Mixpanel Reviews & Product Details

Everyone can now analyze data. Everyone can access simple and beautiful custom dashboards.

Sometimes it can be difficult to find advanced options because the interface is so simplified, which is not really a downside. A bit expensive

Finding an alternative to old and complicated Google Analytics and a way to not use the new Google Analytics that we don't comprehend Website analytics in a comprehensible and easy way User tracking and targeting

As a product manager, Mixpanel has been a game changer. I previously used Looker for analytics purposes, but Mixpanel unlocks next-level insights. I am able to analyze user behavior like never before and build dashboards within minutes.

There's a bit of a learning curve when getting started with Mixpanel. However, given the breadth and depth of use cases, this is understandable. Our AE was able to set us up with several training sessions to onboard the team

I am able to understand my users so much better. I am also able to correlate user behaviors to different outcomes. It has been a game changer as PM.

Mixpanel has revolutionized the way I analyze and understand user behavior, making it an indispensable tool in my business arsenal. The platform's incredible features and intuitive interface have truly impressed me. Overall, Mixpanel has empowered me to make data-driven decisions, optimize user experiences, and drive business growth. Its comprehensive analytics, real-time insights, and customization options make it an essential tool for any organization looking to harness the power of data. I highly recommend Mixpanel to businesses of all sizes that want to unlock the full potential of their user data.

While Mixpanel offers a plethora of powerful features and benefits, there are a few aspects that I find less favorable. Here are some of the things I dislike about Mixpanel: 1. Complexity for Beginners: For users who are new to analytics platforms or lack a technical background, Mixpanel can initially feel overwhelming. 2. No real-time alerting: When a event is trigerred, there is no feature to alert in realtime.

Mixpanel solves key problems related to data analytics and user behavior tracking, benefiting me in various ways. It enables me to understand user behavior, drive product and feature improvements, optimize user onboarding and conversion funnels, personalize user experiences, monitor and improve user retention, and make real-time, agile decisions. By addressing these challenges, Mixpanel empowers me to make informed decisions, optimize user experiences, and drive business growth, ultimately enhancing my understanding of user behavior and helping me achieve my business goals.

Its accuracy in the user details. It's easy UI and Scripting. Its Workaround on Multiple dashboards and project setups in one account.

Not as such, but they can make the location info. More precise.

Currently they are trying to fix issues around location, user interaction with the app etc.

The drag-and-drop feature makes it super easy to do a quick analysis and helps understand how a particular feature performs. Anyone who does not know how to query and fetch data from a database can also use the tool. Also, the UI feels good.

Nothing I could think of. The platform is awesome.

To do any RCA of a feature To understand the performance of a feature To do any quick analysis To reduce analyst manhours

The reports are so intuitive I can pull together insights in seconds. I also love the Lookup table functionality. It allows us to add to the data without needing to involve engineering. Often as I'm building a report, I will find I would like to tweak the data in some way - such as trimming down the language code. In the past, with other platforms, this would have required an engineering change to modify the event. But with lookup tables, I can supplement the data on my own, and it applies retroactively to all my data! Extremely powerful!

We were really looking forward to being able to tie a users journey across the enrollment process to conversion into an MAU. Unfortunately, once we got to implementation it became apparent that Mixpanel's architecture assumes each device is only used by one user. Our platform supports multiple users per device. This has left us unable to track any of the automatic events and we've had to remove all unauthenticated events. Mixpanel is attempting to work with us to find an alternative solution but we havent reached one yet.

We came from using Google Analytics and Firebase - or I should say we supported those applications but they were so ineffective that no one on our team used them. With Mixpanel we're able to answer the questions about our users and how they are interacting with our app; which devices types are they using, which features they are using, etc. Its given us a view into how what we're building is being used and its set us on the path towards being able to tie that back to the overall company objectives.

Boards on Mixpanel are an invaluable view/tool for me. They keep essential product metrics front and center, allowing me to conveniently access acquisition and retention reports. By monitoring the interactions of our top OneTap users, I can gain valuable insights and make informed decisions.

When it comes to analytics tools, Mixpanel truly stands in a league of its own. I haven't come across any other tool that even comes close to offering the same level of functionality and insights. Mixpanel is simply unparalleled.

Mixpanel plays a pivotal role in empowering Onetap. With Mixpanel's robust analytics capabilities, Onetap gains valuable insights into user behavior, enabling data-driven decision-making. By tracking key metrics such as user engagement, conversion rates, and retention, Onetap can optimize its product and marketing strategies. Mixpanel's intuitive dashboards and reports provide a comprehensive view of user interactions, allowing Onetap Check-In to continually enhance its offerings and deliver an exceptional user experience.

The best thing about Mixpanel: Easy learning curve. Most of our collaborators can find data insights without a line of code, contributing to data democratization in our company. Also, Mixpanel has an excellent support team, always available to help with any issue.

There's only one thing I'm struggling with in Mixpanel: The API call to edit properties information as a batch. Right now, it just allows updating properties through an API call by updating an event linked to that property, so we had to create a "global" event that includes all the properties to do that. The other option was to update them manually or upload a CSV.

Mixpanel allows you to easily visualize events triggered by the users while using an app or website, and analyze their behavior based on the properties tagged for each event. It's beneficial to support business-oriented decisions.

Easy to visualise data in many ways. From time graphs to pie charts. Integrating logs with the SDK is also quite easy.

API to access already ingested data is hard to get access to. Dashboards sent to Slack could look nicer.

Visualising user journeys through our app. Funnels and timelines are useful. Also logging usage per organisation.

These are some of the aspects that I appreciate about Mixpanel. It's important to note that my preferences may vary depending on individual needs and requirements. I highlight some of the features and benefits that I appreciate about Mixpanel: Mixpanel focuses on individual user behavior and allows me to track and analyze user interactions at a granular level. This user-centric approach provides deeper insights into how users engage with my app and helps me understand their preferences and needs. This flexible platform allows me to tailor the analytics to my needs. I can define custom events and properties based on my app's unique features and track the metrics that matter most to my business. Real-time data and analytics allow me to monitor user activity as it happens. This real-time visibility is valuable for tracking campaign performance, identifying issues promptly, and making timely adjustments to improve user experiences. Emphasis on user behavior analysis enables me to identify patterns, trends, and anomalies. By understanding how users navigate through my app and which actions lead to desired outcomes, I can optimize user flows, improve conversion rates, and enhance user retention. With Mixpanel, I can conduct A/B tests to compare different app variations and measure their impact on user behavior. This experimentation capability empowers me to make data-driven decisions and iterate on my app's design and features to optimize user engagement and conversion rates. Cohort analysis: Mixpanel's cohort analysis allows me to group users based on common characteristics or behaviors. This helps me understand how different user segments perform over time, identify trends, and evaluate the effectiveness of my marketing efforts. Cross-platform tracking: Mixpanel supports tracking user interactions across multiple platforms, including mobile apps and websites. This cross-platform tracking provides me with a holistic view of user behavior, allowing me to understand how users engage with my app across various devices and touchpoints.

Exporting raw data from Mixpanel can be restrictive. While Mixpanel provides pre-built reports and dashboards, extracting granular data for further analysis or integration with other tools may be limited in certain scenarios. It's expensive, especially for smaller businesses or startups with limited budgets. Mixpanel can be complex to set up and configure, especially for users unfamiliar with analytics platforms.

I recently enjoyed using Mixpanel analytics platform that significantly transformed our app's login process, purchase experience, and credit card registration. This platform was a game-changer for our business, empowering us to enhance user satisfaction and drive higher engagement rates. First and foremost, the platform revolutionized our previously lengthy login process. With its robust analytics capabilities, we gained invaluable insights into user behavior, allowing us to identify pain points and implement necessary improvements. By streamlining the login procedure, we successfully reduced friction and significantly improved user satisfaction. The analytics tools provided comprehensive data, enabling us to measure the impact of these changes and make data-driven decisions. Furthermore, the platform's insights also revealed complexities within our purchase journey. Through its advanced analytics features, we gained a deep understanding of the challenges users faced during the buying process. Armed with this knowledge, we were able to simplify the experience, removing unnecessary steps and optimizing the flow. As a result, our customers found making purchases more accessible and enjoyable, leading to increased conversion rates and customer retention. In addition to addressing the purchasing process, the platform helped us expand the available payment methods. By utilizing its analytics capabilities, we identified and acted upon the demand for additional payment options. Mixpanel provided us with the necessary data to evaluate and integrate new payment gateways, catering to a broader range of customer preferences. This expansion not only improved our users' convenience but also significantly boosted sales and revenue. Finally, the platform empowered us to create simplified steps for credit card registration. The analytics tools provided valuable insights into user frustrations and barriers encountered during registration. Armed with this knowledge, we reimagined the entire workflow, making it more intuitive and user-friendly. As a result, our customers experienced a seamless and efficient process, leading to increased card registrations and ultimately driving growth for our business. Overall, I cannot stress enough the positive impact this analytics platform had on our app's user experience. By leveraging its powerful analytics capabilities, we addressed our login process, purchase experience, and credit card registration shortcomings. The result significantly improved user satisfaction, conversion rates, and overall business performance. I highly recommend this platform to any organization looking to optimize their app's user experience and unlock greater success.