Brand24 Reviews: 4.6/5 — Highly Rated
| Capabilities |
API
|
|---|---|
| Segment |
Small Business
Mid Market
Enterprise
|
| Deployment | Cloud / SaaS / Web-Based, Mobile Android, Mobile iPhone |
| Support | 24/7 (Live rep), Chat, Email/Help Desk, FAQs/Forum, Knowledge Base, Phone Support |
| Training | Documentation |
| Languages | English |
Brand24’s Individual plan costs $199 a month for 2,000 mentions — $99.50 per thousand. Business costs $599 for 100,000 — $5.99 per thousand. Tripling the price buys fifty times the volume, a 16.6-fold improvement in unit rate. Individual is also the only tier that updates every 12 hours rather than hourly or in real time, which for a media monitoring tool means hearing about a problem half a day late.
- What it is: Media monitoring — brand mentions across social, news, blogs, video, forums and reviews. Filed under social media marketing.
- Best for: Businesses tracking real mention volume; the entry tier is poor value on every meter.
- Pricing: Individual $199, Team $299, Pro $399, Business $599, Enterprise from $1,499 per month billed annually. Verified July 2026.
- The honest catch: “Up to 3 months free” on annual billing is reached by no plan.
What Is Brand24?
Brand24 monitors mentions of your brand across social networks, news sites, blogs, videos, forums and review sites, with AI sentiment analysis, event detection and an AI brand assistant layered on top. It holds a 4.5-star average across nearly 300 Findstack reviews.
Five tiers, metered on two axes — keywords tracked and mentions collected per month — plus a 14-day free trial.
How Brand24 Works
- Two meters — keywords and monthly mentions.
- Update frequency is tiered — 12-hourly, hourly, then realtime.
- Individual is single-user; every other plan is unlimited.
- AI features start at Pro.
- Annual savings alternate between 14% and 20%.
- Enterprise gets no annual discount at all.
Brand24 Pricing
Captured from Brand24’s pricing page in July 2026 in US dollars, reading both billing toggles.
| Plan | Monthly | Annual | Saving | Months free | Keywords | Mentions/mo | Updates |
|---|---|---|---|---|---|---|---|
| Individual | $249 | $199 | 20.1% | 2.4 | 3 | 2,000 | Every 12h |
| Team | $349 | $299 | 14.3% | 1.7 | 7 | 10,000 | Hourly |
| Pro | $499 | $399 | 20.0% | 2.4 | 12 | 40,000 | Realtime |
| Business | $699 | $599 | 14.3% | 1.7 | 25 | 100,000 | Realtime |
| Enterprise | $1,499 | from $1,499 | 0% | 0 | Custom | Custom | Realtime |
Advertised: “Up to 3 months free” — equivalent to a 25% discount. Best achieved: 20.1%.
| Unit rates (annual) | Per keyword | Per 1,000 mentions |
|---|---|---|
| Individual | $66.33 | $99.50 |
| Team | $42.71 | $29.90 |
| Pro | $33.25 | $9.98 |
| Business | $23.96 | $5.99 |
What actually decides your cost:
- Individual is the worst value on every meter, by a wide margin. $199 a month buys 2,000 mentions — $99.50 per thousand — against Business at $5.99. It is also the only plan restricted to one user while Team, Pro, Business and Enterprise are all unlimited, and the only one that refreshes every 12 hours. For $100 more a month, Team gives five times the mentions, unlimited users and hourly updates.
- Update frequency may matter more than volume. Media monitoring exists to catch things early. Individual checks twice a day; Team checks hourly; Pro and above are realtime. If the reason you are buying is reputation management, a 12-hour blind spot undermines the purpose regardless of how many mentions you are allowed.
- “Up to 3 months free” is not achieved by any plan. Three months free on a twelve-month term is a 25% discount. Individual saves 20.1% and Pro 20.0% — about 2.4 months — while Team and Business save 14.3%, roughly 1.7 months. The savings alternate rather than climbing, so the tier you want determines the discount you get, not how much you spend.
- Enterprise carries no annual discount whatsoever. It is $1,499 a month on both toggles. Every other plan on the page is cheaper annually; the most expensive one is not.
- The AI features are a Pro-and-above proposition. AI Sentiment Analysis appears on all tiers, but AI Events Detection, the AI Brand Assistant, AI Insights and AI Topics all begin at Pro. Individual and Team get sentiment scoring and nothing else, so buyers drawn by the AI marketing should budget for $399.
- Keywords scale more gently than mentions. Cost per keyword falls from $66.33 to $23.96 — a 2.8× improvement — while cost per thousand mentions improves 16.6×. If your constraint is tracking many distinct terms rather than high volume, the upgrade case is much weaker.
Who Should Use Brand24
- Businesses with real mention volume. The clearest case — Pro and Business are where the economics work.
- Agencies managing several brands. 12 or 25 keywords with unlimited users.
- PR and reputation teams. Realtime updates and AI event detection from Pro.
- Companies wanting AI analysis. Insights, Topics and the Brand Assistant, Pro upward.
It fits poorly for solo users and small brands, who face the worst unit rate and 12-hour latency; for buyers expecting three months free on annual billing; and for enterprises hoping an annual commitment reduces the bill.
Honest Pros and Cons
Strengths
- A 14-day free trial on every plan.
- Unlimited users from Team upward.
- Realtime monitoring from Pro.
- AI sentiment analysis included on all tiers.
- $5.99 per thousand mentions on Business is competitive.
- Broad source coverage — social, news, blogs, video, forums, reviews.
Limitations
- Individual costs $99.50 per thousand mentions — 16.6× Business.
- Individual updates only every 12 hours.
- Individual is single-user; all others are unlimited.
- “Up to 3 months free” is reached by no plan.
- Enterprise gets no annual discount.
- AI features beyond sentiment require Pro.
Brand24 Alternatives and How It Compares
- Mention is the closest direct competitor on brand monitoring.
- Talkwalker and Meltwater are the enterprise media intelligence platforms.
- BuzzSumo approaches from content research rather than monitoring.
- Hootsuite and Sprout Social bundle listening into broader social management suites.
- Google Alerts is the free floor, limited to web and news results.
The Verdict
Brand24 does broad, credible media monitoring — social, news, blogs, video, forums and reviews — with AI sentiment analysis on every tier and a 14-day trial to test it. At the right tier it is priced sensibly: Business at $599 a month covers 100,000 mentions and 25 keywords with unlimited users, which works out at $5.99 per thousand mentions and is genuinely competitive for an agency or a company with real listening volume.
The entry plan is a different matter, and worth being direct about. Individual costs $199 a month for 2,000 mentions — $99.50 per thousand, 16.6 times Business’s rate. It is the only plan limited to a single user when every tier above it is unlimited, and the only one that refreshes every 12 hours rather than hourly or in real time. That last constraint is the one to weigh most heavily: a tool bought to catch reputation problems early cannot do so with a twice-daily update cycle. Team at $299 buys five times the mentions, unlimited users and hourly refresh for $100 more — a much better hundred dollars than the first hundred.
The billing toggle also needs reading carefully. It promises “Up to 3 months free”, which would be a 25% discount, and no plan reaches it: Individual and Pro save about 20% (≈2.4 months), Team and Business 14.3% (≈1.7 months). The discounts alternate rather than rising with price, so which tier you need determines what you save. And Enterprise is $1,499 a month whether you pay monthly or annually — the only plan on the page with no annual saving at all, which is worth knowing before assuming a commitment will improve the quote.
FAQ
How much does Brand24 cost?
In US dollars captured July 2026: Individual is $199 per month billed annually ($249 monthly), Team $299 ($349), Pro $399 ($499), Business $599 ($699) and Enterprise from $1,499 either way. Those include 3, 7, 12 and 25 keywords, and 2,000, 10,000, 40,000 and 100,000 mentions per month respectively. A 14-day free trial is available.
Which Brand24 plan is best value?
Business, on unit economics — $599 for 100,000 mentions is $5.99 per thousand, against $99.50 on Individual. Pro at $399 is close behind at $9.98 per thousand and adds realtime updates plus the AI Brand Assistant, Events Detection, Insights and Topics. Individual is the weakest value on every meter the page publishes.
Does Brand24’s annual billing give 3 months free?
No plan achieves it. Three months free equates to a 25% discount; Individual saves 20.1% and Pro 20.0% (about 2.4 months), while Team and Business save 14.3% (about 1.7 months). Enterprise is $1,499 per month on both billing options, so it receives no annual discount at all.
How often does Brand24 update?
It depends on the tier, and the gap is large. Individual updates every 12 hours, Team every hour, and Pro, Business and Enterprise in real time. For reputation management or crisis monitoring, the twice-daily cycle on Individual is a significant limitation — a negative story could circulate for most of a day before appearing in your dashboard.
Does Brand24 include AI features on every plan?
Only AI Sentiment Analysis, which appears on all five tiers. AI Events Detection, the AI Brand Assistant, AI Insights and AI Topics all start at Pro ($399 per month), with AI Insights limited to two projects on Pro and five on Business. Enterprise adds unlimited AI Insights and Topics plus an AI Visibility module.
It has the function of locating satisfied customers through surveys sent by the system and the responses of the surveys, we get the mail to be aware of the opinions of customers. It also allows us to segment potential customers through different filters, and the program informs us when it has found an ideal customer so we can approach them to make a sale. Customers who are unhappy with our products are also located and reported to us, in order to approach them and avoid a bad review.
Its control panel could be designed in a cleaner and tidier way, in order to have a better control of the reviews information. The integration with Gmail cost us, but we were insistent in achieving it, with the help of the technical service. I know it is a relatively new software, but I wish it could have the option of translation to more languages like Italian and French.
We have been using this software for some time now and it has given us excellent results with the monitoring of comments and reviews from our most loyal customers on different web portals, social networks and pages. This is achieving a boost to our brand and attracting potential customers. It allows the location of satisfied and loyal customers with the brand, so that they write positive reviews about our products and create a good online reputation. Dissatisfied customers with the brand are also located before they write a bad review, to avoid bad popularity on the web. It contains filters for customer segmentation and automatically provides us with a database of ideal customers based on those filters.
It gives real-time monitoring of your social media and gives insights into how your brand is performing and who your audience is. You can search for any brand, including your own, and check people's reviews. Plus, it is easy to use and fast.
There is nothing I disliked, although personally, the pricing is kind of a put-off.
Being unable to monitor your social networks can be disheartening, especially if you are a small or new business. Brand24 helps monitor your brand's audience and analyze other people's impressions of your brand. You can view how your competitors are doing, which you can use for marketing research.
Brand24 provides content distribution and even content discovering ability among other functionalities. The tool has a clean professional interface which contains various features for the user to easily provide leads, insights obtaining and the product helps on enhancing the communication with different potential customers. Excellent on feedback gathering, easy organization changes tracking, keeping the user on the same page with many different organization mentions not forgetting how responsive is their technical support.
Only getting started with Brand24 which does not take much of the users time on training, since it requires just the basic usage knowledge.
Conducting productive communication with the clients, updating on various new issues, and different sudden effective changes within the business system.
Brand24 is a simple but powerful social listening tool that covers not only the analysis of mentions on social networks but also the mentions of brands, social media profiles, terms or topics on blogs, websites, and digital media. It also integrates the compilation and listing of mentions with the possibility of interacting and engaging with the mentioners. These are usefully cataloged by reference to an influencer score index. Brand24 also has a good historic retrieval of previous mentions.
The keywords limitation may cause some trouble if you don't carefully design the monitoring & search project. The limits are reached quite easily without you even notice it. Besides, if you want to introduce changes to your keyword-based search once you have set it, the mentions retrieval process begins again.
Unlike other more expensive and complex social listening tools, Brand24 gives us immediate access to the social listening data we most need on a day-to-day basis. It is organized following a simple dashboard scheme that makes the learning curve short and has saved us precious time and working hours resources. Also, thanks to its being based on search projects, Brand24 allows us to collaborate efficiently with the people involved in specific projects.
As we are a communications agency, I like to be able to have press post alerts, updates from government sites and particularly to be able to check not only Twitter as in other applications, but to have a wide view of instagram, facebook, and even forums and blogs.
Not being able to identify relevant RT's, on the part of authors, which prevents me from identifying the actual scope.
We solve together the reports in pdf, the exportable ones in excel, the predefined filters by country, the widgets with lists of authors and exclusions.
It is extremely easy to use, clear sections and ways of operation. I also like the real time alerts which is really helpful to know if someone mentioned the brand. Also the customer support is really great. It is also easy to group and filter results. Brand24 is absolutely the best social media monitoring solution on the market.
So far the cons are kinda low. . The pricing is a but too high. Sometimes it also gives irrelevant social media posts. Also cannot customize templates for creating reports.
It is one of the best way to track social media mentions. It also helps to understand who mentions us and we can improve to provide better service to customers.
Brand24 is an easy to use tool to allow companies to monitor their brands and mentions across the web. Love the forum tracking as well as other social media sites outside Twitter and Facebook.
Perhaps the biggest frustration I have with the brand is that on the lowest pricing tier, you get updates every 12 hours. For me, it's not particularly mission-critical to be notified in real time, but the pricing discrepancy between updates every 12 hours and realtime updates is $450 monthly, which is hard for a small brand to stomach. Also, it's hard to see what truly is NEW and what's been repeated in the messages.
Tracking brand mentions across the web is difficult, but the consolidation in one single platform is great, especially with email notifications.
The main thing that Brand 24 does that I wasn't able to find in any other tools in this price range is the ability to find mentions in individual's FB posts where they don't specifically tag the brand.
The daily report email would be more useful if it contained all mentions instead of truncating and forcing a click to log in.
We've been able to do a better job with social listening.
Brand24 Super easy to set up and so far is the most accurate and all-around inclusive tracking tool I've come across.
The calendar function is kind of broken. You should be able auto set "previous month" etc
Tracking mentions on Instagram and Blogs weren't possible before.
We rely on Brand24 to provide simple evaluations of a companies mentions across social and the web to determine the quality of the sources they are publishing to and/or the sources that are sharing information about a company.
We wish that the web service or API was more robust. We also would like the rankings for quality to be upgraded. It's good but there is always room to do more in this area.
Brand24 helps us see the big picture of sites, social and other sources for specific use cases. For us, that often involves weeding out sources based on quality and this service makes that easy.