually customize to user needs and less expensive.

What problems is Peek Pro solving and how is that benefiting you?

No benefits. Just a lot of problems that take forever to resolve.

Small Business (50 or fewer emp.)
Jan 27, 2022
 Source
Overall Rating:
1.0
TL
Tolman L.
Owner
Share
"Can’t access booking funds."
What do you like best about Peek Pro?

Onboarding staff were nice and it was easy to like at first.

What do you dislike about Peek Pro?

They sit on your booking funds and won't pay out until several days after the booked activity date. This wasn't disclosed and I found this out after the account was set up and bookings were made. After all this work setting up the account I am now moving on to another service provider.

What problems is Peek Pro solving and how is that benefiting you?

No benefit to me.

Small Business (50 or fewer emp.)
Aug 26, 2020
 Source
Overall Rating:
1.0
AG
Verified Reviewer
Founder
Share
"Peek Pro is not paying me after COVID-19"
What do you like best about Peek Pro?

The system works just fine in every aspect and has a decent overall funtionality.

What do you dislike about Peek Pro?

Peek Pro's support team is the worse. They have been retaining my payouts for more that 3 months putting my whole operation in risk. They are not reliable and I'm not trusting them anymore.

What problems is Peek Pro solving and how is that benefiting you?

Booking activities.

Small Business (50 or fewer emp.)
Jul 13, 2020
 Source
Overall Rating:
1.0
GG
Gina G.
Founder
Share
"Peek Pro is possibly fraudulent provider - definitely they misrepresent their services!"
What do you like best about Peek Pro?

During the demo and in the first month, it appeared to be a robust service provider with advanced functionality. BUT several key services have simply not worked or we've been told they don't have that functional yet, even though we were told they did in the demo.

What do you dislike about Peek Pro?

Incorrect guest charges! The biggest issue is that our guests are getting charged more than we think they are - our system shows an amount, and that is what we get paid, less Peek's hefty commission, yet they guests are getting charged a different amount on their credit cards!! This is possible fraud, and is incredibly damaging to our reputation.

What problems is Peek Pro solving and how is that benefiting you?

No benefits. High user fees and considerable use of my staff resources to troubleshoot. In the demo, they said they have a digital waiver - but really, it's almost unusable. Their solution was a 3rd party provider that is a $1300 set up fee, and $149 a month afterwards. They said they could migrate our customer data. Still waiting on that. Their reporting is faulty, so many features are glitchy, or so difficult to figure out that we are constantly calling their support. But overcharging our guests is a SERIOUS ISSUE!!