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OptinMonster
Convert Visitors into Customers
4.3

( 90 )

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OptinMonster Reviews & Product Details

OptinMonster Overview
What is OptinMonster?

OptinMonster is a cloud-based software for lead generation and marketing automation that lets users create and A/B test a range of custom opt-in forms. OptinMonster users can build a variety of form types, including slide-ins, floating bars, inline forms, scroll boxes, lightbox popups, slide-ins, and more, fully customizable for their needs. It employs a drag-and-drop form builder that allows users to tailor form branding, messaging, images, and colors, without requiring any coding. 

Company Retyp, LLC
Year founded 2013
Company size 11-50 employees
Headquarters West Palm Beach, FL, United States
Social Media
OptinMonster Categories on Findstack
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Crevio
Sponsored
5.0

( 1 )

Free plan available
Crevio is a platform for creators to sell digital products, services, courses and access to other 3rd-... Learn more about Crevio
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OptinMonster Product Details
Capabilities
API
Segment
Small Business
Mid Market
Enterprise
Deployment Cloud / SaaS / Web-Based
Support 24/7 (Live rep), Chat, Email/Help Desk, FAQs/Forum, Knowledge Base, Phone Support
Training Documentation
Languages English
OptinMonster Features
A/B Testing
Analytics and Reporting
Animation Effects
Behavioral Targeting
Campaign Scheduling
Click-Based Triggers
Conversion Tracking
Custom Fonts and Colors
Custom HTML/CSS Support
Customizable Templates
Drag-and-Drop Builder
Email Integration
Embedded Forms
Exit-Intent Technology
GDPR Compliance
Geotargeting
Live Preview
Mobile Responsiveness
Multi-Step Pop-Ups
Page-Level Targeting
Personalization Options
Real-Time Editing
Responsive Design
Retargeting
Scroll-Based Triggers
Social Media Integration
Template Library
Third-party Integrations
Time-Based Triggers
User Segmentation
OptinMonster Media
OptinMonster video thumbnail
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OptinMonster Screenshots
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Disclaimer
Our research is curated from diverse authoritative sources and meant to offer general advice. We don’t guarantee that our suggestions will work best for each use-case, so consider your unique needs when choosing products and services. Feel free to share your feedback.
Last updated: December 03, 2025
OptinMonster Logo
90 OptinMonster Reviews
4.3 out of 5
Small Business (50 or fewer emp.)
Jul 22, 2023
 Source
Overall Rating:
4.5
LD
Linda D.
Founder
Share
"Tried other products. This one is the best"
What do you like best about OptinMonster?

OptinMonster is easier than other products I tried. I set up a campaign the first time and it was easy to do. The staff is really helpful if you need assistance.

What do you dislike about OptinMonster?

I really can't think of anything I would change.

What problems is OptinMonster solving and how is that benefiting you?

I needed to create an easy way to add mailing list subscribers

Mid Market (51-1000 emp.)
May 16, 2023
 Source
Overall Rating:
4.5
MK
Michelle K.
Corporate Graphic Designer
Share
"Efficient Pop Ups"
What do you like best about OptinMonster?

OptinMonster allows us to place different types of popups on our websites. I love how we can place subtle pop ups or something more flashy depending on our needs. You can set it to appear on only certain pages or the entire website, create from scratch or build from a template, and schedule them to appear at certain times and disappear at others. It does everything that we need it to do.

What do you dislike about OptinMonster?

Sometimes a popup looks great on the web version but doesnt always translate into the mobile version, usually regarding size. I believe there is a way to do web only popups, but an automatic translation to mobile version or size would be nice. Ive had popups that are square that ended up getting cut off on mobile because of the original size. Not a huge dislike, just an annoyance.

What problems is OptinMonster solving and how is that benefiting you?

OptinMonster allows us to communicate limited time events to the public and give information directly to residents who use our website. Keeping all our pop ups in one place is a much better option than keeping them directly on each individual website, which would become cumbersome with multiple properties and sites.

Small Business (50 or fewer emp.)
Apr 12, 2023
 Source
Overall Rating:
4.5
Matthew O. avatar
Matthew O.
Founder
Share
"OptinMonster the Marketing Tool every Business should have"
What do you like best about OptinMonster?

OptinMonester is easy to use. It provides step by step instructions to develop a unique marketing campaign from scratch, even if you have no experience with this type of task.

What do you dislike about OptinMonster?

So far, I have struggled to find a downside to using OptinMonster. If I have anything to say, I wish I had heard of OptinMonster sooner so my business could have been experiencing positive results much earlier.

What problems is OptinMonster solving and how is that benefiting you?

OptinMonster solves the problems around developing and launching a bespoke campaign that is specifically targeted for my business without having to spend hundreds or even thousands of dollars.

Small Business (50 or fewer emp.)
Sep 23, 2022
 Source
Overall Rating:
4.5
KB
Kirise B.
Gerente
Share
"Genial"
What do you like best about OptinMonster?

Fácil de configurar y de usar. Incluso la versión gratuita funciona estupendamente.

What do you dislike about OptinMonster?

La verdad es que no tengo ninguna cosa que no me guste.

What problems is OptinMonster solving and how is that benefiting you?

Está consiguiendo que más gente se apunte a la newsletter

Small Business (50 or fewer emp.)
Sep 22, 2022
 Source
Overall Rating:
4.5
AG
Verified Reviewer
Founder
Share
"Simple and easy to use option for integration with our website and WordPress"
What do you like best about OptinMonster?

Easy integrations with our other marketing automation tools

What do you dislike about OptinMonster?

No downsides for our basic use of the tool.

What problems is OptinMonster solving and how is that benefiting you?

need an easy pop-up builder that integrates with WordPress

Small Business (50 or fewer emp.)
Sep 22, 2022
 Source
Overall Rating:
4.5
EP
Erin P.
Director Of Marketing
Share
"Great customer service at a decent price"
What do you like best about OptinMonster?

Optin Monster has some of the best customer service I've experienced. They will send me a video and show me exactly how to do something. The price is a bit steep for a small business like ours but the customer service makes up for it.

What do you dislike about OptinMonster?

A little prices and it doesnt have some of the cooler features that OptiMonk has.

What problems is OptinMonster solving and how is that benefiting you?

website pop ups

Small Business (50 or fewer emp.)
Sep 22, 2022
 Source
Overall Rating:
4.5
LL
Luke L.
Agency Director
Share
"An Excellent tool for business"
What do you like best about OptinMonster?

OptinMonster is an excellent tool for collecting lead information. With a robust backend that provides functionality and the flexibility my business needs, I am easily able to collect lead data and integrate it seamlessly with my CRM.

What do you dislike about OptinMonster?

I got a free shirt when I signed up. I wish it was a sweater. :)

What problems is OptinMonster solving and how is that benefiting you?

It helps me keep track of all of my leads in one place. I can also easily see which of my many campaigns are working and can easily A/B split test the ones that are not.

Mid Market (51-1000 emp.)
Nov 24, 2021
 Source
Overall Rating:
4.5
AG
Verified Reviewer
Founder
Share
"An effective way to generate leads"
What do you like best about OptinMonster?

Optinmonster is something that is effectively used by our marketing team to generate leads. The software is quite easy to use and can also be used by someone who is not much technically advanced.

What do you dislike about OptinMonster?

There is not much to dislike about Optinmonster but the team can definitely work on customer support and pricing.

What problems is OptinMonster solving and how is that benefiting you?

We are using OptinMonster to create beautiful forms in a very simple way which apparently helps us to generate more and more leads.

Mid Market (51-1000 emp.)
Oct 04, 2019
 Source
Overall Rating:
4.5
Kristina V. avatar
Kristina V.
Technical Support Lead
Share
"OptinMonster is a great service"
What do you like best about OptinMonster?

Easy to use interface, colorful, click and drag. Good help center documentation, easy to understand instructions.

What do you dislike about OptinMonster?

I wish there was a simple way to export analytics of a campaign to PDF so I can share with clients that don't have access to the interface.

What problems is OptinMonster solving and how is that benefiting you?

We use OIM so users on our platform can promote deals. Good conversation rates, nice looking pop-ups.

Small Business (50 or fewer emp.)
Jul 13, 2018
 Source
Overall Rating:
4.5
AG
Verified Reviewer
Founder
Share
"Fun pop-up builder with a lot of customizability!"
What do you like best about OptinMonster?

The settings are extremely extensive. Especially with the new campaign builder, there are a lot of easy, intuitive buttons for adjusting everything from padding, margins, and borders of almost every icon or area within your campaign. On top of that, if there's anything you can't figure out how to adjust, you can still write custom CSS to really tweak the pop-up exactly to you liking. Also, they have amazing customer support! Extremely responsive and helpful.

What do you dislike about OptinMonster?

For some reason, we've been struggling with getting our pop-up analytics tracked. It seems like they now require you to manually go into each pop-up and confirm your Google Analytics account, which is a bit annoying to do all the time. Additionally, integrations also have to be manually entered each time as well, so I've had to do that several times as well.

What problems is OptinMonster solving and how is that benefiting you?

We are trying to grab our web viewers' attention more, and pop-ups are a great way to do that. We use them for sales to notify people that they're going on (countdown banners are useful for this) and we use them to just incentivize people to subscribe to lists or register for events. Overall, with the many settings offered by OptinMonster in terms of colors, display settings, and campaign types, we've figured out ways to make them look on brand without being too intrusive.