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Methodology
Freshmarketer
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At a Glance
Overview
ActiveCampaign is an integrated marketing tool that easily automates email marketing strategies and creates targeted campaigns. While automated marketing is a core component of the system, ActiveCampaign is a powerful tool that can do so much more. The software is known for being able to deliver ... Learn more
Capabilities
- AI Enabled
- API Available
- Open Source
- CLI Available
Images
View 1 images
Freshmarketer is Freshworks' marketing automation platform that combines multichannel campaign execution (email, SMS, WhatsApp, social), lead capture (forms, landing pages, chatbots), behavioral and predictive segmentation, conversion rate optimization (CRO) tools (heatmaps, session replay, A/B t... Learn more
Capabilities
- AI Enabled
- API Available
- Open Source
- CLI Available
No images available
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Pricing
Free trial available
Free plan available
Billing type
Recurring Subscription
Free
$0.00
/ month
Growth
$15.00
/ month
Enterprise
Contact Us
Pros and Cons
- Powerful email builder
- Machine learning enabled helps boost marketing results
- Seamlessly integrates with automations
- On-site chat is an additional, paid add on
- Advanced feature are complicated to use and navigate.
- Strong multichannel engagement (email, SMS, WhatsApp, social media).
- Rich behavioral and predictive segmentation and first-party data integrations.
- Built-in CRO tools (heatmaps, session replay, A/B testing).
- Transparent pricing for lower tiers and a generous free plan.
- Scalable via add-ons (contacts, CRO capacity, AI sessions) and integrated with Freshworks CRM.
- Advanced features (AI assistants, dedicated IPs, transactional emails) can require add-ons or Enterprise tier, increasing cost.
- Free and lower tiers have strict limits on contacts and email sends.
- Mobile app push notification support is not clearly documented and may not be available.
- Some users report less customization compared to very large enterprise marketing suites.
Reviewer's Segments
Small Business
92.75%
Mid Market
6.42%
Enterprise
0.83%
Insufficient data to show segment split
Deployment
- Cloud based
- Desktop based
- Mobile based
- On-premise
- Cloud based
- Desktop based
- Mobile based
- On-premise
Support
- 24/7 (Live rep)
- Chat
- Email/Help Desk
- FAQs/Forum
- Knowledge Base
- Phone Support
- 24/7 (Live rep)
- Chat
- Email/Help Desk
- FAQs/Forum
- Knowledge Base
- Phone Support
Training
- Documentation
- Documentation
Integrations
Total integrations:
30
- Airmeet
- Asana
- BigContacts
- Bubble
- Clearout
- ClickFunnels
- Close
- Copper
- Demio
- DocuSign
- Elementor Hosting
- EverWebinar
- Hello Bar
- Instapage
- Intuit Mailchimp
- Involve.Me
- Kajabi
- PayPal Payments Pro
- ProjectManager
- Quickbase
- Segment
- Shopify
- SurveyMonkey
- Swipe Pages
- Systeme
- Thinkific
- Tidio
- Unbounce
- WebinarGeek
- WooCommerce
- Zapier
- Zoho One
- eWebinar
Total integrations:
4
- Airmeet
- Asana
- BigContacts
- Bubble
- Clearout
- ClickFunnels
- Close
- Copper
- Demio
- DocuSign
- Elementor Hosting
- EverWebinar
- Hello Bar
- Instapage
- Intuit Mailchimp
- Involve.Me
- Kajabi
- PayPal Payments Pro
- ProjectManager
- Quickbase
- Segment
- Shopify
- SurveyMonkey
- Swipe Pages
- Systeme
- Thinkific
- Tidio
- Unbounce
- WebinarGeek
- WooCommerce
- Zapier
- Zoho One
- eWebinar
Top Alternatives
Categories
Common categories include: Marketing Automation Software.
Company Details
- By ActiveCampaign
- Located in Chicago, IL
- Founded in 2003
- By Freshworks Inc.
- Located in San Mateo, California, United States
- Founded in 2010
