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Contentful
4.3

( 295 )

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Contentful Reviews & Product Details

Contentful Overview
What is Contentful?

Contentful unifies content via a central hub and helps structure it for use across various digital channels. It also easily integrates with numerous other tools through open APIs. Contentful lets users bring their content anywhere using our APIs, and completely tailor their content structure while using your preferred programming languages and frameworks.

Company Contentful GmbH
Year founded 2013
Company size 201-500 employees
Headquarters Berlin, Germany
Social Media
Contentful Categories on Findstack
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What Contentful is best for?
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What are the pros and cons of Contentful?
Contentful Product Details
Capabilities
API
CLI
Segment
Small Business
Mid Market
Enterprise
Deployment Cloud / SaaS / Web-Based, Mobile Android, Mobile iPhone
Support 24/7 (Live rep), Chat, Email/Help Desk, FAQs/Forum, Knowledge Base, Phone Support
Training Documentation
Languages English
Contentful Features
A/B Testing
API Access
Analytics and Reporting
Asset Management
Backup and Restore
Collaboration Tools
Content Editor
Content Scheduling
Content Staging
Content Taxonomy
Customizable Templates
Drag and Drop Interface
E-Commerce Integration
Form Builder
Media Library
Mobile Preview
Multi-Channel Publishing
Multilingual Support
Personalization
Responsive Design
Role-Based Access Control
SEO Management
Search Functionality
Social Media Integration
Template Management
Third-party Integrations
User Permissions
Version Control
WYSIWYG Editor
Workflow Management
Contentful Media
Contentful video thumbnail
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Contentful Screenshots
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Disclaimer
Our research is curated from diverse authoritative sources and meant to offer general advice. We don’t guarantee that our suggestions will work best for each use-case, so consider your unique needs when choosing products and services. Feel free to share your feedback.
Last updated: December 14, 2025
Contentful Logo
295 Contentful Reviews
4.3 out of 5
Small Business (50 or fewer emp.)
Mar 01, 2021
 Source
Overall Rating:
4.5
KM
Karen M.
Marketing Manager
Share
"Great CMS tool that helped scale our website, BootUpPD.org!"
What do you like best about Contentful?

Contentful makes it easy for our team to create and manage website content without having to worry about messing up the code! Paired with GatsbyJS, they've made website development and management easier than imaginable. They're quick to answer questions, allow for ultimate content modeling flexibility, quick querying via Graphql, and our developer loves working with them. Gone are the days of operating a headless WP, Drupal or *insert old tech here*, security updates, and complicated plugins - we use Contentful.

What do you dislike about Contentful?

The learning curve for those who are unfamiliar with CMS tools. The rich text editor is also something that can use some improvement.

What problems is Contentful solving and how is that benefiting you?

A faster, more reliable website that we can't break! A robust tool that allows for customization while maintaining structured content throughout the site.

Small Business (50 or fewer emp.)
Dec 08, 2020
 Source
Overall Rating:
4.5
Thomas F. avatar
Thomas F.
Managing Director
Share
"Contenful best Headless Solution on the market."
What do you like best about Contentful?

Easy integration and flexibility to bild a high class user experience.

What do you dislike about Contentful?

The Image Optimization could be a little bit better - but great to have these build in.

What problems is Contentful solving and how is that benefiting you?

We build high availability digital products.

Mid Market (51-1000 emp.)
Dec 04, 2020
 Source
Overall Rating:
4.5
Ted C. avatar
Ted C.
Director Of Strategic Partnerships
Share
"Put simply - the platform that will power the future of content"
What do you like best about Contentful?

The flexibility of the solution! It plugs and plays so well with other best of breed solutions.

What do you dislike about Contentful?

There is a bit of a learning curve for those familiar with traditional CMS's.

What problems is Contentful solving and how is that benefiting you?

We're creating rich, engaging digital experiences on contentful, it's helped our clients accelerate speed to market, and allowed them to truly leverage their content in an omni channel way.

Mid Market (51-1000 emp.)
Dec 04, 2020
 Source
Overall Rating:
4.5
EF
Eric F.
Founder
Share
"Decoupled enterprise tech - most effective for business leaders with go-to-market urgency"
What do you like best about Contentful?

For firms with monolithic WCMS software and IT resource dependency, Contentful is designed to co-exist with legacy content and data repositories, and it is so popular that business leaders can design and launch new digital products without being hamstrung by legacy IT.

What do you dislike about Contentful?

Contentful product marketing is still more of a "tech developers love us" messaging. Contentful could do a better job of more easily describing how quickly they solve business problems for marketers, sales leadership, HR executives and digital product leaders.

What problems is Contentful solving and how is that benefiting you?

Digital wealth management and investing tools. We've realized super fast go-to-market time frames with helping grow revenue by having digitized services to offer to new markets.

Mid Market (51-1000 emp.)
Apr 03, 2020
 Source
Overall Rating:
4.5
Philip J. avatar
Philip J.
Freelance Consultant
Share
"Great pick for a JAMStack CMS"
What do you like best about Contentful?

One of the more user-friendly CMS's out there. Really a joy to use and easy to understand. Create new content models and content is simple and intuitive.

What do you dislike about Contentful?

The only thing that confused me was lack of single-use type entries.

What problems is Contentful solving and how is that benefiting you?

We use it to run a marketing site.

Small Business (50 or fewer emp.)
Mar 13, 2020
 Source
Overall Rating:
4.5
TM
Timo M.
Founder
Share
"Awesome and super flexible CMS"
What do you like best about Contentful?

I love the flexibility of contentful. It gives you all the freedom that you need to create amazing apps. Working with the Webapp is lots of fun. It's simple to use, fast and you can collaborate with a big team and manage multiple languages in a simple way. In combination with gatsby an amazing stack to build fast, modern sites!

What do you dislike about Contentful?

With great power comes great responsibility. Since contentful is so flexible, you certainly need some experience to get the most out of it. It takes a bit of time to fully understand all concepts from content types to internationalization but it is worth learning it and the resources on the website (plus learning center) make the learning efficient and fun.

What problems is Contentful solving and how is that benefiting you?

I want fast and user friendly websites and the combination of gatsby + contentful gives me exactly this. Plus, our project is multilingual and we need to be able to add new languages without too much effort and be able to manage content in a bigger team. Another advantage is that we are going to manage several Apps through one CMS.

Mid Market (51-1000 emp.)
Aug 26, 2019
 Source
Overall Rating:
4.5
Mauricio S. avatar
Mauricio S.
Full Stack Engineer
Share
"Great for serving content to apps"
What do you like best about Contentful?

The ability to change content state (as draft, published, etc.). Very dynamic and useful. Easy to integrate using its API and key/environment structure.

What do you dislike about Contentful?

A little bit difficult to set a custom data structure without providing JSON structure

What problems is Contentful solving and how is that benefiting you?

Fast content serving (for images in my case). It is really fast, just what I needed.

Mid Market (51-1000 emp.)
Aug 07, 2019
 Source
Overall Rating:
4.5
TI
Thomas I.
Head Of Web Office
Share
"Great Headless CMS used by the Swiss Red Cross"
What do you like best about Contentful?

Contentful is an extremely stable, secure and user-friendly system with high availability and speed. As an NPO, we can benefit from an extremely generous NPO price plan.

What do you dislike about Contentful?

It's a pity we can't benefit from all the new features because the NPO pricing model has been adjusted. We'd be very happy to pay part of the cost, but we can't keep up with the "large space" model.

What problems is Contentful solving and how is that benefiting you?

Thanks to Contentful, we have converted to a Headless CMS infrastructure and benefit from the very well structured input masks for our editors.

Mid Market (51-1000 emp.)
Jul 30, 2019
 Source
Overall Rating:
4.5
Fred T. avatar
Fred T.
Digital Marketing Specialist
Share
"A great tool to manage content"
What do you like best about Contentful?

The provided API is quite fast and reliable. When it comes to uploading media, Contentful makes this process easier and faster than other similar CMS tools. Besides, it is a secured platform, counting with a very reliable system of verification and control of input entries and it has a high level of flexibility, so you can structure your data in any way you want and. The company also provides help to integrate with a different application based on language Java, C# and many more . Contentful makes very easy to sort and edit your content.

What do you dislike about Contentful?

Sometimes we need to deal with HTML, CSS, and Javascript, these things are not handled in Contentful as efficiently as I'd like. I mean, it's not bad, but it’s only useful if you want to add several contents at the same time. However, some of my colleagues have told me its biggest issue has to do with integration, because it doesn’t support many solutions. Personally, I haven't proven this.

What problems is Contentful solving and how is that benefiting you?

This is a great tool to manage content. In my previous company, we worked with PatriotSystem and it was good, but Contentful is a better CMS in so many ways . Content API is quite fast and so reliable, all our Marketing actions can be completely done in a couple of minutes. Contenful CMS provide space a nice content management solution which is quite handy in working with the different project.

Mid Market (51-1000 emp.)
Jul 22, 2019
 Source
Overall Rating:
4.5
Jason M. avatar
Jason M.
Sales Marketing Positions
Share
"Load content into apps"
What do you like best about Contentful?

The interface is modern and very clean. It remains me of WordPress and how I’m a regular user for this platform, I could learn how to use it quickly. This familiarity made me felt like I already knew the software even before I started using it. The image usage is very simple to learn and modify. What I like the most is the ability to manage fields, being able to add, cut, move or remove them.

What do you dislike about Contentful?

Contentful lacks of some spelling tools to check grammar. You have to add a plug-in in order to review the grammar of your content. Also, It does not integrate with Grammarly, what I consider to be the best tool for checking grammar, so you have to use another one. And, if you want to get the best out of Contentful, it requires some hard dev resources.

What problems is Contentful solving and how is that benefiting you?

Contentful is a very used tool in the Marketing department of my company. It performs as our selected platform for loading content into apps, rather if it is on iOS or Android, and to pull down cloud content. It is a great tool to make your content reach international audiences with specific topics or content type (video, image, audio, etc).