Mixpanel vs Google Analytics
Take a look at how Mixpanel and Google Analytics stack up against each other across pricing, features, and support using feedback from real users like yourself. Mixpanel scores 4.6 out of 5 from 1091 reviews, while Google Analytics has been rated 4.5 out of 5 from 6280 reviews.
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At a Glance
Overview
Mixpanel is an analytics platform used by companies to improve user engagement and boost retention through features such as behavior tracking, funnel analysis, and A/B testing with the intent of streamlining the user experience. Learn more
Capabilities
- AI Enabled
- API Available
- Open Source
- CLI Available
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Google Analytics is a platform that runs on the internet designed to give users in-depth insight into their website traffic as well as user behavior. Google Analytics is well known for its ability to track site visitors, monitor website performance, and review user engagement so users can improve... Learn more
Capabilities
- AI Enabled
- API Available
- Open Source
- CLI Available
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Pricing
Free trial available
Free plan available
Billing type
Recurring Subscription
Free
$0.00
/ month
Growth
$25.00
/ month
Enterprise
Contact Us
Free trial available
Free plan available
Billing type
Perpetual License
Free
$0.00
/ one_time
Reviewer's Segments
Small Business
54.81%
Mid Market
35.29%
Enterprise
9.9%
Small Business
60.08%
Mid Market
27.9%
Enterprise
12.02%
Deployment
- Cloud based
- Desktop based
- Mobile based
- On-premise
- Cloud based
- Desktop based
- Mobile based
- On-premise
Support
- Email/Help Desk
- FAQs/Forum
- Knowledge Base
- Phone Support
- 24/7 (Live rep)
- Chat
- Email/Help Desk
- FAQs/Forum
- Knowledge Base
- Phone Support
- 24/7 (Live rep)
- Chat
Training
- In Person
- Live Online
- Webinars
- Documentation
- Videos
- In Person
- Live Online
- Webinars
- Documentation
- Videos
Integrations
Total integrations:
36
- 10Web
- Acquire.io
- Adjust
- Adobe Dreamweaver
- Adobe Learning Manager
- Affluent
- Agility CMS
- Airmeet
- Alidropship
- AliveChat
- Amplitude Analytics
- ApexChat
- Appcues
- AppsFlyer
- Automizy
- Awin
- Baremetrics
- BigMarker
- Bloomreach Commerce Experience Cloud
- Bold
- Brand24
- BrightTALK
- Bubble
- BuzzGuru
- BuzzStream
- Cakemail
- Campayn
- Carbon6
- Castos
- ChatBeacon
- Chatfuel
- Circle
- Clearbit
- Click2Magic
- ClickDesk
- CloudCannon
- Cloudzy
- CoSchedule
- Comm100
- Contento
- Contentstack
- Conversight
- CrafterCMS
- Crevio
- Cwicly
- DatoCMS
- Discourse
- Domain.com
- Dorik
- Easywp
- Elastic Email
- Enonic
- ExpressPigeon
- Ezoic
- Fathom Analytics
- Figma
- FlexiQuiz
- Flippa
- Frase.io
- FreshMail
- Genesis Pro
- Gist
- Glide
- Google Cloud AI
- Google Forms
- Google Sheets
- Goolara Symphonie
- Gumroad
- HelpCrunch
- Helpdesk
- Helpshift
- Hopin
- HostGator Website Builder
- HostWP.io
- HouseCall Pro
- HubSpot Email Hosting
- Impact
- InEvent
- Inbenta Chatbots
- Ingeniux
- Insightly CRM
- Intuit Mailchimp
- Involve.Me
- JangoMail
- Jimdo
- Jotform Tables
- Kinsta
- Kissmetrics
- Kontent.ai
- Landbot
- Learnworlds
- Lemon Squeezy
- LiveHelpNow
- MaestroConference
- Magnolia
- Makeswift
- MarketMuse
- Maxemail
- Metabase
- Microsoft Powerpoint
- Mobivity
- Mode
- MonsterONE
- Mura CMS
- Namecheap Website Builder
- Nunify
- ON24
- Omnify
- OutSystems
- Outranking
- Oxygen Builder
- Pagecloud
- PayHip
- Perspective
- Pinecone
- Pinpointe On-Demand
- Pixpa
- Podbean
- Podia
- Populr
- Pory.io
- PostHog
- Predis.ai
- Presspog
- Prismic
- Pump.co
- Pure360
- Quarkly
- Qwaiting
- ReachMail
- Rippling
- Robly
- SE Ranking
- Segment
- Sellesta
- Sellfy
- Sellix
- Sendblaster
- Sendowl
- Shorby
- ShortStack
- Similarweb
- Simplified
- Site.es
- Site123
- Sitecore Experience Manager
- Sitecore Experience Platform
- Skuid
- Smartsupp
- Social Snap
- Stan Store
- Strikingly
- Super.so
- Supermetrics
- Survey Junkie
- SurveySparrow
- Survicate
- Teachable
- Themeisle
- Thinkific Plus
- Tidio
- Transistor
- UENI
- Uscreen
- Userlike
- Vero Workflows
- Vinyl
- Visme
- WP Engine
- WebinarGeek
- WebinarNinja
- Webnode
- WhatCounts
- WhitePress
- Wix
- WorkCast Present+
- Xperify
- Zapier
- Zendesk Support Suite
- Zesty.io
- Zoho Campaigns
- Zoho Marketing Automation
- ZoomInfo Chat
- beehiiv
- dotCMS
- iSpring Learn
- webinar.net
Total integrations:
165
- 10Web
- Acquire.io
- Adjust
- Adobe Dreamweaver
- Adobe Learning Manager
- Affluent
- Agility CMS
- Airmeet
- Alidropship
- AliveChat
- Amplitude Analytics
- ApexChat
- Appcues
- AppsFlyer
- Automizy
- Awin
- Baremetrics
- BigMarker
- Bloomreach Commerce Experience Cloud
- Bold
- Brand24
- BrightTALK
- Bubble
- BuzzGuru
- BuzzStream
- Cakemail
- Campayn
- Carbon6
- Castos
- ChatBeacon
- Chatfuel
- Circle
- Clearbit
- Click2Magic
- ClickDesk
- CloudCannon
- Cloudzy
- CoSchedule
- Comm100
- Contento
- Contentstack
- Conversight
- CrafterCMS
- Crevio
- Cwicly
- DatoCMS
- Discourse
- Domain.com
- Dorik
- Easywp
- Elastic Email
- Enonic
- ExpressPigeon
- Ezoic
- Fathom Analytics
- Figma
- FlexiQuiz
- Flippa
- Frase.io
- FreshMail
- Genesis Pro
- Gist
- Glide
- Google Cloud AI
- Google Forms
- Google Sheets
- Goolara Symphonie
- Gumroad
- HelpCrunch
- Helpdesk
- Helpshift
- Hopin
- HostGator Website Builder
- HostWP.io
- HouseCall Pro
- HubSpot Email Hosting
- Impact
- InEvent
- Inbenta Chatbots
- Ingeniux
- Insightly CRM
- Intuit Mailchimp
- Involve.Me
- JangoMail
- Jimdo
- Jotform Tables
- Kinsta
- Kissmetrics
- Kontent.ai
- Landbot
- Learnworlds
- Lemon Squeezy
- LiveHelpNow
- MaestroConference
- Magnolia
- Makeswift
- MarketMuse
- Maxemail
- Metabase
- Microsoft Powerpoint
- Mobivity
- Mode
- MonsterONE
- Mura CMS
- Namecheap Website Builder
- Nunify
- ON24
- Omnify
- OutSystems
- Outranking
- Oxygen Builder
- Pagecloud
- PayHip
- Perspective
- Pinecone
- Pinpointe On-Demand
- Pixpa
- Podbean
- Podia
- Populr
- Pory.io
- PostHog
- Predis.ai
- Presspog
- Prismic
- Pump.co
- Pure360
- Quarkly
- Qwaiting
- ReachMail
- Rippling
- Robly
- SE Ranking
- Segment
- Sellesta
- Sellfy
- Sellix
- Sendblaster
- Sendowl
- Shorby
- ShortStack
- Similarweb
- Simplified
- Site.es
- Site123
- Sitecore Experience Manager
- Sitecore Experience Platform
- Skuid
- Smartsupp
- Social Snap
- Stan Store
- Strikingly
- Super.so
- Supermetrics
- Survey Junkie
- SurveySparrow
- Survicate
- Teachable
- Themeisle
- Thinkific Plus
- Tidio
- Transistor
- UENI
- Uscreen
- Userlike
- Vero Workflows
- Vinyl
- Visme
- WP Engine
- WebinarGeek
- WebinarNinja
- Webnode
- WhatCounts
- WhitePress
- Wix
- WorkCast Present+
- Xperify
- Zapier
- Zendesk Support Suite
- Zesty.io
- Zoho Campaigns
- Zoho Marketing Automation
- ZoomInfo Chat
- beehiiv
- dotCMS
- iSpring Learn
- webinar.net
Top Alternatives
Categories
Common categories include: Digital Analytics Software and Mobile App Analytics Tools.
Company Details
- By Mixpanel, Inc.
- Located in San Francisco, CA, USA
- Founded in 2009
- By Google
- Located in Mountain View, CA
- Founded in 1998
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