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Segment Logo
Segment
4.6

( 518 )

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Segment Reviews & Product Details

Segment Overview
What is Segment?

Segment is a customer data platform that consolidates data from multiple sources to provide real-time insights and enhanced customer profiles. It enables businesses to personalize customer interactions by using AI-driven predictions and recommendations. Segment offers tools and integrations that help streamline data collection, management, and activation for targeted marketing campaigns and customer relationship management.

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Segment Product Details
Capabilities
AI
API
CLI
Segment
Mid Market
Enterprise
Ease of use
Advanced
Deployment Cloud / SaaS / Web-Based
Support 24/7 (Live rep), Email/Help Desk, FAQs/Forum, Knowledge Base
Training Documentation
Languages English
Segment Media
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Segment - Segment Homepage
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Segment Homepage
Segment Homepage
Disclaimer
Our research is curated from diverse authoritative sources and meant to offer general advice. We don’t guarantee that our suggestions will work best for each use-case, so consider your unique needs when choosing products and services. Feel free to share your feedback.
Last updated: December 09, 2025
Segment Logo
518 Segment Reviews
4.6 out of 5
Mid Market (51-1000 emp.)
Feb 17, 2022
 Source
Overall Rating:
5.0
AG
Verified Reviewer
Founder
Share
"I wish I knew about Segment when I founded my previous company."
What do you like best about Segment?

Ease of integration with analytics platforms.

What do you dislike about Segment?

Debugging events can be a little tricky sometimes, especially when you have a high-traffic app or website.

What problems is Segment solving and how is that benefiting you?

We dispatch data from multiple sources to multiple targets with minimal API integration.

Mid Market (51-1000 emp.)
Feb 17, 2022
 Source
Overall Rating:
5.0
MG
Maria G.
Data Scientist / Business Analytics Intern
Share
"Segment Review (:"
What do you like best about Segment?

The interface is really clean, to find what you need is really easy and simple. Synchronized with Segment, I use the Amplitude. Being able to see the track events in real-time with all the properties is really good!

What do you dislike about Segment?

Sincerely, there's nothing on Segment right now that I dislike, I think this web app is really good for the purpose of event tracking. As I said, it's a really clean interface.

What problems is Segment solving and how is that benefiting you?

I'm dealing with event tracking. In Segment, the events come and we can see its properties. Also, from Segment, the event, and its properties, are sent to Amplitude.

Enterprise (> 1000 emp.)
Feb 16, 2022
 Source
Overall Rating:
5.0
AG
Verified Reviewer
Founder
Share
"A great developer experience!"
What do you like best about Segment?

The reactivity of the system is incredible, I can see how the events are processed in real-time with great reactivity.

What do you dislike about Segment?

Sometimes I find difficult to navigate between sections of the platform.

What problems is Segment solving and how is that benefiting you?

Tracking using a unique source of truth when an app requires to connect to more devices

Small Business (50 or fewer emp.)
Feb 14, 2022
 Source
Overall Rating:
5.0
AG
Verified Reviewer
Founder
Share
"Excellent for the whole company (from marketing to engineers)"
What do you like best about Segment?

Segment is pretty easy to set up, and from day 0 it provides a lot of ease on the data-driven culture of a company focusing on understanding its customer base. Also, the numerous integrations made us run instead of walk towards our goal, making good data available for the whole company. We are yet a small team, but with Segment's robust data warehouse, we can scale the operations without struggling with that, which is a huge pain point for many companies.

What do you dislike about Segment?

There are some integrations of popular products that don't have native integrations yet, like Pipedrive. However, those can be built with Zapier or Segment's API calls.

What problems is Segment solving and how is that benefiting you?

We are gathering data for our product-led growth initiatives. The main benefits that we see are the ease of use, the speed of the setup, the robustness of the warehouse, the integrations, and the process of managing everything from a single place.

Mid Market (51-1000 emp.)
Feb 11, 2022
 Source
Overall Rating:
5.0
MU
Muhammad Malik U.
Software Engineer
Share
"Lots of integrations"
What do you like best about Segment?

Able to get most of the sources required for our team.

What do you dislike about Segment?

Some of the sources required for our team not able to find

What problems is Segment solving and how is that benefiting you?

Data lakes and data streaming as well grabbing data from 3rd party in our warehouse

Mid Market (51-1000 emp.)
Feb 10, 2022
 Source
Overall Rating:
5.0
AG
Verified Reviewer
Founder
Share
"Segment works reliably for us"
What do you like best about Segment?

We have used Segment for the past six years as a critical part of our data stack. Segment moves data reliably. Segment allows my team to work on high-value data projects instead of building custom data pipelines.

What do you dislike about Segment?

Segment lacks out-of-the-box complete integrations for some department-level systems. Those would require custom data integrations.

What problems is Segment solving and how is that benefiting you?

We use Segment to move data from department-level systems to our data warehouse, analytics tools, and marketing/communication tools. Each business system becomes more valuable by having complete, accurate, and timely data. No additional staff is required to keep this data up-to-date in multiple places.

Small Business (50 or fewer emp.)
Feb 10, 2022
 Source
Overall Rating:
5.0
AG
Verified Reviewer
Founder
Share
"Easiest way to manage cross channel customer data"
What do you like best about Segment?

Segment has standardized connections to the platforms that we advertise on.

What do you dislike about Segment?

Setup for Segment can be a bit tricky and their support team is lacking

What problems is Segment solving and how is that benefiting you?

We're using Segment as a single point of data management between platforms. It's easy to onboard new destinations as we expand.

Enterprise (> 1000 emp.)
Feb 09, 2022
 Source
Overall Rating:
5.0
AR
Arnau R.
Software Developer
Share
"Very good!"
What do you like best about Segment?

Documentation, Event Schema and Tracking Violations when something is wrong

What do you dislike about Segment?

Probably Personas product and Privacy Tools.

What problems is Segment solving and how is that benefiting you?

Improving website performance since we are not loading all the 3rd party scripts but one.

Small Business (50 or fewer emp.)
Feb 09, 2022
 Source
Overall Rating:
5.0
VW
Victor W.
Marketing Associate
Share
"Great way of making your individual tools talk to each other!"
What do you like best about Segment?

Segment is a vital addition to our business. We work in a very data driven way, and without Segment, we couldn't be nearly as efficient as we are today.

What do you dislike about Segment?

Not always to most intuitive UX, but better than the competition out there.

What problems is Segment solving and how is that benefiting you?

Data sharing between different dashboards and tools.

Mid Market (51-1000 emp.)
Feb 09, 2022
 Source
Overall Rating:
5.0
LJ
Lokesh J.
Integration Engineer
Share
"very nice integration and data transformation tool"
What do you like best about Segment?

easy integration with third-party and various cloud function.

What do you dislike about Segment?

there is no such thing about disliking ,

What problems is Segment solving and how is that benefiting you?

integration between data source and business destination tool.