Google Analytics vs Amplitude Analytics

Take a look at how Google Analytics and Amplitude Analytics stack up against each other across pricing, features, and support using feedback from real users like yourself. Google Analytics scores 4.5 out of 5 from 6280 reviews, while Amplitude Analytics has been rated 4.5 out of 5 from 2083 reviews.
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Google Analytics Logo

Google Analytics

4.5
(6,280)
Amplitude Analytics Logo

Amplitude Analytics

4.5
(2,083)
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At a Glance
Google Analytics Logo
Google Analytics
Amplitude Analytics Logo
Amplitude Analytics
Pricing not provided by vendor
Overview
Google Analytics Logo
Google Analytics
Google Analytics is a platform that runs on the internet designed to give users in-depth insight into their website traffic as well as user behavior. Google Analytics is well known for its ability to track site visitors, monitor website performance, and review user engagement so users can improve... Learn more
Capabilities
  • AI Enabled
  • API Available
  • Open Source
  • CLI Available
Images
Google Analytics
View 5 images
Google Analytics Screenshots
Google Analytics screenshot 1
Google Analytics screenshot 2
Google Analytics screenshot 3
Google Analytics screenshot 4
Google Analytics screenshot 5
Amplitude Analytics Logo
Amplitude Analytics
Amplitude is an analytics tool designed to support businesses by helping them understand user behavior and giving them key insights that can help them improve their products. It offers tools such as behavior tracking, funnel analysis, as well as A/B testing that combines to help companies make da... Learn more
Capabilities
  • AI Enabled
  • API Available
  • Open Source
  • CLI Available
Images
Amplitude Analytics - Amplitude Analytics Homepage
View 1 images
Amplitude Analytics Screenshots
Amplitude Analytics Homepage
Amplitude Analytics Homepage
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Pricing
Google Analytics Logo
Google Analytics
Free trial available
Free plan available
Billing type Perpetual License
Free
$0.00
/ one_time
See all pricing
Amplitude Analytics Logo
Amplitude Analytics
No pricing information available
Reviewer's Segments
Google Analytics Logo
Google Analytics
Small Business
60.08%
Mid Market
27.9%
Enterprise
12.02%
Amplitude Analytics Logo
Amplitude Analytics
Small Business
33.61%
Mid Market
46.42%
Enterprise
19.97%
Deployment
Google Analytics Logo
Google Analytics
  • Cloud based
  • Desktop based
  • Mobile based
  • On-premise
Amplitude Analytics Logo
Amplitude Analytics
  • Cloud based
  • Desktop based
  • Mobile based
  • On-premise
Support
Google Analytics Logo
Google Analytics
  • Email/Help Desk
  • FAQs/Forum
  • Knowledge Base
  • Phone Support
  • 24/7 (Live rep)
  • Chat
Amplitude Analytics Logo
Amplitude Analytics
  • Email/Help Desk
  • FAQs/Forum
  • Knowledge Base
  • Phone Support
  • 24/7 (Live rep)
  • Chat
Training
Google Analytics Logo
Google Analytics
  • In Person
  • Live Online
  • Webinars
  • Documentation
  • Videos
Amplitude Analytics Logo
Amplitude Analytics
  • In Person
  • Live Online
  • Webinars
  • Documentation
  • Videos
Integrations
Google Analytics Logo
Google Analytics
Total integrations: 165
  • 10Web
  • Acquire.io
  • Adjust
  • Adobe Analytics
  • Adobe Dreamweaver
  • Adobe Learning Manager
  • Affluent
  • Agility CMS
  • Airmeet
  • Airship
  • Alidropship
  • AliveChat
  • Amplitude Analytics
  • Amplitude Experiment
  • ApexChat
  • Appcues
  • AppsFlyer
  • Asana
  • Automizy
  • Awin
  • Azure Blob Storage
  • Baremetrics
  • BigCommerce
  • BigMarker
  • Bitbucket
  • Bloomreach Commerce Experience Cloud
  • Bold
  • Branch
  • Brand24
  • Braze
  • BrightTALK
  • BuzzGuru
  • BuzzStream
  • Cakemail
  • Campayn
  • Carbon6
  • Castos
  • ChatBeacon
  • Chatfuel
  • Circle
  • CircleCI
  • Click2Magic
  • ClickDesk
  • CloudCannon
  • CoSchedule
  • Comm100
  • Confluence
  • Contento
  • Contentstack
  • Conversight
  • CrafterCMS
  • Crazy Egg
  • Crevio
  • Customer.io
  • Cwicly
  • Datadog
  • DatoCMS
  • Discourse
  • Docker
  • Document360
  • Domain.com
  • Dorik
  • Easywp
  • Elastic Email
  • Enonic
  • ExpressPigeon
  • Ezoic
  • Fathom Analytics
  • FlexiQuiz
  • Flippa
  • Frase.io
  • FreshMail
  • FullStory
  • Geckoboard
  • Genesis Pro
  • Gist
  • GitHub
  • GitLab
  • Glide
  • Google Ads
  • Google Analytics
  • Google Cloud Storage
  • Google Forms
  • Google Sheets
  • Google Workspace
  • Goolara Symphonie
  • Gumroad
  • Heap
  • HelpCrunch
  • Helpshift
  • Hopin
  • HostGator Website Builder
  • HostWP.io
  • Hotjar
  • HubSpot
  • Impact
  • InEvent
  • Inbenta Chatbots
  • Ingeniux
  • Insightly CRM
  • Intercom
  • Intuit Mailchimp
  • Involve.Me
  • Iterable
  • JangoMail
  • Jenkins
  • Jimdo
  • Jira
  • Jotform Tables
  • Kinsta
  • Kissmetrics
  • Klaviyo
  • Kochava
  • Kontent.ai
  • Kubernetes
  • Landbot
  • LaunchDarkly
  • Leanplum
  • Learnworlds
  • Lemon Squeezy
  • LiveHelpNow
  • Looker
  • MaestroConference
  • Magnolia
  • Makeswift
  • MarketMuse
  • Marketo
  • Matillion
  • Maxemail
  • Microsoft Powerpoint
  • Microsoft Teams
  • Mixpanel
  • Mobivity
  • Mode
  • MonsterONE
  • Mura CMS
  • MySQL
  • Namecheap Website Builder
  • New Relic
  • Notion
  • Nunify
  • ON24
  • Omnify
  • OneSignal
  • OneTrust
  • OutSystems
  • Outranking
  • Oxygen Builder
  • Pagecloud
  • PagerDuty
  • PayHip
  • Perspective
  • Pinpointe On-Demand
  • Pixpa
  • Podbean
  • Podia
  • Populr
  • Pory.io
  • PostgreSQL
  • Predis.ai
  • Presspog
  • Prismic
  • Pump.co
  • Pure360
  • Quarkly
  • Qwaiting
  • ReachMail
  • Redshift
  • Robly
  • SE Ranking
  • Segment
  • Sellesta
  • Sellfy
  • Sellix
  • Sendblaster
  • Sendowl
  • Sentry
  • Shopify
  • Shorby
  • ShortStack
  • Similarweb
  • Simplified
  • Site.es
  • Site123
  • Sitecore Experience Platform
  • Skuid
  • Slack
  • Smartsupp
  • Snowflake
  • Snowplow
  • Social Snap
  • Split
  • Stan Store
  • Strikingly
  • Super.so
  • Supermetrics
  • Survey Junkie
  • SurveySparrow
  • Survicate
  • Tableau
  • Themeisle
  • Thinkific Plus
  • Tidio
  • Transistor
  • Travis CI
  • Trello
  • Twilio
  • UENI
  • Uscreen
  • Userlike
  • VWO
  • Vinyl
  • Visme
  • WP Engine
  • WebinarGeek
  • WebinarNinja
  • Webnode
  • WhatCounts
  • WhitePress
  • Wix
  • WorkCast Present+
  • Xperify
  • Zapier
  • Zendesk
  • Zendesk Support Suite
  • Zoho Campaigns
  • Zoho Marketing Automation
  • ZoomInfo Chat
  • beehiiv
  • dotCMS
  • iSpring Learn
  • webinar.net
Amplitude Analytics Logo
Amplitude Analytics
Total integrations: 67
  • 10Web
  • Acquire.io
  • Adjust
  • Adobe Analytics
  • Adobe Dreamweaver
  • Adobe Learning Manager
  • Affluent
  • Agility CMS
  • Airmeet
  • Airship
  • Alidropship
  • AliveChat
  • Amplitude Analytics
  • Amplitude Experiment
  • ApexChat
  • Appcues
  • AppsFlyer
  • Asana
  • Automizy
  • Awin
  • Azure Blob Storage
  • Baremetrics
  • BigCommerce
  • BigMarker
  • Bitbucket
  • Bloomreach Commerce Experience Cloud
  • Bold
  • Branch
  • Brand24
  • Braze
  • BrightTALK
  • BuzzGuru
  • BuzzStream
  • Cakemail
  • Campayn
  • Carbon6
  • Castos
  • ChatBeacon
  • Chatfuel
  • Circle
  • CircleCI
  • Click2Magic
  • ClickDesk
  • CloudCannon
  • CoSchedule
  • Comm100
  • Confluence
  • Contento
  • Contentstack
  • Conversight
  • CrafterCMS
  • Crazy Egg
  • Crevio
  • Customer.io
  • Cwicly
  • Datadog
  • DatoCMS
  • Discourse
  • Docker
  • Document360
  • Domain.com
  • Dorik
  • Easywp
  • Elastic Email
  • Enonic
  • ExpressPigeon
  • Ezoic
  • Fathom Analytics
  • FlexiQuiz
  • Flippa
  • Frase.io
  • FreshMail
  • FullStory
  • Geckoboard
  • Genesis Pro
  • Gist
  • GitHub
  • GitLab
  • Glide
  • Google Ads
  • Google Analytics
  • Google Cloud Storage
  • Google Forms
  • Google Sheets
  • Google Workspace
  • Goolara Symphonie
  • Gumroad
  • Heap
  • HelpCrunch
  • Helpshift
  • Hopin
  • HostGator Website Builder
  • HostWP.io
  • Hotjar
  • HubSpot
  • Impact
  • InEvent
  • Inbenta Chatbots
  • Ingeniux
  • Insightly CRM
  • Intercom
  • Intuit Mailchimp
  • Involve.Me
  • Iterable
  • JangoMail
  • Jenkins
  • Jimdo
  • Jira
  • Jotform Tables
  • Kinsta
  • Kissmetrics
  • Klaviyo
  • Kochava
  • Kontent.ai
  • Kubernetes
  • Landbot
  • LaunchDarkly
  • Leanplum
  • Learnworlds
  • Lemon Squeezy
  • LiveHelpNow
  • Looker
  • MaestroConference
  • Magnolia
  • Makeswift
  • MarketMuse
  • Marketo
  • Matillion
  • Maxemail
  • Microsoft Powerpoint
  • Microsoft Teams
  • Mixpanel
  • Mobivity
  • Mode
  • MonsterONE
  • Mura CMS
  • MySQL
  • Namecheap Website Builder
  • New Relic
  • Notion
  • Nunify
  • ON24
  • Omnify
  • OneSignal
  • OneTrust
  • OutSystems
  • Outranking
  • Oxygen Builder
  • Pagecloud
  • PagerDuty
  • PayHip
  • Perspective
  • Pinpointe On-Demand
  • Pixpa
  • Podbean
  • Podia
  • Populr
  • Pory.io
  • PostgreSQL
  • Predis.ai
  • Presspog
  • Prismic
  • Pump.co
  • Pure360
  • Quarkly
  • Qwaiting
  • ReachMail
  • Redshift
  • Robly
  • SE Ranking
  • Segment
  • Sellesta
  • Sellfy
  • Sellix
  • Sendblaster
  • Sendowl
  • Sentry
  • Shopify
  • Shorby
  • ShortStack
  • Similarweb
  • Simplified
  • Site.es
  • Site123
  • Sitecore Experience Platform
  • Skuid
  • Slack
  • Smartsupp
  • Snowflake
  • Snowplow
  • Social Snap
  • Split
  • Stan Store
  • Strikingly
  • Super.so
  • Supermetrics
  • Survey Junkie
  • SurveySparrow
  • Survicate
  • Tableau
  • Themeisle
  • Thinkific Plus
  • Tidio
  • Transistor
  • Travis CI
  • Trello
  • Twilio
  • UENI
  • Uscreen
  • Userlike
  • VWO
  • Vinyl
  • Visme
  • WP Engine
  • WebinarGeek
  • WebinarNinja
  • Webnode
  • WhatCounts
  • WhitePress
  • Wix
  • WorkCast Present+
  • Xperify
  • Zapier
  • Zendesk
  • Zendesk Support Suite
  • Zoho Campaigns
  • Zoho Marketing Automation
  • ZoomInfo Chat
  • beehiiv
  • dotCMS
  • iSpring Learn
  • webinar.net
Top Alternatives
Google Analytics Logo
Google Analytics
See all alternatives
Amplitude Analytics Logo
Amplitude Analytics
See all alternatives
Company Details
Google Analytics Logo
Google Analytics
  • By Google
  • Located in Mountain View, CA
  • Founded in 1998
Amplitude Analytics Logo
Amplitude Analytics
  • By Amplitude, Inc.
  • Located in San Francisco, California, United States
  • Founded in 2012