Unclaimed: Are are working at Segment ?
Segment is a customer data platform that consolidates data from multiple sources to provide real-time insights and enhanced customer profiles. It enables businesses to personalize customer interactions by using AI-driven predictions and recommendations. Segment offers tools and integrations that help streamline data collection, management, and activation for targeted marketing campaigns and customer relationship management.
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| Capabilities |
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|---|---|
| Segment |
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| Ease of use |
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| Deployment | Cloud / SaaS / Web-Based |
| Support | 24/7 (Live rep), Email/Help Desk, FAQs/Forum, Knowledge Base |
| Training | Documentation |
| Languages | English |
Ease of integration with analytics platforms.
Debugging events can be a little tricky sometimes, especially when you have a high-traffic app or website.
We dispatch data from multiple sources to multiple targets with minimal API integration.
The interface is really clean, to find what you need is really easy and simple. Synchronized with Segment, I use the Amplitude. Being able to see the track events in real-time with all the properties is really good!
Sincerely, there's nothing on Segment right now that I dislike, I think this web app is really good for the purpose of event tracking. As I said, it's a really clean interface.
I'm dealing with event tracking. In Segment, the events come and we can see its properties. Also, from Segment, the event, and its properties, are sent to Amplitude.
The reactivity of the system is incredible, I can see how the events are processed in real-time with great reactivity.
Sometimes I find difficult to navigate between sections of the platform.
Tracking using a unique source of truth when an app requires to connect to more devices
Segment is pretty easy to set up, and from day 0 it provides a lot of ease on the data-driven culture of a company focusing on understanding its customer base. Also, the numerous integrations made us run instead of walk towards our goal, making good data available for the whole company. We are yet a small team, but with Segment's robust data warehouse, we can scale the operations without struggling with that, which is a huge pain point for many companies.
There are some integrations of popular products that don't have native integrations yet, like Pipedrive. However, those can be built with Zapier or Segment's API calls.
We are gathering data for our product-led growth initiatives. The main benefits that we see are the ease of use, the speed of the setup, the robustness of the warehouse, the integrations, and the process of managing everything from a single place.
Able to get most of the sources required for our team.
Some of the sources required for our team not able to find
Data lakes and data streaming as well grabbing data from 3rd party in our warehouse
We have used Segment for the past six years as a critical part of our data stack. Segment moves data reliably. Segment allows my team to work on high-value data projects instead of building custom data pipelines.
Segment lacks out-of-the-box complete integrations for some department-level systems. Those would require custom data integrations.
We use Segment to move data from department-level systems to our data warehouse, analytics tools, and marketing/communication tools. Each business system becomes more valuable by having complete, accurate, and timely data. No additional staff is required to keep this data up-to-date in multiple places.
Segment has standardized connections to the platforms that we advertise on.
Setup for Segment can be a bit tricky and their support team is lacking
We're using Segment as a single point of data management between platforms. It's easy to onboard new destinations as we expand.
Documentation, Event Schema and Tracking Violations when something is wrong
Probably Personas product and Privacy Tools.
Improving website performance since we are not loading all the 3rd party scripts but one.
Segment is a vital addition to our business. We work in a very data driven way, and without Segment, we couldn't be nearly as efficient as we are today.
Not always to most intuitive UX, but better than the competition out there.
Data sharing between different dashboards and tools.
easy integration with third-party and various cloud function.
there is no such thing about disliking ,
integration between data source and business destination tool.