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Methodology
Freshmarketer
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HubSpot
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At a Glance
Overview
Freshmarketer is Freshworks' marketing automation platform that combines multichannel campaign execution (email, SMS, WhatsApp, social), lead capture (forms, landing pages, chatbots), behavioral and predictive segmentation, conversion rate optimization (CRO) tools (heatmaps, session replay, A/B t... Learn more
Capabilities
- AI Enabled
- API Available
- Open Source
- CLI Available
No images available
Hubspot is a comprehensive inbound marketing, sales, and customer service software with numerous tools to support your company’s CRM, social media and email marketing efforts. Learn more
Capabilities
- AI Enabled
- API Available
- Open Source
- CLI Available
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Pricing
Free trial available
Free plan available
Billing type
Recurring Subscription
Free
$0.00
/ month
Growth
$15.00
/ month
Enterprise
Contact Us
Free trial available
Free plan available
Billing type
Recurring Subscription
Starter
$30.00
/ month
Professional
$800.00
/ month
Enterprise
$3600.00
/ month
Pros and Cons
- Strong multichannel engagement (email, SMS, WhatsApp, social media).
- Rich behavioral and predictive segmentation and first-party data integrations.
- Built-in CRO tools (heatmaps, session replay, A/B testing).
- Transparent pricing for lower tiers and a generous free plan.
- Scalable via add-ons (contacts, CRO capacity, AI sessions) and integrated with Freshworks CRM.
- Advanced features (AI assistants, dedicated IPs, transactional emails) can require add-ons or Enterprise tier, increasing cost.
- Free and lower tiers have strict limits on contacts and email sends.
- Mobile app push notification support is not clearly documented and may not be available.
- Some users report less customization compared to very large enterprise marketing suites.
- HubSpot is a real all-in-one CRM solution
- It has great supplemental content
- You get email marketing support and social media scheduling features
- Completely free plan perfect for beginners
- Wide range of additional sales and marketing suites available
- HubSpot does not have an e-commerce platform
- It is expensive considering all the features you’re getting
- The user experience can be overwhelming for some folks
- Can be expensive when used with other HubSpot “hubs”
- Free version is only suitable for beginners
Reviewer's Segments
Insufficient data to show segment split
Insufficient data to show segment split
Deployment
- Cloud based
- Desktop based
- Mobile based
- On-premise
- Cloud based
- Desktop based
- Mobile based
- On-premise
Support
- Knowledge Base
- Knowledge Base
Training
- Documentation
- Documentation
Integrations
Total integrations:
4
- 10Web
- 800.com
- 8base
- Acquire.io
- Act!
- AdCreative.ai
- Adobe Connect
- Adobe Experience Manager
- Affinity
- Affluent
- AgilePoint NX
- Ai Surge Cloud
- Ai Writer
- Aircall
- Airmeet
- AliveChat
- Alterdesk
- Amplemarket
- Amplitude Analytics
- AnyMeeting
- Anyword
- ApexChat
- Apollo.io
- AppMaster.io
- AppSheet
- AppSumo
- Appy Pie
- Attio
- Aurea CRM
- Automate.io
- Automizy
- Avochato
- BRYTER
- BambooHR
- Baremetrics
- Base44
- BigCommerce Enterprise
- Blinq
- Bloomreach Commerce Experience Cloud
- BlueJeans Virtual Events
- Bookyourdata
- Bouncer
- Brand24
- Brevo Marketing Platform
- BrightTALK
- Browse AI
- Builderall
- BuzzGuru
- Calendar
- Calilio
- CallHippo
- Canny
- Canva
- Carbon6
- Caspio
- Celoxis
- ChatArt
- ChatBeacon
- ChatBot
- ChatGPT
- Chatfuel
- Clappia
- Claritysoft
- Clearscope
- Click2Magic
- ClickMeeting
- ClickSend
- Clicklunch
- Closely
- CloudTask
- Cloudpresenter
- Cloudzy
- CoSchedule
- Cognism
- Comm100
- Confluence
- Contento
- Conversight
- Copy.ai
- Craftly.AI
- CrankWheel
- Creatio
- Cwicly
- Databox
- DatoCMS
- Deskxpand
- Dialpad Meetings
- Diginius Insight
- Domain.com
- E Manage One
- EasyWebinar
- Easywp
- Elastic Email
- EngageBay
- Enonic
- Expandi.io
- ExpressPigeon
- Ezoic
- Fibery
- Firstbase.io
- Fiverr
- FlexiQuiz
- Float
- Flowrite
- Flywheel
- Folderly
- Formidable Forms
- Frase.io
- Freedcamp
- FullEnrich
- Function Point
- GeneXus
- Genesis Pro
- Gist
- Gmail
- GoToMeeting
- GoodAccess
- Google Calendar
- Google Meet
- GreenRope
- Guesty
- Hello Bar
- Help.com
- Helpfull
- Helpshift
- Highlevel
- Hopin
- HostGator Website Builder
- HostWP.io
- Hostinger Website Builder
- Hunter
- INK For All
- IRIS CRM
- Impact
- InEvent
- Inbenta Chatbots
- InboxAlly
- Incrowd Interview
- Infinite Privy Vpn
- Infor CRM
- Ingeniux
- Insightly CRM
- Instantly
- Interact
- Involve.Me
- JangoMail
- Jasper AI
- Jibble
- Jira Core
- JivoChat
- Jotform Tables
- Jungle Scout
- Kibo Order Management
- Kinsta
- Kintone
- Kissflow
- Kissmetrics
- Kommo
- Kontainer
- Kontent.ai
- Landbot
- Landingi
- Lano
- Lavender
- LeadIQ
- Learnworlds
- Lemon Squeezy
- Lindy
- Linguix Business
- Liquid Web
- LiquidPlanner
- Litmus
- LiveHelpNow
- Livestorm
- LongShot AI
- Lyne.ai
- MCA Suite
- MaestroConference
- Magic xpa Low-Code Platform
- Magnolia
- Mailture
- Makeswift
- Managed Server Hosting
- ManyChat
- MarketMuse
- MarketerHire LLC
- Maxemail
- Melio
- Microsoft Excel
- Microsoft Teams
- Mura CMS
- Murf AI
- MyOwnConference
- Namecheap Website Builder
- Network Solutions
- Neuroflash
- Ninja Outreach
- Notiphy
- Nunify
- ON24
- OVHcloud
- Odoo Accounting
- Okta
- Okta Customer Identity
- Okta Developer Platform
- Omnify
- OutSystems
- Outranking
- Overloop
- PDF.ai
- Pagecloud
- Parallels Desktop For Mac
- PartnerStack
- Pensight
- Peppertype.ai
- Personio
- Pinpointe On-Demand
- Podium
- Populr
- PostHog
- Postmark
- Predis.ai
- Presspog
- Prismic
- Promo.com
- Prophet CRM by Avidian
- Proton
- Provide Support Live Chat
- Pst To Pdf Converter
- Pump.co
- Purlem
- QuickBooks Desktop Pro
- QuickBooks Desktop for Mac
- Quixy
- Quo
- Qwaiting
- Ramp
- Respona
- Respond.io
- Reviewflowz
- Rewardful
- Rewind AI
- Ring Central
- RingCentral MVP
- RocketReach
- Rocketlane
- Rytr
- SMTP.com
- Salesflare
- Salesforce Marketing Cloud
- Salesmsg
- Scalenut
- Segment
- Sellesta
- Shift4Shop
- Shopify
- Shore
- ShortStack
- Shuffle
- Similarweb
- Simplecast
- Simplified
- Simply CRM
- Site.es
- Sitecore Experience Manager
- Sitecore Experience Platform
- Skuid
- Slack
- SmartSuite
- Smartsheet
- Smith.ai Live Website Chat
- Social Snap
- SocialBee
- Stackby
- Stacker
- Storylane
- Stract
- Streak
- Stripe
- Stripo
- Supermetrics
- SupportBee
- Supportbench
- Surfer SEO
- Survey Junkie
- SurveySparrow
- Survicate
- TeamGantt
- Texta.ai
- Textdrip
- The Leap
- Thinkific Plus
- Thrive Quizz Builder
- Thrive Themes
- Tidio
- TikTok for Business
- Trainual
- Transistor
- Trello
- Turbotic
- Twenty
- UENI
- Uniqode
- Upskillist
- Upwork
- Uscreen
- Userlike
- V2 Cloud
- Vero Workflows
- Vida
- Viewabo
- Vinyl
- Visme
- Vocal Voip
- Voiceflow
- WP Engine
- Wappalyzer
- Warmy
- Web.com
- Webex Webinars
- WebinarGeek
- WebinarJam
- WebinarNinja
- Webinato
- WhatConverts
- WhatCounts
- WhatsApp Business
- WhitePress
- Wing Assistant
- Wistia
- WooCommerce
- WordPress.org
- WorkCast Present+
- Workamajig
- Workzone
- Wrike
- Writer
- Writesonic
- Xperify
- Zaap
- Zapier
- Zendesk Support Suite
- Zoho CRM Plus
- Zoho Invoice
- Zoho Marketing Automation
- Zoho Workplace
- Zonka Feedback
- Zoom
- Zoom Events and Webinars
- ZoomInfo Chat
- airSlate
- aiseo.ai
- dotCMS
- folk
- iSpring Learn
- monday CRM
- monday dev
- monday marketer
- rasa.io
- webinar.net
Total integrations:
358
- 10Web
- 800.com
- 8base
- Acquire.io
- Act!
- AdCreative.ai
- Adobe Connect
- Adobe Experience Manager
- Affinity
- Affluent
- AgilePoint NX
- Ai Surge Cloud
- Ai Writer
- Aircall
- Airmeet
- AliveChat
- Alterdesk
- Amplemarket
- Amplitude Analytics
- AnyMeeting
- Anyword
- ApexChat
- Apollo.io
- AppMaster.io
- AppSheet
- AppSumo
- Appy Pie
- Attio
- Aurea CRM
- Automate.io
- Automizy
- Avochato
- BRYTER
- BambooHR
- Baremetrics
- Base44
- BigCommerce Enterprise
- Blinq
- Bloomreach Commerce Experience Cloud
- BlueJeans Virtual Events
- Bookyourdata
- Bouncer
- Brand24
- Brevo Marketing Platform
- BrightTALK
- Browse AI
- Builderall
- BuzzGuru
- Calendar
- Calilio
- CallHippo
- Canny
- Canva
- Carbon6
- Caspio
- Celoxis
- ChatArt
- ChatBeacon
- ChatBot
- ChatGPT
- Chatfuel
- Clappia
- Claritysoft
- Clearscope
- Click2Magic
- ClickMeeting
- ClickSend
- Clicklunch
- Closely
- CloudTask
- Cloudpresenter
- Cloudzy
- CoSchedule
- Cognism
- Comm100
- Confluence
- Contento
- Conversight
- Copy.ai
- Craftly.AI
- CrankWheel
- Creatio
- Cwicly
- Databox
- DatoCMS
- Deskxpand
- Dialpad Meetings
- Diginius Insight
- Domain.com
- E Manage One
- EasyWebinar
- Easywp
- Elastic Email
- EngageBay
- Enonic
- Expandi.io
- ExpressPigeon
- Ezoic
- Fibery
- Firstbase.io
- Fiverr
- FlexiQuiz
- Float
- Flowrite
- Flywheel
- Folderly
- Formidable Forms
- Frase.io
- Freedcamp
- FullEnrich
- Function Point
- GeneXus
- Genesis Pro
- Gist
- Gmail
- GoToMeeting
- GoodAccess
- Google Calendar
- Google Meet
- GreenRope
- Guesty
- Hello Bar
- Help.com
- Helpfull
- Helpshift
- Highlevel
- Hopin
- HostGator Website Builder
- HostWP.io
- Hostinger Website Builder
- Hunter
- INK For All
- IRIS CRM
- Impact
- InEvent
- Inbenta Chatbots
- InboxAlly
- Incrowd Interview
- Infinite Privy Vpn
- Infor CRM
- Ingeniux
- Insightly CRM
- Instantly
- Interact
- Involve.Me
- JangoMail
- Jasper AI
- Jibble
- Jira Core
- JivoChat
- Jotform Tables
- Jungle Scout
- Kibo Order Management
- Kinsta
- Kintone
- Kissflow
- Kissmetrics
- Kommo
- Kontainer
- Kontent.ai
- Landbot
- Landingi
- Lano
- Lavender
- LeadIQ
- Learnworlds
- Lemon Squeezy
- Lindy
- Linguix Business
- Liquid Web
- LiquidPlanner
- Litmus
- LiveHelpNow
- Livestorm
- LongShot AI
- Lyne.ai
- MCA Suite
- MaestroConference
- Magic xpa Low-Code Platform
- Magnolia
- Mailture
- Makeswift
- Managed Server Hosting
- ManyChat
- MarketMuse
- MarketerHire LLC
- Maxemail
- Melio
- Microsoft Excel
- Microsoft Teams
- Mura CMS
- Murf AI
- MyOwnConference
- Namecheap Website Builder
- Network Solutions
- Neuroflash
- Ninja Outreach
- Notiphy
- Nunify
- ON24
- OVHcloud
- Odoo Accounting
- Okta
- Okta Customer Identity
- Okta Developer Platform
- Omnify
- OutSystems
- Outranking
- Overloop
- PDF.ai
- Pagecloud
- Parallels Desktop For Mac
- PartnerStack
- Pensight
- Peppertype.ai
- Personio
- Pinpointe On-Demand
- Podium
- Populr
- PostHog
- Postmark
- Predis.ai
- Presspog
- Prismic
- Promo.com
- Prophet CRM by Avidian
- Proton
- Provide Support Live Chat
- Pst To Pdf Converter
- Pump.co
- Purlem
- QuickBooks Desktop Pro
- QuickBooks Desktop for Mac
- Quixy
- Quo
- Qwaiting
- Ramp
- Respona
- Respond.io
- Reviewflowz
- Rewardful
- Rewind AI
- Ring Central
- RingCentral MVP
- RocketReach
- Rocketlane
- Rytr
- SMTP.com
- Salesflare
- Salesforce Marketing Cloud
- Salesmsg
- Scalenut
- Segment
- Sellesta
- Shift4Shop
- Shopify
- Shore
- ShortStack
- Shuffle
- Similarweb
- Simplecast
- Simplified
- Simply CRM
- Site.es
- Sitecore Experience Manager
- Sitecore Experience Platform
- Skuid
- Slack
- SmartSuite
- Smartsheet
- Smith.ai Live Website Chat
- Social Snap
- SocialBee
- Stackby
- Stacker
- Storylane
- Stract
- Streak
- Stripe
- Stripo
- Supermetrics
- SupportBee
- Supportbench
- Surfer SEO
- Survey Junkie
- SurveySparrow
- Survicate
- TeamGantt
- Texta.ai
- Textdrip
- The Leap
- Thinkific Plus
- Thrive Quizz Builder
- Thrive Themes
- Tidio
- TikTok for Business
- Trainual
- Transistor
- Trello
- Turbotic
- Twenty
- UENI
- Uniqode
- Upskillist
- Upwork
- Uscreen
- Userlike
- V2 Cloud
- Vero Workflows
- Vida
- Viewabo
- Vinyl
- Visme
- Vocal Voip
- Voiceflow
- WP Engine
- Wappalyzer
- Warmy
- Web.com
- Webex Webinars
- WebinarGeek
- WebinarJam
- WebinarNinja
- Webinato
- WhatConverts
- WhatCounts
- WhatsApp Business
- WhitePress
- Wing Assistant
- Wistia
- WooCommerce
- WordPress.org
- WorkCast Present+
- Workamajig
- Workzone
- Wrike
- Writer
- Writesonic
- Xperify
- Zaap
- Zapier
- Zendesk Support Suite
- Zoho CRM Plus
- Zoho Invoice
- Zoho Marketing Automation
- Zoho Workplace
- Zonka Feedback
- Zoom
- Zoom Events and Webinars
- ZoomInfo Chat
- airSlate
- aiseo.ai
- dotCMS
- folk
- iSpring Learn
- monday CRM
- monday dev
- monday marketer
- rasa.io
- webinar.net
Top Alternatives
Categories
Common categories include: Marketing Automation Software.
Company Details
- By Freshworks Inc.
- Located in San Mateo, California, United States
- Founded in 2010
- By HubSpot
- Located in Cambridge, MA
- Founded in 2006
