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AgencyAnalytics Reviews: 4.8/5 — Highly Rated
AgencyAnalytics is a cloud-hosted reporting and insights platform built for marketing agencies. It consolidates SEO, PPC, social, email, call-tracking and other marketing data into white-labeled dashboards and automated reports, with benchmarking, AI summaries, client portals, roll-up reporting, API access and many integrations.
| Company | AgencyAnalytics |
|---|---|
| Year founded | 2010 |
| Company size | 51-200 employees |
| Headquarters | Toronto, Ontario, Canada |
| Capabilities |
AI
API
|
|---|---|
| Segment |
Small Business
Mid Market
Freelancer
Enterprise
|
| Deployment | Cloud / SaaS / Web-Based |
| Support | Chat, Email/Help Desk, Knowledge Base |
| Training | Documentation, Videos |
| Languages | English |
AgencyAnalytics Pros and Cons
- Wide range of integrations (85+ sources across SEO, PPC, social, email, local, call tracking)
- All features unlocked in base pricing; transparent per-client pricing
- Strong white-labeling and client access options
- AI-assisted insights and Ask AI feature
- Roll-up reporting for agency leadership
- Pricing scales with client count due to per-client model
- Some integrations do not support multiple accounts per client
- Data refresh frequency and depth vary across integrations
- UI localization beyond English not verified
- Not open source; no on-premise/self-host option
Compare AgencyAnalytics with other popular tools in the same category.
Easy to integrate with all the primary marketing tools.
Would like to add a more customised design to reports.
It provides automated updates/reporting to our clients, helping us to keep them informed about their accounts without too much manpower. It also provides an accessible overview of each history on the dashboard to manage at a high level. Great when managing multiple accounts.
We really like the ease of setting up new customers and the indepth look we get from it.
Wish the per client was a bit cheaper, but overall it is not that bad.
It has solved the problem of letting the clients see how they are doing in Google rankings and more.
Agency Analytics has a large number of integrations and it's very user-friendly.
I wish keyword rankings weren't an additional cost
It primarily saves us time and also allows us to standardize reporting which has always been a headache.
Their responsiveness is really impressive. If I have a question or see a bug, I'll typically get a response to my chat within a few minutes. They are super knowledagble and really listen to my feedback.
Sometimes marketing platforms dont play nice with eachother. This isn't AgencyAnalytics fault at all that platforms have crummy API's though. It's hard to find a unified data source without spending big bucks into warehousing your own data or clients data.
AgencyAnalytics helps us with our client reporting. We create dashboards that we use for every client meeting and also run our monthly and ad hoc reporting through their platform. Very easy to pull insights.
What I appreciate most about AgencyAnalytics is its comprehensive overview of our marketing activities. It provides me with a bird's eye view of all our marketing efforts at any given moment. This holistic perspective is invaluable — it affords real-time insights, enabling prompt evaluation and strategy adjustments. With AgencyAnalytics, I feel as though I'm in the cockpit of our marketing operations, steering with informed decisions and clear visibility. The software has significantly improved how we manage and evaluate our marketing initiatives, ultimately leading to enhanced client outcomes.
While AgencyAnalytics offers many excellent features, the transition from Google Analytics 3 to 4 was somewhat challenging using this platform. The migration process could have been smoother and more intuitive
AgencyAnalytics is instrumental in addressing a key challenge: demonstrating growth to our clients and effectively communicating our goals. The platform's data visualization and reporting capabilities allow us to present complex data in an easy-to-understand format. This not only substantiates our efforts and results but also facilitates clear and effective communication with our clients regarding their campaign performance and our future objectives. As a result, we're able to build stronger client relationships, foster trust, and set realistic expectations, all of which are essential for client retention and satisfaction.
i like how customizable and dynamic it is!
it can be a bit overwhelming from the client end who isn't as trained in marketing as we are
Giving us dynamic reporting data to share with our clients
Agency Analytics has a great platform for pulling analytics from multiple channels into one spot. We utilize it to pull together reports for our clients, these reports are very user-friendly and easy for our clients to understand. There are also so many options to build modules that pull data automatically to reduce the amount of manual reporting needed. We love using Agency Analytics for our team and our clients. Also, whenever we have any trouble, their support team is one of the most responsive teams I've worked with in the software industry. They also actually respond rather than just sending you links to resources online like some other teams do. They truly are an amazing team.
Sometimes the labeling of the modules can be difficult to understand, but the more you use it, the clearer those become.
They pull our different marketing channels into one place. This also allows us to filter out the noise, and report on the things that the business owners we work with truly care about.
As a manager in a large agency, we use multiple softwares. When faced with a problem, it generally takes a long time to get a response. However this is not an issue with Agency Analytics. Problems are generally solved 10 minutes after submissions, which is great when we're having an emergency and need to pull data quickly. I highly recommend the business for its ease of use, and great communication.
None at all, it answers the majority of what we aim to achieve.
It allows us to help visualise data in a simple manner for our clients - which helps us in our reporting.
Agency Analytics gives you an all inclusive report of social, PPC, SEO and many other aspects of digital marketing. It allows you to integrate all of your accounts and seemingly gives you a professionally tailored report. It is very easy to use and to put your custom report together. The integration process is very easy with all you have to do is log into your accounts and Agency Analytics does the rest. I use Agency Analytics on a daily basis.
One thing they need to improve perhaps is the ability to pull data from two different accounts of the same platform. If we have two seperate Google Accounts it would be nice to integrate them both from different companies.
For us, it was compiling a whole report of our social, SEO, and PPC all in one. We can obviously seperate them, but having the ability to have an all in one report is simply genious.
I like that it connects to most of Google's marketing data tools. The dashboard customization is great and it has strong SEO site auditing capabilities.
There is so much data available that it can be difficult to sort through it and know what is most useful and relevant.
This tool runs results throughout the day and allows you to hover over the result to see more information, as well as click to see the result in the SERPs.
Marketing agency owner here. I've reviewed, researched and tested tons of solutions, so far AA has been the best for my clients in terms of integrations.
Nothing so far. I even had a situation where I had a situation where my business CC had to be replaced and they were very accommodating.
Automated reporting, client KPIs. Super helpful, integrated with callrail, GA, analytics, FB and every channel/software my clients used.
Simplicity and super intuitive user-friendly platform that we really didn't need hardly any help with to get started!
Absolutely nothing, the platform and the people behind it have been absolutely awesome!
Simplicity in multi-platform and custom reporting
Moved to agency analytics from another product and couldn't be happier with my decision. The range of integrations and how easy it is to use these is so much better. I also really like the design interface for rapid development of beautiful looking dashboards.
So far I have found no downside after using it for a few months
It keeps my clients informed of how SEO, PPC and social media marketing is going on a monthly basis.
Support is always on hand and the AA team is quick to get us back on track if we are having an issue.
I really cnt say that there is anything I dislike about AA.
I had issues with displaying the data on the main dashboard page, but this was quickly and easily rectified thanks to the team t AA.
I love that Agency Analytics easily integrates with many of the platforms we use for SEO and digital marketing services. It brings the most valuable metrics into an easily explainable dashboard, allowing our clients to view real-time information anytime. Whenever I've had issues, the support team is prompt and troubleshoots in an easy-to-understand way. They also follow up. Love that!
If I had to say something that's not positive, I would say I don't like that it's not simple to replace widgets in existing dashboards without having to go through and manually replace them. I had to update ~160 client dashboards during the GA4 migration and it was rough. Basically rebuilding custom dashboards from scratch. It would also be nice to have some competitive analysis tools for SEO. I've expressed these challenges and Agency Analytics has added them to their ongoing list for implementation. So very responsive to any issues.
We used to have to go to a variety of platforms to collect metrics (SEMRush, GA, Facebook Ads, Google Ads, etc.) and pull information or add it to spreadsheets. All of that is now in Agency Analytics and easily accessible for both our agency and our clients.
AgencyAnalytics does a great job of continuously updating the platforms to stay updated with the latest trends and platforms. There is also a chat support where they reply in minutes to solve any issues you are having.
There are limitations to certain platforms.
AgencyAnalytics is best used to send clients reports from multiple different platforms. The information is also easier to digest than the native platforms.
Its very easy to configure and share dashboard with clients which is the most important part of our business. Transparent reporting. If you dont understand something or need help their support is second to none.They make using their product simple.
Should be able to build dashboards from templates based on the integrations you have set up or create a dashboard based on selecting your integrations and then build automatically.
Clear reporting from various sources all in one place. Makes it easier to be transparent with clients especially when competitors fudge their results. We like to be open and clear about what we are doing with clients and let them decide.
I've been using Agency Analytics for years now and although it was an excellent product, I've seen how it has evolved into being exceptional. The integrations between almost any platform that you can think of make it a must have for anyone working in digital marketing or any business owner that wants a one stop platform to keep track of their Analytics, Rankings, Revenue and all sales channels. I use it daily and couldn't do my job as well without it. The reports are polished and so much better than any other similar offering that I had been using in the past.
I don't really have any downsides or things that I dislike. The customer service support is fast and very responsive, when I had a problem (user error, one of my collegues deleted my project and recreated it) Tom was excellent in navigating the problem for me, finding what had happened and restoring the campaign so that I could merge them together. Super helpful because end of month reporting was coming up!
Agency Analytics give me one interface where I can see everything that is going on with multitudes of clients all on the one login. It helps me streamline my work and track and measure results very easily. And it make sense of the hopeless GA-4 platform too!
AngencyAnalytics has been a pleasure to work with. As a team, we wanted to enhance our reporting and showcase KPIs in an attractive and intuitive way and AA was the perfect solution. If we ever have questions or enhancements to the program there is always someone at AA who helps immediately and is open to improving or adding in requests we have. Highly recommend them for your Reporting Solution!
Some metrics can be a little funky but for the most part, this has always been a solution to this. We use Call Tracking Metrics as a large part of our business that we are still working to fully integrate with how we use it.
We wanted a program that was highly intuitive, easy to run, and easy to understand. We showcase marketing KPIs to our clients on a monthly basis and AA makes it easy for us to have it all in one place.
After signing up it literally took me about 15 minutes to get all of the basics of client reporting set up and configured. Connected to Search Console and G4, linked the client data, and set up a custom dashboard with important client metrics in a matter of minutes. I wish I had found this reporting tool way, way sooner!
It would be nice to have easier options to segment data, such as if an SEO agency is working on improving subdirectory pages under sitename.com/subdirectory/sublevel2/, then using Regex or another method would only sort and display any pages under that subdirectory. Perhaps this is an option but it is hard to find directions on this type of sub-reporting.
Easy, clear interface for clients to view, without a lot of overhead to try and customize, restrict, or otherwise display for 1 or many clients. It is a time-saver too from my experience using it over the past week.
The ease of integrations and setting up reports exceeds any other reporting tool that I have used. That, on top of quite possibly the best customer service I've ever experienced makes this product amazing!
There are a few features that the product is lacking. And a couple times it has required some work arounds in order to show things the way that is needed. They are constantly updating though and I believe within time most of the issues I've come across will be addressed.
Ease of integrations with multiple platforms. We have clients around the globe and we use a very wide variety of platforms and products for their advertising and getting them setup for reporting is easy with AgencyAnalytics.
Custom reports, custom domains, branding and automated monthly reporting. Integrations with all major platforms.
Pricing could be better compared to some other platforms.
Helping us automate all the client reports for SEO and PPC.
Visual Aspect. A lot of integrations. Immediate support.
There really isn't a downside about AgencyAnalytics. I think that there could be an easier may to create reports.
Reporting & Real-Time Visualization Dashboard. Google Studio and other reporting dashboard were always a pain.
It is a really nice way of looking over all the information we need for KPIs, among other data. We also love the ability to adapt it to our team, and we look forward to changes in the future
I think there could be some more personalizable functionality. I mentioned to my rep that it might be nice to have personalized timeline buttons that we can set other than the custom changing
I am relatively new, but it makes someone like me a lot more comfortable reviewing data
AgencyAnalytics provides my agency with super-fast reporting and analytics. I can't stress enough how much time this has saved my agency and how much my clients like it. It has helped scale my company.
I wouldn't say I have many bad things to say. One thing that would be nice is to have maybe templates based on a specific type of client. This could help the speed of the campaign setup.
It helps with all of my agency reporting to clients and also allows my project managers to easily access data for each client to see what needs to be improved or not.
The people at Agency Analytics are top-notch! I've used the chat inside of the tool multiple times to ask questions and it's always answered quickly.
For some reason my bank sees the transactions are from a different country and blocks my debit card each month. I wish they had an ACH option instead of just paypal or card.
AgencyAnalytics allows me to create real-time reports for my clients. In the past, I was creating them single monthly reports. Not only does this save me time, but it allows my clients to see their stats at any time without having to wait for me to send them a report.
Tom was absolutely sensational when I had an issue importing data into the Agency Analytics account. He was very patient and assisted where he could. Been using AA for the past 10 years and cannot fault the platform as a whole.
The only thing they probably need to look at is having a bulk import/export function
All in one place for reporting for clients. Allows us to track all omni channel marketing channels with great visualisation
I love the powerful reporting by Agency Analytics. It pulls all the key metrics we need from across all critical online platforms into one place. Customizable reports let us see the priority data we need. The reports are not just a valuable tool for providing reporting to our clients, but also provide easy-to-access insights that our team uses daily to make informed decisions on our digital marketing work. They have great support too.
I wish the pricing was a bit less. They recently made a considerable increase, but that said, for the value we get it's completely worth it.
Agency Analytics is our tool for providing reporting to our clients across the range of key digital marketing metrics: website traffic, SEO stats, social media and online reviews monitoring, as well as online advertising. The site auditor tool is extremely valuable.
Agency analytics support has very quick response and great support, You wite to them and they reply fast with the solution. Also the product is value for money due to lots of features
There are many features which we are not able to use due to lack of knowledge, they should include an FAQ section with search option to understand those features.
Quick support is very helpful
Agency Analytics has allowed our agency to have good looking dashboards for our clients that are beautifully hitelabeled, have an easy user experience, and the backend is very easy to set up!
Some platforms do not integrate with Agency Analytics, like Reddit or TikTok ads (last time I checked). That is the one thing I would like to see added by them.
It is providing a clean platform where my clients can keep up with their marketing campaigns in real tie--budgeting, results, and other KPI's that are custom to their needs.