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Mixpanel
Advanced User Analytics Simplified
4.6
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Mixpanel Reviews & Product Details

Mixpanel Overview
What is Mixpanel?

Mixpanel is an analytics platform used by companies to improve user engagement and boost retention through features such as behavior tracking, funnel analysis, and A/B testing with the intent of streamlining the user experience.

Company Mixpanel, Inc.
Year founded 2009
Company size 201-500 employees
Headquarters San Francisco, CA, USA
Social Media
Managed by:
NS
Nilan Saha
Founder
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Ask Questions about Mixpanel
What Mixpanel is best for?
How does Mixpanel compare to Amplitude Analytics?
What are the pros and cons of Mixpanel?
Mixpanel Product Details
Capabilities
AI
API
Segment
Small Business
Mid Market
Enterprise
Deployment Cloud / SaaS / Web-Based, Mobile Android, Mobile iPad, Mobile iPhone
Training Documentation
Languages English
Mixpanel Features
A/B Testing
API Access
Anomaly detection
Automated Insights
Behavioral Analytics
Churn Analysis
Cohort Analysis
Conversion Tracking
Cross-device Tracking
Custom Dashboards
Custom Event Creation
Data Import/Export
Data Visualization
Event Tracking
Funnel Analysis
Goal Tracking
Heatmaps
Integrations
Mobile Analytics
Multi-Channel Attribution
Predictive Analytics
Real-Time Analytics
Reporting and Data Export
Retention Analysis
SQL Querying
Segmentation
User Feedback Collection
User Journey Mapping
User Profiles
User Tracking
Mixpanel Media
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Mixpanel Screenshots
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Disclaimer
Our research is curated from diverse authoritative sources and meant to offer general advice. We don’t guarantee that our suggestions will work best for each use-case, so consider your unique needs when choosing products and services. Feel free to share your feedback.
Last updated: November 21, 2025
Mixpanel Logo
1,091 Mixpanel Reviews
4.6 out of 5
Small Business (50 or fewer emp.)
May 26, 2023
 Source
Overall Rating:
5.0
AG
Verified Reviewer
Founder
Share
"A must have component of any digital product stack."
What do you like best about Mixpanel?

The most helpful thing about Mixpanel is the ability to get quantitative insights into how my products perform with users. Shipping features is not good enough if you can't assert that they have the impact you want for your customers.

What do you dislike about Mixpanel?

Having to edit and save a report when trying to change a simple setting like the period of a report (7D to 30D). I want to toggle between those views on the report while on my boards.

What problems is Mixpanel solving and how is that benefiting you?

Mixpanel solves the problem of knowing how users use my products and which features perform best. It gives me a great sense of retention and engagement to make smart product decisions.

Mid Market (51-1000 emp.)
May 26, 2023
 Source
Overall Rating:
5.0
AG
Verified Reviewer
Founder
Share
"All you need to get started with product analytics"
What do you like best about Mixpanel?

It's incredibly easy to use, even if you are a single person beginning to understand the data your product generates. As someone used to Google Analytics, I felt more confident about the data quality since you can see events in real time and use Lexicon to organize and create a shared understanding. Building reports is super intuitive, even if you're not a data analyst. Documentation also helps a lot with the setup.

What do you dislike about Mixpanel?

It would be nice to customize graph styles, but it's a minor inconvenience.

What problems is Mixpanel solving and how is that benefiting you?

Understanding how the delivered features move the needle, what journey points can improve, and overall monitoring of the platform's health.

Enterprise (> 1000 emp.)
May 26, 2023
 Source
Overall Rating:
5.0
TG
Tommy G.
Founder
Share
"Enjoy the ease of use and speed of Mixpanel"
What do you like best about Mixpanel?

Simple and intuitive to use, very, very fast at loading tables and charts once you've created the filters and data points you're interested in seeing.

What do you dislike about Mixpanel?

Saving and sharing tables with other users is always more confusing and less intuitive than it should be.

What problems is Mixpanel solving and how is that benefiting you?

Track user flows throughout our e-commmerce ordering experience. Help track bugs and error stats

Small Business (50 or fewer emp.)
May 26, 2023
 Source
Overall Rating:
5.0
AG
Verified Reviewer
Founder
Share
"Mixpanel is an excellent user behavior analytics software."
What do you like best about Mixpanel?

The customizable aspect of the dashboard has been immensely helpful and allows us to answer both acute and obtuse questions about user behavior and flows. I have not used another analytics software but am thoroughly impressed with this one.

What do you dislike about Mixpanel?

I think there is a moderately steep learning curve and it takes awhile to capitalize on the full utility that mixpanel provides. I would enjoy more demo/youtube instructionals.

What problems is Mixpanel solving and how is that benefiting you?

Mixpanel helps us understand utilization, workflow, and generally gauge how our products are performing. It's particularly useful for understanding what areas our consumers are most interested in.

Small Business (50 or fewer emp.)
May 26, 2023
 Source
Overall Rating:
5.0
AG
Verified Reviewer
Founder
Share
"Excellent platform for growth teams"
What do you like best about Mixpanel?

It's easy to use for non-engineers and helps make data ubiquitous across the company.

What do you dislike about Mixpanel?

There is a bit of a learning curve but overall still very use to use.

What problems is Mixpanel solving and how is that benefiting you?

Insights into our acquisition funnel and user segments.

Small Business (50 or fewer emp.)
May 26, 2023
 Source
Overall Rating:
5.0
AG
Verified Reviewer
Founder
Share
"Functional, intuitive, and easy"
What do you like best about Mixpanel?

Mixpanel is great for quick data visualization. Simple and not over complicated. Tutorials are very helpful too.

What do you dislike about Mixpanel?

I wish that mixpanel would generate charts with AI at times

What problems is Mixpanel solving and how is that benefiting you?

Helping me better understand user problems and drop off points. I'm able to see the average journey of a user when interacting with our app

Enterprise (> 1000 emp.)
May 26, 2023
 Source
Overall Rating:
5.0
AS
Andrew S.
Founder
Share
"A Great Diagnostic Tool"
What do you like best about Mixpanel?

I appreciate how simple it is to implement and query.

What do you dislike about Mixpanel?

The Mixpanel website UI was in dire need of an overhaul. I haven't had much of a chance to look at it to confirm whether the limitations have been addressed.

What problems is Mixpanel solving and how is that benefiting you?

Mixpanel allows us to track whether a bad actor has accessed Personally Identifiable Information or Protected Health Information.

Small Business (50 or fewer emp.)
May 26, 2023
 Source
Overall Rating:
5.0
AG
Verified Reviewer
Founder
Share
"Excellent tool to understand your SAAS product"
What do you like best about Mixpanel?

Mixpanel makes it easy to tag activity within the software and filter by user properties. There are many options to built funnels and reports that allow you to drill down into almost any aspect of the software.

What do you dislike about Mixpanel?

So far O have not come up against anything that K was not able to do in Mixpanel.

What problems is Mixpanel solving and how is that benefiting you?

Mixpanel helps us to understand workflow problems within the app and monitor the adoption of new features. We also use it to report engagement levels of users that belong to larger enterprise accounts.

Small Business (50 or fewer emp.)
May 26, 2023
 Source
Overall Rating:
5.0
MK
Milan K.
Co Founder
Share
"Amazing analytics product for a startup"
What do you like best about Mixpanel?

I recently had the opportunity to use Mixpanel, and I must say it has been amazing for my startup. Mixpanel offers useful tools and features that provide deep insights into user acquisition and behavior, allowing us to make data-driven decisions and drive growth. The platform is UX-friendly, making navigating through the various features and functionalities easy.

What do you dislike about Mixpanel?

It's hard to downgrade product if you're on a higher-paying plan. Sometimes you need to do that.

What problems is Mixpanel solving and how is that benefiting you?

It gives me a good overview of how (though what channels) we're acquiring users.

Mid Market (51-1000 emp.)
May 26, 2023
 Source
Overall Rating:
5.0
Timothy G. P. avatar
Timothy G. P.
Manager, Market Activation & Strategy
Share
"Easy to use, I monitor mixpanel all day."
What do you like best about Mixpanel?

The data. It's very clean and informative

What do you dislike about Mixpanel?

Nothing it's great! I have no complaints

What problems is Mixpanel solving and how is that benefiting you?

It shows me the type of engagement my customers are doing on my company's marketplace. I am able to see who is using and how, which gives us feedback on what's working.