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Affinity Logo
Affinity
4.6

( 63 )

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Affinity Reviews & Product Details

Affinity Overview
What is Affinity?

Affinity is a software platform designed specifically for venture capital (VC) firms, private equity (PE) firms, and investment banking. It's tailored to address the unique needs of these industries, especially in managing relationships and deal flows.


Affinity is also often used as Venture Capital Management of choice in Venture Capital and Private Equity tech stacks.

Company Affinity
Year founded 2014
Company size 51-200 employees
Headquarters San Francisco, California, United States
Social Media
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Crevio
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5.0

( 1 )

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Ask Questions about Affinity
What Affinity is best for?
What are the best alternatives to Affinity?
What are the pros and cons of Affinity?
Affinity Product Details
Capabilities
AI
API
Segment
Small Business
Mid Market
Enterprise
Deployment Cloud / SaaS / Web-Based, Mobile Android, Mobile iPad, Mobile iPhone
Support Chat, Email/Help Desk, FAQs/Forum, Knowledge Base, Phone Support
Training Documentation, Videos, Webinars
Languages English
Affinity Pros and Cons
Pros
  • Lightweight speed: Unlike Illustrator, Affinity doesn’t take up a huge amount of space on your computer. You can pan and zoom at 60FPS, access live previews and enjoy features with smooth speed.
  • Flexibility: Make designs as simple or complex as you like. The Affinity Designer has an engine that can genuinely handle hundreds of objects with no lag. The company advertises “thousands”, but we didn’t put that to the test.
  • Live outlines and grids: It’s easy to create accurate designs when you can create live outlines and grids to suit you.
Cons
  • 'Some limitations on your exporting options for files (no AI)
  • No artificial intelligence enhancements like with Illustrator
Affinity Features
API Integration
Analytics and Reporting
Benchmarking
CRM Integration
Capital Call Management
Collaboration Tools
Compliance management
Contact Management
Customizable Dashboards
Data Visualization
Deal Flow Management
Document Management
Due Diligence
Email Integration
Exit Strategy Planning
Expense Tracking
Financial Modeling
Fundraising Management
Investment Tracking
Investor Relations Management
Investor Reporting
Mobile Access
Performance Metrics
Pipeline Management
Portfolio Tracking
Risk Management
Scenario Analysis
Secondary Market Management
Task Management
Valuation Management
Affinity Media
Affinity video thumbnail
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Affinity Screenshots
Affinity screenshot 1
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Disclaimer
Our research is curated from diverse authoritative sources and meant to offer general advice. We don’t guarantee that our suggestions will work best for each use-case, so consider your unique needs when choosing products and services. Feel free to share your feedback.
Last updated: November 15, 2025
Affinity Logo
63 Affinity Reviews
4.6 out of 5
Small Business (50 or fewer emp.)
Aug 15, 2018
 Source
Overall Rating:
5.0
DO
Drew O.
Founder
Share
"Incredible product, saves us a ton of time and helps us manage our relationships better than ever!"
What do you like best about Affinity?

Automatically captures all data, structures in a way that provides business value, and makes my teams life way easier

What do you dislike about Affinity?

The mobile app needs a bit of work and a new version release

What problems is Affinity solving and how is that benefiting you?

Relationship management, pipeline management, global contact management, firm transparency

Small Business (50 or fewer emp.)
Aug 15, 2018
 Source
Overall Rating:
5.0
AG
Verified Reviewer
Founder
Share
"Couldnt live without it"
What do you like best about Affinity?

Affinity makes everything in my network easily searchable, automatically gathers tons of data so i dont have to enter it, and is my go to for managing professional relationships.

What do you dislike about Affinity?

It took me some time to get used to the lists functionality, but now that i have it down i make tons of customized lists and use the product for pipeline

What problems is Affinity solving and how is that benefiting you?

Affinity provides me with invaluable insights into my networks, and how to best leverage it to be more efficient. There have been so many times I have used Affinity to remember when I last spoke to someone, what introductions i have given/received, to track down files, etc. that is so much easier in Affinity than trying to remember the right search terms for an email search.

Small Business (50 or fewer emp.)
Aug 15, 2018
 Source
Overall Rating:
5.0
TM
Trijeet M.
Founder
Share
"Alliances are a Game Changer"
What do you like best about Affinity?

The capability of their Alliance feature is mind blowing. It solves one of the biggest pain points I have faced as an entrepreneur - scoring warm introductions . From recruiting to fundraising, warm intros can make or break a business. Alliances surfaces all this data so I can better leverage my network. Really is amazing technology.

What do you dislike about Affinity?

The reports were limited for a while. They just released a few more that align them with other Salesforce alternatives.

What problems is Affinity solving and how is that benefiting you?

Leverage relationships and source more warm intros.

Mid Market (51-1000 emp.)
Aug 14, 2018
 Source
Overall Rating:
5.0
AK
Anunay K.
Founder
Share
"Must have if you’re managing relationships!"
What do you like best about Affinity?

Wow! Simply amazed by how clean the UI is and how powerful the relationship data in helping me find connections in my network.

What do you dislike about Affinity?

Not much to dislike about this product!

What problems is Affinity solving and how is that benefiting you?

Managing my network. Affinity has helped me realize its true potential.

Small Business (50 or fewer emp.)
Aug 09, 2018
 Source
Overall Rating:
5.0
🎤 Jorge L S. avatar
🎤 Jorge L S.
Member
Share
"Great for relationship intelligence in sales, BD, etc"
What do you like best about Affinity?

Affinity is a great platform for gathering deeper insight into your network as it relates to my sales and business development efforts. It's the best system for understanding these connections that I have found thus far. I like that it also analyzes my email conversations and reminds me of important conversations.

What do you dislike about Affinity?

hmmm. Not sure. I like everything that it does. I'm quite clear on what the system does and why I got it. I would like it to be deeper integrated into perhaps my other sales and marketing tools. Deep integration into Salesforce, Marketo, SalesLoft, Outreach.io, etc. This would make it more powerful.

What problems is Affinity solving and how is that benefiting you?

Sales prospecting and sales cycle acceleration.

Mid Market (51-1000 emp.)
Aug 09, 2018
 Source
Overall Rating:
5.0
SC
Smoot C.
Investment Associate Private Markets
Share
"High Value Offering, Affordable and Opens Doors"
What do you like best about Affinity?

Helps me visualize pipeline, strength of relationships and owners in certain tech names without having to individually source and build lists manually.

What do you dislike about Affinity?

I actually think they could partner with another one of Joe L.'s companies/tools that I utilize and would make it even more powerful.

What problems is Affinity solving and how is that benefiting you?

More effective follow-ups, Relationship connectivity visualization, strength of relationships, Help me extend sales pipeline.

Small Business (50 or fewer emp.)
Feb 12, 2018
 Source
Overall Rating:
5.0
Anand S. avatar
Anand S.
Ceo & Co Founder
Share
"Best UI /UX of any relationship management app"
What do you like best about Affinity?

The intuitive UI is hands down the best part of the app. By integrating a familiar spreadsheet-like format with all of the advantages of entity tracking, Affinity helps keep all of my relationships in check. I’ve used other sales app and none come close.

What do you dislike about Affinity?

Not much, there are a few bugs here and there since it hasn’t been completely rolled out, but many of those features are beta.

What problems is Affinity solving and how is that benefiting you?

Managing relationships: Investors, Customers, and other stakeholders

Small Business (50 or fewer emp.)
Aug 14, 2023
 Source
Overall Rating:
4.5
RW
Regina W.
Founder
Share
"2023 Review of Affinity"
What do you like best about Affinity?

Affinity is inuative. It is great that it is not complicated to train new users on the system.

What do you dislike about Affinity?

In consistant cusor movement does present challenges when using the software. Not sure where you are typing sometimes.

What problems is Affinity solving and how is that benefiting you?

Keeping track of contacts and reachouts. Tracking our deal process.

Small Business (50 or fewer emp.)
Jul 24, 2023
 Source
Overall Rating:
4.5
Maurice R. avatar
Maurice R.
Venture Capital
Share
"Great!"
What do you like best about Affinity?

Automated logging of meetings on calendar, the ability to track almost anything, etc.

What do you dislike about Affinity?

I'm not sure I dislike anything. There might be some things that come up, but considering I haven't done enough training and also haven't used it long enough, there may be things I say "I don't like how..." to, only to find out there's a way to fix it already.

What problems is Affinity solving and how is that benefiting you?

Tracking relationships and ability to visualize the entire funnel of pipeline. On Salesforce (for us, at least) everything visually looked like a list, and we had to manually log events and create reports. Affinity makes all that easier. I now rarely forget about companies I spoke to a while ago that I should check back in with.

Small Business (50 or fewer emp.)
May 23, 2023
 Source
Overall Rating:
4.5
Thomas B. avatar
Thomas B.
Principal
Share
"Founders Future & Affinity"
What do you like best about Affinity?

Automation with emails & external data from Crunchbase

What do you dislike about Affinity?

The emailing tool is too basic. It lacks essential features like uploading images.

What problems is Affinity solving and how is that benefiting you?

Dealflow management, fundraising and CRM.