Amplitude Analytics Reviews & Product Details

The best thing about Amplitude is that most of its features are available in the free version, unlike other tools which is very helpful for small businesses.

It lacks few features like page view tracking which is available in Google Analytics

We are trying to understand customer behavior through Amplitude Analytics. It has helped us identify the user pain points and also understand the success of a new feature we ship.

The sheer ease of analytics. I can make all the different types of cuts and it is very easy to analyze. I can even create custom events and mathematical operations. It is extremely agile and fast. Looking at trendlines and tracking user journeys has been a cakewalk since we implemented Amplitude. It is also very easy to use and intuitive for all my colleagues to create their own experiments and funnels.

No universal filters on dashboards. Should have minimum filters on Dashboard itself. countless accidental clicks happen on the dashboard. Chart clickability should be restricted on Dashboards Universal date change should be a feature that should help with changing dates across all segments at once. This would help save a lot of time.

Tracking everyday product funnels. Solving different problem statements. Tracking product KPIs. Tracking release stability. Checking trend lines of new and old features. Help compare the performance of a feature in different versions. Quickly identifying issues with a release through Amplitude has helped us immensely.

Crazy speed of queries. You can get great insight just in a couple of seconds.

The price is a little bit high for start ups.

Insights on users' journeys and when customers are hard activated.

Simple yet powerful UI, documentation, guides

I've heard about new features, and I wasn't able to try them. I think it might convince me to buy a pro version, but people have to try it first.

Analytics that we can't track in tools like FullStory anymore because we are growing. That's why we use Amplitude and funnels to know our user's flow.

Easy to learn and configure charts and explore data

Adblocks are a pain when tracking some data.

Identify where our product needs improvement. Easy to justify and track the impact of changes.

Easy to learn. Great documentation. Unparalleled out of the box charting capabilities. Has exactly the charts one needs to do proper product analytics.

Dashboard view doesn't support much customization other than placement of charts. Would like to leave notes/insights/comments for my stakeholders.

We use Amplitude to get an idea of general feature usage and user retention/engagement/activation. I've never seen a tool that lets you manipulate cohorts so easily. Also, retention analysis super important, but Amplitude is the only tool I've found that actually makes it easy.

Can see many metrics and create dashboards.

I'm not the technical guy so I depend on somebody else to add events

I can see the big picture of the business in terms of users and usability.

Amplitude is a fantastic piece of software that’s drastically improved the rate and depth of data analysis. It’s impressively fast and easy to use. The hashing of the url on every edit makes it easy to send a slight tweak of a chart to a colleague. It’s also gotten better since we implemented it a year ago, with expanded chart types and small improvements like being able to save a date window over an entire dashboard instead of having to click into every chart to update the dates.The event monitoring and alerting feature has helped us discover sudden shifts in behavior and also quickly become aware of bugs. Amplitude's Templates feature allows us to quickly spin up an A/B test dashboard with all of our key metrics, saving hours of time. Amplitude is one of the best software products I've ever used and I'm using it constantly.

I wish they had a better way to gain insight into bounce rate. Also, their session start/end tracking can be fraught, so we created our own unique session ID.

Implementing Amplitude led to a step change improvement in our understanding of customers. It's invigorating to be able to quickly slice our data by so many dimensions and get to specific insights about different customer segments. It democratizes access to data and insights, leading to many more unique insights from a broader number of team members. These insights help us make more informed product decisions and develop hypotheses for experiments. Experimentation is how we prove that we're launching products that solve customer problems and improve our business.

Amplitude's discoverable data model, which doesn't require a user to know every attribute, or event, or relationship to get value. With good governance in place, the GUI approach to data makes it easy to stumble onto excellent insights without any knowledge of SQL or databases. It's an exceptional communication tool, allowing interested parties to tinker with the insights you've discovered, to understand them better themselves. The Notebooks feature also allows you to create a narrative using interactive data, which can be quite compelling for specific problem spaces. It's got a great ability to scale with the proliferation of reports that can get created. This is a common double-edged-sword of democratising service like this - if you make it easy, you drown in a sea of crap, without being able to get back to the thing you need. Amplitude has some really solid organising and dashboarding tools that keep that under control - even at the scale of 5k users.

Amplitude seems to run a lot of "pickers" in-browser, downloading the full data set for instant-response searches. This is great at first, but at scale, this can create some slowness - picking a user to share a report with, within a 5,000 user organisation can take 10 seconds to load. This applies to things like attributes, events, users, etc. One additional frustration is that there are a (small number) of reports that take a LONG time to run, and can't be abandoned once triggered. So if someone is curious and poking around, they'll be turned off by the wait, and probably never actually try and use those reports properly, because they just know that it jams the interface.

I use Amplitude to specify and track product behavioural data - like clicks, views, etc. in my area of product. I also use it to explore reasoning for why we should or shouldn't pursue some customer problem areas - building evidence surrounding a hunch - scratching an itch. On both ends of those spectrums - tracking success vs. scratching an itch - the product is super useful. In 30 seconds I can build a rough report that might indicate my hunch about a certain problem - scrapped quickly if it's not worth exploring. If I spend half an hour, I can craft a report that tracks an annual OKR for behavioural metrics outcomes, ready to be shared and used very frequently. For both of these, staying organised with the proliferation of reports that gets created is the best in class that I've seen. It's easy to stay organised, in groups of teams, and with scrappy + official type reports.

Intuitive for Product Mgrs, Designers, Engineers and Product Analysts. This reduces the dependency on analysts and speeds up the process of learning.

Not having any suggestions or statistics around usage of events etc. For example, if there are two instances of the same event then which one is used more often and by more users to create their dashboards. This would help in understanding the one that is more accurate

Understanding customer behavior, usage patterns and funnel breakpoints. Also for testing newly instrumented use cases

Easy UX/UI to build and visualize data. Not just just the basic charts but also those that will generate value for our business. In addition to this, Amplitude has great support with their sales and CSMs that allowed markets like BK Argentina to really take advantage and analyze business and products results.

Event orchestration after post sales implementation could be improved. For our type of business we struggle with management of these types of projects and perhaps more support from the CSM would be helpful.

Today, we use amplitude as a support to our current analytics suite. However, as we are involving in this digital journey we expect to use it to build audiences, send those downstream and also manage KPIs for loyalty etc.. To be honest far too many use cases. At the end of the day, we want to maximize use by making it the central dashboard for all results.

Ease of use- Minimal training required to start with the tool, learn and go deep Cohorts and custom events are easy to create and use. The charts and everything are very customizable and easy to navigate even if you are not familiar with analyzing data. Very comprehensive documentation Great customer support and follow-up Notebook

Alerts- Alerts are good but still a lot of scope for improvement. Team space VS Team group - This can be improved for e.g any one in a team group should be able to work on the chart or dashboard. Right now Amplitude support the concept of Team Space. i would love to have two dimensions to it.Team group(Restricted) and Team Space.(Open) Bulk transfer or copy at individual level.

Our organization is using it as a go to tool for all Customer Analytics requirement. it is quite helpful to identify drops, missed opportunity and looking at customer journey. It's used extensively by leadership team, product, marketing and operations. you can also use its api to transfer data out of it and build a custom tool. We do that for alerts and it's very helpful in catching drops in funnel or specific events.

Amplitude is a fantastic self-serve product analytics tool for both technical and non-technical audiences. Great UI, easy to use, and provides a deep level of exploratory power to our entire Product organization.

Because all data into Amplitude must be structured as an event, setting up the proper ETL pipeline into Amplitude can be time consuming.

Benefits realized = time to value for product analytics insights, self serve tool for our product managers and engineers, deep level of insight into user lifecycle and engagement analytics.

I like that they listen to feedback on our business needs and help us with solutions to meet these needs. They also have some really good documentation on how to use the tool. I also like how fast the data can return, how easy it is to make charts.

The Inability to fully understand the impact to the Amplitude end users and their charts is a pain point. When we as admins have to change or delete something in the raw data , sometimes its hard to make sure communication is sent to all the right people at the right time (when they are using the data). I would like to have more visibility and the ability to notify users more easily when we make changes. I also run into pruning issues which often times cause problems because the error messages are not "in your face" and its easy to make a decision based on incomplete data due to this issue.

I help enable teams to better understand their user behavior. Right now, I'm working with some new products to help them understand how this tool can integrate with Braze to nurture clients to help improve their experience with our platform

Amplitude's top features such as event segmentation, funnel analysis is really helpful

it can only track user level info, not website level in our use case

We use it to monitor day to day metrics, identify reasons for conversion changes, understand be behavioral difference between user groups

Definitely the fact that Amplitude helps me and a lot of colleagues of mine quantify the impact our features and products are making to our users. It helps us understand what is getting used the most, where users are dropping off, and most importantly it helps us back up decisions and make decisions on how to improve our flows.

Sometimes it is tricky to know which events to pull in to create a meaningful chart to track metrics across the whole company. But downloading a chrome extension `Segment Event Tracker` makes it a lot easier.

Amplitude helps us understand where users are dropping off for given tasks they are trying to complete, tasks that we have built the tooling to solve for. We can dive into the data to understand what the users were doing and what caused them to drop off. Knowing these details are the first step to solving the problem. Amplitude helps us identify and improve flows for all our users.

Amplitude brings the type of analysis needed in a streamlined, simple format that helps the team distribute the load across engineers, analysts, and PMs. The interface makes it easy to use, like writing a SQL query, and allows non-analysts to spin up reports quickly.

The one downside is less on the product and more on the complexity of some of the use cases. There are a ton of events in our database but no clear definition of what the events are. I'm wondering if there are better ways to document the events and make it better known to consumers what the events are.

We're solving the ability to answer questions on feature usage, funnel analyses, and comparison against historical data.

I love how easy it is to get data into Amplitude, and how simple chart creation is. The ability to create Cohorts to answer more complex questions is one of the most powerful features, and I love that Amplitude continues to explore machine learning capabilities that help to level up the platform.

Amplitude provides you with two objects to report on - users and events. It would be nice to be able to add other objects into the mix (like web pages, and products with their own properties that you could cross reference with an event) without having to purchase the additional Accounts add-on.

Self service reporting on customer behavior. We can now easily separate out meaningful web traffic from all of the noise and understand patterns in customer behavior.

I like how easy it is to query lots of data and get real time results very quickly.

Sometimes it feels like every report ends up the same given the templates. I like the templates, but sometimes I feel a bit stuck.

Real time ad-hoc queries against our data. We generally use Tableau for analytics but the reports are slow, drill down is limited and data replication causes reports have day old data.

The speed is faster than any internal marketing tool we have, and incredible easy and friendly UI makes building reports lightning fast. In terms of tracking funnel conversion, it is second to none. We have been able to determine exactly where in our various digital user journeys the weak points are. This enables us to jump onto these issues much faster than say, if we submitted a request to our analytics team for the same information. The graph visualization options are also key - while simple line graphs might work most of the time, have the option to switch to bar, stacked bar, etc., helps us easily visualize key data that can simply screenshot from Amplitude for executive reports.

There is almost TOO much data to work with. Unless you are familiar with exactly what event you need to work with, and can search for it, the list of events is quite long and would be easy to get lost in if you aren't familiar.

I use Amplitude to analyze digital user journeys. It enables me to see where we are having conversion or traffic issues quickly, so that I can create a plan to attack and solve those issues without having to worry about faulty data or length report return time.