Shippo
Best-in-class shipping software — Your one-stop solution for shipping labels.
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Shippo Reviews — Pricing, Features & The Honest Take
Shippo Overview
What is Shippo?
Shippo is a multi-carrier shipping API and dashboard that enables e-commerce merchants, platforms and 3PL/logistics providers to compare rates, generate shipping labels, validate addresses, track shipments, manage returns, and embed branded post-purchase experiences. It supports connecting stores, uploading via CSV, automations and branded communication, plus developer tools (REST API, SDKs, webhooks) for embedding shipping into custom systems.
Shippo is also often used as Shipping of choice in REST API and Webhooks tech stacks.
| Company | Popout, Inc. (Shippo) |
|---|---|
| Year founded | 2013 |
| Company size | 1000+ employees |
| Headquarters | San Francisco, California, USA |
5.0
(1)
Free plan available
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What Shippo is best for?
How does Shippo compare to Easyship?
What are the pros and cons of Shippo?
Shippo Product Details
| Capabilities |
AI
API
|
|---|---|
| Segment |
Small Business
Mid Market
Enterprise
|
| Deployment | Cloud / SaaS / Web-Based |
| Support | Chat, Email/Help Desk, Knowledge Base, Phone Support |
| Training | Documentation, Videos |
| Languages | English |
Shippo Pros and Cons
- Transparent pricing with a free Starter tier (30 labels/month)
- API access included at all tiers
- Access to deep carrier discounts without requiring huge volumes
- Many integrations with major e-commerce platforms and marketplaces; ability to connect your own carriers
- Feature-rich: address validation, branded tracking, estimated delivery dates, automations, returns
- Starter plan charges a per-label fee ($0.05) when connecting your own carrier
- Advanced features (dedicated account manager, more user seats, unlimited shipments) only on Premier (custom) tier
- Pricing per label overages can add up if volume is very high beyond thresholds
- Some features like localized UI languages, CLI tools, or open-source version not available or not clearly documented
- For very high volume or very complex logistics workflows, competitors might offer richer custom workflow or WMS features
Shippo Pricing
Shippo Features
API / SDK / developer tools
API / developer access for automation or embedding
API Integration
API access (for label, order, rates)
API rate limits / reliability / infrastructure / uptime
Address Validation
Address validation / correction
Address validation / customs declarations (for international)
Analytics / dashboards (shipment, spend, carrier performance)
Automated Shipping Rules
Automation / presets / workflow rules
Automation rules (carrier, routing, service level)
Automation rules / workflows
Barcode Scanning
Batch Shipping
Batch processing (labels / orders)
Branded tracking pages & returns
Branded tracking pages / branded tracking emails / packing slips
Bring-your-own carrier accounts
Bulk label creation / batch processing / automations
Carrier Integration
Certified Mail / special mail services
Connect own carrier accounts
Consolidated billing across carriers / bills reconciliation
Custom fields / custom packaging types / presets
Customer Notifications
Customs / international documentation (commercial invoices, customs forms)
Customs Documentation
Delivery Confirmation
Delivery Estimates
Discounted carrier rates / negotiated rates
Discounted carrier shipping rates / rate shopping among carriers
Document Printing
E-Commerce Integration
ERP / WMS / OMS integrations
Email notifications to customers (tracking, etc.)
Estimated delivery dates / promises
Freight Management
Global / international shipping support
Integration with e-commerce platforms / marketplaces / import via CSV
Integration with e-commerce platforms / order import
Inventory Management
Label Printing
Label creation / printing
Mobile app / mobile device support
Multi-Carrier Shipping
Multi-carrier account support / bring your own carrier
Multi-carrier rate shopping
Multi-location support (warehouses, fulfillment centers)
Multi-user access / team accounts
Multiple users / role-based permissions / user administration
Open-source version
Order Management
Order import / order management across channels
Overages / volume pricing or tiers / custom pricing for high volume
Package Insurance
Printing packing slips / manifests
Printing stamps / non-parcel mail (letters, envelopes)
Proof of Delivery
Rate Management
Rate shopping / compare rates across carriers
Rate shopping calendar or visual tools
Real-Time Shipment Tracking
Reporting / analytics / spend visibility
Returns / return labels management
Returns Management
Returns management (creating return labels, integrating returns)
Route Optimization
Shipment Consolidation
Shipment label generation & printing
Shipment tracking across carriers
Shipments from multiple locations / multi-location support
Shipping Analytics
Shipping Calculator
Shipping labels generation
Single sign-on (SSO) / enterprise security features
Support & training / documentation / customer service
Support / documentation / help resources
Support channels: email, chat, phone, dedicated manager
Support for international shipping / global carriers
Support for international shipping / rates & documents
Track & trace / shipment tracking
Tracking Updates
Tracking notifications / emails to customers
User Permissions
Warehouse Management
Zone-Based Pricing
Shippo Alternatives
Popular comparisons
Compare Shippo with other popular tools in the same category.
Disclaimer
Our research is curated from diverse authoritative sources and meant to offer general advice. We don’t guarantee that our suggestions will work best for each use-case, so consider your unique needs when choosing products and services. Feel free to share your feedback.
Last updated: July 24, 2026
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