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Contentful CMS Tools logo
Contentful
4.3

( 295 )

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Contentful Reviews: 4.3/5 — Solid Choice

Contentful Overview
What is Contentful?

Contentful unifies content via a central hub and helps structure it for use across various digital channels. It also easily integrates with numerous other tools through open APIs. Contentful lets users bring their content anywhere using our APIs, and completely tailor their content structure while using your preferred programming languages and frameworks.

Company Contentful GmbH
Year founded 2013
Company size 201-500 employees
Headquarters Berlin, Germany
Social Media
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WordPress.com
4.4
(2,501)
Starting at $9.00/month
Powering more than 43% of all active websites globally, WordPress is arguably the most popular and wid... Learn more about WordPress.com
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Contentful Product Details
Capabilities
API
CLI
Segment
Small Business
Mid Market
Enterprise
Deployment Cloud / SaaS / Web-Based, Mobile Android, Mobile iPhone
Support 24/7 (Live rep), Chat, Email/Help Desk, FAQs/Forum, Knowledge Base, Phone Support
Training Documentation
Languages English
Contentful Features
A/B Testing
Analytics and Reporting
API Access
Asset Management
Backup and Restore
Collaboration Tools
Content Editor
Content Scheduling
Content Staging
Content Taxonomy
Customizable Templates
Drag and Drop Interface
Contentful Media
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Contentful Screenshots
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Disclaimer
Our research is curated from diverse authoritative sources and meant to offer general advice. We don’t guarantee that our suggestions will work best for each use-case, so consider your unique needs when choosing products and services. Feel free to share your feedback.
Last updated: November 06, 2026
Contentful CMS Tools logo
295 Contentful Reviews
4.3 out of 5
Small Business (50 or fewer emp.)
May 29, 2023
 Source
Overall Rating:
4.5
Michael M. avatar
Michael M.
Manager It Architecture
Share
"Great headless CMS, which is easy to use"
What do you like best about Contentful?

Contentful is a really nice headless CMS which gives an easy start, but supports you also when you are growing. The Rest based integration into your frontend works well and the SDKs which are provided make it even easier with the integration. Even users which haven't used a CMS before were really easy to onboard and it was easy to integrate also customized previews.

What do you dislike about Contentful?

Contentful provides a nice branch functionality for changes within the structure of your CMS. And allows to merge them with each other. Unfortunately something like that doesn't exists for the content itself. Therefore I would wish an easier way to release content to production. The release feature improves this however already a lot.

What problems is Contentful solving and how is that benefiting you?

As a non profit skiing club we are offering to our members and customers skiing lessons and events in a non profit manner. Contentful helps us thereby to keep our webpage always up-to-date in an easy manner and allows several volunteers to contribute to it.

Small Business (50 or fewer emp.)
May 22, 2023
 Source
Overall Rating:
4.5
SC
Silvia C.
Founder
Share
"Easy to use and with a fast learning curve"
What do you like best about Contentful?

- It has a large number of functions to enrich text (bold, italic...). - It allows adding new fields to already functional structures as well as modifying existing ones quickly and efficiently. - It allows monitoring the existing links between the different content created, being able to understand at a glance the consequences of possible content modifications. - It offers a wide variety of filters that make it easy to locate specific content. - It is user-friendly for users with basic experience in CMS platforms, with a smooth learning curve and key functionalities at the click of a button.

What do you dislike about Contentful?

- If the text entered in certain fields contains remains of any previous format, the text is not interpreted correctly. If this problem were solved, hours of revision would be saved. - It could incorporate the use of AI for translations so that the user only has to fill the inputs in one language and the rest of the languages are filled in automatically.

What problems is Contentful solving and how is that benefiting you?

I can have all the content centralized and available for different outputs.

Small Business (50 or fewer emp.)
Apr 04, 2023
 Source
Overall Rating:
4.5
AB
Alfonso B.
Founder
Share
"One platform to rule them all"
What do you like best about Contentful?

We picked Contenful over other headless CMS for a number of reasons, flexibility and integration options being the main ones. We had to cater for a very specific scenario presenting complexity around single sign on, multi-tennanted data architecture and integration with other data APIs, all with the goal of allowing the final users to handle all of their web and mobile contents from one place. That's where Contenful and it's framework(s) really shine!

What do you dislike about Contentful?

Pricing model could be improved in order to allow access to the full functionality during development stage without impacting the financial side too much, especially for startups or prototype-stage projects.

What problems is Contentful solving and how is that benefiting you?

Providing one unified place where customers of our platform can login and manage all aspects of their content and sales lifecycle, in a seamlessly integrated workflow and UI.

Enterprise (> 1000 emp.)
Mar 30, 2023
 Source
Overall Rating:
4.5
LS
Liam S.
Founder
Share
"Empowers marketing teams to publish content w/o web developers"
What do you like best about Contentful?

As someone who is not able to code, I enjoy being able to leverage standard templates through Contentful to publish content quickly and efficiently. I typically use contentful to publish blogs, product updates, webinar registration pages, documents, and more - all without the incremental help of the already extremely busy web team that supports the marketing org.

What do you dislike about Contentful?

Although Contentful continues to improve, I desire more standardized templates that I can use to create new web pages in an agile manner. I also desire the ability to change text and images on existing webpages without affecting the structure of the layout.

What problems is Contentful solving and how is that benefiting you?

Contentful makes it easy for non--technical users to publish content to the web using standardized templates. As a result, I, the user benefit from the ability to publish content to the web without the help of the web team.

Enterprise (> 1000 emp.)
Mar 08, 2023
 Source
Overall Rating:
4.5
ronald b. avatar
Ronald B.
Project Manager
Share
"allows you to reach more customers"
What do you like best about Contentful?

Professionally I must add that the tool is quite necessary for operations in terms of content management in a complete way, I like it mainly because I do not consider it a difficult tool to use or expensive, its functions allow you to create a more specific content model of ours. brand as well as being precise and punctual when giving some type of message and that it captures the attention of our clients, allows us to create tickets at our convenience and be more customizable

What do you dislike about Contentful?

In general, I have not presented any option that requires this system or that I consider does not work well, it is easy to understand it, so it is much easier for a professional to work with it.

What problems is Contentful solving and how is that benefiting you?

When we talked about having a system that would improve operations, the need arose to have a program that would allow content to be shared quickly and it is something that this system has allowed in recent years, as well as how to distribute it quickly.

Small Business (50 or fewer emp.)
Feb 12, 2023
 Source
Overall Rating:
4.5
AG
Verified Reviewer
Founder
Share
"Clean user-friendly interface"
What do you like best about Contentful?

Super clean and fast interface. Easy to build content types and content models. Fantastic community/free plan that helps get started.

What do you dislike about Contentful?

some internal search capabilities are a little clunky

What problems is Contentful solving and how is that benefiting you?

Headless cms which allows easy content editing and addition, super fast website and improvements in Core VItals and Google rankings

Small Business (50 or fewer emp.)
Jan 26, 2023
 Source
Overall Rating:
4.5
JD
Jan Jaap D.
Accessibility Developer
Share
"We built an accessible website by using Contentful"
What do you like best about Contentful?

I like how Contentful forces you to think about the way the content is structured. You need to create a Content Model for each different piece of content. For example, we built a website that is heavily based on code samples. We have created a CodeSample object, which contains one or more CodeBlock objects. A CodeBlock is written in a certain ProgrammingLanguage, and that ProgrammingLanguage is available on a certain Platform. This setup allowed us to write multi-platform code samples in a structured way. Our team also liked that Contentful comes with a GraphQL API to retrieve content in any way you can think of. Plus, we saved time by using the Typescript client library in our project. It also helped us a lot that the features of Contentful are documented extensively.

What do you dislike about Contentful?

When we started using Contentful, there was no support for tables. This was a big downside for us, as we heavily used tables in our old website. You had to create your UI extension to create tables. In April 2022 we were delighted to read that Contentful now supported Tables in Rich Text. When you have a lot of content, finding the exact piece of content you need to edit can become difficult. It helps to filter based on Content Model and to write good internal names for your content pieces. You often need to click through multiple levels of content to reach the piece you are looking for. Each level overlays the other, once you have 5+ levels it becomes challenging to remember each underlaying layer in the editor.

What problems is Contentful solving and how is that benefiting you?

Contentful helped us to structure our content, and is now helping us to keep our website accessible because we have full control over the data which needs to be entered. For example, we have made it opt-out to write an alt-text for each image, instead of opt-in like most Content Management Systems.

Mid Market (51-1000 emp.)
Dec 07, 2022
 Source
Overall Rating:
4.5
RH
Robert H.
Weather Editor
Share
"One of the most capable and stable content managers."
What do you like best about Contentful?

- The ease of use; - It is very unlikely to experience a crash, freeze or some unknown error while using Contentful; - Modifying an existing article or writing and publishing a new one is very easy; - The possibility of sending pushes (notificiations) to mobile devices; - More stable compared to other content managers; - Working with the different versions is excellent as well;

What do you dislike about Contentful?

- Uploading and editing the details (title, description, link, alt attribute etc.) of an image is not so straightforward and probably requires too many clicks - It would be helpful if the image workflow process were redesigned.

What problems is Contentful solving and how is that benefiting you?

- Trying to edit an already published article is much easier with Contentful; - Sending a mobile notification (push) only to users in a particular geographical area; - Recovering older versions of an article;

Mid Market (51-1000 emp.)
Dec 05, 2022
 Source
Overall Rating:
4.5
Cristina J. avatar
Cristina J.
Software Engineer
Share
"An easy course for promoting sites"
What do you like best about Contentful?

Contentful guarantees that amateurs don't need to stress over overseeing and redoing content. It is adaptable. Reproducing the structures has never been an issue with Contentful. It is a cloud-based CMS and has a solid content tool.

What do you dislike about Contentful?

Taking everything into account, it doesn't offer palatable channels. It is costly for presenting functionalities. More updates should be made to meet the contenders. Also, a public guide ought to be broadcast for impending highlights in the deliveries that are to be made. Recommendations:

What problems is Contentful solving and how is that benefiting you?

Contentful brings to the table a demonstrated connection point that is natural and easy to understand for each client, in any event, for those people who do not have experience with creating sites. It requires no kind of coding. It permits different groups to team up with one another on a specific undertaking/task.

Small Business (50 or fewer emp.)
Nov 15, 2022
 Source
Overall Rating:
4.5
AG
Verified Reviewer
Founder
Share
"helps our teams do more"
What do you like best about Contentful?

Lets our developers and product teams work seamlessly and efficiently together, which frees both up to do what they do best. Also help integrate our marketing efforts creating alignment across the organization

What do you dislike about Contentful?

no issues for us so far, would have to defer to our team leads to give ideas on what they would like to see in terms of new features or functionalities. Anything which creates more alignment and visibility on what each part of the org is doing is good

What problems is Contentful solving and how is that benefiting you?

Aligning engineering, product and marketing teams so don't need to duplicate efforts across organization and everyone knows where and how their pieces fits together

Enterprise (> 1000 emp.)
Oct 27, 2022
 Source
Overall Rating:
4.5
Ralph U. avatar
Ralph U.
Senior Digital Experience Manager
Share
"Contentful has enabled us to deliver multi-lingual, multi-market content at scale"
What do you like best about Contentful?

Contentful is very flexible and has a great ecosystem of quality apps and a massive community of developers supporting it. For content managers, it's the best content editing experience for enterprise platforms on the market.

What do you dislike about Contentful?

Very little, actually. The product team is very open about its roadmap and involves customers in early access programs to ensure the solution meets their needs. The entry-level plan is perhaps a bit limited if you're looking to get started with headless, MACH-based solutions.

What problems is Contentful solving and how is that benefiting you?

Managing a multilocal, multilingual enterprise platform with a small and agile team. Launching new campaigns, uploading or modifying content, distributing it across channels, and making your platform work harder for the brand are straightforward. The API-first approach also enables a lot of integrations with best-in-class solutions.

Mid Market (51-1000 emp.)
Oct 05, 2022
 Source
Overall Rating:
4.5
MB
Maxime B.
Cmo
Share
"The perfect tool to empower marketing teams"
What do you like best about Contentful?

Contentfull makes landing page creation quick and easy. Anyone on a marketing team can build a beautiful page in minutes

What do you dislike about Contentful?

The only thing that can be a problem with Contentfull is that a modification on a block can lead to changes on other pages. So you have to be very careful!

What problems is Contentful solving and how is that benefiting you?

My team is autonomous in building web pages. No one needs technical knowledge

Mid Market (51-1000 emp.)
Sep 29, 2022
 Source
Overall Rating:
4.5
AG
Verified Reviewer
Founder
Share
"Uncomplicated and full of opportunities"
What do you like best about Contentful?

easy to use numerous possibilities easy to keep an overview of what is published and what not fast from different places in the world

What do you dislike about Contentful?

you need your developers to program all features that you need no tree structure

What problems is Contentful solving and how is that benefiting you?

easy to access for our global team - cloud hosting re-use content in multiple pages

Small Business (50 or fewer emp.)
Sep 27, 2022
 Source
Overall Rating:
4.5
AG
Verified Reviewer
Founder
Share
"Solid platform!"
What do you like best about Contentful?

It has an intuitive user interface, quite possibly the easiest to use I have seen from a headless CMS. Engineers that are new to it seem to take to it quickly because of the comprehensive documentation.

What do you dislike about Contentful?

Pricing is a bit high at the lowest non-free tier, especially for early stage companies that want the robustness of the platform but can't afford several hundred dollars per month.

What problems is Contentful solving and how is that benefiting you?

It gives us a flexible place to manage a diverse array of content - and easy ways of tagging, classifying, and cataloging it. It saves a lot of time when making changes on-the-fly.

Small Business (50 or fewer emp.)
Sep 13, 2022
 Source
Overall Rating:
4.5
AG
Verified Reviewer
Founder
Share
"Contentful allows for both a basic and super complex setup with relative ease."
What do you like best about Contentful?

Contentful as a CMS is pretty great, but the best feature was the ability to integrate into so many things easily. There's a plugin for Contentful everywhere we needed.

What do you dislike about Contentful?

When data gets stale, updating thousands of localized pieces of content can be challenging.

What problems is Contentful solving and how is that benefiting you?

Contentful let us localize and organize content.

Mid Market (51-1000 emp.)
Aug 30, 2022
 Source
Overall Rating:
4.5
AG
Verified Reviewer
Founder
Share
"A slick interface designed for a media company in a changing media landscape"
What do you like best about Contentful?

Ability to track the analytics in real-time, and the speed of the media uploads. It's extremely important during active weather.

What do you dislike about Contentful?

the tags are a little clunky to use, and the interface could use a little work.

What problems is Contentful solving and how is that benefiting you?

A way to see engagement across the myriad of our platforms.

Mid Market (51-1000 emp.)
Aug 29, 2022
 Source
Overall Rating:
4.5
KT
Konstantin T.
It Projectmanager
Share
"Contentful works great for us"
What do you like best about Contentful?

We as an NGO have the problem to find great software to build our app and have it at an affordable price. Contentful offers all functionalities we need for our basic application and is highly customizable.

What do you dislike about Contentful?

It is a little tougher in the beginning to learn everything you need to know about the tool. But when you come from a little CMS experience, you will get along quite quickly

What problems is Contentful solving and how is that benefiting you?

Contentful offers the chance to build custom datamodels, so we can structure our content and sites in a way it is tailored for our need. That is the biggest upside.

Enterprise (> 1000 emp.)
Aug 25, 2022
 Source
Overall Rating:
4.5
Melanie M. avatar
Melanie M.
Marketing Coordinator Associate
Share
"Super useful and user friendly"
What do you like best about Contentful?

It´s an easy tool to help you create and/or modify websites. The best feature in my opinion? the autosave, you can count on Contentful to have your back if anything happens as all your work will be there where you left it. It has a friendly interface that allows you to work on the platform even if you´re new to it (I find it to be intuitive). Apiece of advice: Make sure to publish changes before publishing ;)

What do you dislike about Contentful?

Sometimes things are "hidden" in the pages e.g you need to modify a specific section within the page, you´ll have to click several times in a section before you find it and you need to pay attention to what you´re modifying as it is really easy to make changes that will reflect in other linked pages.

What problems is Contentful solving and how is that benefiting you?

Accelerating the webpage creation without stealing time from the developers for creating and updating pages for resources/assets as this allows us to do it via self-service.

Enterprise (> 1000 emp.)
Aug 25, 2022
 Source
Overall Rating:
4.5
RG
Russ G.
Senior Manager, Content Marketing
Share
"Happy with Contentful"
What do you like best about Contentful?

I've used many CMS before and Contentful is one of the best. We have a very complex content production process with many global sites and locales and Contentful handles it all very well. Also seems to be easy for our developers to build on top of. As a Content Marketer myself, it allows my team to produce a variety of content and is reliable.

What do you dislike about Contentful?

I'd like to be able to view more than 40 entries on a single page to have an easier view of a lot of content on one page. Also the ability to export to a CSV a list of entries by their URL so we can have a list of articles/entries directly from Contentful.

What problems is Contentful solving and how is that benefiting you?

Contentful helps solve the issue of producing content a global scale with a distributed team. It also helps validate checks within content, and allow developers to build on the platform to customize to our needs.

Small Business (50 or fewer emp.)
Aug 19, 2022
 Source
Overall Rating:
4.5
LD
Luyen D.
Technical Director
Share
"Contentful's scalable locale support was a clear win for our organization!"
What do you like best about Contentful?

The ability to support multiple locales in a modern framework, without impacting performance, and just as importantly streamlining our translators' workflow.

What do you dislike about Contentful?

We haven't come across any dislikes yet.

What problems is Contentful solving and how is that benefiting you?

Contentful is helping us to separate the data from the presentation layer, and scaling locale support our museum exhibits, and user stories without sacrificing performance or ease of use.

Mid Market (51-1000 emp.)
Jul 27, 2022
 Source
Overall Rating:
4.5
AG
Verified Reviewer
Founder
Share
"Good Platform for Growing Businesses"
What do you like best about Contentful?

Contentful's platform has allowed us to easily create and modify content structures for our growing business. Contentful has been well received by our developers and content publishing teams alike. The addition of App Frameworks has been valuable for extending the default input fields and handling custom JSON data structures.

What do you dislike about Contentful?

Contentful's terminology can be confusing to new users. A guide that explains the relationships between Organizations, Spaces, Roles, etc would be helpful. Additionally, the platform could benefit from a better mobile content publishing experience.

What problems is Contentful solving and how is that benefiting you?

Publishing content through Contentful enables us to connect various digital products to a single content source. As our business grew, so did the platforms we needed to support. A headless product like Contentful allowed us to connect any instance to a single content source, and improved our publishing workflow.

Enterprise (> 1000 emp.)
Jul 23, 2022
 Source
Overall Rating:
4.5
Mariah A. avatar
Mariah A.
Senior Software Engineer
Share
"An extremely incredible asset that I use in my work"
What do you like best about Contentful?

Best cloud-based content management framework. More straightforward keeping up with of items with sort of organization spaces conditions. Create straightforward by showing every one of the pages in a solitary table view

What do you dislike about Contentful?

Order show of fields when you need to plunge into the keep going kid field. No honor in refreshing the components in the rich word processor. Building the application requires a long time to make the blueprint and bootstrapping the data. Inaccessibility of channel usefulness to sift through the unused resources. Needs a ton of instances of the prescribed utilize Contentful with gatsby.

What problems is Contentful solving and how is that benefiting you?

We are keeping up with the items on the cloud. Simple see of the changes. Gives showcasing group great adaptability. Great information organizing design with the Richtext supervisor. Keeping up with every one of the resources in the cloud.

Mid Market (51-1000 emp.)
Jul 12, 2022
 Source
Overall Rating:
4.5
DR
David R.
Senior Consultant
Share
"Davids review"
What do you like best about Contentful?

I really like the developer experience, on the community slack channel especially, anyone who get's stuck can ask for help.

What do you dislike about Contentful?

Lack of documentation in certain areas like the app framework in the past

What problems is Contentful solving and how is that benefiting you?

Providing an excellent platform as a headless CMS solution, A lot of our clients are seeing it as a great alternative to Drupal. For example: Powering things like digital touch screen displays and advertisting boards inside gyms.

Enterprise (> 1000 emp.)
Jan 04, 2022
 Source
Overall Rating:
4.5
ST
Sivaji T.
Programmer
Share
"Beginner Friendly Content Management System"
What do you like best about Contentful?

Compose functionality Releases Page View SEO implementation Rich Text Editor Avif/Webp Image Support

What do you dislike about Contentful?

Poor filtering Costlier for composing functionality Not much provided best practices code examples Not much support of the deployment of App framework Not able to update their UI components from Storybook

What problems is Contentful solving and how is that benefiting you?

I was managing all the contents in the cloud. Faster build. SEO handling Asset Management without worrying about the underlying storage Deployment slots

Enterprise (> 1000 emp.)
Dec 15, 2021
 Source
Overall Rating:
4.5
AG
Verified Reviewer
Founder
Share
"Very good tool for global content adaptation"
What do you like best about Contentful?

It is user friendly and pretty straightforward

What do you dislike about Contentful?

It would be nice if the articles could be filtered by languages

What problems is Contentful solving and how is that benefiting you?

By using this tool, we can edit content at our will in a most efficient way

Mid Market (51-1000 emp.)
Dec 14, 2021
 Source
Overall Rating:
4.5
AG
Verified Reviewer
Founder
Share
"Easy to use"
What do you like best about Contentful?

The user face is super friendly for a complete beginner like me

What do you dislike about Contentful?

Insert pics/other elements is not super convinient

What problems is Contentful solving and how is that benefiting you?

no problem

Enterprise (> 1000 emp.)
Dec 13, 2021
 Source
Overall Rating:
4.5
AG
Verified Reviewer
Founder
Share
"Easy to use interface, great product"
What do you like best about Contentful?

Easy interface Great to collaborate Integration with smartling for translations is great

What do you dislike about Contentful?

need more best practices around naming conventions and setup

What problems is Contentful solving and how is that benefiting you?

lots of collaborators reduced dev resources for more dynamic content

Small Business (50 or fewer emp.)
Dec 09, 2021
 Source
Overall Rating:
4.5
AG
Verified Reviewer
Founder
Share
"Very good"
What do you like best about Contentful?

It's intuitive and easy to use. I like also being able to see the final version in preview.

What do you dislike about Contentful?

I would like if the time and date would update automatically.

What problems is Contentful solving and how is that benefiting you?

It helps me publish articles and update it when needed.

Enterprise (> 1000 emp.)
Dec 08, 2021
 Source
Overall Rating:
4.5
AG
Verified Reviewer
Founder
Share
"Easy to maintain cloud based CMS platform"
What do you like best about Contentful?

Best cloud-based content management system. Easier maintaining of contents with kind of deployment slots environments. Compose makes our life easier by displaying all the pages in a single table view

What do you dislike about Contentful?

Hierarchy display of fields when you want to dive into the last child field.No privilege on updating the elements in the rich text editor. Building the app takes a while to make the schema and bootstrapping the info. Unavailability of filter functionality to filter out the unused assets. Needs a lot of examples of the best practices on how to use Contentful with gatsby.

What problems is Contentful solving and how is that benefiting you?

We are maintaining the contents on the cloud. Easy preview of the changes. Provides marketing team good flexibility. Good data structuring format with the Richtext editor. Maintaining all the assets in the cloud.

Mid Market (51-1000 emp.)
Dec 08, 2021
 Source
Overall Rating:
4.5
AG
Verified Reviewer
Founder
Share
"A very powerful tool that I use daily in my work"
What do you like best about Contentful?

I like being able to control, manage and play with the display of the menu and its different sub-categories. The integration with Shopify and Algolia makes it possible to work with a common database and simplifies the work process.

What do you dislike about Contentful?

It's hard to think of a flaw in the tool. If there's one thing I can think of, it's that as a precautionary measure, in my team, we avoid logging into the platform and making changes at the same time to prevent version errors.

What problems is Contentful solving and how is that benefiting you?

It's mainly about aesthetics and menu design. It is adding banners here and there on the site. It allows us to gain fluidity and the immediacy of changes, and the ability to see the different versions that have been created as changes are made makes it a very reliable tool.