Similarweb background blur
Similarweb Logo
Similarweb
4.5
(975)
Why Findstack is free?
Findstack is free for users because vendors pay us when they receive web traffic and sales opportunities. Findstack directories list all vendors — not just those that pay us so that you can make the best-informed purchase decision possible.
Findstack offers objective and comprehensive comparisons to help you find the best software. We may earn a referral fee when you visit a vendor through our links. Learn more

Similarweb Reviews & Product Details

Similarweb Overview
What is Similarweb?

SimilarWeb is a digital intelligence platform that provides web analytics services, including website traffic data, audience insights, and competitive analysis. It enables users to measure and compare the online performance of websites and apps, assisting in market research and digital strategy planning.

Similarweb Categories on Findstack
Crevio Logo
Crevio
Sponsored
5.0
(1)
$29.00/month
Crevio is a platform for creators to sell digital products, services, courses and access to other 3rd-... Learn more about Crevio
Ask Questions about Similarweb
What Similarweb is best for?
How does Similarweb compare to Serpstat?
What are the pros and cons of Similarweb?
Similarweb Product Details
Capabilities
API
Segment
Small Business
Mid Market
Enterprise
Ease of use
Intermediate
Advanced
Deployment Cloud / SaaS / Web-Based
Support 24/7 (Live rep), Email/Help Desk, Knowledge Base
Training Documentation
Languages English
Similarweb Features
API Integration
Collaboration Tools
Competitive Analysis Templates
Competitive Benchmarking
Competitor Tracking
Content Discovery
Customer Segmentation
Customizable Dashboards
Data Aggregation
Data Enrichment
Data Import/Export
Data Visualization
Email Notifications
Geospatial Analysis
Heatmaps
Historical Data
Influencer Identification
Keyword Monitoring
Market Analysis
Mobile Access
Multi-language Support
Predictive Analytics
Real-Time Alerts
Report Generation
SWOT Analysis
Sentiment Analysis
Social Media Monitoring
Trend Analysis
User Access Controls
Web Scraping
Similarweb Media
Disclaimer
Our research is curated from diverse authoritative sources and meant to offer general advice. We don’t guarantee that our suggestions will work best for each use-case, so consider your unique needs when choosing products and services. Feel free to share your feedback.
Last updated: December 09, 2024
Similarweb Logo
975 Similarweb Reviews
4.5 out of 5
Mid Market (51-1000 emp.)
Sep 19, 2023
 Source
Overall Rating:
4.5
AG
Verified Reviewer
Founder
Share
"Recommended to Pull Data"
What do you like best about Similarweb?

Easy to get data relevant for how a website is performing and easy to compare across sites

What do you dislike about Similarweb?

Sometimes hard to find the data needed on the dashboard/pages

What problems is Similarweb solving and how is that benefiting you?

It allows users to find out how websites are performing across the competitive set and it can be useful to make predictions about performance and engagement from the past into the future

Enterprise (> 1000 emp.)
Sep 19, 2023
 Source
Overall Rating:
4.5
AG
Verified Reviewer
Founder
Share
"Very good product with a few improvement opportunities"
What do you like best about Similarweb?

I like the web interface and the format of the downloads that come out of the tool, I also like how many websites are covered by their data. I like the SEO stuff that theyve recently added as well.

What do you dislike about Similarweb?

Sometimes combining websites into 1 view can be a bit of a pain. Also, in my industry we are more interested in a very specific segment for these websites, for example Kroger.com/liquor instead of just kroger.com. So, maybe give a little more thought into how best to serve people like me.

What problems is Similarweb solving and how is that benefiting you?

We are interested in how to best optimize our peer websites for growth and similarweb is helping us to figure out similar websites that we know are achieving higher sales than the one we are trying to help and we can diagnose why this is.

Enterprise (> 1000 emp.)
Sep 08, 2023
 Source
Overall Rating:
4.5
AG
Verified Reviewer
Founder
Share
"Great tool to look into competitor data"
What do you like best about Similarweb?

amazing service. account managers are always there to answer questions with in a few hours. the tool is easy to use with lots of usecase, instructions and guides

What do you dislike about Similarweb?

some features requires users to do a few more steps to get the complete data. challenging to manage others accounts as admin. lengthy process to get some segment data.

What problems is Similarweb solving and how is that benefiting you?

competitor data and how other sites are doing. it is helpful to see what is trending and what other sites are doing

Enterprise (> 1000 emp.)
Jul 13, 2023
 Source
Overall Rating:
4.5
AG
Verified Reviewer
Founder
Share
"Amazing data to help understand traffic trends and make business decisions"
What do you like best about Similarweb?

Depth of data in terms of competitor analysis, ad spends and search behaviors.

What do you dislike about Similarweb?

I think it's competition mapping (algo to automatically pick competition) should be smarter and should also have a powerful recommendation engine which would suggest what trends I should look at based on my data analysis behavior. (application of AI?)

What problems is Similarweb solving and how is that benefiting you?

Understanding competitive landscape, social media trends, ad channels used in the marketmarketplace, and traffic trends.

Mid Market (51-1000 emp.)
Jul 11, 2023
 Source
Overall Rating:
4.5
AG
Verified Reviewer
Founder
Share
"Slick tool, easy to use plenty of insights"
What do you like best about Similarweb?

Slick tool, easy to use and plenty of insights. Provides data to identify opportunities, gaps and trends

What do you dislike about Similarweb?

Overall great tool, but would be ideal with more mobile/all platform data rather than just desktop data. More granular regional data would also be helpful.

What problems is Similarweb solving and how is that benefiting you?

Provides data to help with research

Enterprise (> 1000 emp.)
Jun 22, 2023
 Source
Overall Rating:
4.5
AG
Verified Reviewer
Founder
Share
"Similarweb is an insightful platform for concrete information on app and websites."
What do you like best about Similarweb?

Similarweb is easy to use, have high coverage of companies and it gives great insights on many data points like traffic on websites and app, marketing channels, installs and downloads etc.

What do you dislike about Similarweb?

Sometimes the percentage data is inaccurate and there is not na option to add more than 5 companies at a time.

What problems is Similarweb solving and how is that benefiting you?

It has great insights on various apps and website metrics, which helps in analysing the companies' apps and websites' performance, incoming traffic, coverage, and penetration.

Enterprise (> 1000 emp.)
May 31, 2023
 Source
Overall Rating:
4.5
AG
Verified Reviewer
Founder
Share
"Super useful tool for competitive insights"
What do you like best about Similarweb?

Similarweb is a comprehensive and powerful web analytics and competitive intelligence platform, I find it extremely useful for tracking competitor website traffic, audience, and marketing performance for performance improvement.

What do you dislike about Similarweb?

While the data through similarweb is good in a directional sense, sometimes for specific insights I find the data to be questionable, especially granular data at a brand level.

What problems is Similarweb solving and how is that benefiting you?

Similarweb data has been useful to track competitors' performance and identify opportunities to improve my our performance. This has helped us to stay ahead of the competition.

Mid Market (51-1000 emp.)
May 10, 2023
 Source
Overall Rating:
4.5
AG
Verified Reviewer
Founder
Share
"Senior Director"
What do you like best about Similarweb?

Competitor insights are incredibly valuable and the traffic analysis is far easier to use than GA.

What do you dislike about Similarweb?

Additional features and tools come at a premium price/are add ons.

What problems is Similarweb solving and how is that benefiting you?

We are able to see how different competitors are capitalizing on different channels. This helps us identify where we should and should not spend our advertising dollars.

Small Business (50 or fewer emp.)
May 08, 2023
 Source
Overall Rating:
4.5
AG
Verified Reviewer
Founder
Share
"An intuitive and rich portal for web data"
What do you like best about Similarweb?

SimilarWeb is a superbly intuitive tool for accessing a rich variety of web engagement and traffic metrics. We utilized the tool to build a range of statistical models to assess the popularity and performance of several digital media businesses. We were blown away with how fast and easy the tool was to use, and how quickly we were able to pick it up. The datasets were complete and up to date, and provided us with new analytical angles for web data that many alternatives fail to provide. When support was needed from the SimilarWeb team, we were thoroughly impressed with their promptness and their helpfulness. We truly enjoyed our experience with the tool, and look forward to using it again in the future!

What do you dislike about Similarweb?

While the SimilarWeb dashboards and datasets were intuitive to use once we were up and running - we had some difficulties with getting our initial website sets and data established. Further support for new users to create their initial queries and with their first analysis could be beneficial to enable more users to take full advantage of SimilarWeb's capabilities.

What problems is Similarweb solving and how is that benefiting you?

We were attempting to build machine learning-driven models that assessed web engagement data for various digital platforms in order to predict future company and financial performance.

Mid Market (51-1000 emp.)
May 08, 2023
 Source
Overall Rating:
4.5
AG
Verified Reviewer
Founder
Share
"Good experience with Similarweb for tracking various KPIs and downloads"
What do you like best about Similarweb?

Similarweb is good with real-time KPIs for most websites and apps.

What do you dislike about Similarweb?

Missing some apps that have fewer downloads.

What problems is Similarweb solving and how is that benefiting you?

Tracking KPIs for various investments and finding new investments

Small Business (50 or fewer emp.)
May 04, 2023
 Source
Overall Rating:
4.5
AG
Verified Reviewer
Founder
Share
"SimilarWeb for a complete understanding of the digital landscape."
What do you like best about Similarweb?

The amount of valuable data that is available in this tool. The comprehensible dashboards make the analysis part of our job much more manageable. All the features and metrics in SimilarWeb makes it stand out against other platforms.

What do you dislike about Similarweb?

At the moment, the only downside is the fast accessibility to the metrics documentation. While most of the metrics are clearly explained as you use the platform, some of them need more of a technical description regarding where or how it is calculated.

What problems is Similarweb solving and how is that benefiting you?

It has helped us achieve a complete understanding and a fundamental intelligence approach to website traffic and, most importantly, on how to optimize our or our client efforts in regards to having a full picture of who are we reaching and where are we positioned in comparison to our competitors.

Mid Market (51-1000 emp.)
May 04, 2023
 Source
Overall Rating:
4.5
AG
Verified Reviewer
Founder
Share
"Invaluable competitive research and market intelligence tool"
What do you like best about Similarweb?

As a PPC manager, I find SimilarWeb invaluable when exploring new industries, markets or even just refreshing my keyword lists. It's great for gap analysis, keyword research and competitor monitoring. I've used market intelligence tools before and what really makes Similarweb stand out is their customer support. Their agents are always quick to respond to help requests and regularly ask for feedback on upcoming features and betas, which really make me feel like a valued customer.

What do you dislike about Similarweb?

Some of the reports don't show up to date results, they're often up to a month behind which makes proactivity difficult. And there's no forecasting features, which granted is more difficult than reporting on past metrics, but it would be useful to have even estimates of what could happen in the coming months based on all the past data in the system.

What problems is Similarweb solving and how is that benefiting you?

I work in quite a niche industry and Similarweb helps me to find competitors, keywords and even audiences that I may not have otherwise considered. In the last few months, I've brought down my cost per acquisition more than 100% by using Similarweb for audience and keyword discovery.

Mid Market (51-1000 emp.)
May 03, 2023
 Source
Overall Rating:
4.5
AG
Verified Reviewer
Founder
Share
"Great Tool To Monitor Competitiors"
What do you like best about Similarweb?

There's no end to the useful data we're able to pull out of Similarweb on our competitive landscape. We monitor a sizable group of competitors on a quarterly basis, and are able to identify trends in their audience size, time spent on site, and duplication of audience between our site and competitor sites. We also look at sources of traffic to their sites, advertising channel activity, and creative units. We've been able to make changes to our strategy that have delivered positive business results based on Similarweb information.

What do you dislike about Similarweb?

It takes training a good number of hours to pull together all the information we need. It would be great if they had off the shelf competitive reports that they could offer at certain price points for organizations that don't have the manhours to dedicate to using the tool.

What problems is Similarweb solving and how is that benefiting you?

We're able to look at our marketshare and how it changes over time. We can see who is gaining or losing market share in our category and observe their approaches to marketing and make changes to our test plan to determine if these would work for our busines.

Enterprise (> 1000 emp.)
May 02, 2023
 Source
Overall Rating:
4.5
AG
Verified Reviewer
Founder
Share
"Great for Competitive Analysis"
What do you like best about Similarweb?

Helpful for tracking our site's KPIs against our competitiors

What do you dislike about Similarweb?

Automated reports are still limited, some of the metrics are not available

What problems is Similarweb solving and how is that benefiting you?

Getting insight into how competitors are doing vs us, and how we can learn from their successes

Mid Market (51-1000 emp.)
May 02, 2023
 Source
Overall Rating:
4.5
AG
Verified Reviewer
Founder
Share
"Brand and POC DM engagement"
What do you like best about Similarweb?

User friendly. Direct answers when support is requested. Tailor experience.

What do you dislike about Similarweb?

Marketing and spamming has increased taking the business part connection to a different level.

What problems is Similarweb solving and how is that benefiting you?

Market and competitors insigths

Enterprise (> 1000 emp.)
May 02, 2023
 Source
Overall Rating:
4.5
AG
Verified Reviewer
Founder
Share
"Clear, easy to use insight"
What do you like best about Similarweb?

Provides a very easy to use interface, which show a clear view on what's happening in our marketplace so we can make informed decisions around where and when to invest

What do you dislike about Similarweb?

Sometimes data can be confusing where it contradicts what we're seeing in our own data. There are elements that are useful but perhaps need to be made clearer what they actually show

What problems is Similarweb solving and how is that benefiting you?

How and where to invest our paid media spend. What are our competitors doing and is it actually working? Where can we win and where should we be careful when investing

Mid Market (51-1000 emp.)
Apr 25, 2023
 Source
Overall Rating:
4.5
AG
Verified Reviewer
Founder
Share
"Great tool for insights"
What do you like best about Similarweb?

It provides great insights that I can leverage in prospecting and sales calls

What do you dislike about Similarweb?

Sometimes I feel that the UI is a bit confusing. Other than that, it gets the job done.

What problems is Similarweb solving and how is that benefiting you?

We use it for gathering insights for prospecting.

Mid Market (51-1000 emp.)
Apr 04, 2023
 Source
Overall Rating:
4.5
AG
Verified Reviewer
Founder
Share
"A great tool providing deep insights"
What do you like best about Similarweb?

SimilarWeb provides really great and customisable insights. There are so many different functions of the site and the charts are incredible. Plus the site is constantly improving.

What do you dislike about Similarweb?

You can't change the colours of the charts/they are not as customisable sometimes as I would like them to be. Also some of the folders for the websites do not work so we had to upgrade to get around this.

What problems is Similarweb solving and how is that benefiting you?

I am able to now track web traffic, including traffic to segments of websites which is really valuable for competitor analysis. I am also able to see where this traffic is coming from which informs campaigns.

Enterprise (> 1000 emp.)
Dec 22, 2022
 Source
Overall Rating:
4.5
AG
Verified Reviewer
Founder
Share
"Super useful data and insight for decision making"
What do you like best about Similarweb?

Similarweb has a vast array of tools that help evaluate trends and traffic on the web. You can set up custom queries to look at competition, acquisition channels, marketing strategies and website traffic, which can be very useful in determining performance and setting benchmarks. You can choose from a set of dashboards to monitor competition and completely customize it, slicing the data however is relevant to you.

What do you dislike about Similarweb?

Honestly, it's really just a matter of time availability. There's so much on Similarweb that it takes setting aside and dedicating time to really dive into what's there and pulling information that's relevant for your particular use.

What problems is Similarweb solving and how is that benefiting you?

Working in marketing, it's helpful to see trends of where users spend time on the web. You can choose a specific site you are interested in and dive into the particular audience interests of the traffic visiting that site. I use this information to help inform target audiences and placements for the digital campaigns I plan.

Mid Market (51-1000 emp.)
Dec 15, 2022
 Source
Overall Rating:
4.5
AG
Verified Reviewer
Founder
Share
"Great software!"
What do you like best about Similarweb?

Has so many functions and creates a great hub for competitor date. The dashboard is very helpful and very user-friendly.

What do you dislike about Similarweb?

I wish the basic version had a few more features; the Pro version is a bit pricey.

What problems is Similarweb solving and how is that benefiting you?

It saves so much time on competitor research.

Visit website