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Brevo Transactional Email Reviews: 4.6/5 — Highly Rated
Brevo Transactional Email is a cloud-based transactional email service (from Brevo, formerly Sendinblue) for real-time, one-to-one automated and data-triggered messages (password resets, order confirmations, account activations, shipping notifications, etc.). It offers REST API and SMTP relay, templating and a template language, SDKs, webhooks, attachments, batch sending, analytics, deliverability tools (SPF/DKIM/DMARC), and multi-language/localization features — with free and tiered paid plans and enterprise add-ons such as dedicated IPs and SSO.
| Company | Brevo (formerly Sendinblue) |
|---|---|
| Year founded | 2012 |
| Company size | 1000+ employees |
| Headquarters | Paris, France |
| Capabilities |
AI
API
|
|---|---|
| Segment |
Small Business
Mid Market
Freelancer
Enterprise
|
| Deployment | Cloud / SaaS / Web-Based |
| Support | Email/Help Desk, Knowledge Base, Phone Support |
| Training | Documentation, Videos, Webinars |
| Languages | C# (SDK), English, Go (SDK), Java (SDK), Node.js / JavaScript (SDK), PHP (SDK), Python (SDK), Ruby (SDK) |
Brevo Transactional Email Pros and Cons
- Comprehensive platform combining marketing, transactional email, and multichannel messaging
- Strong deliverability claims (99%) and standard compliance certifications (ISO 27001, GDPR, CCPA)
- Flexible pricing including a free tier and prepaid credit packs
- Rich developer tooling: REST API, SMTP, official SDKs, templating, webhooks, batch sending
- Localization and multi-language support on higher tiers
- Free tier limits (300 emails/day) may be restricting for spiky volumes
- Advanced features (multi-language versions, dedicated IPs, premium support) locked behind higher tiers or Enterprise
- No documented standalone CLI or open-source transactional components
Compare Brevo Transactional Email with other popular tools in the same category.
Brevo Transactional Email is a powerful and affordable transactional email service that offers a variety of features and benefits. Here are some of the things I like best about it: Affordability: Brevo's pricing structure is based on the number of emails you send, rather than the size of your contact list. This makes it a great option for businesses of all sizes, especially those with large contact lists. Ease of use: Brevo is very easy to use, even for beginners. The drag-and-drop email editor makes it easy to create professional-looking emails, and the automation features allow you to send personalized emails to your customers at the right time. Features: Brevo offers a variety of features that are specifically designed for transactional emails, such as: Dedicated IP addresses: Brevo offers dedicated IP addresses, which can help to improve your delivery rates and reputation. Email templates: Brevo provides a variety of email templates that you can use to create your own transactional emails. Automation: Brevo's automation features allow you to send personalized emails to your customers based on their behavior, such as when they sign up for your account or make a purchase. Overall, Brevo Transactional Email is a great option for businesses of all sizes that need to send high-volume transactional emails. It is affordable, easy to use, and offers a variety of features that are specifically designed for transactional emails. In addition to the above, I also like that Brevo offers a free plan with generous limits, making it a good option for businesses that are just starting out. Brevo is also constantly adding new features and improvements, which shows that the company is committed to providing its customers with the best possible experience.
As an early-stage business, I have no complaints. It's perfect for my current needs.
Deliverability: Early-stage businesses often have difficulty getting their transactional emails delivered to their inbox. Brevo has a high deliverability rate, so businesses can be confident that their customers will receive their important messages. Scalability: Early-stage businesses need to be able to scale their email marketing efforts quickly and easily. Brevo's platform is scalable, so businesses can send as many transactional emails as they need without worrying about performance or reliability. Affordability: Early-stage businesses often have limited budgets. Brevo's pricing is affordable, so businesses can get the benefits of a reliable transactional email service without breaking the bank.
SendInBlue platform help our medical center to design email campaigns easily with the great support of the helpdesk! It has a really simple designing tool that help us design a superb newsletter from scratch!
There is nothing I dislike about sendinblue.
Reach easily our patients and inform them about the medical center's news and services.
Sendinblue ip reputation is way better than competitors, and they don't push you to paid plans to offer you better reputation ips. It gives you more choices in the free tier.
I haven't found anything that I dislike yet.
My VPS doesn't offer a good smtp server option, so I rely upon smtp server. I've tried several but none like sendinblue.
Affordable costs with all facilities, Good designs, analytics, and much more. Templates availble are good, Analytics details are good, There sms serivces are good as well.
Options for designs can be better for the templates to choose, Apart from that there isn't much we dislike. The display of the analytics can be better. We are fine with what we use now.
We are sending emails to our partners and followers. This has helped us in making sure we send the information to our partners in timely manner and the analytics has heled us in making usre that the do the right thing next time.
Flawless Deliverability: Brevo's deliverability rate is simply exceptional. Whether I'm sending transactional emails, order confirmations, or important notifications to my customers, I can trust that Brevo will reliably deliver them to the intended recipients' inboxes. This has significantly improved my customer engagement and satisfaction, as they receive timely and accurate communications from my business.
Pricing Structure: While the features and performance of Brevo are commendable, the pricing structure could be more transparent and flexible. It would be beneficial for users to have more options when it comes to selecting plans that cater to their specific needs. Additionally, clearer information about pricing tiers, volume limits, and any additional charges would help users make informed decisions.
Reliable Email Delivery: One of the most critical challenges in business communication is ensuring that important emails reach their intended recipients. Brevo Transactional Email tackles this problem with outstanding deliverability rates, ensuring that my transactional emails, order confirmations, and notifications reliably reach customers' inboxes. This reliability has improved customer satisfaction, reduced the risk of missed communications, and enhanced overall engagement with my target audience.
The drag and drop editor in email tool is the best as its new refreshing UI helps me optimize my work better
Most of the features are provided in higher level packages.
My business allows me to have contacts as it is a B2B model, and touching base with firms over the call is a bit tiresome. Brevo provides tailor-made email templates and tracking for your campaigns that allow me to reach the engaged contacts and bring in sales for my business
The possibilities and ease of use are the best combo for any platform, Brevo does this great!
Didn't notice anything to dislike till now.
Sending marketing mails to clients and assisting in creating platforms where we use automatic mailings.
It's simple and easy to user. Their responsive editor is powerful (you can easily personalize an email), their marketing automation workflow are easy to set up and you can tackle multiple use cases, and not just limited to emails (but SMS, push, ads, etc.)
Nothing, all my use cases work, the customer support is very reactive, and the features depth is there.
It helps me manage my users/customers easily and communicate to them with multiple communication tools (emails, SMS, WhatsApp, etc.)
What I love best about Brevor is its easy-to-use interface. It is a fantastic email builder and editor since you can easily choose a template to change and adapt to your marketing email campaign.
Nothing to dislike, but I prefer to have a wide range of email templates.
Brevor is helping me create email campaigns when I can link the necessary urls. It is also giving me the option to download a created edm material and send it as HTML in our corporate outlook email account.
Sendinblue has always been easy to work with. I have been using them for three years now, and I am very satisfied. If I want to pause my subscription, I can do so, and still keep my contacts and account. Once I am ready, I can start right back up again.
Not being able to reach customer service by phone to ask questions.
I can easily send out marketing emails and newsletters to stay in front of my customers. I am generating good business, and Sendinblue is doing good in helping me manage my email lists.
I like the ability to choose my pricing levels based on how many emails are sent versus how many contacts I have in my account. Just because there are 20,000+ emails in my account does not mean that I send an email campaign out to all of those addresses every month.
The only thing I have found that I dislike is navigating the Stats of an email campaign. It took me a while to find exactly what I was looking for based on using other email services. I have been learning and am starting to find what I need.
Building campaigns that fit my clients' needs and sending them to the number of clients that they have. They have a variety of clients and need to segment who they send emails to. Some campaigns can go to all, while others need to be trimmed down to those that fit the campaign the best.
Útil, práctico y sencillo para operar intuitiva para hacer las campañas
No deja hacer ciertas funcionalidad en modo gratis
Email con vista empresarial
La forma en la que puedes ir agregando módulos para la creación de tus campañas
Que algunas veces configuro ciertos formatos de textos y estos se desajustan
Me resuelve el enviar de manera rápida y masiva correos electrónicos en los cuales puedo separarlos por segmentos y a cada uno decidir qué tipo de contenido enviar
Sendinblue est très facile à utiliser et l'offre sans abonnement est abordable. Je le recommande vivement aux petites et moyennes entreprises qui souhaitent fidéliser leur clientèle ou l'étendre.
Rien de particulier. Le logiciel en ligne est rapide d'exécution. Les bugs sont très rares. Le support est très efficace.
Sendinblue me fait gagner du temps et permet de gérer mes listes clients très efficacement
The significant differential is that there is no limit to the number of contact exports, making it easier to manage. Another positive point is the tool's ease of use and excellent customization power.
The only downside was that the paid plan couldn't buy more email packages. It only had the option to purchase more email with the Starter Plan.
Helping us to promote the news of our application.
Creating great looking newsletters with the email builder is very easy with Sendinblue. The automation functions are are also incredibly useful and have found it much smoother to work with than other software. Use Sendinblue - it's the best!
There's nothing I truly dislike. Sometimes I find the visual preview of a campaign to be not particularly accurate across all devices but on the whole it's great.
Great looking email, easy to design and send.
It is the best newsletter platform and we are using it for more than 4 years. It is very easy to use, friendly interface and accesibile even for the beginers. It was really life changing for us! We can design and send our newsletters without having to pay an agency. Highly recommend!
I like everything, so there is nothing i can complaint
We can keep in touch with our customers very easy and in a profesional way
The features are very rich, and the site is easy to use. I love how easy it is to use the email templates and the opportunity to save these templates for future
The free feature only allows 300 emails to be sent per day.
It helps deliver bulk emails quick and efficiently. I love the in-built template options. I used to work with MS Word, which was tedious to create templates.
Easy to use. Fast on sending process. Clear data and very well structured dashboard.
I have to say i didn't like the treatment of the contact lists.
I need to send information to my customers and potential ones. With Sendinblue it's straightforward and fast.
I love the SMTP support, I believe it is the best SMTP provider Supporting Both paid and free plans. If you need an SMTP host, sendinblue is the way to go. you honestly can't go wrong.
I believe some of the content that you receive with a paid plan is not worth it in my eyes. I believe the point system works but I would much rather just pay to fully unlock the system.
It is solving my need for an SMTP host. Sendinblue is the best fastest cheapest, SMTP host on the market. The sleek dashboard with the amazing sms system. It honestly solves anything having to do with digital mailing.
Sendinblue offre una vasta gamma di funzionalità per la gestione dell'email marketing, comprese le campagne di email, le automazioni, i moduli di registrazione, le landing page e le statistiche avanzate sulle email inviate. La piattaforma è facile da usare e ha una curva di apprendimento breve, il che la rende adatta sia ai principianti che ai professionisti. Sendinblue ha una interfaccia pulita e intuitiva che consente di trovare rapidamente ciò che si sta cercando. L'opzione di pianificare le email consente di risparmiare tempo e di raggiungere gli utenti al momento giusto. Il prezzo è competitivo rispetto ad altri servizi di email marketing, soprattutto se si inviano grandi quantità di email.
La personalizzazione delle email può essere un po' limitata in confronto ad altri servizi di email marketing. La sezione di supporto potrebbe essere migliorata con l'aggiunta di più documentazione e video tutorial. L'opzione di importare elenchi di contatti può essere un po' complicata per i principianti, ma una volta imparata è facile da usare.
Sendinblue semplifica l'invio di email e aiuta le aziende a raggiungere il loro pubblico in modo efficace, efficiente e rispettando le normative sulla privacy. Sendinblue risolve il problema riguardo la protezione dei dati, fornendo strumenti per l'ottenimento del consenso e l'aggiornamento automatico dei contatti.
As a Sendinblue user, I was amazed at how straightforward the software was to use. Forming email campaigns was a breeze with the pre-assembled layouts and drag-and-drop tools. Setting up marketing automation to send out tailored messages to customers based on their actions was also straightforward. Sendinblue offers features to measure the success of your campaigns, such as open rates, clicks, and conversions. Additionally, you can track the outcomes of your email campaigns and customize your content accordingly.
The only negative aspect of Sendinblue I faced was my lack of knowledge. Fortunately, Sendinblue saved the day by providing free courses. After taking some time to do them, I finally understood what I had to do. The training courses were incredibly beneficial as they taught me automation and other topics, and enabled me to apply them in the Sendinblue dashboard. It was a great success for me!
Sendinblue is a comprehensive marketing automation platform that helps companies of all sizes create engaging email campaigns, manage contact lists, and track real-time success. Users of Sendinblue can expect increased levels of customer engagement, loyalty, and sales. Furthermore, by automating email campaigns and contact list management, businesses can save money on marketing while also gaining access to powerful analytics and insights that aid in decision making.
Sendinblue is an all-in-one marketing platform that offers a range of tools to help businesses and organisations manage their email marketing campaigns, SMS marketing, Whatsapp Marketing etc. They also provide SMTP credentials for sending transactional emails.
One of the thing I dislike about sendinblue is that they have very limited email template design options and sometimes choosing the wrong design may land your email into spam or promotion section of Gmail.
Sendinblue is a marketing tool used to create SMS, EMAIL, WhatsApp campaigns. The analytics tool in Sendinblue helps me to track the interaction & deliverability of the email to my users. They have a free tier under which one can send 300 emails/day which is sufficient for most of the small businesses who does not want to spend on marketing emails.
Very easy to use which makes it quick and efficient use of our time. Delivers our messages in a quick and timely manner
There are no downsides to Send In Blue, it works and delivers
Delivers our market update to our customers and introducers
ease of use, it has all the functions I was looking for, my language is present (Italian), excellent value for money.
For the moment I have found everything I need
newsletter management, sales by mail, up sell by mail
best customer service and poeple there are always happy to assist
no telephone support but they always reply to emails
we do marketing camapaigns and send them to our clients
LA FACILIDAD DE USO, Y SU DISÑO PROFESIONAL DE LOS E MAILS
NADA. EN GENERAL ESTOT TOTALMENTE SATISFECHO CON TODO
ME FACILITA LA PUBLICIDAD DE MIS PRODUCTOS
La mejor en cuanto a relación precio/funcionalidades y se va adaptando a medida de que la empresa crece a un precio muy razonable. Intuitiva y sencilla de implementar. La fácil integración con HubSpot ha sido un plus. Pudimos implementar la función de automatización de emails desde el primer momento y además la herramienta de diseño de emails es bastante amigable con el usuario.
Límite de 300 emails diarios en la versión gratuita.
Automatización de las campañas de email marketing, segmentación de mi base de datos y análisis de las campañas.
Minimalismo grafico, semplicità di utilizzo, dashboard completa, completezza del zervizio, prezzi , integrazione con altri servizi, servizio assistenza , aggiornamanenti costanti
Migliorabile la dashboard , insierire altri dati di analisi più dettagliati, integrazioni con altre piattaforme di terze parti, miglioramento dell'interfaccia grafica
Interfaccia grafica, integrazione con altre app
I have tried other similar software. Sendingblue has the advantage of being also in Italian, very clear and easy to understand. You can set up a campaign with a few quick clicks
Virtually nothing; even the free version has several advantages
It allows me to send a very large number of emails without being reported as a spammer; I can therefore send communications to many contacts