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Mailchimp vs WordPress.org Comparison

Mailchimp vs WordPress.org Comparison
Mailchimp
WordPress.org

At a Glance

4.4

Email Marketing Software

Starting at $0

per month

4.4

Web Content Management Software

Starting at Free

N/A Unavailable

Overview

Mailchimp

Mailchimp is a leading, web-based marketing automation service that allows users to create and share newsletter and gather analytics on customer engagements. The platform offers extensive tools that helps users create targeted emails as well as run Facebook ad campaigns, in addition to being able to…  Learn more

Target Market

Enterprise

Mid Market

Small Business

WordPress.org

WordPress is arguably the most popular open-source, cloud-based content management system based on PHP and MySQL designed to help small to large businesses create, manage and publish content for websites. The customizable solution allows enterprises to use plugins, widgets, and themes to simplify we…  Learn more

Target Market

Enterprise

Mid Market

Small Business

Pricing

Free

$0

per month

Core

$10

per month

Plus

$29

per month

See Pricing Details

Free Plan Available

Pricing Available

Open Source

Free

N/A Unavailable

See Pricing Details

Free Plan Available

Pros & Cons

Mailchimp Pros

  • Allows users to import their own templates
  • Provides access to comprehensive competor metrics
  • Rmeovable MailChimp logo
  • You can create unlimited landing pages for free with your Mailchimp plan
  • Buddies up with big website builders and MailChimp’s CRM flawlessly
  • Very approachable interface – you’ll have no problem whipping up a functional landing page

Mailchimp Cons

  • Integration with PayPal and WordPress is clunky
  • Templates are very basic and limited
  • Sparse in templates and design choice
  • Its potential is heavily limited by its simplicity
  • Feels more like a tack-on service than a real tool

WordPress.org Pros

  • WordPress.org is free!
  • There are thousands of themes, plugins, and widgets to choose from
  • You have complete control over the functionality and aesthetic of your website. 
  • There’s an active community with plenty of self-help guides and documentation available online.
  • WordPress.org boasts powerful blogging features and SEO functionality.

WordPress.org Cons

  • At least with older versions of WordPress, the design editor comes with a steeper learning curve.
  • With any open-source software, you need to find your own hosting, which can seem daunting at first if you’re new to website creation. 

Screenshots

Mailchimp

WordPress.org

Videos

Mailchimp

WordPress.org

Top Alternatives

AWeber

4.2

Starting at $0

per month

Benchmark Email

4.2

Starting at $0

per month

BigContacts

4.7

Starting at $10

per user, per month

Agility CMS

4.4

Starting at $0

per month

Bloomreach Commerce Experience Cloud

4.7

per month

Pricing Not Available

Contentstack

4.7

Starting at $995

per month

Deployment

Cloud, SaaS, Web-Based

Mobile Android

Mobile iPhone

Support

24/7 (Live rep)

Chat

Email/Help Desk

FAQs/Forum

Knowledge Base

Phone Support

24/7 (Live rep)

Chat

Email/Help Desk

FAQs/Forum

Knowledge Base

Phone Support

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