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Similarweb
4.5
(975)
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Similarweb Reviews & Product Details

Similarweb Overview
What is Similarweb?

SimilarWeb is a digital intelligence platform that provides web analytics services, including website traffic data, audience insights, and competitive analysis. It enables users to measure and compare the online performance of websites and apps, assisting in market research and digital strategy planning.

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Similarweb Product Details
Capabilities
API
Segment
Small Business
Mid Market
Enterprise
Ease of use
Intermediate
Advanced
Deployment Cloud / SaaS / Web-Based
Support 24/7 (Live rep), Email/Help Desk, Knowledge Base
Training Documentation
Languages English
Similarweb Features
API Integration
Collaboration Tools
Competitive Analysis Templates
Competitive Benchmarking
Competitor Tracking
Content Discovery
Customer Segmentation
Customizable Dashboards
Data Aggregation
Data Enrichment
Data Import/Export
Data Visualization
Email Notifications
Geospatial Analysis
Heatmaps
Historical Data
Influencer Identification
Keyword Monitoring
Market Analysis
Mobile Access
Multi-language Support
Predictive Analytics
Real-Time Alerts
Report Generation
SWOT Analysis
Sentiment Analysis
Social Media Monitoring
Trend Analysis
User Access Controls
Web Scraping
Similarweb Media
Similarweb video thumbnail
Disclaimer
Our research is curated from diverse authoritative sources and meant to offer general advice. We don’t guarantee that our suggestions will work best for each use-case, so consider your unique needs when choosing products and services. Feel free to share your feedback.
Last updated: March 25, 2025
Similarweb Logo
975 Similarweb Reviews
4.5 out of 5
Mid Market (51-1000 emp.)
Feb 15, 2023
 Source
Overall Rating:
4.5
GB
Gabriel B.
Founder
Share
"Great to find Leads"
What do you like best about Similarweb?

I have been using the list feature, where I can drop a bunch of domains I have saved for sales targeting. With just a click of a button, I get all the relevant information I need. Additionally, the ease of adding appropriate columns and exporting makes it even more useful

What do you dislike about Similarweb?

I had a support issue, and while they got back to me the first time before 24hours I am still waiting to get a reply for 2 days now. Would have also expected to have a live chat.

What problems is Similarweb solving and how is that benefiting you?

To find information about domains. The player loads, page views, demographics and the trends. Getting that informatino with a click of a button is saving me a lot of time.

Enterprise (> 1000 emp.)
Feb 14, 2023
 Source
Overall Rating:
4.5
Sheldon B. avatar
Sheldon B.
E Commerce Head
Share
"Comprehensive and insightful competitor analysis tool"
What do you like best about Similarweb?

The level of visibility it provides into competitors.

What do you dislike about Similarweb?

Date ranges are limited and the amount of competitor comparisons are limited. Graphs often don't plot the logged in user

What problems is Similarweb solving and how is that benefiting you?

Keyword analysis and prioritization

Enterprise (> 1000 emp.)
Feb 13, 2023
 Source
Overall Rating:
4.5
Eric D. avatar
Eric D.
Directeur Associé
Share
"State of the arts"
What do you like best about Similarweb?

Data coverage & analyses Peers metrics analyses

What do you dislike about Similarweb?

not relevant for small websites, add-ons expansives

What problems is Similarweb solving and how is that benefiting you?

Peers Comparaisons and KPIs

Small Business (50 or fewer emp.)
Feb 11, 2023
 Source
Overall Rating:
4.5
PO
Paola O.
Founder
Share
"Helpful Marketing Insights that can help brands with competitive information"
What do you like best about Similarweb?

SimilarWeb is a valuable tool for anyone looking to better understand their competitors performance and traffic. It provides helpful data in a extremly user friendly interface.

What do you dislike about Similarweb?

1. Data can be less accurate for smaller websites 2. Data in not easily downloadable in Excel or Powerpoint i.e. when downloading data in Excel it changes the metrics to general ones such "< than x" instead of the acutal numbers

What problems is Similarweb solving and how is that benefiting you?

Similar web is the only tool that is able to provide accurate competitor information about their website performance and keep track of their digital strategy. It's a key tool for any brand that is looking to grow and understand their competitor landscape

Mid Market (51-1000 emp.)
Feb 11, 2023
 Source
Overall Rating:
4.5
RR
Rafael R.
Founder
Share
"It has been an indespesable tool!"
What do you like best about Similarweb?

It's very complete, allows to get data from different time periods and differente countries

What do you dislike about Similarweb?

Sometimes I find that it's hard to know where to go when you're looking for a specific analysis. Having an integrated AI in the plaform where you explain what you need and it directs you would be awesome!

What problems is Similarweb solving and how is that benefiting you?

It allows be to see what competitors are doing in our space, and also areas where we are underperforming and that we can invest more

Mid Market (51-1000 emp.)
Feb 10, 2023
 Source
Overall Rating:
4.5
VQ
Valentin Q.
Founder
Share
"Great UX and standout partner trainings"
What do you like best about Similarweb?

Similarweb is a fantastic tool for researching competitors in a particular market and gaining valuable insight into traffic sources. With it, I could quickly identify potential problems with a client's website without needing access to its analytics tools. Additionally, it's excellent for understanding industry trends. I couldn't recommend this tool enough!

What do you dislike about Similarweb?

The downside of Similarweb is that it is not cheap. Although the proportions of the data it displays are accurate, the specific traffic numbers do not always reflect the actual situation.

What problems is Similarweb solving and how is that benefiting you?

It's great to help us build a sales pitch for a potential client, especially when we don't have access to its analytics tools or advertising accounts. We are also using it to gain insight into the competition in a specific market.

Mid Market (51-1000 emp.)
Feb 10, 2023
 Source
Overall Rating:
4.5
SV
Sjoerd V.
Founder
Share
"Market Data at your fingertips"
What do you like best about Similarweb?

We are using similar web to sketch the competitor field of our clients and the opportunities for new markets and channels. It helps to provide additional insights we can include in our monthly and quarterly meetings to add extra value to the analysis.

What do you dislike about Similarweb?

As of now I do not dislike functionalities. We get closely updated by our channel account manager about new features and with how-to's. I can imagine the tool can be overwhelming for first time users.

What problems is Similarweb solving and how is that benefiting you?

It brings together insights from different aspects of the campaigns both paid as organically as put in comparison to the biggest competitors. We can use data directly from Similar Web to present to our clientele.

Mid Market (51-1000 emp.)
Feb 09, 2023
 Source
Overall Rating:
4.5
Derek A. avatar
Derek A.
Vice President Marketing
Share
"Extremely handy tool for competitive insights"
What do you like best about Similarweb?

Very easy to use and intuitive. Easy to navigate the data and easy to do fast comparisons between yourself and competitors. Provides a great starting place for competitive insights and analysis as a great complement to other tools.

What do you dislike about Similarweb?

They tease a lot of the premium features. I get it, but it can be frustrating to click on something that looks exciting and then not be able to get it. Wish it had more complete display ad data - most of the time it has nothing of use.

What problems is Similarweb solving and how is that benefiting you?

It gives us a sense for how our competitors are doing compared to us and how they are gaining traffic.

Mid Market (51-1000 emp.)
Feb 09, 2023
 Source
Overall Rating:
4.5
KS
Kalyn S.
Founder
Share
"Greta Analysis and Competitor Review Tool"
What do you like best about Similarweb?

The site is user friendly and the most helpful feature of SimilarWeb we use is the website analysis. This is about as real time competitor research you can get with good charts and graphs for visuals. We've been using Similar web now for about 5 years and its really been worth the investment.

What do you dislike about Similarweb?

Not the price but what you get with certain plans when you pay for the service. Something we are locked out of that go hand in hand should seem accessible.

What problems is Similarweb solving and how is that benefiting you?

It solves competitor market analysis and helps locate new business. We're able to closely monitor competitors in terms of SEO, SEM and APP markets if necessary.

Enterprise (> 1000 emp.)
Dec 20, 2022
 Source
Overall Rating:
4.5
Foteini T. avatar
Foteini T.
Sales Manager
Share
"Useful Insights for Sales Teams"
What do you like best about Similarweb?

I can get deep knowledge of how my targeted companies are performing just with 1 click.

What do you dislike about Similarweb?

I would also like to have info about revenue too.

What problems is Similarweb solving and how is that benefiting you?

Solving the problem of targeting the small companies and spend my time if there is no value.

Mid Market (51-1000 emp.)
Dec 19, 2022
 Source
Overall Rating:
4.5
Matthew C. avatar
Matthew C.
Director, Consumer & Market Intelligence
Share
"Love Similarweb"
What do you like best about Similarweb?

The user interface is intuitive and the data provided is extremely useful, whether it's Search, Web Visits, or competitive creative.

What do you dislike about Similarweb?

Longitudinal data isn't always accessible in the longer timeframes required for advanced analysis.

What problems is Similarweb solving and how is that benefiting you?

Performance data cross a wide variety of competitors.

Enterprise (> 1000 emp.)
Dec 15, 2022
 Source
Overall Rating:
4.5
Mykhailo A. avatar
Mykhailo A.
Senior Seo Specialist
Share
"Great product for doing marketing research for competitors! I'm using it pretty much every day!"
What do you like best about Similarweb?

The most helpful feature of SimilarWeb in my job is the ability to make competitor research quickly using great visuals. I really like that I can compare many websites and see results over different periods.

What do you dislike about Similarweb?

The only drawback, in some rare cases the data might not be available if the website is too small or if it's not in the SimilarWeb's system. Also, in some cases specific information like traffic only from mobile devices are not available.

What problems is Similarweb solving and how is that benefiting you?

SimilarWeb allows me to do quick competitor research across pretty much all digital marketing channels and compare this data to other websites over a long period of time.

Mid Market (51-1000 emp.)
Dec 15, 2022
 Source
Overall Rating:
4.5
SR
Sankalp R.
Director Growth Marketing
Share
"Valuable insights on the competitor landscape"
What do you like best about Similarweb?

Competitor traffic understanding, its sources, and consequently its quality. Creative assets also help the team understand better and take action accordingly.

What do you dislike about Similarweb?

Not much, as they now have app data too.

What problems is Similarweb solving and how is that benefiting you?

Competition actions benchmarking, and user acq. sources.

Small Business (50 or fewer emp.)
Dec 14, 2022
 Source
Overall Rating:
4.5
AS
Aris S.
Director Or Revenue Operations
Share
"Day2day data analytics tool"
What do you like best about Similarweb?

User Interface , User experience, modular, API capabilities

What do you dislike about Similarweb?

Some times too much info to digest and draw conclusions

What problems is Similarweb solving and how is that benefiting you?

Website traffic trends, correlation with other internal KPIs, data feed to internal system, market knowledge

Mid Market (51-1000 emp.)
Dec 14, 2022
 Source
Overall Rating:
4.5
Elliott M. avatar
Elliott M.
Head Of Strategic Planning
Share
"similarweb application goes beyond online"
What do you like best about Similarweb?

the application of the platform outside of the digital space. it's super easy to jump into the platform and look for something to support of challenge a strategy. audience insight, site insights, overlaps etc..

What do you dislike about Similarweb?

very little to be honest. sometimes find the navogation complex if i haven't used it for a while. and the google / android only app limitation is a shame (this is an apple thing not SW obv)

What problems is Similarweb solving and how is that benefiting you?

strategic development. i use SimilarWeb to find trends in consumption, audience details, overlap info. also to identify where 'gaps' might be - is the client problem actually a UX issue for example.

Mid Market (51-1000 emp.)
Dec 14, 2022
 Source
Overall Rating:
4.5
Yip Hong W. avatar
Yip Hong W.
Assistant Marketing Manager
Share
"Great and insightful for our marketing planning"
What do you like best about Similarweb?

Competitive information that helps us to understand where we stand at and design special communication to tackle it!

What do you dislike about Similarweb?

Lead time for the data to be updated monthly which might not have enough time to counter the strategies planning.

What problems is Similarweb solving and how is that benefiting you?

Live time dashboard that helps us to get topline numbers.

Mid Market (51-1000 emp.)
Dec 13, 2022
 Source
Overall Rating:
4.5
KW
Kayla W.
Strategic Partnerships
Share
"The insight is pivotal for driving business decisions."
What do you like best about Similarweb?

Ease of use, you can find the data you need to understand website stats- acquisition, etc. from competitors.

What do you dislike about Similarweb?

Helpful- insight, data, easily digestible stats Downside- cost is higher

What problems is Similarweb solving and how is that benefiting you?

Competitive intelligence- primarily in on page monetization and user acquisition

Mid Market (51-1000 emp.)
Dec 13, 2022
 Source
Overall Rating:
4.5
Sarah W. avatar
Sarah W.
Director Of Digital Analytics
Share
"SimilarWeb provides competitive benchmarking we can't get anywhere else"
What do you like best about Similarweb?

SimilarWeb has allowed us to peer behind the curtain of our competitors' actions and see what strategies are working for them. The keyword tools also help us to identify keywords before they spike and tailor our content to match.

What do you dislike about Similarweb?

The only downside of SimilarWeb is the cost. It's a little pricey for what you get and represented a big commitment for a company our size. Overall, though, the cost has been worth it.

What problems is Similarweb solving and how is that benefiting you?

SimilarWeb is helping us to monitor competitor growth on both web and social, peek into their strategies, and see what platforms and keywords are working for them. It also allows us to compare ourselves and see where we can make gains.

Mid Market (51-1000 emp.)
Nov 02, 2022
 Source
Overall Rating:
4.5
GH
Guillaume H.
Ecommerce Director
Share
"Similarweb gives us a better understanding of our markets"
What do you like best about Similarweb?

Similarweb allows us to have a vision of the evolution of our eco system by market with in-depth analyses of the acquisition levers, which allows us to decide on the actions to take.

What do you dislike about Similarweb?

The only negative point is that the data update frequency is rather late for the analysis of the previous month.

What problems is Similarweb solving and how is that benefiting you?

Similarweb allows us to have a precise view per market of the acquisition levers activated by our competitors.

Mid Market (51-1000 emp.)
Oct 24, 2022
 Source
Overall Rating:
4.5
TM
Tyler M.
Director Of Communications
Share
"Great platform!"
What do you like best about Similarweb?

The analytical and research tools that help monitor category keywords, competitors, display ads, and sp much more!

What do you dislike about Similarweb?

The platform can be a little overwhelming when first on-boarding

What problems is Similarweb solving and how is that benefiting you?

Gathering competitor and category insight to guide business strategy

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