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Contentful CMS Tools logo
Contentful
4.3

( 295 )

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Contentful Reviews: 4.3/5 — Solid Choice

Contentful Overview
What is Contentful?

Contentful unifies content via a central hub and helps structure it for use across various digital channels. It also easily integrates with numerous other tools through open APIs. Contentful lets users bring their content anywhere using our APIs, and completely tailor their content structure while using your preferred programming languages and frameworks.

Company Contentful GmbH
Year founded 2013
Company size 201-500 employees
Headquarters Berlin, Germany
Social Media
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What Contentful is best for?
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Contentful Product Details
Capabilities
API
CLI
Segment
Small Business
Mid Market
Enterprise
Deployment Cloud / SaaS / Web-Based, Mobile Android, Mobile iPhone
Support 24/7 (Live rep), Chat, Email/Help Desk, FAQs/Forum, Knowledge Base, Phone Support
Training Documentation
Languages English
Contentful Features
A/B Testing
Analytics and Reporting
API Access
Asset Management
Backup and Restore
Collaboration Tools
Content Editor
Content Scheduling
Content Staging
Content Taxonomy
Customizable Templates
Drag and Drop Interface
Contentful Media
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Contentful Screenshots
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Disclaimer
Our research is curated from diverse authoritative sources and meant to offer general advice. We don’t guarantee that our suggestions will work best for each use-case, so consider your unique needs when choosing products and services. Feel free to share your feedback.
Last updated: September 02, 2026
Contentful CMS Tools logo
295 Contentful Reviews
4.3 out of 5
Small Business (50 or fewer emp.)
Mar 28, 2023
 Source
Overall Rating:
3.0
AG
Verified Reviewer
Founder
Share
"the goal in our company was to do a revamp of our legacy websites, we decided to use contentful so"
What do you like best about Contentful?

The possibility to have multiple spaces, and the potential to handle multiple languages

What do you dislike about Contentful?

The default contentful long text editor is very limited, it forces us too integrated some application like tinyMCE which is paid

What problems is Contentful solving and how is that benefiting you?

As we have many brands, Contentful lets us have a solid backend code, so we don't have to re-code each time we want to sort out a new brand; we can handle it on Contentful, much faster and less time consiming

Mid Market (51-1000 emp.)
Feb 03, 2023
 Source
Overall Rating:
3.0
GA
Gabriel A.
Founder
Share
"A good product, but doesn't scale very well"
What do you like best about Contentful?

Completely open content modelling. Contentful allows to create our own content models and provides a UI to our non-technical colleagues to build entire pages in our website without any engineering interaction. The super-flexible validation options helps us ensure Contentful's data is always up to date. Contentful's APIs are amazing, they are fast, and they allow to do anything that can be done in the UI, from fetching data to editing content models and even visual settings of the UI. The Contentful CDN supports fetching assets with dynamic resizing, optimization, and format conversion. That has been very helpful to improve our website's performance. The permissions are very flexible and granular. The Compose app is a very good improvement over the traditional Contentful UI, which simplifies a lot the model for content editors: editors can only see top-level entries and all the structure is rendered in a flat structure in one page. The publish button shows an easy UI to publish all children components.

What do you dislike about Contentful?

Contentful does not scale very well: * The UI became painfully slow, probably because of the size of our space * The contentful environments are extremely limited. We can only create copies of another environment, and after that there's no way to merge the content back. In the end, content editors don't use that feature and end up creating a lot of drafts/updated entries that never get published. * Linking to the issue above, there's no easy way to undo changes. We have to open a separate Compare popup. After undoing changes the history disappears and there's no way to go back to where you were. * Our space is full of dead and orphan entries. There is no way to identify these in the Contentful UI, so we ended up building a lot of tooling for that ourselves. * The Contentful UI is very complex for content editors (nesting in many levels, hard to publish a page and all children). They created the Compose app, which solves that problem, but it's a separate app and there's no way to enforce editors to use it so I've found it very hard to encourage people to use it, especially because everybody lands in the traditional UI after login. I think the Contentful team is making great steps towards improving these issues. An example is the Studio app, which is a much better UI for editors. However, it will be released as a paid app. It feels to me that basic features like that should not be paid extra.

What problems is Contentful solving and how is that benefiting you?

* Building a website that can be managed by non-technical colleagues * Managing permissions of who can change certain types of pages * Their CDN allows hosting materials and optimize them

Mid Market (51-1000 emp.)
Sep 29, 2022
 Source
Overall Rating:
3.0
AG
Verified Reviewer
Founder
Share
"Good starter platform"
What do you like best about Contentful?

Quick to get going, user-friendly UI, flexible content model.

What do you dislike about Contentful?

Less ideal for more serious or mid-sized startups, or plans seem tailored to a different type of business. Hard limit of 25 users is ridiculous as only option is to upgrade to enterprise which is way beyond our needs. CDN price is baked into the price, so not only are you overpaying if you want to use your own CDN, there's also no real built-in support for using your own asset library and/or CDN.

What problems is Contentful solving and how is that benefiting you?

Quick and flexible CMS to easily collaborate on content.

Mid Market (51-1000 emp.)
Sep 28, 2022
 Source
Overall Rating:
3.0
AG
Verified Reviewer
Founder
Share
"Fast ramp up - but fast to reach the limitations too"
What do you like best about Contentful?

The self-service is easily understandable and also the Schema definition. Setting it up for a small team is quick and easy, and the APIs, especially the Media APIs are very powerful.

What do you dislike about Contentful?

The limitations. The 48 content types are limited across all plans except enterprise. This is a hard limiter to modular design and requires thinking ahead and designing components in a generic way for them to work. The generic approach might impact the content editors' experience negatively.

What problems is Contentful solving and how is that benefiting you?

Multichannel Content Management. Since it is headless and we can access everything by API (Rest and GraphQL) we can access the data in the form we want (GraphQL) and reuse it across different channels (app and web).

Enterprise (> 1000 emp.)
Aug 23, 2022
 Source
Overall Rating:
3.0
AG
Verified Reviewer
Founder
Share
"Could Be More Intuitive To Use"
What do you like best about Contentful?

I like the layers that give an easy overview of the different page sections. I like how you can use assets in more than one place.

What do you dislike about Contentful?

It can be a bit tricky with sizing and specs. Also, I wish there was more variation with the placement of content and assets.

What problems is Contentful solving and how is that benefiting you?

An good way to build web pages that all look consistent and on brand.

Enterprise (> 1000 emp.)
Dec 14, 2021
 Source
Overall Rating:
3.0
SB
Sarvoday B.
Product Manager
Share
"Contentful is userfriendly tool to create forms and connectors."
What do you like best about Contentful?

I like the fact that it's user friendly. It's easy to create the forms and connectors. Since it's cloud, its really fast and I enjoyed the experience overall.

What do you dislike about Contentful?

I think some workflow automation would be useful.

What problems is Contentful solving and how is that benefiting you?

Reliable form validation and submission of sensitive customer data to ordering system at backoffice.

Enterprise (> 1000 emp.)
Dec 07, 2021
 Source
Overall Rating:
3.0
AG
Verified Reviewer
Founder
Share
"Good site to use"
What do you like best about Contentful?

What I like best about Contentful is that the UX is clean, and most aspects of Contentful are easy to learn and use.

What do you dislike about Contentful?

What I dislike about Contentful is that due to the high volume of users, it can be slower at times, and it can also be challenging to customize certain things.

What problems is Contentful solving and how is that benefiting you?

The problems I am solving with Contentful are work-related, and the benefits are great.

Enterprise (> 1000 emp.)
Aug 18, 2021
 Source
Overall Rating:
3.0
AG
Verified Reviewer
Founder
Share
"Great CMS with things to improve on Information eXperience"
What do you like best about Contentful?

UI is intuitive and easy to use. My view is a great addition. Publish history and Versions are superb. The editor is good. Information architecture is cool so as content models.

What do you dislike about Contentful?

Reusable components and their related functions suck. No way to conditionalize text for different versions. Single sourcing (write once, publish anywhere) is not so great. UI is a little laggy at times. Image editing needs improvement.

What problems is Contentful solving and how is that benefiting you?

Content publishing Content structure In-product help Support site docs Migration of content from Confluence

Enterprise (> 1000 emp.)
Aug 12, 2021
 Source
Overall Rating:
3.0
RV
Ram V.
Growth Marketing Mba Intern
Share
"Contentful Review"
What do you like best about Contentful?

being able to make landing pages that help communicate to customer

What do you dislike about Contentful?

a bit complicated to start making the landing pages when starting out

What problems is Contentful solving and how is that benefiting you?

creating landing pages to help address IT issues to our customers

Enterprise (> 1000 emp.)
May 29, 2019
 Source
Overall Rating:
3.0
AR
Axel R.
It Is An Excellent Tool To Manage Different Projects In A Practical And Diverse Way.
Share
"is an excellent tool to manage content in a very practical and useful way"
What do you like best about Contentful?

I love that it allows you to give the right focus to the contents and that you can share it in a very practical way, it is an excellent option, besides it gives you the option to control the input of the validation of the data

What do you dislike about Contentful?

is a great tool, the only thing that I find difficult to manage is that when you try to eliminate some content the page can be redirected and fail at times, but after a few minutes this improves

What problems is Contentful solving and how is that benefiting you?

using this tool can give you a host of functional benefits, thus achieving a fairly efficient and practical content management.

Enterprise (> 1000 emp.)
May 12, 2019
 Source
Overall Rating:
3.0
AS
Adam S.
It Is An Ideal Software To Create And Manage New Projects.
Share
" is a very practical and efficient tool for managing content"
What do you like best about Contentful?

Is a versatile and very useful tool that allows you to manage content in different ways, which helps to organize and in a more versatile way the contents, thus facilitating the management of them.

What do you dislike about Contentful?

Its learning curve can be a bit complex to handle in its entirety, but with a little time and effort you can manage the tool in a very easy and practical way.

What problems is Contentful solving and how is that benefiting you?

It is a very versatile and practical tool that allows you to manage in a very organized and practical way the contents all in one place, it is great to use this tool.

Enterprise (> 1000 emp.)
Oct 14, 2018
 Source
Overall Rating:
3.0
NS
Nathaly S.
Marketing Coordinator For First Service Realty Nyc
Share
"Great for updating website content"
What do you like best about Contentful?

It is a very user-friendly method of having website content edited instantly. We have used other website CMS to edit content, all of which are not as intuitive as Contentful, so we were really glad our website developer provided us with this software for on-going changes. From updating photos to written content, Contently keeps track of everything - should you need to revert any changes, you can just pick and choose which version to return to and publish.

What do you dislike about Contentful?

One of the things I dislike is that it is very complicated to figure out how to add widgets and pop-ups from other services we utilize like Constant Contact and MailChimp. Also, when setting up Google Analytics, we continue receiving error messages, but so far Google Analytics has been able to deliver a report - now I am wondering of how accurate this report has been.

What problems is Contentful solving and how is that benefiting you?

The system is very easy to figure out in terms of creating content updates, so long as your website development has set it up following in a comprehensive order, like all tools, the person who initiates using the tool is also the person who sets the president of how this tool will be utilized by the rest of the team. I recommend it over other CRMs.

Mid Market (51-1000 emp.)
Apr 14, 2018
 Source
Overall Rating:
3.0
LA
Leslie A.
Adjunct Faculty
Share
"Excellent for non developers"
What do you like best about Contentful?

Contentful has provided me with excellent customization features. This has helped me in cases where I have to forward a set template to my teaching assistants to work further onto it because I set the permission and they can only edit what I want them to.

What do you dislike about Contentful?

It is not easy to upload images at all, especially when it comes to adding multiple images. It is also not easy to tell when the content will actually be published or how it will appear as it is altered at times.

What problems is Contentful solving and how is that benefiting you?

I have used it to manage projects for my students and TAs, and send out materials for them to further work on. This is a pretty straight forward software but also has a lot of glitches.

Mid Market (51-1000 emp.)
Apr 07, 2018
 Source
Overall Rating:
3.0
SO
Samantha O.
Academic Advisor
Share
"Easy to Use"
What do you like best about Contentful?

It loads pretty quickly and the API capabilities are also pretty good. I like that it is pretty straightforward and flexible. It is a good CMS system to use if you want to work on multiple platforms.

What do you dislike about Contentful?

No feature to see the overall page structure of the page elements, so there is no way to check the structure of the content inside each row. It takes a long time to upload changes or even make copies of entire pages. Not a big fan of it.

What problems is Contentful solving and how is that benefiting you?

We have used it to manage our projects and compare different work solutions. It is straightforward to use and easy to set up, through just your github or gmail account. It has also made syncing out to clients pretty easy.

Mid Market (51-1000 emp.)
Apr 04, 2018
 Source
Overall Rating:
3.0
MW
Mikeala W.
Associate Director
Share
"Great to publish training modules"
What do you like best about Contentful?

It is very easy to customize and collaborate on this platform to generate creative content. Good WYSIWYG interface. I love the JSON support to back the data as well.

What do you dislike about Contentful?

Very bad functionality to be able to edit and re-upload the pre-existing content. The templates are limited and it has a very basic editor. For the features provides, it's extremely expensive and buggy.

What problems is Contentful solving and how is that benefiting you?

I have used to to generate training modules for new employees. It has helped us in reaching out to them by making the process easier and has made the content more interesting.

Mid Market (51-1000 emp.)
Sep 27, 2022
 Source
Overall Rating:
2.5
AG
Verified Reviewer
Founder
Share
"Fast site but difficult to authir"
What do you like best about Contentful?

The performance of it is nice and quick and our devs like the simplicity of building out modules

What do you dislike about Contentful?

As an author on the marketing side, I find the nested content structures difficult to navigate

What problems is Contentful solving and how is that benefiting you?

We were on wordpress before and this is MUCH better in terms of speed and performance

Mid Market (51-1000 emp.)
Sep 27, 2022
 Source
Overall Rating:
2.5
CS
Caroline S.
Consultant
Share
"good user experience"
What do you like best about Contentful?

the user experience is very smooth and convenient

What do you dislike about Contentful?

the design of the website is somehow not user friendly

What problems is Contentful solving and how is that benefiting you?

content could be edited from a single source, saving a lot of time

Mid Market (51-1000 emp.)
Dec 14, 2021
 Source
Overall Rating:
2.5
RS
Ramit S.
Intern
Share
"My review"
What do you like best about Contentful?

Easy and quick customization any tine of the day

What do you dislike about Contentful?

Confusion when multiple pages are connected

What problems is Contentful solving and how is that benefiting you?

Easy quick A/B test possible which ealier took so much time. Reduced dependencies on the tech team

Small Business (50 or fewer emp.)
Dec 09, 2021
 Source
Overall Rating:
2.5
AG
Verified Reviewer
Founder
Share
"Good for content management"
What do you like best about Contentful?

API automation is helpful to connect it with our apps

What do you dislike about Contentful?

Frequent partial outages could cause serious problems

What problems is Contentful solving and how is that benefiting you?

Content management

Enterprise (> 1000 emp.)
Dec 07, 2021
 Source
Overall Rating:
2.5
AG
Verified Reviewer
Founder
Share
"Works with some limitations"
What do you like best about Contentful?

Very easy to navigate and use. The interface is built to guide users step-by-step in regards to utilizing media.

What do you dislike about Contentful?

It would be better to include multiple asset uploading instead of uploading them one by one in individual entries. It takes some time to create collateral of imagery. It would also be better if archiving an asset took the link offline altogether, or redirect to a not available image. We have issues where customers have a link saved and we are unable to remove that asset from the internet.

What problems is Contentful solving and how is that benefiting you?

International distribution of marketing collateral. Sharing amongst our wider team to work more agile together.

Enterprise (> 1000 emp.)
May 08, 2019
 Source
Overall Rating:
2.5
JC
Justin C.
It Is A Very Useful And Practical Tool To Keep Track Of The Performance Of Marketing Assets
Share
" is a very flexible and efficient content management platform"
What do you like best about Contentful?

I like it because it allows you to manage and manage a lot of content all in one place in a very dynamic way, you can manage these files in a very practical way and control your input

What do you dislike about Contentful?

its navigation process is a bit complex and difficult to manage but with a little practice it is possible to manage in a more accessible way, besides that learning to manage all the files can be a little complex

What problems is Contentful solving and how is that benefiting you?

It is a very practical tool because it gives you the option to manage content in a dynamic and essential way

Mid Market (51-1000 emp.)
Oct 17, 2017
 Source
Overall Rating:
2.5
AG
Verified Reviewer
Founder
Share
"Better than no CMS, but lacks a lot of basic functionality"
What do you like best about Contentful?

Definitely seems like a more developer-friendly tool, and integrates well into our deployment workflow. The modular approach to content is an interesting one, and for certain types of websites it would be a killer feature.

What do you dislike about Contentful?

From the editor's perspective, Contentful is maybe a bit TOO developer-friendly, as it lacks a lot of the basic features that I look for in a CMS. While it may be highly configurable, it puts the onus on me to repeatedly ask our development team to add or change things at a platform level, rather than giving me the ability to do so myself. Instead of empowering my team to do more without the intervention of the dev team, it's simply changed the nature of our requests to them.

What problems is Contentful solving and how is that benefiting you?

We didn't have any CMS in place before, so having one now has made posting and editing content easier for us. The biggest benefit is that the learning curve for Contentful is pretty low, so it's pretty easy for us to onboard new members of the team.

Enterprise (> 1000 emp.)
Mar 28, 2023
 Source
Overall Rating:
1.0
AG
Verified Reviewer
Founder
Share
"Clunky and complicated"
What do you like best about Contentful?

The level of customization -- like being able to add helpful hints to tell people what kind of data goes in each field.

What do you dislike about Contentful?

Using Contentful requires a different mindset and it takes some time to understand how all the pieces fit together. It's possible that some of my frustration comes from my company's instance of it -- I haven't used it in any other jobs. Many tasks feel like they should take way less effort, it's hard to get things to look nice, and it's easy to accidentally make errors. It feels like way too much clicking to achieve simple tasks. I find search less helpful than I'd like.

What problems is Contentful solving and how is that benefiting you?

Being able to update the website, add new pages, and edit pages.

Mid Market (51-1000 emp.)
Apr 28, 2022
 Source
Overall Rating:
1.0
JN
Jacqueline N.
Digital Consultant
Share
"Good for individual projects, not good for team or enterprise"
What do you like best about Contentful?

It was good to have a free version. We benefited massively from going SaaS and headless - having struggled with the overheads of Episerver (Optimizely DXP) that was very expensive to upgrade and maintain etc. due the PaaS hosting.

What do you dislike about Contentful?

Very clunky. Almost zero support. And lacks the basic collaboration features that I expected. Pricing model is complex to the point that the reason we chose Contentful (Cheap and Easy) was no longer valid - as Contentful prices escalates quickly for multiple spaces (prod, uat) and usage. We actually moved to a more enterprise and transparent offering with Contentstack.

What problems is Contentful solving and how is that benefiting you?

Multi-channel content orchestration. The output of moving to a headless CMS from Episerver (Optimizely DXP) has been massive. No upgrades and lower overheads, with faster roll-out of content and campaigns.

Mid Market (51-1000 emp.)
Sep 10, 2019
 Source
Overall Rating:
1.0
AG
Verified Reviewer
Founder
Share
"Not Timely, Hard to use"
What do you like best about Contentful?

I like that it looks nice and modern. That's about it. Good UI. Horrible UX.

What do you dislike about Contentful?

Everything else. We use both Wordpress and Contentful, but I wish I could move everything back to wordpress. You never know when things will update and when an update is pushed through it could take HOURS. Additionally, it's so complicated on the back end that only our developers are allowed to approve changes making it a NIGHTMARE to use when someone is on vacation, or out of office and you have time sensitive projects.

What problems is Contentful solving and how is that benefiting you?

Nothing, I guess our site looks marginally better?