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Methodology
Freshmarketer
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At a Glance
Overview
Freshmarketer is Freshworks' marketing automation platform that combines multichannel campaign execution (email, SMS, WhatsApp, social), lead capture (forms, landing pages, chatbots), behavioral and predictive segmentation, conversion rate optimization (CRO) tools (heatmaps, session replay, A/B t... Learn more
Capabilities
- AI Enabled
- API Available
- Open Source
- CLI Available
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Capabilities
- AI Enabled
- API Available
- Open Source
- CLI Available
Images
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Pricing
Free trial available
Free plan available
Billing type
Recurring Subscription
Free
$0.00
/ month
Growth
$15.00
/ month
Enterprise
Contact Us
Free trial available
Free plan available
Billing type
Recurring Subscription
Starter
$99.00
/ month
Silver
$199.00
/ month
Gold
$299.00
/ month
Platinum
$449.00
/ month
Pros and Cons
- Strong multichannel engagement (email, SMS, WhatsApp, social media).
- Rich behavioral and predictive segmentation and first-party data integrations.
- Built-in CRO tools (heatmaps, session replay, A/B testing).
- Transparent pricing for lower tiers and a generous free plan.
- Scalable via add-ons (contacts, CRO capacity, AI sessions) and integrated with Freshworks CRM.
- Advanced features (AI assistants, dedicated IPs, transactional emails) can require add-ons or Enterprise tier, increasing cost.
- Free and lower tiers have strict limits on contacts and email sends.
- Mobile app push notification support is not clearly documented and may not be available.
- Some users report less customization compared to very large enterprise marketing suites.
- Sales funnel builder and automation
- Add in-video CTAs and opt-in forms
- Email automation based on customer behaviour, email templates, and split testing
- Organise your client database in lists and custom tags
- No current white-label options
- Bit of a learning curve
Reviewer's Segments
Insufficient data to show segment split
Small Business
90.91%
Mid Market
5.45%
Enterprise
3.64%
Deployment
- Cloud based
- Desktop based
- Mobile based
- On-premise
- Cloud based
- Desktop based
- Mobile based
- On-premise
Support
- Knowledge Base
- Knowledge Base
Training
- Documentation
- Documentation
Integrations
Total integrations:
4
- Automizy
- EasyWebinar
- EverWebinar
- Google Calendar
- Hotjar
- Kajabi
- PayPal Payments Pro
- Plivo
- Segment
- Shopify
- Stripe
- Twilio
- Twilio SendGrid Email API
- WebinarJam
- WooCommerce
- Zapier
Total integrations:
13
- Automizy
- EasyWebinar
- EverWebinar
- Google Calendar
- Hotjar
- Kajabi
- PayPal Payments Pro
- Plivo
- Segment
- Shopify
- Stripe
- Twilio
- Twilio SendGrid Email API
- WebinarJam
- WooCommerce
- Zapier
Top Alternatives
Categories
Common categories include: Marketing Automation Software.
Company Details
- By Freshworks Inc.
- Located in San Mateo, California, United States
- Founded in 2010
- By Genesis Digital, LLC
- Located in La Jolla, California, United States
- Founded in 2013
