Is Freshmarketer free?

Yes, Freshmarketer offers a free plan with core features at no cost. Paid plans are available when you need additional capacity, advanced features, or team collaboration. See the pricing section on this page for a full breakdown of each plan.

Is there a free trial for Freshmarketer?

Yes, Freshmarketer offers a free trial so you can evaluate the product before committing to a paid plan. Trials typically include access to the full feature set for a limited time and do not require payment details to start.

Does Freshmarketer provide an API?

Yes, Freshmarketer provides a developer API that lets you integrate it with other systems, automate workflows, and build custom connections. API documentation and access details are available directly from the vendor.

How much is Freshmarketer?

Freshmarketer pricing starts at $15.00/month. See the full plan breakdown, per-seat costs, annual discounts, and what's included in each tier on the Freshmarketer pricing page.

Freshmarketer

Marketing Automation, Email & SMS.

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Freshmarketer Reviews — Pricing, Features & The Honest Take

Freshmarketer Overview

What is Freshmarketer?

Freshmarketer is Freshworks' marketing automation platform that combines multichannel campaign execution (email, SMS, WhatsApp, social), lead capture (forms, landing pages, chatbots), behavioral and predictive segmentation, conversion rate optimization (CRO) tools (heatmaps, session replay, A/B testing), dashboards and attribution reporting, and integrations with e-commerce platforms and third-party tools. It includes AI features via Freshworks' Freddy AI (subject-line/content assistance and predictive segmentation available in higher tiers or as add-ons), API access and webhooks for custom integrations, and add-ons for scaling (contacts, CRO capacity, dedicated IPs, AI session packs). The product is delivered as a cloud / SaaS offering and targets small and mid-market businesses as well as enterprise teams, with a free tier and paid Growth and Enterprise plans.

Company	Freshworks Inc.
Year founded	2010
Company size	1000+ employees
Headquarters	San Mateo, California, United States

Freshmarketer Categories on Findstack

Conversion Rate Optimization Software

Marketing Automation Software

Email Marketing Software

Freshmarketer

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What Freshmarketer is best for?

How does Freshmarketer compare to Brevo Marketing Platform?

What are the pros and cons of Freshmarketer?

Freshmarketer Product Details

Capabilities	AI API
Segment	Small Business Mid Market Enterprise
Deployment	Cloud / SaaS / Web-Based
Support	Knowledge Base
Training	Documentation

Freshmarketer Pros and Cons

Pros

Strong multichannel engagement (email, SMS, WhatsApp, social media).
Rich behavioral and predictive segmentation and first-party data integrations.
Built-in CRO tools (heatmaps, session replay, A/B testing).
Transparent pricing for lower tiers and a generous free plan.
Scalable via add-ons (contacts, CRO capacity, AI sessions) and integrated with Freshworks CRM.

Cons

Advanced features (AI assistants, dedicated IPs, transactional emails) can require add-ons or Enterprise tier, increasing cost.
Free and lower tiers have strict limits on contacts and email sends.
Mobile app push notification support is not clearly documented and may not be available.
Some users report less customization compared to very large enterprise marketing suites.

Freshmarketer Pricing

See all 3 Freshmarketer Pricing Plans

Freshmarketer Features

A/B Testing

AI-assisted content or subject line generation

Analytics/ROI Tracking

Attribution Modeling

Behavioral Targeting

CRM Integration

Campaign Management

Chatbots / live chat / conversational marketing

Contact Management

Content Management

Conversion rate optimization (heatmaps, session replay, feedback polls)

Custom audiences (social ads) and ad audience sync

Popular comparisons

Compare Freshmarketer with other popular tools in the same category.

Brevo Marketing Platform vs Freshmarketer Drip vs Freshmarketer Klaviyo vs Freshmarketer ActiveCampaign for Marketing vs Freshmarketer HubSpot Marketing Hub vs Freshmarketer HubSpot vs Freshmarketer Zoho Marketing Automation vs Freshmarketer Kartra vs Freshmarketer Salesforce Marketing Cloud vs Freshmarketer Remarkety vs Freshmarketer Markty AI vs Freshmarketer

Disclaimer

Our research is curated from diverse authoritative sources and meant to offer general advice. We don’t guarantee that our suggestions will work best for each use-case, so consider your unique needs when choosing products and services. Feel free to share your feedback.

Last updated: July 28, 2026

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