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Later
4.5
(302)
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Later Reviews & Product Details

Later Overview
What is Later?

The leading visual social marketing platform for Instagram, Facebook, Twitter, Pinterest, and TikTok. Plan, publish, and analyze your media.

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Later Product Details
Segment
Small Business
Ease of use
Beginner
Intermediate
Deployment Cloud / SaaS / Web-Based
Support Email/Help Desk
Training Documentation
Languages English
Later Media
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Disclaimer
Our research is curated from diverse authoritative sources and meant to offer general advice. We don’t guarantee that our suggestions will work best for each use-case, so consider your unique needs when choosing products and services. Feel free to share your feedback.
Last updated: April 08, 2025
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302 Later Reviews
4.5 out of 5
Mid Market (51-1000 emp.)
May 22, 2020
 Source
Overall Rating:
5.0
AG
Verified Reviewer
Founder
Share
"SOOOOO easy to use!"
What do you like best about Later?

Very intuitive and easy to use. Stories and link in bio is a BREEZE!

What do you dislike about Later?

Wish it had: gif capability more granular insights ability to schedule sponsored posts

What problems is Later solving and how is that benefiting you?

Link in bio scheduling posts and stories scheduling.

Small Business (50 or fewer emp.)
May 22, 2020
 Source
Overall Rating:
5.0
AG
Verified Reviewer
Founder
Share
"Boosts efficiency in a user-friendly platform"
What do you like best about Later?

I like that it's easy and intuitive to use, and helps me to schedule things efficiently.

What do you dislike about Later?

Honestly, there's nothing I dislike. I wish there were more functionality in scheduling different types of instagram stories, but I know that's not a function of Later.

What problems is Later solving and how is that benefiting you?

Quicker social media scheduling. More consistent scheduling on instagram. Being able to gauge what the feed will look like ahead of time.

Small Business (50 or fewer emp.)
May 22, 2020
 Source
Overall Rating:
5.0
AG
Verified Reviewer
Founder
Share
"Amazing social media scheduling tool"
What do you like best about Later?

Later is one of the greatest tools there! I love link in bio feature, their interface which is easy and intuitive and customer care service!

What do you dislike about Later?

would be great to have more detailed analytics: the number of views on Pinterest and Twitter

What problems is Later solving and how is that benefiting you?

saving time while still being able to properly manage multiple social media channels

Small Business (50 or fewer emp.)
May 22, 2020
 Source
Overall Rating:
5.0
AG
Verified Reviewer
Founder
Share
"Great features, easy to use, lots of helpful info"
What do you like best about Later?

The ability to plan in advance on multiple platforms, and they are constantly making valuabke improvements

What do you dislike about Later?

Sometimes uploading media from my phone can be slow

What problems is Later solving and how is that benefiting you?

Later solves the problem of figuring out content on the fly - the ability to easily plan in advance in mobile or desktop, across platforms saves time and stress. Also they update with features all the time, like adding stories planning and the ability to auto/post 1st comment. Little things that save time and energy

Small Business (50 or fewer emp.)
May 22, 2020
 Source
Overall Rating:
5.0
AG
Verified Reviewer
Founder
Share
"The best time-saver for Social Media Planning"
What do you like best about Later?

This sotware saves your time BIG time. Absolutely easy to use and collaborate with your team. The instgram grid prevues is super usefull. After the update with stories scheduling, it simoly rocks. Last thing: there is a nice team behind it and always willing to help. You will never chat to a bot with this software. BIG fan here!

What do you dislike about Later?

If you could incorporate linkedin in the scheduling platform, it would be great!

What problems is Later solving and how is that benefiting you?

Saves time, improves thw visual layout of your inst feed, allows work flows and nice collaborarion with your team.

Small Business (50 or fewer emp.)
May 22, 2020
 Source
Overall Rating:
5.0
AG
Verified Reviewer
Founder
Share
"Later makes posting to social 1000x easier"
What do you like best about Later?

I use later to schedule to FB, IG and twitter all at once. Their system is so easy to use, I'll never to back to posting to each platform individually.

What do you dislike about Later?

The only limitations seem to be put in place by the social channels themselves (like, no pre-scheduled multi-photo posts on IG) and Later has come up with great workarounds to help make posting as simple as possible.

What problems is Later solving and how is that benefiting you?

I save so much time, by prescheduling social posts and dealing with all platforms at once.

Small Business (50 or fewer emp.)
May 22, 2020
 Source
Overall Rating:
5.0
AG
Verified Reviewer
Founder
Share
"I've tried them all and later is the easiest and most user friendly social media scheduler!"
What do you like best about Later?

It posts it for you, a lot of them just have reminders for you to post it yourself.

What do you dislike about Later?

It could work on the Pinterest feature, it isn't as robust as some of the others.

What problems is Later solving and how is that benefiting you?

Time restraints, it also helps with choosing hashtags and inputting locations and tags before you post.

Small Business (50 or fewer emp.)
May 22, 2020
 Source
Overall Rating:
5.0
AG
Verified Reviewer
Founder
Share
"Could not do my job without Later"
What do you like best about Later?

Later's automation and features kept me from having to hire an additional social media manager because I can schedule everything weekly or monthly and then just focus on conversations after it auto-posts to all channels.

What do you dislike about Later?

It's maddening to not be able to pull @ mentions / tagging in real-time from Insta, Twitter and FB APIs -- but the positive features still make it indispensable for my workflow.

What problems is Later solving and how is that benefiting you?

Later's automation and features kept me from having to hire an additional social media manager because I can schedule everything weekly or monthly and then just focus on conversations after it auto-posts to all channels.

Small Business (50 or fewer emp.)
May 22, 2020
 Source
Overall Rating:
5.0
AG
Verified Reviewer
Founder
Share
"Later is a big helper"
What do you like best about Later?

Later helps me organize social media ahead of time. I love the scheduling feature with multiple accounts. It's also free if you don't need premium options.

What do you dislike about Later?

There is no chatting feature. Still need to use phone to chat with customer.

What problems is Later solving and how is that benefiting you?

organizing IG layouts, plan ahead with precise timing launch.

Mid Market (51-1000 emp.)
May 22, 2020
 Source
Overall Rating:
5.0
AG
Verified Reviewer
Founder
Share
"Later" has saved me SO much time!"
What do you like best about Later?

I love that I can schedule posts to all three of my social media accounts at the same time. It lets me pick the photos all at once and write text all at once. Then it gives me a chance to edit the text for each site and arrange/crop the photos differently for each site and then I can auto-publish at a future date/time. So I've set up my posts for the week and then not worried about it again! I don't get side tracked down the "rabbit hole" of looking at everyone else's posts. I create my posts and I'm out. LOVE it! For Instagram I have to manually push a few buttons when it is time to publish posts with multiple photos, but Later sends me a reminder and walks me through it. It takes about 10 seconds. Later has been a game changer for my social media work.

What do you dislike about Later?

I hope in the future that we might be able to auto-publish multiple photos on Instagram.

What problems is Later solving and how is that benefiting you?

I am saving my precious time and not wasting energy where I don't need to.

Small Business (50 or fewer emp.)
Oct 24, 2019
 Source
Overall Rating:
5.0
AG
Verified Reviewer
Founder
Share
"Is Later Worth It?"
What do you like best about Later?

I think Later is a great platform for your company if you use it for multiple social media platforms. It is a great way to organize and keep track of your social media channels and allow you to organize them accordingly. I love their layout and white space on their pages.

What do you dislike about Later?

I don't like how limited it is with all the features. It would be cool if they implemented short link creators and maybe even create a way to have your photos and videos backed up on their program as well.

What problems is Later solving and how is that benefiting you?

It solved organization issues like when to post, how many times to post, and where to post. It allowed us to keep a record with its clean layout and design to see exactly what will be posted when.

Small Business (50 or fewer emp.)
Oct 15, 2019
 Source
Overall Rating:
5.0
AG
Verified Reviewer
Founder
Share
"Later make life easier for Instagram"
What do you like best about Later?

Later is an essential tool for social media management. It is the most user-friendly scheduling app for Instagram that I have worked with in recent months.

What do you dislike about Later?

I miss the hashtag suggestions as they were very helpful.

What problems is Later solving and how is that benefiting you?

Later allows me to schedule and pre-plan Instagram posts and also allows me to see what the posts will look like in the gallery. It helps to make the brand more cohesive.

Mid Market (51-1000 emp.)
Oct 03, 2019
 Source
Overall Rating:
5.0
AG
Verified Reviewer
Founder
Share
"Later has been so helpful"
What do you like best about Later?

A previous scheduling software I was using lost their partnership with IG. I frantically reached out to multiple paltforms and later was quick to assist me in the transition! Great product & Great support!

What do you dislike about Later?

nothing. Later meets all the needs I have/

What problems is Later solving and how is that benefiting you?

I save so much time with scheduling

Small Business (50 or fewer emp.)
Oct 03, 2019
 Source
Overall Rating:
5.0
AG
Verified Reviewer
Founder
Share
"Later is the latest and greatest for scheduling!"
What do you like best about Later?

Later is so easy to use when it comes to scheduling content for Instagram. It allows me to do days worth of work in hours.

What do you dislike about Later?

I’m struggling with not being able to schedule stories ahead of time. That bothers me.

What problems is Later solving and how is that benefiting you?

I’m am cutting down on time like it’s nobody’s business. It’s making things go by so much faster.

Small Business (50 or fewer emp.)
Sep 08, 2019
 Source
Overall Rating:
5.0
AG
Verified Reviewer
Founder
Share
"Insights, analytics, scheduler and artificial intelligence in one place"
What do you like best about Later?

Later has an extremely powerful API. The insights from every posts on the Instagram account are very helpful for marketing strategies as it also gives you suggestions. It contains every hashtag rules and more for in order your post to be accepted by insta. Don’t have to mention how the search tool about content form other accounts and a full policy of how to post it under your account taking into account every copyright law. The newsletter are also very helpful. A system that many big companies use such as UMUSIC and Island records, Airbnb etc.

What do you dislike about Later?

I can’t sense that it is very secure. I mean I would like to have 2 factor authentication as these data and in general the whole system isn’t very important for the marketing and of course these data may a company to stay under their view and not from a hacker.

What problems is Later solving and how is that benefiting you?

We save many time from finding new content while we don’t run a campaign. Additionally, with the editor view we can design how a big picture to be placed in different cells (very important) and the scheduler isn’t important for our media specialist as they can’t have their mind 24hours the day on what content we need. This could be crazy !

Small Business (50 or fewer emp.)
Jun 16, 2019
 Source
Overall Rating:
5.0
AG
Verified Reviewer
Founder
Share
"Later"
What do you like best about Later?

I absolutely love using Later. It's so helpful when it comes to social media planning. I especially love the feature of being able to preview how your content will look overall on Instagram alongside previous posts. It helps companies and brands keep their Instagram theme.

What do you dislike about Later?

I dislike that they took away the feature for free of hashtag suggestions. Before it used to be included in the free plan and now it is not.

What problems is Later solving and how is that benefiting you?

I am able to organize my social media posts more easily.

Enterprise (> 1000 emp.)
Apr 25, 2019
 Source
Overall Rating:
5.0
AG
Verified Reviewer
Founder
Share
"Easiest Scheduling Tool Out There"
What do you like best about Later?

I love how easy it is to schedule content through Later. Their Link in Bio feature has been a game changer for our company as we share a link to something almost daily, so to be able to not change out our link every day, AND to get great analytics on the clicks, it's been very helpful.

What do you dislike about Later?

I wish Later would also schedule and plan for Facebook and Twitter.

What problems is Later solving and how is that benefiting you?

The biggest think Later is assisting with is the link in bio feature, but it has also been monumental in story analytics which we had been pulling manually up until now. It also helps with seeing the overall aesthetic of the feed in the preview feature.

Small Business (50 or fewer emp.)
Jan 04, 2019
 Source
Overall Rating:
5.0
AG
Verified Reviewer
Founder
Share
"Manage Multiple Accounts, Tagging in Minutes"
What do you like best about Later?

I love how Later lets you schedule posts across Twitter, Instagram, and Facebook in minutes, using the same media library. I also love the tagging and location feature—and don't forget auto post! I also enjoy that they let us have a feed preview for Instagram. I also love how you can crop images in Later so that you don't have to upload different versions of the same photo.

What do you dislike about Later?

I wish it were possible to schedule non-media posts to Facebook and Twitter

What problems is Later solving and how is that benefiting you?

Being a small business owner of multiple businesses, I'm solving the age old problem of having to deal with multiple accounts at the same time!

Small Business (50 or fewer emp.)
Dec 12, 2018
 Source
Overall Rating:
5.0
AG
Verified Reviewer
Founder
Share
"Makes Cross Platform Posting Easy"
What do you like best about Later?

It is so easy to prepare my content and post it across multiple platforms

What do you dislike about Later?

Occasionally it does not post to Instagram and I have to do it manually

What problems is Later solving and how is that benefiting you?

We are able to reduce time spend on Social media by preparing our posts in advance

Mid Market (51-1000 emp.)
Nov 27, 2023
 Source
Overall Rating:
4.5
AG
Verified Reviewer
Founder
Share
"AMAZING! Our go-to platform for social media management!"
What do you like best about Later?

I love how easily it is to organize and arrange our feed, it's also amazing for cross-posting across all social platforms and auto post!

What do you dislike about Later?

Wish there was a visual way to arrange our feed and see it.

What problems is Later solving and how is that benefiting you?

It allows us to post content to our social platforms in an organized way.

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