Google Analytics vs Serpstat

Take a look at how Google Analytics and Serpstat stack up against each other across pricing, features, and support using feedback from real users like yourself. Google Analytics scores 4.5 out of 5 from 6280 reviews, while Serpstat has been rated 4.6 out of 5 from 459 reviews.
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Google Analytics Logo

Google Analytics

4.5
(6,280)
Serpstat Logo

Serpstat

4.6
(459)
At a Glance
Google Analytics Logo
Google Analytics
Serpstat Logo
Serpstat
Starting at:
$69.00/month
Overview
Google Analytics Logo
Google Analytics
Google Analytics is a platform that runs on the internet designed to give users in-depth insight into their website traffic as well as user behavior. Google Analytics is well known for its ability to track site visitors, monitor website performance, and review user engagement so users can improve... Learn more
Capabilities
  • AI Enabled
  • API Available
  • Open Source
  • CLI Available
Images
Google Analytics
View 5 images
Google Analytics Screenshots
Serpstat Logo
Serpstat
Serpstat is an all-in-one SEO analytics tool with keyword rank tracking popular among bluechip companies like Deloitte, Shopify, and Samsung. It goes without saying that Serpstat is a very reliable service, that delivers great insight into historical SERP data, keyword groupings via tags, and tra... Learn more
Capabilities
  • AI Enabled
  • API Available
  • Open Source
  • CLI Available
Images
Serpstat
View 5 images
Serpstat Screenshots
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Pricing
Google Analytics Logo
Google Analytics
Free trial available
Free plan available
Billing type Perpetual License
Free
$0.00
/ one_time
See all pricing
Serpstat Logo
Serpstat
Free trial available
Free plan available
Billing type Recurring Subscription
Lite
$69.00
/ month
Standart
$149.00
/ month
Advanced
$299.00
/ month
Enterprise
$499.00
/ month
See all pricing
Pros and Cons
Google Analytics Logo
Google Analytics
Pros

Not enough data available.

Cons

Not enough data available.

Serpstat Logo
Serpstat
Pros
  • Provides very detailed analytics
  • Offers very unique tools such as missing keywords, search question feature, and team mamangement
  • Keywords for social signals are available
  • It provides comprehensive keyword research tools like Keyword Clustering and Missing Keywords
  • You can be billed every 60 months which reduces plan prices by 35%
Cons
  • Site audit takes significantly longer versus other tools
  • Reports of buggy keyword accuracy
  • The number of keywords your can research in a day is limited
  • There are reports that the UI can be sluggish at times
Reviewer's Segments
Google Analytics Logo
Google Analytics
Small Business
60.08%
Mid Market
27.9%
Enterprise
12.02%
Serpstat Logo
Serpstat
Small Business
80.39%
Mid Market
17.21%
Enterprise
2.4%
Deployment
Google Analytics Logo
Google Analytics
  • Cloud based
  • Desktop based
  • Mobile based
  • On-premise
Serpstat Logo
Serpstat
  • Cloud based
  • Desktop based
  • Mobile based
  • On-premise
Support
Google Analytics Logo
Google Analytics
  • Email/Help Desk
  • FAQs/Forum
  • Knowledge Base
  • Phone Support
  • 24/7 (Live rep)
  • Chat
Serpstat Logo
Serpstat
  • Email/Help Desk
  • FAQs/Forum
  • Knowledge Base
  • Phone Support
  • 24/7 (Live rep)
  • Chat
Training
Google Analytics Logo
Google Analytics
  • In Person
  • Live Online
  • Webinars
  • Documentation
  • Videos
Serpstat Logo
Serpstat
  • In Person
  • Live Online
  • Webinars
  • Documentation
  • Videos
Integrations
Google Analytics Logo
Google Analytics
Total integrations: 160
  • 10Web
  • Acquire.io
  • Adobe Dreamweaver
  • Adobe Learning Manager
  • Affluent
  • Agility CMS
  • Ahrefs
  • Airmeet
  • Alidropship
  • AliveChat
  • Amplitude Analytics
  • ApexChat
  • Asana
  • Automizy
  • Awin
  • Baremetrics
  • BigMarker
  • Bing Webmaster Tools
  • Bloomreach Commerce Experience Cloud
  • Bold
  • Brand24
  • BrightTALK
  • BuzzGuru
  • BuzzStream
  • Cakemail
  • Campayn
  • Carbon6
  • Castos
  • ChatBeacon
  • Chatfuel
  • Circle
  • Click2Magic
  • ClickDesk
  • CloudCannon
  • CoSchedule
  • Comm100
  • Contento
  • Contentstack
  • Conversight
  • CrafterCMS
  • Cwicly
  • DatoCMS
  • Discourse
  • Domain.com
  • Dorik
  • Easywp
  • Elastic Email
  • Enonic
  • ExpressPigeon
  • Ezoic
  • Fathom Analytics
  • FlexiQuiz
  • Flippa
  • Frase.io
  • FreshMail
  • Genesis Pro
  • Gist
  • Glide
  • Google Data Studio
  • Google Forms
  • Google Sheets
  • Google Trends
  • Goolara Symphonie
  • Gumroad
  • HelpCrunch
  • Helpshift
  • Hopin
  • HostGator Website Builder
  • HostWP.io
  • Impact
  • InEvent
  • Inbenta Chatbots
  • Ingeniux
  • Insightly CRM
  • Intuit Mailchimp
  • JangoMail
  • Jimdo
  • Jotform Tables
  • Kinsta
  • Kissmetrics
  • Kontent.ai
  • Landbot
  • Learnworlds
  • Lemon Squeezy
  • LiveHelpNow
  • MaestroConference
  • Magnolia
  • Makeswift
  • MarketMuse
  • Maxemail
  • Microsoft Excel
  • Microsoft Powerpoint
  • Mobivity
  • MonsterONE
  • Mura CMS
  • Namecheap Website Builder
  • Nunify
  • ON24
  • Omnify
  • OutSystems
  • Outranking
  • Oxygen Builder
  • Pagecloud
  • PayHip
  • Pinpointe On-Demand
  • Pixpa
  • Podbean
  • Podia
  • Populr
  • Pory.io
  • Predis.ai
  • Presspog
  • Prismic
  • Pump.co
  • Pure360
  • Quarkly
  • Qwaiting
  • ReachMail
  • Robly
  • SE Ranking
  • Screaming Frog
  • Sellesta
  • Sellfy
  • Sendblaster
  • Sendowl
  • Shorby
  • ShortStack
  • Similarweb
  • Simplified
  • Site.es
  • Site123
  • Sitecore Experience Platform
  • Skuid
  • Slack
  • Smartsupp
  • Social Snap
  • Stackby
  • Stan Store
  • Strikingly
  • Super.so
  • Supermetrics
  • Survey Junkie
  • SurveySparrow
  • Survicate
  • Themeisle
  • Thinkific Plus
  • Transistor
  • Trello
  • UENI
  • Uscreen
  • Userlike
  • Vinyl
  • Visme
  • WP Engine
  • WebinarGeek
  • WebinarNinja
  • Webnode
  • WhatCounts
  • WhitePress
  • Wix
  • WorkCast Present+
  • Xperify
  • Zapier
  • Zendesk Support Suite
  • Zoho Campaigns
  • Zoho Marketing Automation
  • ZoomInfo Chat
  • beehiiv
  • dotCMS
  • iSpring Learn
  • webinar.net
Serpstat Logo
Serpstat
Total integrations: 12
  • 10Web
  • Acquire.io
  • Adobe Dreamweaver
  • Adobe Learning Manager
  • Affluent
  • Agility CMS
  • Ahrefs
  • Airmeet
  • Alidropship
  • AliveChat
  • Amplitude Analytics
  • ApexChat
  • Asana
  • Automizy
  • Awin
  • Baremetrics
  • BigMarker
  • Bing Webmaster Tools
  • Bloomreach Commerce Experience Cloud
  • Bold
  • Brand24
  • BrightTALK
  • BuzzGuru
  • BuzzStream
  • Cakemail
  • Campayn
  • Carbon6
  • Castos
  • ChatBeacon
  • Chatfuel
  • Circle
  • Click2Magic
  • ClickDesk
  • CloudCannon
  • CoSchedule
  • Comm100
  • Contento
  • Contentstack
  • Conversight
  • CrafterCMS
  • Cwicly
  • DatoCMS
  • Discourse
  • Domain.com
  • Dorik
  • Easywp
  • Elastic Email
  • Enonic
  • ExpressPigeon
  • Ezoic
  • Fathom Analytics
  • FlexiQuiz
  • Flippa
  • Frase.io
  • FreshMail
  • Genesis Pro
  • Gist
  • Glide
  • Google Data Studio
  • Google Forms
  • Google Sheets
  • Google Trends
  • Goolara Symphonie
  • Gumroad
  • HelpCrunch
  • Helpshift
  • Hopin
  • HostGator Website Builder
  • HostWP.io
  • Impact
  • InEvent
  • Inbenta Chatbots
  • Ingeniux
  • Insightly CRM
  • Intuit Mailchimp
  • JangoMail
  • Jimdo
  • Jotform Tables
  • Kinsta
  • Kissmetrics
  • Kontent.ai
  • Landbot
  • Learnworlds
  • Lemon Squeezy
  • LiveHelpNow
  • MaestroConference
  • Magnolia
  • Makeswift
  • MarketMuse
  • Maxemail
  • Microsoft Excel
  • Microsoft Powerpoint
  • Mobivity
  • MonsterONE
  • Mura CMS
  • Namecheap Website Builder
  • Nunify
  • ON24
  • Omnify
  • OutSystems
  • Outranking
  • Oxygen Builder
  • Pagecloud
  • PayHip
  • Pinpointe On-Demand
  • Pixpa
  • Podbean
  • Podia
  • Populr
  • Pory.io
  • Predis.ai
  • Presspog
  • Prismic
  • Pump.co
  • Pure360
  • Quarkly
  • Qwaiting
  • ReachMail
  • Robly
  • SE Ranking
  • Screaming Frog
  • Sellesta
  • Sellfy
  • Sendblaster
  • Sendowl
  • Shorby
  • ShortStack
  • Similarweb
  • Simplified
  • Site.es
  • Site123
  • Sitecore Experience Platform
  • Skuid
  • Slack
  • Smartsupp
  • Social Snap
  • Stackby
  • Stan Store
  • Strikingly
  • Super.so
  • Supermetrics
  • Survey Junkie
  • SurveySparrow
  • Survicate
  • Themeisle
  • Thinkific Plus
  • Transistor
  • Trello
  • UENI
  • Uscreen
  • Userlike
  • Vinyl
  • Visme
  • WP Engine
  • WebinarGeek
  • WebinarNinja
  • Webnode
  • WhatCounts
  • WhitePress
  • Wix
  • WorkCast Present+
  • Xperify
  • Zapier
  • Zendesk Support Suite
  • Zoho Campaigns
  • Zoho Marketing Automation
  • ZoomInfo Chat
  • beehiiv
  • dotCMS
  • iSpring Learn
  • webinar.net
Top Alternatives
Google Analytics Logo
Google Analytics
See all alternatives
Serpstat Logo
Serpstat
See all alternatives
Company Details
Google Analytics Logo
Google Analytics
  • By Google
  • Located in Mountain View, CA
  • Founded in 1998
Serpstat Logo
Serpstat
  • By Netpeak
  • Located in Odesa, Odes'ka Oblast', Ukraine
  • Founded in 2013