Later Reviews & Product Details

Calendar scheduling it pretty easy to use, schedule to multiple profiles including Reels

Limited Analytics on Basic Tier (basically no FB analytics)

Streamlining social posting & scheduling for multiple channels

The ease, the UX/UI, and the overall simplicity of it!

That it doesn't quite provide the level of inbox management that a larger business requires for managing customer support

Later solved the early stage content management for us. It made life easier with scheduling and content library in one place.

I used Later for several years for my social media clients who were on tight budgets. The free accounts allowed us enough posts to get them visibility on platforms like Instagram and Pinterest but without the costs required by say - Tailwind.

When you go up to the paid account, it is a big jump in price. I also found the scheduling to be a tedious.

I am no longer using later - but when I was it gave me a way to schedule posts to Instagram and pinterest which my current scheduling platform did not offer at that time.

I appreciate that there is a free version of later which is an improvement over not using a social media scheduling platform at all. It is nice that it auto copies captions. The brand's own social media presence is very nice and provides helpful tips.

The free version makes you upload photos to a media bin before you can use them in a post, you can't schedule to multiple platforms at once, and it does not post directly to Instagram, rather it just notifies you that it is time to post.

I had no budget for a scheduling platform, so getting later helped me batch content in some manner and stay organized.

Nothing now. They have moved most features in my subscription to more expensive tiers, and even then it didn't function very well.

They continue to remove and change features without updating clients. Support is all via email. It has so many glitches. Sometimes it autopost other times it doesn't. Also, avoid a yearly plan. With all the issues I was having I asked for a refund and they said it was beyond 30 days so that wasn't possible (I didn't see a 30 cancellation policy when signing up for the year). If you do it monthly, you can just cancel the next month if it isn't working for you, but I'm out 150 dollars on an app that I barely use due to glitches.

I am trying to figure out why my account will no longer connect to Facebook :/

At first glance, Later appears to offer the sort of social media scheduling and automation that a small business could benefit from, with a nice user interface and basic, straightforward fuctionality. The ability to add many different social networks, even on the free plan, was very appealing and therefore played a big role in pushing me towards this platform versus other competitors who only offer a limited selection of social networks to be added on their free plan. I also liked the fact that you can upload all your media (graphics, infographics, etc.) to the media library and then drag and drop straight onto the calendar.

The Facebook API is very faulty and keeps disconnecting, which renders the scheduling and automation features useless, if we need to do everything manually ourselves. Posts that had to go out at a critical time were missed as a result of this. We tried on numerous occasions to reconnect and everything seemed fine, but as soon as it was time for the scheduled Facebook post to be posted, the connection broke, Also, posting to simultaneous networks at once was not possible, which tripled our workload. I was under the impression that we could do something similar to Hootsuite, whereby we can draft one post, with graphics and everything included, schedule it for a particular time, and then tick which social networks we want this to appear on. Later required us to draft a seperate post for each social network which seems very backwards and counter-productive. We went back to using Hootsuite.

The problem of scheduling multiple posts at times when we will not be in the office, and also freeing up time for other tasks later. Typically, in any given month, we have a clear idea of what themes and topics we want to discuss on social media, and therefore these posts can be created in advance, with clear dates in mind for when they are posted. It saves a lot of time to do this once and then schedule everything, rather than having to be available on the aforementioned dates on a post-by-post basis. Those were, in principle, the benefits, but there were too many bugs and errors for these to be realised.

It is easy to use and affordable. I'm able to handle scheduling for multiple clients on multiple channels with ease. It can handle photos and videos and allows me and the client to schedule to the calendar.

I haven't found any specific problems with the software. There are occasional delays in interacting with new features on the social media channels, but that seems more of a Meta problem than the Later software.

Their LINK IN BIO feature, which allows me to create a landing page on Instagram, solved the problem of just one link in the bio. This enables me to direct every post and video directly to the link/page on the client's website as needed. That is a huge benefit.

I have for many years now signed up new clients on their own Later account. It is one of the best for those new to social media posting. It has been successful at keeping the UI simple and kept up with the latest necessities when social posting.

I have nothing to say about it. The free layer means that its a no cost option. Thats a plus.

Preparing business clients to run their own Social Media in the future we needed a reliable platform to hand them over. Rather than locking in our clients we preferred to help them learn how it works. Later.com has been the go to for us for helping our clients learn how to use a dashboard to cover content creation and posting schedules. Its great.

Easy to use, several network options, price is OK

Fewer networks for the basic plan than others

Saves a lot of time

Oh, the days of receiving a notification to post instead of the post being uploaded automatically. Those are gone with Later, pretty much everything can be scheduled, it makes like much easier and allows everyone to collaborate.

There is no option to approve, or disapprove posts on the platform, or leave notes on a scheduled post. I think that would make scheduling much simpler, and simple is great.

The biggest problem was the team having to post things manually. But Later almost completely eliminated that problem since now other than a few things everything else can be posted automatically, even carousels most recently.

It's pretty seamless to add content and schedule it on the platform. The way your notes turn into the caption and the link in bio feature is right there when scheduling it spectacular and makes it for far quicker to schedule than other alternatives.

I would love it if the calendar could also be used to add drafts, right now the drafts can't be added on the calendar feature only the schedule posts can. Therefore, it's harder to view how the week planned ahead will look like unless it is scheduled.

Instagram Link in bio. Before, we used a different competitor but Later's link in bio is cleaner and better than the alternative.

The ability we have to implement our social media campaigns all at once across multiple platforms.

The limitation of the number of photos or videos allowed in a post.

It saves us a lot of time since we can post our content to multiple platforms at once. This allows us more time for content creation and other tasks.

What I like the most about Later is that I can Plan what to post on my Instagram and schedule when to post those pictures or commercials. It saves me a lot of time, and I never miss any posting deadline, and I always have content on my Instagram pages.

I have not found anything I dislike on Later so far.

Later is helping me plan and schedule content on Instagram pages. It helps us increase Engagement and drive traffic to our website. I can also measure the social engagement and other analytics that are crucial to that specific campaign for that given time using Later.

Later has the most reasonably priced upgrade options in my opinion - even the middle-of-the-road upgrade is under $25/month. I like the clean, white interface as it allows me to focus on my content rather than the scheduling site. I feel comfortable using Later to build out a content plan for the rest of the year

I wish that there was a way to use something other than Linkin.Bio to utilize the one Instagram link. I use a far more powerful link in bio tool so I don't need this feature in Later but pay for it anyway

Later helps me stay organized and look at the big picture of my social media presence. As I am currently going through a rebranding and rebirth of my blog, it's nice to feel capable of such a marketing undertaking

When first starting with Later, it was easy to navigate and learn. My team was able to pick it up quickly and start using it in their daily tasks. The features are excellent, especially for the price. It's a simple, yet effective tool. We've seen our ROI increase from the linkin.bio feature on Instagram.

The only complaint is that users are currently unable to schedule Facebook and Twitter posts without images.

We've seen our ROI increase from the linkin.bio feature on Instagram.

I love that Later is an overarching social media management platform but my favorite thing is their link in bio feature.

I don't think I have any complaints. The free version is great.

It makes it easy to share posts with links to my Instagram account.

My favorite thing about later is being able to visually see your Instagram feed as you plan/schedule out your posts. I also love being able to save hashtags that I use as well as the hashtag suggestion tool. My husband and I own several eCommerce stores so being able to manage all the different social media accounts (Instagram/Facebook/Pinterest) for each store in one account is a huge time saver.

Wish you could schedule posts with multiple photos. It would also be nice to organize the media files into folders.

Later has helped me with consistent posting to my social media accounts. I love being able to sit down for 1 hour and plan out the entire week or even month of content.

IG preview mode drag and drop team functions simple UX saved hashtags link in bio feature

If I want to post manually on IG and I need a link, I can't add it to the link in bio feature so I have to go thru the Later app.

Later keeps our content consistent. streamlined a daily task into a weekly one.

it makes scheduling multiple posts ahead of time very convenient

it is not the easiest platform to learn and understand

hard to navigate at first but it is great for scheduling posts ahead of time

The auto publishing feature is the absolute best part of Later. Not having to wait for a push notifications, which is completely gates appointment scheduling in the first place, is a game changer. Their grid view feature while planning is a close second!

How many features are not available on certain tiers— ie writing within the calendar view is only available on two tiers up and beyond which feels like a very basic feature.

Being able to batch and plan content for client accounts as well as have a full visual of how it will look on their grid. Additionally, the in-depth analytics helps when pulling client reports.