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Wix vs Instapage Comparison

Wix vs Instapage Comparison

At a Glance

4.2

Website Builder Software

Starting at $4.50

per month

3.9

Conversion Rate Optimization Software

Starting at $299

per month

Overview

Wix

Whether it’s starting a blog, opening an online store, showcasing a portfolio, or promoting a business, Wix provides a versatile platform to build websites and create content. A unique feature of Wix is its ADI or Artificial Design Intelligence which allows users to launch customized pages just by a…  Learn more

Target Market

Enterprise

Mid Market

Small Business

Instapage

Instapage is one of the leading landing page builders among marketers with its promise of a 400% increase in return on ad spend. Highly conversions-focused, it features a comprehensive list of optimization functionalities such as A/B and multivariate testing, detailed analytics, and heat mapping. It…  Learn more

Target Market

Enterprise

Mid Market

Pricing

Connect Domain

$4.50

per month

Combo

$8.50

per month

Unlimited

$12.50

per month

VIP

$24.50

per month

See Pricing Details

Deals Available

Pricing Available

Build

$299

per month

Convert

Contact sales

per month

Ignite

Contact sales

per month

See Pricing Details

Free Trial Available

Pricing Available

Pros & Cons

Wix Pros

  • Automated SMS notifications and email reminders to limit no-shows
  • Host public events, sell tickets online and scan them from the Wix Owner app
  • Wix ADI lets you instantly build a website based on simple questions
  • Over 500 templates with extensive editing tools and features
  • Offers modern-looking templates
  • Easily customizable
  • Uses artificial intelligence to design pages
  • Lots of great themes with customization options built-in
  • AI enhanced functionality to help with building your store
  • On-page support to help you make the most of the service
  • Lots of apps and plugins for extra functionality
  • Various secure payment options and SSL certificate

Wix Cons

  • Built-in analytics are only available on the highest tier
  • Product subscriptions aren’t available on the lowest plan
  • It can get expensive
  • You can’t change templates easily
  • Not the best at SEO
  • Lacking some advanced automation and upselling features

Instapage Pros

  • You get a ton of customizable templates
  • You get to use a drag-and-drop builder
  • You can set up an account very quickly

Instapage Cons

  • Instapage pricing gets expensive quick
  • It’s hard to do custom code
  • The mobile responsiveness of landing pages is hit-or-miss

Screenshots

Wix

Instapage

Videos

Wix

Wix Fit | Unlock the full potential of your fitness business

Instapage

Instapage Introduction and Overview

Top Alternatives

ClickFunnels

4.7

Starting at $147

per month

Leadpages

4.2

Starting at $49

per month

Carrd

4.5

Starting at $9

per year

ClickFunnels

4.7

Starting at $147

per month

Landingi

4.9

Starting at $0

per month

Leadpages

4.2

Starting at $49

per month

Deployment

Cloud, SaaS, Web-Based

Cloud, SaaS, Web-Based

Support

24/7 (Live rep)

Chat

Email/Help Desk

FAQs/Forum

Knowledge Base

Phone Support

24/7 (Live rep)

Chat

Email/Help Desk

FAQs/Forum

Knowledge Base

Phone Support

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