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Similarweb
4.5

( 975 )

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Similarweb Reviews & Product Details

Similarweb Overview
What is Similarweb?

SimilarWeb is a digital intelligence platform that provides web analytics services, including website traffic data, audience insights, and competitive analysis. It enables users to measure and compare the online performance of websites and apps, assisting in market research and digital strategy planning.

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What Similarweb is best for?
What are the best alternatives to Similarweb?
What are the pros and cons of Similarweb?
Similarweb Product Details
Capabilities
API
Segment
Small Business
Mid Market
Enterprise
Ease of use
Intermediate
Advanced
Deployment Cloud / SaaS / Web-Based
Support 24/7 (Live rep), Email/Help Desk, Knowledge Base
Training Documentation
Languages English
Similarweb Features
API Integration
Collaboration Tools
Competitive Analysis Templates
Competitive Benchmarking
Competitor Tracking
Content Discovery
Customer Segmentation
Customizable Dashboards
Data Aggregation
Data Enrichment
Data Import/Export
Data Visualization
Email Notifications
Geospatial Analysis
Heatmaps
Historical Data
Influencer Identification
Keyword Monitoring
Market Analysis
Mobile Access
Multi-language Support
Predictive Analytics
Real-Time Alerts
Report Generation
SWOT Analysis
Sentiment Analysis
Social Media Monitoring
Trend Analysis
User Access Controls
Web Scraping
Similarweb Media
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Disclaimer
Our research is curated from diverse authoritative sources and meant to offer general advice. We don’t guarantee that our suggestions will work best for each use-case, so consider your unique needs when choosing products and services. Feel free to share your feedback.
Last updated: September 17, 2025
Similarweb Logo
975 Similarweb Reviews
4.5 out of 5
Mid Market (51-1000 emp.)
Sep 27, 2022
 Source
Overall Rating:
5.0
AG
Verified Reviewer
Founder
Share
"Detailed insights on the industry, own performance and competitor intelligence"
What do you like best about Similarweb?

- It enables a more precise approach to understanding where to direct marketing efforts and strategizing. - Very easy to use - In-depth data

What do you dislike about Similarweb?

It gives a good approximation to numbers in terms of volume but isn't 100% precise. It is still useful as it provides an accurate understanding of market trends

What problems is Similarweb solving and how is that benefiting you?

It assists us in identifying partner marketing opportunities, improving our SEO and PPC strategies, and determining how our audience behaves outside of our eco-system.

Mid Market (51-1000 emp.)
Sep 27, 2022
 Source
Overall Rating:
5.0
DC
Danny C.
E Commerce Director
Share
"Great tool for driving insight and identify opportunities"
What do you like best about Similarweb?

Competitor insight to identify our share of the market and identifying opportunities for future products.

What do you dislike about Similarweb?

Limited to 5 competitors when downloading a data set

What problems is Similarweb solving and how is that benefiting you?

The tool enables you to see what else is happening with the market outside of our own site. This enables us to make pragmatic decisions without always pointing inwards.

Mid Market (51-1000 emp.)
Sep 27, 2022
 Source
Overall Rating:
5.0
MZ
Mary Z.
Digital Marketing Analyst
Share
"Easy know the webpage traffic for us and competitors"
What do you like best about Similarweb?

. The domain and device data are profit companies.

What do you dislike about Similarweb?

Similarweb could not keep the historical data. We have to buy the data for each month and keep it by ourselves.

What problems is Similarweb solving and how is that benefiting you?

The webpage traffic, the channels, the device, the domains. The paid and organic. Yes, it benefits to save time.

Mid Market (51-1000 emp.)
Sep 27, 2022
 Source
Overall Rating:
5.0
MA
Mell A.
Operations Director
Share
"Similarweb is a powerfull tool for benchmark, analysis and insights about my clients."
What do you like best about Similarweb?

The new feature for segment site analysis is a must-have in our routine.

What do you dislike about Similarweb?

I can't to say what that i dislike in Similarweb platform

What problems is Similarweb solving and how is that benefiting you?

Similarweb is part of our routine of prospecting new clients, validating strategies applied in media and SEO, as well as monitoring the competition.

Mid Market (51-1000 emp.)
Sep 27, 2022
 Source
Overall Rating:
5.0
AG
Verified Reviewer
Founder
Share
"Great tool to gauge competitor landscape"
What do you like best about Similarweb?

Similarweb has helped us greatly in gauging competitor landscape and aligning our marketing strategies accordingly. Data from SimilarWeb is always accurate and trust worthy.

What do you dislike about Similarweb?

For the sites which are relatively new and do not have considerable traffic, the insights are limited in SimilarWeb. This is something which needs to be worked upon.

What problems is Similarweb solving and how is that benefiting you?

Guaging where our competition is investing in terms of user acquisition through their traffic types is something which is immensely helpful for us from Similarweb.

Enterprise (> 1000 emp.)
Sep 27, 2022
 Source
Overall Rating:
5.0
AG
Verified Reviewer
Founder
Share
"SimilarWeb is an incredible medium to gain critical insight into businesses, start ups, funding, etc"
What do you like best about Similarweb?

Comparisons between competitors, funding information, site traffic

What do you dislike about Similarweb?

To be completely honest, all features are extremely beneficial

What problems is Similarweb solving and how is that benefiting you?

Gaining more insight into companies, funding, competitive landscape, etc.

Mid Market (51-1000 emp.)
Sep 27, 2022
 Source
Overall Rating:
5.0
AG
Verified Reviewer
Founder
Share
"An Incredible Competitive Intelligence Platform!"
What do you like best about Similarweb?

SimilarWeb is an incredible competitive traffic and intelligence platform unlike any other. It is pretty tough to identify only one thing that I like best! From a user experience standpoint, there is no comparison. SimliarWeb is hands-down the best option on the market for accessing competitor marketing insights month-to-month or year over year. Their customer support team is also without comparison and is always available 24/7 to answer your questions and concerns. Our shift to SimilarWeb has been excellent, and our efficiency has increased drastically.

What do you dislike about Similarweb?

It is very challenging to find anything to dislike. The platform is excellent, the team behind the product is fantastic, and the company's production roadmap looks bright!

What problems is Similarweb solving and how is that benefiting you?

We found SimilarWeb while researching a competitor intelligence platform that could inform our marketing and sales teams. After one introductory conversation, we knew we had found the perfect partner. They were attentive to our needs, informative, and even had our data prepped for our first walkthrough session.

Small Business (50 or fewer emp.)
Sep 27, 2022
 Source
Overall Rating:
5.0
RF
Ricardo F.
Cto
Share
"Just awesome tool for a digital marking agency to have"
What do you like best about Similarweb?

The new google ads based reports came with a real cool bunch of insights regarding our direct competition. It was always asked by every single client, big or small.

What do you dislike about Similarweb?

Its a feature, but we should have at least 3 "free" countries in our account. The european market is really global, and it would just give agencies more thist to buy them all

What problems is Similarweb solving and how is that benefiting you?

Find meaningfull insights about competitors, witch results in fine tunning my campaigns and adjust to the market in almost real time. Have an eagle eye view in my market

Enterprise (> 1000 emp.)
Sep 27, 2022
 Source
Overall Rating:
5.0
Wes T. avatar
Wes T.
Owner
Share
"SimilarWeb was exactly what we needed to improve our data insights journey"
What do you like best about Similarweb?

The different lenses we were able to use to dissect data across the internet.

What do you dislike about Similarweb?

I would have liked the data to be refreshed more frequently.

What problems is Similarweb solving and how is that benefiting you?

Adding an extra layer of data to our decision-making process.

Mid Market (51-1000 emp.)
Sep 27, 2022
 Source
Overall Rating:
5.0
AT
Audrie Gisselia T.
Digital Strategiest
Share
"Similarweb helps me alot during my research."
What do you like best about Similarweb?

Similarweb helps us know all specific account engagements before we use them as our partners. If we have accurate data, working with a certain person will lead to positive outcomes.

What do you dislike about Similarweb?

What I dislike about Similarweb is that sometimes there's still an issue, such as an error on the website. We had already unlocked it at the time, but suddenly it locked again, requiring us to pay more to unlock an account to access the data.

What problems is Similarweb solving and how is that benefiting you?

Similarweb shows us all the engagement data for the profile we are searching for. The precise information offered is highly beneficial for our needs since we searched for that data.