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Later
4.5
(302)
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Later Reviews & Product Details

Later Overview
What is Later?

The leading visual social marketing platform for Instagram, Facebook, Twitter, Pinterest, and TikTok. Plan, publish, and analyze your media.

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Later Product Details
Segment
Small Business
Ease of use
Beginner
Intermediate
Deployment Cloud / SaaS / Web-Based
Support Email/Help Desk
Training Documentation
Languages English
Later Media
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Later - Later Homepage
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Later Homepage
Disclaimer
Our research is curated from diverse authoritative sources and meant to offer general advice. We don’t guarantee that our suggestions will work best for each use-case, so consider your unique needs when choosing products and services. Feel free to share your feedback.
Last updated: April 17, 2025
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302 Later Reviews
4.5 out of 5
Mid Market (51-1000 emp.)
Nov 18, 2020
 Source
Overall Rating:
5.0
AG
Verified Reviewer
Founder
Share
"Better than Hootsuite - give it a go!"
What do you like best about Later?

I can see at a glance what is scheduled on which of the three platforms we use: what date, time and the platform. I can drag and drop any post to reschedule it.

What do you dislike about Later?

No in app watermark feature. I need a watermark on some images and no on others, so I need to first add the watermark using a different app. A watermark feature in the app would be good.

What problems is Later solving and how is that benefiting you?

Scheduling, so I can take time off at weekends, knowing Later will be working for me automatically publishing the posts I've scheduled.

Small Business (50 or fewer emp.)
Nov 17, 2020
 Source
Overall Rating:
5.0
AG
Verified Reviewer
Founder
Share
"Really useful and easy tool - even on the free plan"
What do you like best about Later?

Because my company isn't doing enough social posts to need to pay monthly, I was worried that the free account wouldn't have enough to offer us. But, it's been really useful and exactly what we need to maintain a presence on our Instagram. Eventually, when our social accounts become more important/bigger drivers for new customers, I would totally consider moving up our account tier. I also love the preview of the grid.

What do you dislike about Later?

I like it all! I think that if I was using the tool for more things, I may have more specific feedback, but for now - pretty happy.

What problems is Later solving and how is that benefiting you?

I like being able to organize the grid on Instagram and plan it out in advance. If I was doing the way I used to (one at a time, saving drafts in IG, downloading images onto my phone, etc.) there'd be no doubt that I'd be doing a worse job or forgetting the order, or losing the images. It's really been super to lay it out before hand, and if I do it far enough in advance, I can still make last minute changes based on current events or what not.

Small Business (50 or fewer emp.)
Nov 17, 2020
 Source
Overall Rating:
5.0
AG
Verified Reviewer
Founder
Share
"Great service and easy to use"
What do you like best about Later?

Later is very easy to use. Since i am using their service i am able to uniform the layout and improve the quality of the posts. By planning the posts for all month i finally enjoy my time off without worrying about leaving the accounts uncover.

What do you dislike about Later?

I am using the free service and i don't have any complain. the application is really great.

What problems is Later solving and how is that benefiting you?

I tried Later, as i need to be able to plan the post for the all month and so far is working perfectly for me.

Small Business (50 or fewer emp.)
Nov 17, 2020
 Source
Overall Rating:
5.0
AG
Verified Reviewer
Founder
Share
"An absolute life-saver"
What do you like best about Later?

Being able to plan out content in advance

What do you dislike about Later?

Takes a bit of getting used to switching between the correct profiles and remembering which is which (despite the colour coding).

What problems is Later solving and how is that benefiting you?

I’m saving time and able to make easy last minute changes..

Small Business (50 or fewer emp.)
Nov 17, 2020
 Source
Overall Rating:
5.0
AG
Verified Reviewer
Founder
Share
"Makes my life so much easier"
What do you like best about Later?

Ease of use and constant updates and added features. Fantastic communication and resources for members in their emails.

What do you dislike about Later?

The features that are missing are only missing because of Instagram’s limitations. Later is doing all they can to give us everything they can and it shows.

What problems is Later solving and how is that benefiting you?

Continuous interaction and community building

Small Business (50 or fewer emp.)
Nov 17, 2020
 Source
Overall Rating:
5.0
AG
Verified Reviewer
Founder
Share
"Great app to take all the time out of social media"
What do you like best about Later?

Easy to schedule and plan ahead - get on it

What do you dislike about Later?

It would be good share the account with users

What problems is Later solving and how is that benefiting you?

Spending less time helecoptering on your phone for posts

Small Business (50 or fewer emp.)
Nov 17, 2020
 Source
Overall Rating:
5.0
AG
Verified Reviewer
Founder
Share
"I love Later!"
What do you like best about Later?

It is simple to handle. And because its simplicity I love to be at Later.

What do you dislike about Later?

I do not have any dislikes at all to share.

What problems is Later solving and how is that benefiting you?

Making my social media content visible to the world. The benefits are the pre-programming and tracks

Small Business (50 or fewer emp.)
Nov 17, 2020
 Source
Overall Rating:
5.0
AG
Verified Reviewer
Founder
Share
"Perfect for our needs"
What do you like best about Later?

We use the basic plan, which is free and super easy to use. My posting used to be very inconsistent, I wouldn't bother for weeks, but being able to schedule has made it a lot easier to post regularly, and I can get a good overview through preview. Thanks Later

What do you dislike about Later?

The only quibble I have, is that I'd like to be able to post a limited number of videos and multiple pics on the free plan, but I also understand that some services need to be charged.

What problems is Later solving and how is that benefiting you?

doing one afternoon session to create the week's posts, regular posting has increased engagement and following.

Small Business (50 or fewer emp.)
Jul 30, 2020
 Source
Overall Rating:
5.0
AG
Verified Reviewer
Founder
Share
"Have a business? Try it you will like it!"
What do you like best about Later?

Easy to use, and so very helpful to post

What do you dislike about Later?

I'd like to see more profiles that can be added.

What problems is Later solving and how is that benefiting you?

It's a great tool to help plan and send out your social posts. It's a great SMM tool!

Small Business (50 or fewer emp.)
Jun 13, 2020
 Source
Overall Rating:
5.0
AG
Verified Reviewer
Founder
Share
"Great app, makes marketing easier for small brands."
What do you like best about Later?

Be able to schedule, auto post and see the preview

What do you dislike about Later?

Prices for Pro Services are too expensive for micro+business in LATAM.

What problems is Later solving and how is that benefiting you?

As a micro-business I have no people working for me, so sometimes I get saturated with work, the app helps me to create a post in bulk, so be present for my customers and at the same time not be the whole week posting.

Small Business (50 or fewer emp.)
Jun 01, 2020
 Source
Overall Rating:
5.0
AG
Verified Reviewer
Founder
Share
"Later is a lifesaver!"
What do you like best about Later?

Later saves time & increases productivity. The analytics are a great way to augment our strategy.

What do you dislike about Later?

Can't think of anything. Try it out for yourself.

What problems is Later solving and how is that benefiting you?

Auto posting in multiple platforms allows me time for other things.

Small Business (50 or fewer emp.)
May 28, 2020
 Source
Overall Rating:
5.0
AG
Verified Reviewer
Founder
Share
"Easy. User-Friendly. Organized."
What do you like best about Later?

Auto-publishing has saved my business. It allows me time to focus on engagement and creating other content (which is easy and organized through Later)!

What do you dislike about Later?

I've had some delays with customer service responses in the past. It would be nice to have a live chat feature. It would also be nice to have the original picture title saved when uploading to Later. My clients are photographers, and having those titles would save me time going back and adding notes to the photos.

What problems is Later solving and how is that benefiting you?

Organization is hugely impacted! Keeping all my ideas in one place is great!

Small Business (50 or fewer emp.)
May 27, 2020
 Source
Overall Rating:
5.0
AG
Verified Reviewer
Founder
Share
"Very useful tool for SMM that. Great value for money."
What do you like best about Later?

There is constant improvement and new features added. The demands of users are always taken into consideration. The Blog page and weekly newsletters are amazing to keep you up to date. Tons of useful features that save so much time especially if you are using it for multiple accounts.

What do you dislike about Later?

Alhtough I have priority support, replies are quite late.

What problems is Later solving and how is that benefiting you?

Auto publishing, changing the date and time of upcoming posts really do save a lot of time. Story publishing is also great (hope also soon be automatic)

Small Business (50 or fewer emp.)
May 26, 2020
 Source
Overall Rating:
5.0
AG
Verified Reviewer
Founder
Share
"Simple time-saver for those with limited marketing resource"
What do you like best about Later?

I like the scheduler best - I can plan social media messages across multiple platforms quickly and easily. Later allows you to tailor the message for each channel which is really helpful. I also like the fact that the Later team send emails with relevant news and information about the changes going on in social media marketing - it helps me keep up to date. We're a non-profit so the fact that the basic version is free to use is brilliant.

What do you dislike about Later?

Sometimes it's a bit slow but that's probably my technology.

What problems is Later solving and how is that benefiting you?

The ability to share messages across multiple platforms quickly and easily - Later has saved me a huge amount of time. Much of my limited resource is spent on digital marketing so a tool like Later to save me time on this aspect of my work is great.

Small Business (50 or fewer emp.)
May 25, 2020
 Source
Overall Rating:
5.0
AG
Verified Reviewer
Founder
Share
"Great platform to use for SM planning and analysis"
What do you like best about Later?

I realy enjoy using analytics. Also,UI is very simple.

What do you dislike about Later?

I don't like delays with analytics. A part of that everyting works well.

What problems is Later solving and how is that benefiting you?

Easier to plan posts and track engagement

Small Business (50 or fewer emp.)
May 25, 2020
 Source
Overall Rating:
5.0
AG
Verified Reviewer
Founder
Share
"I love using Later"
What do you like best about Later?

I love Later because it saves me time, I can better plan, and swap between my computer and phone very easily

What do you dislike about Later?

Nothing much that bothers me. If I had to choose maybe to have a bit more high res photos when I click autopublish. Other than that, it's pretty awesome

What problems is Later solving and how is that benefiting you?

Saving time and better organizing

Small Business (50 or fewer emp.)
May 24, 2020
 Source
Overall Rating:
5.0
AG
Verified Reviewer
Founder
Share
"Amazing service, free tips and tricks, works perfectly"
What do you like best about Later?

Tips and all the advice I get from them through their weekly newsletter and blog posts.

What do you dislike about Later?

Nothing really. Maybe it would be nice to have a common image library for all the different accounts.

What problems is Later solving and how is that benefiting you?

Time management had become so much easier! Storage problems are also no problems anymore. I really love all the tech and content support.

Small Business (50 or fewer emp.)
May 24, 2020
 Source
Overall Rating:
5.0
AG
Verified Reviewer
Founder
Share
"I love Later for the ease of scheduling across multiple platforms, and functionality."
What do you like best about Later?

I love being able to schedule stories, posts across multiple social media accounts and platforms, and the linkinbio feature for instagram shopping. Their tutorials and blogs are a wealth of information that drive results and growth.

What do you dislike about Later?

I would love to be able to also post to linkedin.

What problems is Later solving and how is that benefiting you?

Safes time and energy.

Small Business (50 or fewer emp.)
May 23, 2020
 Source
Overall Rating:
5.0
AG
Verified Reviewer
Founder
Share
"Amazing app makes everything well organized and easy"
What do you like best about Later?

Clear design, complete solution, many possibilities

What do you dislike about Later?

all is perfect, maybe the mobile app could be better

What problems is Later solving and how is that benefiting you?

Complete managing Instagram and Pinterest account

Small Business (50 or fewer emp.)
May 22, 2020
 Source
Overall Rating:
5.0
AG
Verified Reviewer
Founder
Share
"A godsend (even for non-believers)"
What do you like best about Later?

The ability to easily add photos from an online article or hard drive to the media library. I also could not do my job without the scheduling/notification feature since social media is just a small part of my job. The new feature to be able to schedule stories, has also been super helpful, and I like the copy text feature that makes it easy to add the text when you are publishing your Instagram stories. Analytics for both posts and stories are super, super helpful. More importantly, Later provides the link in bio feature and it's super easy to use! Also, the price is really good. I hope they keep it that way so I can keep using it.

What do you dislike about Later?

If it was a little more full featured for Facebook. There's also a little issue with putting the stories at the right time from the get go, but these are minor issues for me. Analytics sometimes were shown in a different time zone.

What problems is Later solving and how is that benefiting you?

It allows me to manage a very heavy workload and make sure I cover Instagram in a strategic and effective way. Because of my work, if I didn't schedule the posts in advance, and had such an easy time collecting the content, I wouldn't be able to manage Instagram at all.

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