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Amplitude Analytics
4.5
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Amplitude Analytics Reviews & Product Details

Amplitude Analytics Overview
What is Amplitude Analytics?

Amplitude is an analytics tool designed to support businesses by helping them understand user behavior and giving them key insights that can help them improve their products. It offers tools such as behavior tracking, funnel analysis, as well as A/B testing that combines to help companies make data-driven decisions that optimize products and drive business growth.

Company Amplitude, Inc.
Year founded 2012
Company size 201-500 employees
Headquarters San Francisco, California, United States
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Amplitude Analytics Product Details
Capabilities
AI
API
Segment
Small Business
Mid Market
Enterprise
Deployment Cloud / SaaS / Web-Based, Mobile Android, Mobile iPad, Mobile iPhone
Training Documentation
Languages English
Amplitude Analytics Features
A/B Testing
API Access
Anomaly detection
Automated Insights
Behavioral Analytics
Churn Analysis
Cohort Analysis
Conversion Tracking
Cross-device Tracking
Custom Dashboards
Custom Event Creation
Data Import/Export
Data Visualization
Event Tracking
Funnel Analysis
Goal Tracking
Heatmaps
Integrations
Mobile Analytics
Multi-Channel Attribution
Predictive Analytics
Real-Time Analytics
Reporting and Data Export
Retention Analysis
SQL Querying
Segmentation
User Feedback Collection
User Journey Mapping
User Profiles
User Tracking
Amplitude Analytics Media
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Amplitude Analytics Homepage
Amplitude Analytics Homepage
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Last updated: October 06, 2025
Amplitude Analytics Logo
2,083 Amplitude Analytics Reviews
4.5 out of 5
Enterprise (> 1000 emp.)
Nov 15, 2022
 Source
Overall Rating:
5.0
AG
Verified Reviewer
Founder
Share
"Amplitude Rocks"
What do you like best about Amplitude Analytics?

Easy to use Useful analytics and insights Always reliable Reps are useful and responsive when I reach out to them

What do you dislike about Amplitude Analytics?

Pretty much nothing. As an engineer it's been incredibly useful and I don't see myself using anything else

What problems is Amplitude Analytics solving and how is that benefiting you?

Business insights and analytics User interactions and

Mid Market (51-1000 emp.)
Nov 15, 2022
 Source
Overall Rating:
5.0
RP
Ritesh P.
Product Ops Manager
Share
"Amplitude is a great data visualisation tools which is super easy to use"
What do you like best about Amplitude Analytics?

That you can easily share links to charts with others in the team, and build your charts and funnels without any extensive training.

What do you dislike about Amplitude Analytics?

For some of the more complex features, the UX isn't great and could be improved to make it more user friendly

What problems is Amplitude Analytics solving and how is that benefiting you?

We use it for all product queries. We aim to use amplitude as our source of truth when anyone wants to know anything related to user analytics and how our products behave.

Mid Market (51-1000 emp.)
Nov 14, 2022
 Source
Overall Rating:
5.0
AG
Verified Reviewer
Founder
Share
"Great Product and Team"
What do you like best about Amplitude Analytics?

The tool is very straightforward and provides many tools to see insights into product performance. The charts and dashboards are easy to create and share with our teams.

What do you dislike about Amplitude Analytics?

Some higher-level calculations are better done with a different tool for our business. Overall the likes outweigh the limitations of the toolset.

What problems is Amplitude Analytics solving and how is that benefiting you?

It provides more comprehensive access to non-technical employees to gain insights into our products. Additionally, it frees up our analytics teams from more minor requests since data is now self-serve.

Mid Market (51-1000 emp.)
Nov 13, 2022
 Source
Overall Rating:
5.0
RM
Rohitash M.
Lead Quality Assurance Engineer
Share
"Amplitude, The one stop experience."
What do you like best about Amplitude Analytics?

Amplitude is a one stop experience for all your analytical needs. It is a very good and efficient alternative to Google Analytics and is comparatively cheaper as well. Great UI/UX

What do you dislike about Amplitude Analytics?

The efficency sometimes lack. The documentation has a history of misleading developers in my company. They have standard support which can be improved though...

What problems is Amplitude Analytics solving and how is that benefiting you?

Amplitude is a one stop experience for all your analytical needs. It is a very good and efficient alternative to Google Analytics and is comparatively cheaper as well. Great UI/UX

Small Business (50 or fewer emp.)
Nov 13, 2022
 Source
Overall Rating:
5.0
JG
Jane G.
Product Manager
Share
"I love the notebooks"
What do you like best about Amplitude Analytics?

Amplitude's notebooks make it easy to tell a story with the data to support product management decisions and bring the team along on the ride.

What do you dislike about Amplitude Analytics?

the formatting options could be better when building the notebook

What problems is Amplitude Analytics solving and how is that benefiting you?

keeping the team informed with reasons behind OPM decisions

Mid Market (51-1000 emp.)
Nov 11, 2022
 Source
Overall Rating:
5.0
AG
Verified Reviewer
Founder
Share
"Great product. Great support."
What do you like best about Amplitude Analytics?

The web platform is intuitive and helpful for our managers and our engineers. Things work. They're easy to use. The documentation solves most of our problems. And support and customers success are prompt and effective when we need them.

What do you dislike about Amplitude Analytics?

Some of the features we need are still in development or beta

What problems is Amplitude Analytics solving and how is that benefiting you?

Analytics Audiences Data management and integrations

Enterprise (> 1000 emp.)
Nov 11, 2022
 Source
Overall Rating:
5.0
GM
Greg M.
Sdr
Share
"Allows me to be self-sufficient. Unlocks critical data without needing to be technical"
What do you like best about Amplitude Analytics?

Amplitude allows me to be self-sufficient when it comes to pulling critical data for my projects, but on the research side, and in post-project reporting

What do you dislike about Amplitude Analytics?

As a non-technical person, it can take a lot of time by trial and error to find what I need, but it's still better than any other tech I've used for this.

What problems is Amplitude Analytics solving and how is that benefiting you?

Allows me to quickly pulll critical data to inform product strategy and test a hypothesis, and allows me to track metrics over time.

Mid Market (51-1000 emp.)
Nov 10, 2022
 Source
Overall Rating:
5.0
RG
Rajat G.
Implementation Services Engineer
Share
"A reliable tool to track user activities with ease"
What do you like best about Amplitude Analytics?

I love the User look-up tool of Amplitude as it lets me see what actions a user took while they were using our platform, and what the experience was like, it gives me additional data about the user's device, OS, and more which comes super handy sometimes.

What do you dislike about Amplitude Analytics?

I sometimes need to read through a lot of docs or watch a couple of videos to understand how to build a dashboard but once you know it, you're all set. So it'a small learning curve for first timers.

What problems is Amplitude Analytics solving and how is that benefiting you?

Amplitude helps us solve our analytics problem, we use Amplitude for our internal use where we have dashboard that give unique users using our app each day, week, month, to track growth, it let's us track the actions for a user and makes it really easy to do so as well with just using unique ids. There are more features that I haven't used yet, but my colleagues have built out reporting and metrics tracking using those.

Enterprise (> 1000 emp.)
Nov 07, 2022
 Source
Overall Rating:
5.0
AG
Verified Reviewer
Founder
Share
"intuitive UI, great customer service"
What do you like best about Amplitude Analytics?

Richard Eckles has been super helpful for my team. He's patiently answered all our questions and helped us build the dashboards we need for the company. He's even attended weekly training sessions to help us make the most of Amplitude.

What do you dislike about Amplitude Analytics?

There are some key functionalities that are missing. For example, I can't cut the data based on 'date of month' (1st of every month etc). In addition, figuring out how to write bespoke functions seems useful, but there isn't enough documentation to enable to users to figure it out immediately.

What problems is Amplitude Analytics solving and how is that benefiting you?

Amplitude is allowing us to build dashboards easily, even without any data/tech expertise.

Mid Market (51-1000 emp.)
Nov 04, 2022
 Source
Overall Rating:
5.0
JN
Jorge N.
Principal Engineer
Share
"Amplitude is an excelent tool to analyze your KPI's"
What do you like best about Amplitude Analytics?

It's easy to use at the beginning because it has a lot of pre-built chart formats and types for it. It has also great tools for advanced analysis and user segmentation.

What do you dislike about Amplitude Analytics?

It would be nice to have the ability to rename some property events under certain circumstances. Sometimes events change and you start seeing a NONE where a new property is now.

What problems is Amplitude Analytics solving and how is that benefiting you?

Amplitude helps a lot to understand the impact of any experiment we run. It's also very helpful to detect possible errors or maybe some problems with the product itself.