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Storylane Demo Automation Software logo
Storylane
Build killer interactive demos in 2 minutes!
4.8

( 215 )

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Storylane Reviews: 4.8/5 — Highly Rated

Storylane Overview
What is Storylane?

Storylane is an interactive product demo platform that enables B2B teams (marketing, sales, presales, product, customer success) to create, share, embed, and track interactive demos: guided walkthroughs, HTML/CSS-powered sandboxes, downloadable screenshot/video/GIF exports, and conversational sales agents (RepX) powered by AI. The product is delivered as a cloud SaaS with tiered plans from Free through Enterprise and includes integrations, analytics, and enterprise security features such as SSO and SOC2/GDPR compliance.

Company Storylane Inc.
Year founded 2021
Company size 51-200 employees
Headquarters San Francisco, California, USA
Storylane Categories on Findstack
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Ask Questions about Storylane
What Storylane is best for?
What are the best alternatives to Storylane?
What are the pros and cons of Storylane?
Storylane Product Details
Capabilities
AI
API
Segment
Small Business
Mid Market
Enterprise
Deployment Browser Extension, Cloud / SaaS / Web-Based, Desktop Mac
Support Chat, Email/Help Desk, Knowledge Base
Training Documentation, Live Online, Videos
Languages English
Storylane Pros and Cons
Pros
  • Very rich feature set: guided demos, HTML sandbox, AI avatars, voiceovers, multi-language, embedding, lead capture, analytics.
  • Flexible use cases across sales enablement, onboarding, marketing and product tours.
  • Tiered plans enable starting small (Free/Starter) and scaling to enterprise.
  • Strong integration ecosystem with CRMs, analytics and collaboration tools.
  • Enterprise-level features available: SSO, whitelabel, API, SOC2/GDPR compliance.
Cons
  • Steep price jump between Starter and Growth tiers; many advanced features gated behind higher tiers.
  • Some features/integrations require minimum seat counts.
  • Enterprise-level features require custom pricing and negotiation; public pricing limited beyond Premium.
  • No evidence of self-hosting or open-source option, which may limit control for some customers.
Storylane Features
A/B testing of demos / variations
Account reveal / identification of company / firmographic data
Analytics / tracking / engagement metrics
API access / developer APIs / external API
Buyer Hubs / deal rooms / content hubs
Chat / AI agent / conversational qualification (RepX)
Command-line interface (CLI) for managing demos
Custom branding / whitelabel URL / themes
Embedding in websites / third-party pages
Guided tours / walkthroughs / hotspots / tooltips
HTML / CSS-powered interactive demos (sandbox)
Lead capture / custom lead forms / parameterized URLs
Disclaimer
Our research is curated from diverse authoritative sources and meant to offer general advice. We don’t guarantee that our suggestions will work best for each use-case, so consider your unique needs when choosing products and services. Feel free to share your feedback.
Last updated: October 22, 2026
Storylane Demo Automation Software logo
215 Storylane Reviews
4.8 out of 5
Mid Market (51-1000 emp.)
Nov 15, 2022
 Source
Overall Rating:
5.0
AG
Verified Reviewer
Founder
Share
"Exactly what we needed: a beautiful, comprehensive, and flexible interactive demo"
What do you like best about Storylane?

The demo creation is easy to use and very comprehensive for our needs. The Storylane team has been wonderfully responsive to feature requests and providing support.

What do you dislike about Storylane?

So far the Storylane team has been able to help us overcome every minor roadblock we've encountered. They seem like a new company, but are making a lot of progress and updates quickly.

What problems is Storylane solving and how is that benefiting you?

We needed a tool to create interactive demos for our prospects and clients that could show web-based applications, locally installed software, and mobile apps. Storylane was able to cover all three areas.

Small Business (50 or fewer emp.)
Nov 08, 2022
 Source
Overall Rating:
5.0
MS
Mohit S.
Co Founder
Share
"Easy to use and intuitive interface for first time users like myself"
What do you like best about Storylane?

Excellent interface to create self-guided product demos which is useful, especially for onboarding new users. Flexible when it comes to providing customized pricing solutions for startups

What do you dislike about Storylane?

Nothing at this stage that I dislike. I am yet to explore its full potential and provide feedback accordingly

What problems is Storylane solving and how is that benefiting you?

For me onboarding new users and creating product knowledge base is a problem which Storylane is helping me solve

Small Business (50 or fewer emp.)
Nov 08, 2022
 Source
Overall Rating:
5.0
NB
Nabil B.
Ceo
Share
"Innovative software that saves time"
What do you like best about Storylane?

Easy to use, seamless and straightforward. The flow feature allows clients to choose what they want to see instead of scrolling through the whole product

What do you dislike about Storylane?

My experience was positive I haven't spotted any negative aspects of the product

What problems is Storylane solving and how is that benefiting you?

It certainly saves my time and reduces the flow of demo requests.

Small Business (50 or fewer emp.)
Oct 31, 2022
 Source
Overall Rating:
5.0
MM
Miranda M.
Ceo
Share
"It is amazing how easy you can make a quick demo."
What do you like best about Storylane?

It is so quick and easy, and looks very professional.

What do you dislike about Storylane?

I would like the option to download it to PDF so I can use it in a presentation.

What problems is Storylane solving and how is that benefiting you?

I need some extra explaining when I send KPI dashboards. Making screenshots is too hard and doesn't look nice, this looks amazing and is so fast.

Small Business (50 or fewer emp.)
Oct 29, 2022
 Source
Overall Rating:
5.0
TR
Tirtham R.
Product Head
Share
"Creating product walkthroughs have been made easy!"
What do you like best about Storylane?

The ease with which we can create videos and user manuals. Long gone are the days when we used to create textual user manuals - storylane has made that process interactive and easy to use!

What do you dislike about Storylane?

There are no downsides, only a suggestion - to add a PIP mode where a user can talk and which can be recorded while creating a walkthrough of any product - to make it more interactive and add a personal touch!

What problems is Storylane solving and how is that benefiting you?

It helps solve our problem of acquiring customers without having to give a demo, enabling us to make our product a self-serve portal - where users can design their own learning curve based on use-case and needs.

Small Business (50 or fewer emp.)
Oct 20, 2022
 Source
Overall Rating:
5.0
AG
Verified Reviewer
Founder
Share
"User friendly demo tool"
What do you like best about Storylane?

It's extremely easy to upload screenshots and create screen by screen instructions and demos for potential customers and business partners. Looking forward to using their HTML conversion tool, as well.

What do you dislike about Storylane?

It'd be great to open up options for users to upgrade and choose the plans they need without having to contact sales. I could see lots of their users being small business owners instead of enterprise users.

What problems is Storylane solving and how is that benefiting you?

It helps my team quickly create demos and generate demos links to be shared with customers and business partners or embed the links on our website. Pretty flexible.

Enterprise (> 1000 emp.)
Oct 11, 2022
 Source
Overall Rating:
5.0
Matthew W. avatar
Matthew W.
Director, Solutions Consulting Enterprise Sales & Marketing
Share
"It's so good, I almost want to keep it a secret..."
What do you like best about Storylane?

Storylane is a singular solution to innumerable pains. For functions in Sales, Marketing, Service, Business Development, Partnerships, and even Internal Operations and enablement... Storylane has practically no limit to its utility, given the right steward.

What do you dislike about Storylane?

Storylane is a tedious tool to use when building out high script applications. In otherwords, if an application has a lot of javascript or AJAX, it will require a lot of work to build out well linked, free-flowing demos. That said, if you are intelligent about how to use the guided features for certain things, and free-flowing features for others, you'll strike a worthwhile balance any way.

What problems is Storylane solving and how is that benefiting you?

Storylane is solving a product-lead growth trial problem for me initially. Instead of waiting for new trial provisioning, we now use Storylane to provide our leads a robust and guided experience instantly.

Enterprise (> 1000 emp.)
Sep 09, 2022
 Source
Overall Rating:
5.0
AG
Verified Reviewer
Founder
Share
"Great product and team!"
What do you like best about Storylane?

Our sales process requires us to showcase our product's experience on various products to create that wow feeling for our buyers. We tried different demo platforms but none gave us the simplicity and the reliability of captures like Storylane. Their platform consistently replicates different products, with deep DOM capture of even iframes. We are seeing huge time savings and our time to deliver a great demo experience has shortened considerably. Love working with the Storylane team!

What do you dislike about Storylane?

Overall, we love Storylane. There are a few quirks sometimes but Storylane team is awesome to work with us to fix/enhance their product to meet our needs!

What problems is Storylane solving and how is that benefiting you?

- Create demos from temporary/sbx environment. This helps in creating quick demo collateral - Create stable demo version not dependent on code changes - Allows for vertical customization

Small Business (50 or fewer emp.)
Sep 07, 2022
 Source
Overall Rating:
5.0
Rob P. avatar
Rob P.
Sales Engineer
Share
"Storylane has been a great tool for us for both sales and training activities."
What do you like best about Storylane?

We have introduced our platform to hundreds of new users and added new leads to our pipeline.

What do you dislike about Storylane?

It takes a few minutes to arrange the stories in the order that I want them, but that is more a factor of writing the correct stories than it is the platform.

What problems is Storylane solving and how is that benefiting you?

It helps us socialize our platform to others in an organization beyond just attendees of meetings. It also allows personalization, which is a great addition.

Small Business (50 or fewer emp.)
Sep 07, 2022
 Source
Overall Rating:
5.0
SB
Stephen B.
Commercial Manager
Share
"One of the most impactful purchases we have made."
What do you like best about Storylane?

Ease of use, great guides to help you self start, UI is intuitive and help always available via preferred media.

What do you dislike about Storylane?

Knowledge base could be better but it is improving every day.

What problems is Storylane solving and how is that benefiting you?

How do we show as much of our product to potential end users as possible and give them real world insight to feature sets and capabilities. It looks and feels like you are in the platform and thats what we wanted.

Small Business (50 or fewer emp.)
Sep 05, 2022
 Source
Overall Rating:
5.0
SJ
Salim J.
Ceo
Share
"Best product, best support, and best culture!!"
What do you like best about Storylane?

Storylane is super powerful to apprehend, the builder is smooth and gets things done. And Having a free trial is a huge plus as compared to reprise, Walnut or Demostack. In addition, the team was super helpful and reactive giving me a personal tour of the product after I could build my first flows for free. That's how software should be done in 2022.

What do you dislike about Storylane?

So far nothing has blocked me. Would be nice to be able to suppress steps by batch but really not blocking as the platform is super fast.

What problems is Storylane solving and how is that benefiting you?

I need to find a way to improve my in-site conversion (to free trial), improve the conversion fo my outbound sales and help scale my customer success.

Small Business (50 or fewer emp.)
Aug 29, 2022
 Source
Overall Rating:
5.0
Pranab B. avatar
Pranab B.
Chief Marketing Officer
Share
"Interactive Product Walkthroughs like no other"
What do you like best about Storylane?

Ease of use, the range of customizable options. and the intuituive interface. StoryLane makes it child's play, to create amazing product walkthrough videos. The founder Nalin is always around to help too!

What do you dislike about Storylane?

There's nothing I dislike about the product so far.

What problems is Storylane solving and how is that benefiting you?

Storylane has helped overcome a huge challenge of creating product explainer videos and helped address a lot of customer queries automatically, and lessen the burden on our customer success team.

Small Business (50 or fewer emp.)
Aug 26, 2022
 Source
Overall Rating:
5.0
RM
Radu M.
Founder
Share
"Easiest way to showcase B2C features for web apps"
What do you like best about Storylane?

We have a consumer app with multiple features and a few different value propositions we wanted people to understand. Storylane allowed us to showcase a user journey that touches upon each value we provide, in a single demo.

What do you dislike about Storylane?

There’s nothing that went wrong or that I disliked while I used storylane.

What problems is Storylane solving and how is that benefiting you?

- better convey the value propositions of our product - walk people through our onboarding flow

Small Business (50 or fewer emp.)
Jul 18, 2022
 Source
Overall Rating:
5.0
Brian O. avatar
Brian O.
Founder
Share
"Finally, the simple way to automate our demos."
What do you like best about Storylane?

As a SaaS ourselves, we are continually working on improving our own UX. So we are always learning from the 100s of services we use or view. More importantly, we wanted a simple solution to build demos for our prospects and members. I had a general idea of what I was looking for but wasn't 100% certain. Enter Storylane. Voila, the second I logged into the editor I realized how simple this was. So simple we have 9 demos to build...We already have 4 of them done. All in 1 day. We are also going to run our current webinar from 2 of our Storylane demos. This is a game changer!

What do you dislike about Storylane?

There is nothing we dislike. There are features we would love to see added onto the service. For example, being able to record audio with the app would be super helpful in building messaging directly into the stories.

What problems is Storylane solving and how is that benefiting you?

I wanted to solve this problem... What is the easiest way to automate the demo process of our software? I wanted it to be user-friendly and simple to use. This could not be any easier.

Small Business (50 or fewer emp.)
Jul 14, 2022
 Source
Overall Rating:
5.0
AG
Verified Reviewer
Founder
Share
"All the gold stars for Storylane"
What do you like best about Storylane?

Storylane is helping us take our website to the next level with fun, interactive product demos. The platform is extremely intuitive and simple to use, and even allows us to capture views of our native mobile app. The Storylane support team is extremely easy to reach and they're always eager to help us when we have questions or need assistance. They are also continuously enhancing the platform with new features, which we appreciate!

What do you dislike about Storylane?

The formatting the embedded stories on our site pages was a bit of a challenge and took a bit of code manipulation to get them sized and centered properly. Making this an easier process is the only improvement I can think of!

What problems is Storylane solving and how is that benefiting you?

Storylane is helping us provide our users and potential clients with a visual way to learn about our software and get their hands in the platform without the need for a live free trial environment.

Small Business (50 or fewer emp.)
Jul 03, 2022
 Source
Overall Rating:
5.0
GS
Gridlex S.
Marketing Lead, Content Writer
Share
"Storylane works really well with our product - a unified CRM and Helpdesk Solution."
What do you like best about Storylane?

The ability to capture HTML or static screenshots makes it possible to change and align our product tours to our client's or inbound lead's requirements without any codes and complications. Plus the Storylane customer support is great and timely!

What do you dislike about Storylane?

There's nothing much to dislike because Storylane is rolling out features and updates promptly - and we're happy to see weekly or bi-weekly feature update emails!

What problems is Storylane solving and how is that benefiting you?

We've been getting excellent reviews for the product tour that we have already embedded on the website and for us at Gridlex, Customer Success is the core of business values.

Enterprise (> 1000 emp.)
Jun 14, 2022
 Source
Overall Rating:
5.0
Divesh J. avatar
Divesh J.
Senior Esc
Share
"Storylane"
What do you like best about Storylane?

Easily bring together product screens, guided tooltips and videos to convert your customers

What do you dislike about Storylane?

There is nothing much to dislike about the storylane.

What problems is Storylane solving and how is that benefiting you?

Create a library of interactive product walkthroughs, to help your customers get started quickly. See your customer satisfaction improve every day.

Small Business (50 or fewer emp.)
Jun 09, 2022
 Source
Overall Rating:
5.0
Sudarsan R. avatar
Sudarsan R.
Co Founder & Ceo
Share
"Storylane is a breeze to convert your product flows into a product story"
What do you like best about Storylane?

Truly DIY. I did not require a guide or faq or assistance to build the stories

What do you dislike about Storylane?

Nothing specific. The only I wished for is to convert the story walkthrough into a video, which I guess they are working on.

What problems is Storylane solving and how is that benefiting you?

End-users of a product find it challenging to scroll through detailed user text or video guides, faqs etc to find the information or the steps they need in a product flow. Storylane helps construct the product steps into simple flows and stories which the User can walk through at their own pace and to their context of use.

Small Business (50 or fewer emp.)
Jun 09, 2022
 Source
Overall Rating:
5.0
AG
Verified Reviewer
Founder
Share
"Incredible, very easy to use"
What do you like best about Storylane?

It may be the easiest and most flexible demo tool I have ever used. Everyone at the team loves it! We tried most of the other solutions but weren't satisfied - especially due to technical limitations. Further, the support has been incredibly fast - we are very, very impressed.

What do you dislike about Storylane?

We have not really experienced anything negative and the few questions that we had were answered immediately via chat. We'd love even more features, like GIFs or videos in all types of steps, but for now, Storylane has been the best on the market for us.

What problems is Storylane solving and how is that benefiting you?

We have a highly complex product and are creating digital and interactive product demos for sales and marketing purposes, both mass targeted and individually. Combined with our pitch products, Storylane is the spice that makes us stand out.

Mid Market (51-1000 emp.)
Jun 02, 2022
 Source
Overall Rating:
5.0
BW
Brett W.
Technical Marketing Manager
Share
"Does not boil the ocean"
What do you like best about Storylane?

Storylane sticks to being a simple easy to use tool that doesn't try to do too much.

What do you dislike about Storylane?

Could benefit from additional "apply to all" features for colors

What problems is Storylane solving and how is that benefiting you?

Previously in my blog posts I had to take static screenshots and annotate them with arrows and text and have a lot of screenshots to explain things. This took a really long time and took a lot of screen real estate and the user had to do a lot of scrolling. These problems are all solved with Storylane.

Small Business (50 or fewer emp.)
May 09, 2022
 Source
Overall Rating:
5.0
SG
Shawn G.
Sr. Developer Advocate
Share
"My experience with Storylane"
What do you like best about Storylane?

Makes it incredibly simple to create an interactive demo of your site. I was skeptical when I was first told to go learn it and make some demo's when it was first released, but after I got into the product and saw the response from the users, it was incredible in terms of engagement. So, with very little effort, you can create something really powerful and useful.

What do you dislike about Storylane?

The relationship between Pages and Steps can get weird if you are having to fix up a lot of stuff from having recorded your steps, but that was more my fault than a problem with the product.

What problems is Storylane solving and how is that benefiting you?

At the time I was using it heavily, we had a complex SaaS product with a lot of different process flows. This allowed me to create demo's of those flows, which I would also re-use to make videos as well. People learn differently, but I found that this process was very popular with potential customers and even a bit of training internally.

Small Business (50 or fewer emp.)
Apr 20, 2022
 Source
Overall Rating:
5.0
HG
Himanshu G.
Ceo
Share
"Great for early stage startups!"
What do you like best about Storylane?

Very simple to set up, use and implement. Great feedback from our customers on the demos

What do you dislike about Storylane?

Nothing really. Every feature I required they had in their pipeline

What problems is Storylane solving and how is that benefiting you?

Product Demos for prospective customers, and solving for commonly occurring problems once new customers start using the product. Saves on time, effort and helps us grow faster

Mid Market (51-1000 emp.)
Mar 30, 2022
 Source
Overall Rating:
5.0
MH
Michael H.
Global Marketing Automation Manager
Share
"Really great product!"
What do you like best about Storylane?

Navigating the user experience while crafting interactive demos has been a breeze. Onboarding was straightforward, and we've been able to quickly produce impactful interactive demos that really resonate with our prospects.

What do you dislike about Storylane?

There are a few features missing that we'd like to use, but I know they're coming. The Storylane team are very transparent with what's in the pipeline and keep us informed.

What problems is Storylane solving and how is that benefiting you?

We wanted to be able to give our prospects a glimpse into our product without having to sign them up to a trial straight away. This allowed for better conversations with sales.

Small Business (50 or fewer emp.)
Mar 22, 2022
 Source
Overall Rating:
5.0
DS
Dave S.
Ceo
Share
"Powerful yet easy to use product with a responsive founding team."
What do you like best about Storylane?

I compared StoryLane to competing products and chose to work with the StoryLane team in large part because their product offered the core features we were looking for, pricing was reasonable for a start-up like ours and the team was great to work with.

What do you dislike about Storylane?

There is nothing I dislike about StoryLane. If I am required to suggest an improvement, I would like to share our product demos without the StoryLane logo appearing in the browser tab or as the demo loads.

What problems is Storylane solving and how is that benefiting you?

The ability to share our story in a simple, informative way that also allows our users to explore our software on their own time. We've been able to engage with leads more effectively.

Small Business (50 or fewer emp.)
Mar 19, 2022
 Source
Overall Rating:
5.0
Nate N. avatar
Nate N.
Member
Share
"Fast & Straightforward Setup + Responsive Team = Highly Recommend"
What do you like best about Storylane?

The fact we could also capture designs from Figma to demo new features before they're released was a big plus. The setup process was straightforward (built a 20+ page tour in 30 minutes as a first-time user). The team has also been incredibly responsive to questions, always surprised by their reply time and follow-through.

What do you dislike about Storylane?

It takes a second to figure out capturing the right screens you want, but after this it's a breeze. Also still learning the best ways to use the product for mobile tours.

What problems is Storylane solving and how is that benefiting you?

We have Storylane on our website's product page to help users get a good understanding of the product in a more engaging way — this way they see / know our value before raching out.

Small Business (50 or fewer emp.)
Mar 16, 2022
 Source
Overall Rating:
5.0
AR
Andy R.
C
Share
"Tremendous product that is very powerful and simple to use"
What do you like best about Storylane?

The product is very simple to use and requires a minimal amount of training. We were up and running very quickly and built our first interactive product demo in under an hour.

What do you dislike about Storylane?

We have created a lot of interactive demos and a few of them have some similar screens. It would be nice if we could copy screens between our various demos rather than having to re-create them.

What problems is Storylane solving and how is that benefiting you?

As our business continues to grow, we have been looking for solutions to allow prospective customers the ability to take a self guided demonstration of the products. We looked at a variety of solutions and Storylane was by far the easiest to use and the most powerful solution that we found. Customer support has also been terrific. We are getting tremendous response and the analytics built in to the solution allow us to see user interaction.

Small Business (50 or fewer emp.)
Mar 15, 2022
 Source
Overall Rating:
5.0
AG
Verified Reviewer
Founder
Share
"Killer Product Experience Platform!"
What do you like best about Storylane?

I like how easy it is to create dynamic product experiences and share them with your website visitors.

What do you dislike about Storylane?

No complaints! I like what the team is doing and they are very responsive and easy to work with.

What problems is Storylane solving and how is that benefiting you?

We wanted to make it easy for people visiting our website to have a self-service way to experience our product.

Small Business (50 or fewer emp.)
Feb 23, 2022
 Source
Overall Rating:
5.0
AG
Verified Reviewer
Founder
Share
"A must have for every SaaS Founder"
What do you like best about Storylane?

The ease of use. As a non-technical founder, I was able to set up the product within a few minutes and added a live tour to our website. Instant results!!

What do you dislike about Storylane?

Nothing! The founder team is super helpful and so far I don't have any complaints.

What problems is Storylane solving and how is that benefiting you?

Showcasing our product as a virtual tour for prospects on our website. We want to give your prospects the option to take a self-guided tour before they book a demo.

Mid Market (51-1000 emp.)
Feb 23, 2022
 Source
Overall Rating:
5.0
AG
Verified Reviewer
Founder
Share
"A very engaging way to show off product features"
What do you like best about Storylane?

We have a product that solves complex data problems for users. Sometimes it's hard to show off our product's potential with words. We use Storylane to allow audiences to interact with our product without friction. I think it keeps them engaged and shows value quickly. Storylane also provides very responsive and effective support. They listen to our pain points and work with us. I would recommend Storylane to any company that is product and value-driven.

What do you dislike about Storylane?

None so far. There are small things for improvements as any startups' products. I expect these will all get addressed as the product matures.

What problems is Storylane solving and how is that benefiting you?

None.

Mid Market (51-1000 emp.)
Jan 12, 2024
 Source
Overall Rating:
4.5
CM
Cristian M.
Founder
Share
"good tool with quick adoption because easy of use"
What do you like best about Storylane?

easy to learn and start getting value within short period of time

What do you dislike about Storylane?

some limitations on the analysys features but overcomed by good customer support

What problems is Storylane solving and how is that benefiting you?

being able to create customer oriented demos, share it within customer stakeholders create training programs for customer solutions