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Zapier
Get your software working together, automatically.
4.5
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Zapier Reviews: 4.5/5 — Highly Rated

Zapier Overview
What is Zapier?

Zapier is a cloud-based integration platform that enables users to automate workflows by connecting their favorite apps and services, streamlining data exchange and task execution without the need for manual intervention. With its user-friendly interface, Zapier allows the creation of automated sequences, known as Zaps, which trigger actions across different applications based on specific conditions or events. This innovative tool supports thousands of apps, ranging from project management and marketing to finance and customer support, facilitating seamless interconnectivity and boosting productivity across various business processes. Zapier empowers users to customize their automation needs, making it a versatile solution for enhancing efficiency in digital workspaces.

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Zapier Product Details
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Our research is curated from diverse authoritative sources and meant to offer general advice. We don’t guarantee that our suggestions will work best for each use-case, so consider your unique needs when choosing products and services. Feel free to share your feedback.
Last updated: July 21, 2026
Zapier iPaaS Software logo
1,229 Zapier Reviews
4.5 out of 5
Small Business (50 or fewer emp.)
Aug 28, 2023
 Source
Overall Rating:
5.0
Zahid B. avatar
Zahid B.
Software Engineer
Share
"Best Automation Tool"
What do you like best about Zapier?

Extended third-party integrations availability and extensive variables mapping and individual zaps maintainability.

What do you dislike about Zapier?

Free trials should have more zaps to make enrollment of users.

What problems is Zapier solving and how is that benefiting you?

Hubspot Contacts to SUiteCRM lead mapping

Mid Market (51-1000 emp.)
Aug 22, 2023
 Source
Overall Rating:
5.0
Mohit S. avatar
Mohit S.
Senior Associate
Share
"Automate your Business with Zapier"
What do you like best about Zapier?

Zapier helps me to collect, manage, nurture and convert potential leads in order to maximize the value of leads for businesses. It allows for one-click integration to combine leads facross multiple platforms

What do you dislike about Zapier?

Although I use this tool way too often for lead management solutions, I find everything simple and easy to integrate however I still don't understand the efficiency of the support Zapier provides.

What problems is Zapier solving and how is that benefiting you?

Zapier helps me and my clients better understand the users data and helps to group leas based on the customer intent to convert and drive better engagement and conversions. Further support our marketing campaigns to expand the reach Using Customised and Lookalike audiences and since they are Partnered with Meta the trust factor is also being accomplished

Small Business (50 or fewer emp.)
Aug 22, 2023
 Source
Overall Rating:
5.0
SB
Simon B.
Founder
Share
"Great time-saving automator"
What do you like best about Zapier?

Zapier is a powerful task-automation software. large choice of hooks and triggers, routes and many softwares to connect with. We save lots of time using it, especially with connections with forms, monthly/daily triggers...

What do you dislike about Zapier?

The "zap" creation window could be better and clearer, maybe with more suggestions in triggers depending from what software we use. But overall, it is great.

What problems is Zapier solving and how is that benefiting you?

Creating alerts based on other actions happening which frees your to-do list, automation of data entry, automatic treatments on data entered by colleagues, automatic generation and classification of contracts and documents linked with our forms system...

Small Business (50 or fewer emp.)
Aug 12, 2023
 Source
Overall Rating:
5.0
Mohan Lal D. avatar
Mohan Lal D.
Automation Specialist
Share
"My favorite Integration Tool for Automations"
What do you like best about Zapier?

The best part about Zapier is that it has become the solution to "Would I be able to Integrate things with the Platform that I'm already using?" I've come across various tools that didn't provide direct integration options with CRM that we were using, and Zapier helped in solving those Integration issues for us. And, this to the point that nowadays if someone asks me, "is there an integration option available for particular Software?" Then, I say Yes, there would be; if not, we can use Zapier.

What do you dislike about Zapier?

When you face an integration issue, you end up contacting Zapier, & all involve vendors to figure out the cause of the issue; which causes kind of causes delay in sorting issues. Also, the Zap & Tasks Limit in initial plans seem low.

What problems is Zapier solving and how is that benefiting you?

I've been using Zapier for integrating apps, so the data flows from Opt-in to Marketing Automation platform / CRM seamlessly. Benefit of Zapier is, that you don't need to deal with much of technical stuff about APIs, & can start with Integrating things right away.

Small Business (50 or fewer emp.)
Aug 11, 2023
 Source
Overall Rating:
5.0
DM
Dennis M.
Admin
Share
"Always can find a way to connect apps and make them work automatically"
What do you like best about Zapier?

The many apps they support to create a connection and automation to work successfully

What do you dislike about Zapier?

The only downside, is sometimes the triggers don't start in time or its delayed

What problems is Zapier solving and how is that benefiting you?

Connecting apps to cross each other and have data where it's needed

Mid Market (51-1000 emp.)
Aug 10, 2023
 Source
Overall Rating:
5.0
Charles C. avatar
Charles C.
Senior Marketing Manager
Share
"Automate everything, less data loss, more omnichannel approaches."
What do you like best about Zapier?

You can automate most things. I find it especially helpful for data movements between software. IT reduces our need to download and upload lists which protects the integrity of the data.

What do you dislike about Zapier?

I haven't found any. I guess the only thing I would want is more connections, but honestly there are so many it's rare that I find something that doesn't connect.

What problems is Zapier solving and how is that benefiting you?

Moving data between platforms, automated message sending with SMS or email when something happens on another software. Omnichannel outreach is possible because of Zapier.

Small Business (50 or fewer emp.)
Aug 10, 2023
 Source
Overall Rating:
5.0
JC
Jason C.
Founder
Share
"Great for integrating multiple softwares"
What do you like best about Zapier?

Software is pretty easy to use, even if you're a beginner you can go through their tutorials to learn how to integrate it.

What do you dislike about Zapier?

At the moment, i don't think there is anything which is offputing about it, I guess mostly it would be the pricing model

What problems is Zapier solving and how is that benefiting you?

Some apps or softwares don't have the functionality we require, zapier is helping us a lot in those terms.. moreover, automation has become way easier

Small Business (50 or fewer emp.)
Aug 07, 2023
 Source
Overall Rating:
5.0
DB
Dawson B.
Founder
Share
"An extremely powerful tool that keeps getting better"
What do you like best about Zapier?

The ability to connect apps that you couldn't otherwise connect (or that you couldn't connect easily). On top of that, Zapier's built-in tools are really, really helpful.

What do you dislike about Zapier?

There's a lot to learn with any app and Zapier is no exception. There are just so many different things you can connect and do that it's sometimes a little overwhelming. But it's definitely worth the effort.

What problems is Zapier solving and how is that benefiting you?

Mostly the ability to sync data between different apps, many of which don't offer built-in integrations. And some that do offer built-in integrations do not offer the features or power that Zapier does.

Small Business (50 or fewer emp.)
Aug 04, 2023
 Source
Overall Rating:
5.0
AG
Verified Reviewer
Founder
Share
"Great automation tool"
What do you like best about Zapier?

We use Zapier to connect our tools when they don't have native integrations and mostly to get updates in our Slack

What do you dislike about Zapier?

Nothing for now, would be great to be able to use conditions in the free plan

What problems is Zapier solving and how is that benefiting you?

Missing native integrations + ability to send and get notifications from tools

Small Business (50 or fewer emp.)
Aug 03, 2023
 Source
Overall Rating:
5.0
AG
Verified Reviewer
Founder
Share
"I love Zapier"
What do you like best about Zapier?

i like that zapier automates all my mundane tasks

What do you dislike about Zapier?

i dislike that sometimes the automations fail

What problems is Zapier solving and how is that benefiting you?

Zapie solves problems by automating all my client communication and places leads in organised sheets